Cho de'n nay, da co rS't nhieu cong tnnh nghien crfu ve chuoi cung u'ng theo nhieu hrfdng tid'p can khac nhau va eo nhieu dinh nghia khac nhau ve thuat ngii "chuoi cung rfng".[r]
Trang 1C H u 6 l CUNG IfNG DICH VU DU LICH TRONG CACH MANG CONG NGHIEP 4.0
• D 6 MINH PHU0NG
TOM TAT:
Trongxu the cuoc Caeh mang Cong nghiep lan thu" 4 (Caeh mang Cong nghiep 4.0) dang lan
toa vk tic dong manh me de'n moi ITnh vrfc, du lich drfng trrfdc yeu cau chii dong nam bat thdi
cdva vrfdt qua thach thrfc, xdc dinh hrfdng diva giai phap phii hdp de phai Iri^n bdt pha Srf phat
triin ciia nganh Du lich da va dang gop phan thiic diy ehuydn dich ed cS'u kinh te va xuS't kh^u tai cho; bao t6n va phat huy gia tri di san van hoa, tai nguyen thien nhien; lao nhieu viSc lam,
nang cao ddi song nhan dan; day manh qui trinh hpi nh|p quS^c t^, quang ba hinh anh da't nrfdc, con ngrfdi Vidt Nam Vi v3y, can phfit trien chuoi cung rfng dich vu du lich d^ thoa man nhu cau ngay cang cao ciia con ngrfdi ve du Hch va giup Du lich Viet Nam trd thanh ng^nh kinh Id' miii nhgn Tren cd sd t6ng quan cae c6ng trtnh nghi6n crfu va t^ng hdp cac dii" lidu thrf cap, bai viet l3p trung phSn tich chu5i cung rfng dich vu du lich trong cuoc each mang cong nghifep 4.0 d ViSt Nam hien nay
Tiif khoa: Chu6i cung rfng dich vu du lich, Cdch mang cong nghiep 4.0
1 Khai nifm \i chuoi cung ifng dich vu
du lich
7.7 Chuoi cung dng
Cho de'n nay, da co rS't nhieu cong tnnh nghien
crfu ve chuoi cung u'ng theo nhieu hrfdng tid'p can
khac nhau va eo nhieu dinh nghia khac nhau ve
thuat ngii "chuoi cung rfng" Theo Ganeshan va
c6ng srf cho rang, chuoi cung u'ng la mpt mang Irfdi
cac Irfa chpn san xual va phan pho'i nham thrfc hien
cac chrfc nang thu mua nguyen lieu, chuydn doi
nguyen lieu thanh ban thanh pham, thanh pham
va phan pho'i chiing de'n khach hang
Theo Lambert, Stock va Elleam eho rang, chuSi
cung rfng la srf li6n ke't giffa cac doanh nghiep
nham drfa san pham hay dich vu ra thi trrfdng
Theo Mentzer va cong srf lap luan rang, chudi
cung rfng la lap hdp ciia 3 thrfc the hoac nhieu
hdn {co th6' la phap nhan hoac the nhan) Hen
quan trrfc tie'p de'n dong chay qua lai ciia san
pham, dich vu, tai chinh va thong tin til nguyen
lieu den khaeh hang
Theo Chopra v^ Meindl, chu6i cung rfng bao gom mpi c6ng doan co lidn quan, trrfc tie'p hay gian tie'p den viec dap rfng nhu c^u khach hang Chu6i cung rfng khong chi gom nha san xuat va nha cung ca'p, ma con nha van chuyen, kho, ngrfcfi ban le va ban than khach hang Hay chu§i cung rfng hieu mpt each ddn gian do la srf kd't noi cac nha cung ca'p, khach hang, nha san xua't va cac to chrfc eung cd'p dich vu lidn quan den qud trinh kinh doanh
Theo Chou va cong srf, chu6i cung rfng 1^ mang Irfdi loan cau nham phan pho'i san ph£m va dich
