Lập dự án WIFI MARKETING tiếng anh

ài liệu mẫu bằng Tiếng Anh của một dự án về lĩnh vực công nghệ thông tin viễn thông. Đây là tài liệu cho học viên cao học, đại học và cũng như những người đang công tác tại các doanh nghiệp sử dụng tiếng Anh việc tìm hiểu và lập một dự án đầu tư về công nghệ mới như hiện nay.

SAIGON TELECOMMUNICATION & TECHNOLOGIES

CORPORATION (SAIGONTEL)

INVESTMENT PROJECT OF WIFI MARKETING SERVICE PROVISION

SYSTEM

SAIGONTEL, July 2018

SAIGON TELECOMMUNICATION &

SYSTEM

1 INTRODUCTION

In 2018, the Information and Communications technology (ICT) sector continues tomaintain its high economic growth rate, gain many important achievements, becoming a brightspot of the economy in the context when Vietnam economy has been still facing many difficulties

At the same time, IT has created spillover effects, promoted the development of many industries,many economic and social sectors, contributing in creating more jobs and improving the income oflabors

Internet is a development trend of a modern world, a method of rapid information exchange,creating sustainability and improving the quality of life of people and society In particular, in thecontext when Vietnam economy has been still facing many difficulties, the Internet is more andmore clearly demonstrating its role in helping enterprises reduce costs, reach customers quicklyand rise to escape from crisis, continue to exist and grow

The role of the Internet in today's life is a global information network, formed on the basis ofconnecting computers, websites, electronic information sites across the planet, the advent anddevelopment of the internet- information superhighway, global connection is considered the thirdexplosion and promotion, opening a new era for human communication and development, the birth

of the internet is a great advance of technical science, it links all the world through the computer,one of the greatest achievements of the internet is the premise that facilitates the birth of a newtype of journalism

It’s seen that today Internet platform-based activity that is Wifi marketing has been appliedstrongly with a lot of new ways and methods to better suit the rapid change of technology and way

of promotion on the internet platform In the process of operation and development of Wifi

marketing, there are many technologies and methods that have been created but not anything issuccessful There are also technologies that emerge splendidly but then gradually fade away tobecome the platform for newer technologies Therefore, Wifi marketing is the most importantthing that leads to drastic changes not only in the past but also at present.

Therefore, the strategy to promote the development of Wifi marketing services is theactivities of promoting your products, services or brands through digital viral tools to achievebusiness objectives and bringing many practical benefits for people and contribute in promotingthe socio-economic development

2 OVERVIEW

2.1 Overview and definitions of Wifi marketing

Wifi Marketing is a combination of Social Media and Wifi Marketing Simply, WifiMarketing is when you access a free WiFi at a store, location or maybe WiFi network of anenterprise, the interface of pop-up to advertise products and brands as well as information aboutthat enterprise will present on the screen This ad is placed on a website

Enable to use that WiFi network, users can click on a certain link on the interface, view allclips, share on social networks, etc or any interaction with such an advertisement WifiMarketing is considered to be the fastest way to bring product information to users, when they canimmediately know the product information when accessing that free WiFi network

WiFi Marketing is a form of advertising via free wifi network released by an enterprise thatallows users to use the internet at a high speed, but instead of using a password, they need tointeract with ads before accessing Internet

With WiFi Marketing 3.0 technology currently used popularly in developed countries, theinteraction between users and wifi advertising is very simple and increasingly friendly

In 2017, the solution of WiFi Marketing 3.0 was officially launched and Linkyfi is one ofthose WiFi Marketing 3.0 solutions

2.2 Development and actual status of Wifi marketing

2.2.1 Use of Wifi Marketing for independent locations:

For independent locations, it is only necessary to add Wifi Marketing device betweennetwork modem and available WiFi system Promotion content will be stored and configureddirectly on Wifi Marketing device

Advantages: easy to deploy, bring high efficiency when promoting products.