vu iLf nguyen lieu ban dau dd'n ngrfdi tidu diing cuQ'i cung thong qua dong chay thong tin, ph^n phoi va mua sam da drfpc thie'l lap
Trang 2Christopher cho rang chuoi cung rfng la mang
Irfdi cua nhffng to chrfc hen quan dd'n nhiJng mo'i Hen
kd't cac dong chay ngrfpc vd xuoi theo nhffng tid'n
trinh va nhffng hoat dong khac nhau nham tao ra gia
tri trong Iiing san phIm va dich vu cho khach hang
Theo Hpi dong id chffc chuoi cung ffng (2010):
Chu§i cung ffng bao g6m mpi hoat dOng lidn quan
de'n vide san xua'l va phan phoi mpt san pham hoac
dich vu ho^n chinh, bat d^u tff nha cung eS'p dau
tien dd'n khach hang cuoi ciing
Nhff vSy, theo cae dinh nghia da trich d&n, v^ ed
ban, mpt chuoi cung rfng bao gom mot hanh tnnh
hdn ke't giffa cac nhSn td', trong do cd 3 boat dpng
cd ban nhat, gom:
- Cung cap: Tap trung vao cac boat dpng mua
nguyen lieu nhrf the' nao? Mua tff dau va khi nao
nguydn lieu dffpc cung ca'p nham phuc vu hieu qua
qua tiinh sdn xuS't
- San xua't: La qua tiinh chuyen ddi cac nguyen
lieu th^nh san phS'm cu6'i ciing
- Phan pho'i: La qua tiinh dam bao cac san
pham se drfpc phan phdi de'n khach hang cuoi ciing
thong qua mang Irfdi phan phd'i, kho bai, bdn le
mpl each kip thcii va hieu qua
Trdn cd sd nghidn cffu mdt sd' khai nidm ve
chuoi cung ffng, cd the ke't luan rang chuoi cung
rfng bao g6m eac hoat dpng ciia mpi ddi trfdng cd
lidn quan tff mua nguyen lieu, san xud't ra san
pha'm cho ddn cung cap cho khach hang cuoi ciing
Noi each khac, chuoi cung rfng cua mdt san pham
Id mpt qua trinh bat dau Iff nguyen Heu tho cho ldi
khi tao thdnh san ph^m cud'i ciing va drfpc phan
phd'i ldi tay ngrfcfi tieu dung nham dal drfdc hai
muc tidu ed ban, do la: tao md'i Hdn kd't vdi nha
cung cap ciia cac nha cung ffng vd khach hang cua
khach hang, vi hp co lac dong dd'n kd't qua va hieu
qua ciia chuoi cung rfng; hffu hieu vd hidu qua trdn
toan hd thd'ng
1.2 Chuoi cung dng dich vu du lich
Cho de'n nay chrfa cd nhieu nghien cihi ve chudi
cung rfng du lich, mpt sd tac gia da tie'p eSn dd'n
nhffng khdi nidm trfdng dffdng ciia no, chang han
nhrf cdc chudi cung ffng du lich hoac chuoi dich vu
du Hch
Mdi ngdnh kinh doanh deu c6 mpt ca'u iriic cd
ban, hoac mdt t^p hdp cdc dac diem kinh td' va ky
thudt CO ban, lam phat sinh dac diem hoat dpng va
canh ttanh cua minh Vi vay, mdi chu5i cung ffng
khac nhau tiiy Iheo loai san pham cung cap Nhrf vay, vide xac dinh cdc ddc trffng ciia nganh du lich
va cac san pham ciia no Id rd't quan ttpng khi md ta mpt chudi cung rfng du Hch Vi du, san pham du Hch thrfdng bat ngu6n tff mdt ldnh thd cu the vd cung cd'p cho khach du lich tff mpt thi trrfbng ngudn cu the Dffdi gdc dp tiep can ciia mpl diem dd'n, chudi cung rfng du lich co thd drfdc dinh nghia nhrf la mpt mang Irfdi cdc id chffc du Hch cung ca'p cac thdnh phin Idiac nhau ciia cae san phIm du lich (nhrf cdc chuye'n
bay vd cho d) cho vide phdn phd'i va tid'p thi cdc san
pham du lieh cuoi ciing tai mOt die'm dd'n du lich cu the, vd lien quan de'n boat ddng eiia cac chii thd ttong khu vrfc cdng va khu vrfc trf nhan Mdt chudi cung ffng dich vu du lich la mdt hd Ihd'ng phffc lap Co bd'n phan chinh ttong mpl chudi cung ffng dieh vu du lich chung, ba bat bupc va mpl tiiy chpn Ba bd phdn chinh Id cde nhd cung cd'p
dich vu du lich (vi du nhrf, chd d hoac van chuye'n
du lich), nhd eung cd'p diu vdo (vi du nhrf cac nha cung cd'p, thffc phd'm va nffdc giai khat) vd khdch
du Hch Bdn tiiy ehpn eiia ehudi cung ffng dich vu
du lich Id ttung gian; tffc la, cac cdng ty Iff hdnh va dai ly Iff hanh Khdch du lich co the' mua cdc san phIm du lich kd't hpp trrfc tid'p trf cae nha cung ffng dich vu du lich hoac thdng qua cdc cong ty Iff hdnh, dai ly Iff hanh Tuy nhien, du khach cdn co mdt tuy chpn de sap xd'p cdc chuyd'n di chinh minh bang each mua san phd'm du Hch ridng biet nhrf ve may bay vd phong khaeh san Do dd, chudi cung rfng dich vu du lich cung co the drfdc xem nhff Id mpl sff ke't hdp ciia cac chuoi cung rfng khac nhau vi du nhff, d, van chuyen hdnh khdch hoac chuoi cung rfng thrfc pha'm
Nhrf vay cd the' hieu, chuoi cung ffng dich vu du lich bao gom cac nha cung ca'p ciia ta't ca cac hang hoa vd dich vu tham gia vdo qud trinh cung ffng cac san pha'm du lich cho khach du lich Chudi cung rfng du lich Hen quan den nhieu Ihdnh phan -khong chi la Irfu trii, van chuye'n va cac dilm tham quan, md con cdc qudn bar vd nhd hdng, thii cdng
my nghd, san xua't thrfc phd'm, xff ly chd't thai, va cdc cd sd ha tang ho ttd du lich tai cac die'm de'n Ta't ca cac thanh phin tham gia tao thdnh cdc san phd'm du lich deu Hen kel vdi nhau thdng qua cac hpp ddng hpp tac Chd't Irfdng san pham du lich phu
thudc vao hieu sua't d ta't ca edc lien ke't trong
chudi cung rfng du Hch
Trang 32 Dac diem each mang cong nghi$p 4.0 va
tac ddng d§'n chudi cung ffng dich vu du lich
2.1 Ddc diem cdch mang cong nghiep 4.0
Cupc each mang edng nghidp (CMCN) lan thrf
nha't bat ngudn tff dpng cP hdi nffdc cung vdi srf
hiing nd cua cdng nghiep thd' ky XIX lan rdng tff
Anh den chau Au va Hoa Ky, la cupc CMCN sff
dung nang Iffpng nffdc va hdi nffdc de' cd gidi hoa
sdn xuat Cude CMCN lin thff hai, tff khoang 30
nam cud'i eua the' ky XIX den khi The' Chie'n I nd
ra, dien ra khi ed sff phat trien ciia ngdnh didn, van
lai, hoa hpe, san xudt thep Cupc CMCN nay sff
dung dien nang de tao ra san xud't dai tra CMCN
lan thrf ba xua't hidn vao cud'i the'ky trffdc vdi sff
ra ddi vd lan loa ciia cdng nghd thdng tin, sff dung
cdc thie't hi dien tii va cdng nghe thdng tin de' Iff
dpng hda san xua't
- Dac trUng thii nhd't cua cuoc CMCN 4.0, Adcic