Disadvantages: only applicable in one location Applicable to single business units, food stores,

coffee shops,

2.2.2 Operation model for multiple locations:

In order to operate, it is necessary to install Wifi Marketing device between the networkmodem and the available Wifi system of the locations Marketing content will be stored as a website

on the network and configured on Wifi Marketing device that will lead the link to that website whenusers access

Advantages: applicable to locations in the same system If you want to change the content, just

change on the website It’s suitable for large-scale enterprises with many branches or locations faraway from each other

Disadvantages: the implementation process becomes more complex.

2.2.3 Benefits of using Wifi Marketing

Wifi Marketing works via web platform and uses web browser to display messages And that willmake the ability to access users become higher When you visit a website and pop-up ads appearbelow or above, and of course sometimes such ads will make us feel uncomfortable

And Wifi Marketing is completely different when the ads interface appears when you connect to thatWiFi.

2.2.4 More stable WiFi network speed:

Wifi Marketing devices will limit the bandwidth as well as the amount of time each user uses At theend of the specified usage period, users can continue to interact with that advertising interface and useWiFi

2.2.5 Faster Product-related messages to customers:

As mentioned, the pop-up ads will include all most brief information about the product or brand sothat users can be aware of the product Or it’s possible to add new promotional, service or productinformation, etc

Some enterprises also incorporate social networks as Facebook, Twitter or Instagram, asking users toshare that information to be able to use WiFi And thus information about products has been promotedmore widely

2.2.6 Attraction of customers to products:

Through pop-up advertising, enterprises can collect information from customers Thanks to that, theycan orient groups of customers the enterprises want to target to and deploy customer care andmarketing work after sales

Besides, using Wifi Marketing will attract customers For example, in a place where you can’t placeadvertising banners for products, through Wifi Marketing-based advertising, the users can use freeWiFi while you can promote your products.

The above is some necessary information about Wifi Marketing service, brand promotion throughfree Wifi network access By this way, the products you want to promote will be accessed in a fastermanner to users or even shared on social networks

2.3 Current situation of operation and characteristics of Saigon Telecommunication

Technology Joint Stock Company.

Saigon Telecommunication & Technologies Corporation was established on May 14, 2002 withthe orientation of developing and providing telecommunications services in the domestic andinternational scope and other technological products and services

The organizational structure of the Company includes: Board of Directors, Board ofManagement and a staff of more than 300 managers, engineers, bachelors, experienced techniciansthat are trained formally, active, energetic, always try their best to assume the business mission ofthe Company: "Providing domestic and international telecommunications services to meet the needs

of enterprises and individuals"

The target market of the project is to serve the connection of Wifi marketing service nationwideand focus mainly on 04 big cities: Hanoi, Ho Chi Minh City, Da Nang and Can Tho

This year of 2018, wifi marketing is a form of approaching customers through wifi network thathave begun to step into and showed quite strong development signs in Vietnam

3 NECESSITY OF INVESTMENT

3.1 Legal basis

2015

December 28, 2017 on the provision of telecommunications services

- Based on the plan of Internet platform-based service development in 2018 - 2023 ofSAIGONTEL nationwide

3.2 Necessity of investment in the system of providing Wifi marketing services

The explosion of Internet technology forces Vietnamese enterprises to change their strategy fromtraditional marketing to Digital Marketing (Facebook, Twitter, e-commerce) and Wifi Marketing ifthey don't want to be forgotten by users The result of a survey conducted by OpenSignal analysisfirm in 2017 showed that Vietnam ranked 33 out of 193 countries with the most Internet usage in theworld Vietnamese Internet users spent 50% of their online time through electronic devices such as

Ipad, Laptop, Notebook, the remaining 50% via mobile network, more than 75% of the informationused and updated by users on Electronic devices by using Wifi.