xdy drfng ttdn ndn tang cuoc CMCN lan thrf ba, la
srf hdp nha't cac cdng nghe, lam md di ranh gidi
giffa cac cac imh vrfc vat ly, ky thudt sd' vd sinh
hoe Cude CMCN 4.0 lao dieu kien thuan ldi cho
viec tao ra cac nha may thong minh, trong do cac
he thd'ng vat ly khdng gian ao se gidm sdt cac qua
trinh vat ly, laora mplbansaoaocua the'gidi vat
ly Vdi srf phat trie'n ciia Internet van vat (Internet
of Things " loT), eac he Ihd'ng vdt ly khdng gian
ao nay trfdng tac vdi nhau va vdi con ngrfdi theo
thdi gian thrfc, phuc vu con ngrfdi thdng qua mang
Internet dich vu Cdng nghe hidn tai dd cho phep
hang ty ngrfdi ke't nd'i mang mpi Mc, moi ndi
thdng qua ede Ihie't bi di ddng, cho phep xff ly, luff
trff, va tie'p can tri thffc khdng gidi ban Nhffng
kha nang nay se drfpc nhan gap bdi len bdi nhffng
cdng nghd dpi phd trong cde Hnh vrfc khdc, ddc
biet bdi ndng Irfc linh loan va sff san co khd'i Iffpng
Idn dff lieu Trong khi do, cdc cdng nghd che' tao
ky thuat sd' dang tffng ngay trfdng tdc vdi the' gidi
sinh hoc Vdi vide eac cong nghe che' tao sd' cd
the trfdng tac vdi the gidi sinh hpc, cac nhd thie'l
ke va kie'n true sff da kel hpp giffa thie't ke' bang
may tinh, chd'tao cdng (additive manufacturing),
ky thuat vat Heu va sinh hpe tdng hpp cho cdc he
tho'ng tien phong co lien quan de'n srf trfdng tac
giffa cdc vi sinh vdl, cd the ngrfcfi, nhffng san pham
con ngrfcfi tieu thu, va tham chi ca nhffng toa nha
con ngrfcfi dang sinh sd'ng
- Thd hai, cupc CMCN 4.0 co the md ra ky
nguydn mdi ciia diu trf, nang sua'l va mffc sdng gia tang Srf ap dung thanh cdng ttong ITnh vrfe khoa hpc robot, Internet van vat, dff lieu ldn (Big data), dien thoai di ddng vd cdng nghe in 3D (3D print-ing) se thiic day nang sud't lao ddng toan clu nhi/ nhffng gi ma may tinh ea nhan vd mang Internet da lam drfpc vdo cud'i nhffng nam 1990 Dd'i vdi cac nha dau trf, cupc CMCN4 ndy se md ra cd bdi cho
Ipi nhudn khdng id, Irfdng td nhffng gi cac cuoc
CMCN trffdc mang iai
- Thd ba, cupc CMCN 4.0 khong chi ddn thuan
Id sff keo ddi ciia cude CMCN lan thrf ba, ma co mdt srf khac biel ldn ve td'c dp phat trien, pham vi
vd mrfe dp tdc ddng ciia no Td'c dd eua nhffngd6E pha hien nay chffa he co tien id ttong lich sff So vdi cdc cupc each mang cdng nghidp Irffdc ddy,
cupc CMCN 4.0 nay dang phat trien vdi tdc do d
ca'p sd' nhdn chff khdng phai cd'p sd' edng
- Thd tu, vdi cupc CMCN 4.0, ben canh vide flm
ra nhffng nguon/dang ndng Iffdng mdi va cong nghe sffdung va khai thac ngudn/dang nang lrfdng mdi nay, con co cac cdng nghe nham ldi viec su: dung hidu qua hdn cac ngudn Irfc hien c6 bang cac cdng nghd nhung, cdng nghe phdi sinh Drfa tten nen tang la nhffng thanh cdng rrfc rd trong eac ITnh vrfc khoa hpc trf nhien nhrf loan hpc, vat ly, h6a hpc, khoa hoc xa hpi va nhdn van, eae llnh vifc khoa hpc va cdng nghe (KH&CN) nhff cdng ngh6 tin hpc, cdng nghe vat lieu, edng nghd sinh hpc, edng nghe ndng nghiep, y dffpc, nhan loai da C(3 nhieu phat kid'n ddi mdi sang tao vd ffng dung phuc
vu hidu qua Ipi ich cua con ngrfdi Ban cha't cua cupc CMCN 4.0 la khai thdc to'i rfu cac ye'u td' ngudn Irfc nhrf vdy, trong mdt md'i trfdng tdc va hfl trd ldn nhau, Ihuc day nhau phat ttien
- Thd ndm, cupc CMCN 4.0 con ddn tdi nhffng
thay ddi trong khdi niem doi mdi cdng nghd, ttang thie'l hi san xua't Hidn nay, gia tri gia tang cua nganh san xua't phu thudc chii ye'u vao vide gia edng vat lieu thdnh san phIm, drfa vao do phan mem hoac he ihd'ng dieu khien Tuy nhidn, trong tffpng lai, drfa vdo ihu thdp nhu cau cua khdch hang qua he thd'ng ke't nd'i Internet, nha san xua't se ch! cap nhdt phan mem chrf khdng can ban san phIm phan erfng khac Them vdo do, khdng chi san pham, ma ca thie'l bi sff dung trong sdn xud't cung ehi eIn cap nhat phan mem de them tinh ndng mdi
ma khong can phai thay thd' chi tie't hay bo phan
Trang 4Md hinh 1: Tiep can chudi cung Gng dich vu du lich trong cugc cdch mang 4.0
' Tim kl^m du* lieu sd
' Trai nghidm san pham sd hogc ket
hcyp thdng tin so
' Phein hoi tren mdi trucrng sd
TtSudun&trM
n ^ i ? m ca nhSn hoaloEt hop Si-Thi/c
' Cung cap thdng tin so
• Chao mcfi, cung cap san pham sd
• Phat trien u'ng dyng sd ' Tip hp'p y kien va phan hdi thdne tin sd
Quin 1^ du lich
kfthgp
Cff quan
quSn If
Hfthefngtfchhp'p,
trao d6\ d& li^u
' Xay dyng nen tang du" li^u sd cho cac chu the
' Phattrien va djnh hu'dng Lrng dyng
' Quan ly, dieu phoi va ho trp' cac chu the
2.2 Tdc dQng cdch mang cong nghiip 4.0 de'n
chuoi cung dng dich vu du Uch
Cupc each mang cdng nghiep 4.0 dang trong
giai doan khdi phat va se lac ddng de'n moi ITnh
vrfc kinh te' - xa hdi, md ra nhieu cd hdi phai irie'n
cho Viel Nam vi nd khdng chi nham vao edng
nghiep, no nhdm vao cdng nghe so', dem nhffng
thanh Irfu vrfdt bdc ciia cdng nghd so ldi mpi Iinh
vrfc, ttong dd cd du lich
Cupc each mang cdng nghiep 4.0 dd lam thay
ddi thdi quen du lich cua khach hang Ne'u nhff
trffdc day, mot ngrfdi mud'n di du lich gap khd
khan trong viec tim hie'u ve mpt goi san phd'm
du lich thi ngdy nay, cd the' dd dang thu thap
thdng tin bang each sff dung ke't nd'i Internet (vdi
may tinh va dien thoai thdng minh), tim kid'm
Ihdng tin dich vu tren mang Internet; Dat, mua
dich vu trrfc luye'n; Thanh loan trrfc tuye'n; Y
kie'n phan hdi
Nhrf vay, khdch hdng cung tie't kiem drfpc nhieu
Ihdi gian vd ehi phi hPn trong viec dal chd, thanh
toan thdng qua cdc ffng dung trffc tuyen Mdt van
de khac cQng cin drfdc de cap den, dd la cude each
• Cung cap thdng tin va djch vy so
* Giao djch thrfong mgi so
• Phat trien cac U'ng dung sd