Many Vietnamese enterprises invest a lot of money to use ads on websites or Social Media.This not only makes the enterprises spend a large amount of money but also the opportunity topersuade internet users to use their products is only at a moderate level if these users are not targetcustomers But with Wifi Marketing, this issue can be solved completely and optimally Each device

of SmartWifi can limit the bandwidth and time of each user When the time is up, users can comeback to interact with ads to continue using wifi

Wifi Marketing-based marketing online trend has been a new advertising solution for theVietnamese business community for the past 5 years Thereby, Internet users can access free wifi atthe broadcast location after interacting with a pop-up ad of an enterprise This form of advertisingnot only helps the enterprises increase their impression with users but also supports the collection,processing and classification of information to help them build their potential customer segments.The deployment of Wi-Fi Marketing systems helps enterprises to monitor remote connectionpoints, monitor the number of people accessing and analyze Wifi networks around to selectappropriate advertising forms

In short, Wi-Fi Marketing is a unique marketing solution that brings great efficiency to smalland medium-sized enterprises and individual users

SAIGONTEL has step by step enhanced its position from internet service provider (ISP) tointernational carrier with a variety of services Therefore, the investment in the system of providing

wifi marketing services through exclusive cooperation with partners is really necessary.

Wifi Marketing is an effective marketing solution for enterprises today

Socio-economic efficiency of the project:

Project: Wifi marketing service provision system investment in addition to the economic

benefits, the Project also brings practical social benefits:

- Contribute in promoting Digital Marketing tools on the Internet platform, save costs forcustomers and improve business performance of enterprises

- SAIGONTEL employs FTTH fiber optic lines to connect points (expected to accumulativelydevelop 12,000 Access Points) nationwide, is the foundation for developing customizedservices, added services based on Internet Bring customers the most advanced and effectivetechnology-based services

4 SUMMARY OF THE PROJECT

Project name: Wifi marketing service provision system investment

4.1 Project Owner: Saigon Telecommunication & Technologies Corporation

4.2 Project implementation unit: International Telecommunications Center - SGN

4.3 Project site: Invest in management equipment system, connect and provide services from

SAIGONTEL's Access Points at main points: HCM - HNI - DNA - CTO

4.4 Form of project investment: New investment

4.5 Cooperation form: sign exclusive cooperation contracts with partners

4.6 Estimated project implementation time: 8 weeks.

Deployment of investment in Wifi marketing system

Personnel Number of

implementing weeks

1

2

3

4

make investment plan

acceptance

- SGN Center

- Provided by SGN Center in

coordination with TT

KT – Partner

- Provided by SGN Center in

coordination with TT

KT – Partner

- Provided by SGN Center in

coordination with TT

KT – Partner

4.7 Content, scale of the investment:

4.7.1 Content

scale of 12,000 Access Point devices nationwide

2018: Invest in a brand new equipment system:

+ Access Point device: 3,000 AP

+ VirtualSmartZone WLAN controller device system: 01 system

+ License for controller includes Support: for 3,000 APs

+ Server equipment (Virtual SmartZone): 02 systems

2019: Invest in another brand new 01 equipment system including as follows:

+ Access Point device: 9,000 AP

+ License for controller includes Support: for 9,000 APs

4.7.2 Scale

 Total investment: Estimated total investment cost of Wifi marketing service system is VND

165,812,000,000 (inclusive of VAT) It’s divided in two phases in 2018 and 2019

 The project is expected to be implemented within 5 years, from 2018 to 2022

 Proportion of capital contribution to the project:

- Credit capital accounts for 70% of total estimate: VND 95,924,000,000

5 NOTES TO THE PROJECT

5.1 Market analysis:

Vietnam is a country with dense population, ranking 14th in the world with approximately 93.6million people, of which the urbanization rate is 31% As of January 2018, Vietnam had 50.1million Internet users, accounting for 53% of the population, up 7% compared to 2017 The number

of Internet users is considered high in the world, but the proportion of users is still at an averagelevel Vietnam has 46.3 million social network users, accounting for 49% of the population

The number of mobile subscribers reach 124.7 million, with more than 41 million subscribersregularly uses This is a highlight of the global technological trend, there are more mobile users tosurf the web

Along with the international trend, mobile phone users in Vietnam also account for a largeproportion due to its compactness, portability (mobility), and many features to meet the needs ofmost users in the different classes E-commerce continues to thrive, but not commensurate with thelarge number of users and the power of Vietnam's Internet economy The expectations andshortcomings that need to be addressed about Vietnamese e-commerce are still in the future

This shows that the potential of advertising method of combining mobile, wifi and social network ishuge, this is also the foundation for Wifi marketing to be born So Wifi marketing is a tool thatbrings utilities and benefits to solve the above problems