* Tip hp'p y kien va phan hoi thdng tin sd
Ngudn: www oecd org/cfe/tourism
mang edng nghiep 4.0 da tao ra srf ke't nd'i giffa mpi ngffdi vdi nhau, ba't ke' hp dang d qud'e gia nao Nhd cdc phdn mem nhrf viber, zalo , cho phep mpi ngrfdi trfdng lde ngay iffc thi, khdng cd sff cham tre, VI vay ichaeh hang khi di du lich d nffdc ngoai vdn cd the giff drfde lidn lac thrfdng xuyen vdi gia dinh, ngrfdi thdn, giai quye't cdng vide
Cu the, danh gia Men ttang ffng dung vdi khdch
du lieh qud'c te' de'n (2017): 71% cd tham khao thdng tin diem de'n tren Internet, 64% cd ddt, mua djch vu tren mang trong chuye'n di den Viet Nam
va vdi Khdch du lich npi dia: Tren 50 dan so' Viet Nam cd sii dung Internet, tren 30% ddn so' Viet Nam cd tham gia it nhd't 1 dien ddn Iren mang xa hpi (Ngudn: Bai giang Du lieh Thdng minh - Vu Qudc Tri) (Md hinh 2):
Nhff dd de cap d phan irffdc, chudi cung ffng du lich bao gdm nhieu thdnh phan khac nhau, do dd cupc each mang cdng nghiep 4.0 eung tdc ddng de'n cac thdnh phdn do, dffa den nhieu cP hdi cung nhrf thdeh thrfc cho nganh Du lich, nhrf:
- Cac nhd khai thdc du lich cd the nang cao hieu qua quang cao san pham du lich ciia minh thdng
Trang 5Md hinh 2: Du lich gdc nhin Kl du lihdch hong each mong cong nghiep 4.0
©
4. 'i "^•^^/^^ V
egcve du Bflc revlewtrvre B|t tlv trire
tuv^n tuy&n
Nghrv6 chuydn
i 'f-ifii';fi^ ' i iii
KiSmtraan ninh
Tr5lnahi«mt,8nmS, H j t S n h Chuy6„«4pl4l J|a NghldRhSchsn D j , h < , * J 8 n « a u l | » (
® •
Service design thinking: tir duy
® ,
Ant6l ff nha hang dia T r & v l -Phifffrifl
qua vide cung ca'p cho khdch hang nhrfng thdng tin
cin thie't ve phong tuc, van hda lai cac diem dd'n;
danh sach nha nghi, khdch san, nha hang, dang
tin cdy
- Thdng qua cdc trang mang xa hpl, cdc rfng
dung tren didn thoai, khdch hang cd thd drfa ra
nhffng nhan xel ngay lap tffc ve mdt san pha'm du
Hch ma hp dang vd dd sff dung Cdc nhd khai thdc
du lich can cd nhffng bien phap ihich hpp de cd the
thu thdp drfpc nhffng phan hdi do mpl each nhanh
chdng vd chinh xac nhd't
- Cdch mang cdng nghiep 4.0 lam cho con
ngrfdi ngay nay khong the tach rdi mang Internet,
do dd cac nha khai thac du lich cin phu sdng wifi
d gan nhrf cac diem de'n cu the, tham chi ngay ca
iren drfdng, tren cae phrfdng tien giao thdng va cae
tram chd
Trong cude each mang cdng nghiep 4.0, cde
Dira review online
Nguon: www.oecd.org/cfe/tourism
nha khai thac du Hch bat dau chuyen doi mo hinh ehudi eung rfng dich vu du lich cua minh theo hffdng du lich thdng minh drfa tren cP sd phai trien cua "Mang Irfdi van vat ke'l nd'i Internet" (loT)
Viec sff dung cdng nghd da giup ich cho ca nganh du lich va khach du lich Ngay nay, vide dat mpt ky nghi trrfc tuye'n ttd nen de ddng hdn Tffdng
tff nhff vay, rd't thuan ldi cho cic khach san va cdc