Google search giant has launched a new project called Google Station, which aims to provide freeWi-Fi connectivity around the world And, Google Station is the latest innovation that Google haslaunched recently

Google Station was originally formed from a partnership between India and the railway industry inIndia, thereby helping bring free Wi-Fi connectivity to train stations throughout India

In the future, Google plans to expand its efforts to direct Google Station to many other parts of theworld, not only at train stations but also coffee shops, universities and many other public areaseverywhere

To expand this project, of course it’s also required to look for partners such as ISP, infrastructuredevelopers, large locations and organizations finding way to provide their loyal customers withwireless connection right

Accordingly, Google will create Wifi hotspots at deployed locations such as coffee shops orshopping malls Everyone can access it for free without knowing the password, which is quiteconvenient

5.2 Direct competitors

MEGANET: is the first unit to deploy free Wifi network for public areas throughout Vietnam and isalso the market leader in Wifi marketing solutions Currently, it has covered more than 15 provincesand cities with the number of hotpots up to nearly 5,000, daily serving about 100,000 free Internetaccess users

5.3 Scope of service provision

Google, along with Facebook, is one of top two big figures leading the projects of bringing freeInternet connectivity to all over the world Google Wifi is a free public wireless connectivity project

of Google first-time deployed in Mountain View, California

Currently, with Wifi Marketing 3.0 model, there are 4 models that have been commonly used inVietnam:

- Public WiFi Marketing: This is the form that organizations, enterprises or government

agencies organize and deploy free public WiFi system in locations such as Pedestrian Street,railway station, pier, hospital, park

- WiFi in chains: This is the model applied to store chains of large enterprises such as Bank,

coffee shop chain such as Highland Enterprises build wifi marketing connectivity with theaim of increasing experience , bringing added value to customers, thereby promoting theirbrand or message and increasing customer satisfaction

- WiFi Marketing at single locations: This is the model used by small, single restaurants

and coffee shops With this model, restaurant staff does not have to spend time on answeringthe question of each customer about wifi password Even when customers access WiFiMarketing system, they know that promotions are available in those coffee shops orrestaurants, increasing sales of promotional products

- WiFi Marketing for events: This is a model used for big events that brands want to

promote their products to event participants Typically, it is WiFi Marketing campaigns fordance music contest Be U + With Honda implemented by Honda Vietnam in coordinationwith the iChip By using Wifi Marketing technology of iChip using 3G, 4G, the program hasdeployed to collect hundreds of thousands of opinions of customers and hundreds ofthousands of likes, shares on facebook WiFi Marketing 3.0 technology deployed in 2017 inVietnam in combination with FTTH internet network will bring good experience for usersand bring great efficiency to enterprises with 3 following advantages of Wifi Marketing:

Brand promotion: Owners of free Wi-Fi hotpots can set up by their own customers the

configuration to ask customers to like their Business Facebook page or enter informationsuch as phone number, email This is an effective way to increase customer data because ofhigh rates of access and spread

Easy identification of potential object: To connect to free Wi-Fi, customers must provide their

current information and location; at the same time targeted ads and ads on products similar

to the location that the customers are accessing Wifi will be displayed From then, customershave more information about promotions, discounts and more options for similar productsand services

Easy management of customers: The deployment of Wi-Fi Marketing systems help enterprises

to monitor remote hotpots, monitor the number of people accessing and analyze Wifinetworks around to select the appropriate form of advertising

In short, Wi-Fi Marketing is a unique marketing solution that brings great efficiency to smalland medium-sized enterprises and individual users

SWOT analysis :

- SAIGONTEL is an unit cooperating

with leading telecommunications

partners in Vietnam: Viettel, VNPT

GHK, Casa System,

links with big customers: SCTV,

Mobifone,

- Highly experienced technical and

sales staff

- Good image promotion system on

many mass media

and partners

fast, with a high educationallevel, a high and increasingaverage income, leading to theincrease in interactive need fortechnological services anddigital services, services ofsocial networking, google mail,etc.)