hdng hang khdng, cac doanh nghiep Iff hdnh, cac nha phdn pho'i vd cung ca'p dich vu trong chuoi cung ffng dich vu du lich kinh doanh trffc luyen vi
da cd mpt each tie'p can rdng hdn Internet da thay ddi hoan toan cae md hinh kinh doanh thdng thffdng va mpi ngrfdi dang thich nghi vdi no
Cdng nghe cung giup cho ngdnh du lich cung nhrf du khach tidt kiem drfdc ihdi gian cung nhif giam drfdc cac thu luc trong qud trinh du lich Vi du nhrf mo hinh sii" dung the du Hch: The du Hch dffdc
Trang 6cap cho khach du lich drfa tten gdi san pha'm ma hp
mua Du khdch cd the dffpc sff dung the nay de truy
cap vao td't ea cac phffdng tien van chuyen, cdc cu'a
hang mua sam khac nhau
Van de dat ra cho eae nhd quan tri du lieh la
phai thay dd'i chuoi cung ffng du lich sao cho phff
hpp vdi mo hinh "du lich thdng minh" Ngodi vide
diu Iff cho he thd'ng cdng nghe thdng tin, hp cdn
phai thie't lap dffdc sff lien kd't eua td't ea eac thanh
phin tham gia vao chudi cung ffng thdng qua mang
Irfdi Internet Dong thdi, ciing cin dao tao mpt
ngudn nhan Iffc cd chat Iffcfng cao
3 Dinh hrfdng dd'i vdi chudi cung rfng dich vu
du Ijch trong each mang cdng nghidp 4.0
Doi vdi chudi cung ffng dich vu du lieh, Cdch
mang cdng nghiep 4.0 tdc ddng de'n hau bet cac
thanh vidn tham gia trong chudi cung ffng nhrf ede
nha kinh doanh du lich, quan ly didm de'n, van
chuydn khach, quan ly nha nrfdc ve du lieh, thdng
lin vd quang ba xiie tie'n du lieh
Cdch mang cong nghiep 4.0 vdi nhrfng tie'n bd
vi cdng nghd nhrf Internet van vat (loT) giiip cdc
chii the trong chudi cung rfng dich vu du lich drfpc
ke't nd'i mat thie'l vdi nhau Gid day khach du lich
cd the' tie'p cdn vdi diem dd'n, dich vu de' hodn
loan chii ddng ttong viec drfa ra quye'l dinh va
xay drfng lich ttinh di du lich Doanh nghiep du
lich ke't ndi vdi khach hang, hieu khdch hdng hdn,
nam bai drfpc nhu clu, phdn hdi de' rfng xff vd chdm sdc td't hdn
Ngoai ra, cac tie'n bd khoa hpc ky thuat khac giup cdc khu diem du Hch, diem den cd thd cung ca'p thdng tin, quang bd didm de'n, cung ca'p ha tang ket nd'i cho cac ben tham gia vao boat dpng
du lich trong khu vrfc Cd quan quan ly du lich trf trung rfdng dd'n dia phrfPng nhd cdng nghe ma cd
he thd'ng cd sd dff Heu long hpp; Iff do co srf phdn tich, danh gid va riit ra dinh hrfdng, ehinh sach de lao dieu kien ihuan ldi phat Irien du lich Tdm lai, cude cdeh mang khoa hpc cdng nghe 4.0 va viec phdt trien chuoi cung ffng djch vu du lich se lao them nhffng gia tti va trai nghiem mdi cho du khdch so vdi du Hch thuIn tiiy trffdc ddy Nhff vdy Cling nhrf cac nganh khac, ngdnh Du lich cung chiu tdc ddng ciia cupc each mang cdng nghiep 4.0 De bat kip drfpc xu hrfdng cua thdi dai, ddng thdi de thda man drfpc nhu cau ciia khdch hang, cdc nha quan tri du lieh cdn phai thay doi chudi cung rfng du Hch theo hrfdng hien dai hda vd minh bach hoa Cac thdng tin vd cac nhd cung cap dich vu du lich can cdng khai vd cap nhat thffdng xuyen nhff xua't xff ngudn gdc thffc pham, bdng gia cdc dich vu nhrf an ud'ng, giai tri, Ben canh dd, cac nhd quan tri du Hch cQng cin xem xet de'n viec hpp lac giffa nhffng chudi cung ffng du Hch vdi nhau nhdm td'i da hda srf hai long cua khach hang •
TAI LIEU THAM KHAO:
A Tdi lieu tham khdo tieng Viet
1 Dinh Vdn Thanh (2010), "Tdng cUdng ndng lUc tham gia ciia hdng ndng sdn vdo chudi cung ling todn cdu trong dieu kien hien nay d Viet Nam", NXB Thanh nien
2 Nguyin Thu Thdy (2010), Tdc dong cda chudi cung dng du lich den quyet dinh quay lai Nha Trang cua khdch
du lich Noi dia Tap chi Khoa hoc Cdng ngh^, Dai hgc Dd Ndng
3 Dodn Thi Hong Vdn & ctg (2011), Qudn tri chudi cung ling, NXB Tdng hap Tp Ho Chi Minh
B Tdi lieu tham khdo tieng Anh
4 Beamon, Benita M., (2006) Performance Measures In Supply Chain Management, Proceedings ofthe Conference
on Agile and Intelligent Manufacturing Systems.Troy, NY
5 Chopra, S & Meindl, P (2009) Supply Chain Management: Strategy, Planning vd Operation Prentice Hall
6 M.Dodevic (2010), Tourism suply chain International quality Conference
7 Milosav Dordevi (2010) Supply Chain Management in Tourism 4lh Intemational Quality Conference
Trang 7Ngay nhSn bai: 23/172019
Ngay phan bi^n danh gia va siJa chiJa: 3/2/2019
Ngay chap nhan dang bai: 13/2/2019
Thong tin tdc gid:
D 5 MINH PHI/0NG
Khoa Khach san - Du lich, Trrfcfng Dai hoc Thrfcftig mai
THE TOURISM SERVICE SUPPLY CHAIN
IN THE CONTEXT OF THE INDUSTRY 4.0
• DO MINH PHUONG Faculty of Hospitality and Tourism, Thuongmai University
ABSTRACT:
In the context ofthe spread of Industry 4.0 which has sttong impacts on all fields, the tourism industty is facing the requirement of actively seizmg opportunities, overcoming challenges, deciding the development orientation and vyorking out appropriate solutions to achieve breakthoughs The development of Vietnam's tourism industry has promoted the economic restructuring and the growth of on-the-spot exports, preserved and promoted the value of cultural heritage and natural resources, created jobs, improved the Hving standards of people, boosted the inlemalion integration process and promoted the image of the country as well as Vietnamese As
a result, it is necessary lo develop a tourism service supply chain to satisfy the increasing demands of tourists and help the tourism industry become a key economic sector of Vietnam By generally analyzing researches and combining secondary data, this study focuses on analyzing the tourism service supply chain in the context of the Industry 4.0 in Vietnam
Keywords: Supply chain of tourism services Industry 4.0