- Speed up the development ofcustomers of the enterprisesthrough Digital Marketingchannel

SaigonTel's service packagesfrom other competitors

between SAIGONTEL andCustomers and betweenSaigonTel and its partners

- It’s required to hire infrastructure to

connect FTTH Internet through

partners

- Passive in controlling the quality of

FTTH connectivity rented from

share

cooperation with partners

5.3 Technological selection of the project:

5.3.1Technological solutions:

Device Access Deceive: Router Wifi is equipped with the strongest configuration at the moment withdual-core CPU 1.4GHz and RAM up to 256MB, which helps the device operate in the most stablyand smoothly manner and its loading capacity at the same time of up to 90 helps you meet the needfor using internet without any worry about disconnection Unlike other dual-band 802.11ac devices,Linksys EA9500 AC5400 is capable of generating three frequency bands at the same time (Tri Band)and operating on two different frequencies: a 2.4GHz standard 802.11n bandwidth with 1000Mbpsspeed and two 5GHz standard 802.11ac bands with 2166Mbps speed, total bandwidth of up to5400Mps

Required specifications:

Wi-Fi Technology: AC5400 MU-MIMO Tri-band Gigabit, 1000+2166+2166 Mbps

Key Features: Tri-Band (5 GHz + 5GHz + 2.4 GHz); 4x4 AC, MU-MIMO; USB 3.0 Port; Dual-CoreCPU; Beamforming Technology; 8 Adjustable Antennas; Smart Wi-Fi

Network Standards: 802.11b; 802.11a/g; 802.11n; 802.11ac

Wi-Fi Speed: AC5400 (N1000 + AC2166 + AC2166)

Wi-Fi Bands: 2.4 and 5 GHz(2x) (simultaneous tri-band)

Wi-Fi Range: Very Large Household

Number of Ethernet Ports: 1x Gigabit WAN port; 8x Gigabit LAN ports

Other Ports: One(1) USB 3.0 port; One(1) USB 2.0 port; Power

Antennas: 8x external adjustable antennas

Processor: 1.4 GHz dual-core

LEDs: Status Indicator, MU-MIMO Indicators, illuminated Linksys logo, Wi-Fi, Wi-Fi ProtectedSetup, Power, Internet, LAN 1–8, USB 3.0, USB 2.0

Wireless Encryption: 64/128-bit WEP, WPA2 Personal, WPA2 Enterprise

Operation Modes: Wireless Router; Access Point (Bridge)

Storage File System Support: FAT; NTFS; HSF+

Easy Setup: Browser-based Setup; Linksys Smart Wi-Fi Setup

Certified Operating Systems: Windows 7, Windows 8.1

Minimum System Requirements: Internet Explorer® 8; Safari® 5 (for Mac®); Firefox® 8; GoogleChrome™

Dimensions (LxWxH): 264.52 x 318.15 x 66.66 mm (10.41 x 12.53 x 2.62 in.) without antennasWeight: 1727.7 g (60.94 oz)

Security Features: WPA/WPA2; 128 bit AES link encryption; WEP

Regulatory Compliance: FCC class B

Power Supply: Input: 100-240V ~ 50-60Hz; Output: 12V, 5A

5.4 Financial analysis and economic efficiency of the project:

5.4.1 Total investment capital:

The project is invested in two phases with total estimated investment of VND 165,812,000,000

10,856 119,421

15,074 165,812

SUMMARY TABLE OF EQUIPMENT ITEM (Unit: million dong)

Order LIST OF EQUIPMENT

QUANTITY

UNIT COST VALUE

IMPORT TAX

VALUE AFTER US

D VND BEFORE TAX IMPORT TAX

5.4.2Project economic efficiency:

Implementing this project will contribute in the growth of revenue of SAIGONTEL Company and

the promotion of telecommunications service supply brand nationwide

In addition to the economic benefits, the project also brings many other effects such as:

- SAIGONTEL Company is one of the first telecommunications units to participate in

investment and cooperation in implementing Wifi marketing service

- Become a true ISP in Vietnam, promote cooperation with global service providers: Google,

facebook, etc

Conclusion: Under the economic efficiency calculation, it’s seen that the investment in Wifi

marketing service system will bring many economic benefits to SAIGONTEL