Xuat phattirthuctiénCongtyvadosucuonhutbciivaitrokhfingthethiéucuathuonghiu trongnénkinhIehinnay,emchpndeHi“Dinhhuéngchién lupcxaydg vaph:ittriénthuonghiuCong tyORION”huéngvenguciitiéudi
Trang 1TR GKYTHUAT CONGNGHE THANIIPHOHOCHIMINHKHOAQUANTRJKINHDOANH
SVTH:PHAMTHAIHONGHANHLO P:0 3 Q D 0 2
MSSV:103401130
GVHD:KHOAHOC Th.S.LEDINHTHAI
Tp.HoChiMinh,Nam-2007
Trang 2I LYDOCH O ND E TAI: II MUCTIEUNGHIEN III.NOIDUNGNGHIEN IV PHUONGPHAPNGHIEN 1 2 2
3 1.Phuongphapthuthapso1i(u,thongtin: 3
2.Phuongphapxulysolieu: 3
V GIOIHAN P H A M V I NG H I E N CUU: 3
PHANI 4
C€fS P LYLUAN I.TONGQ U A N 4 HI,EU: 4
Trang 3Chien lupc gi:i:
6.1 D(acdiemvecccautochucs:inxuat: 23
6.2 Tinhhinhsudpngmaymoc,thiétbi: 23
6.3 Vung nguyén1i(u: 24
6.4 Quytrinhcongnghe: 25
V KETQUAHOATDONGKINHDOANHTRONG3NAMQUACUACONGT: 1 Tinhhinhsudijngvonciiacongty: 26
2 Kétquahoatdongkinhdoanh: 26
3 Tinhhinhthuchi(nnghiavpdoivoiNhanucic: 29
4 Tinhhinhsanxuatvatiéuthqnoidia: 30
4.1 Tinhhinhsanxuat: 30
4.2 Tinhhinhtiéuthqnoid|a: 31
VI.DANHG I A NH GTHU,ANLQIVAKHANCUACONGTYORION: 32
1.Thu(anlpi: 32
2.Khokhén: 33
VII.PHUONGH L D G PHATTRIENNAM2 00 7: 33
CHUONGII 34
PHANTICHTHI 34 I CHINHS A C H HOTROCUANHAN U € J C V E PHATT R I E N THRONG H I E U : 34 II PHANTICHVITHECONGTYSOVGTOANNGANH: 35
III.PHANTICHTHJTRU G: 36
1 Muc donha)nbiétvauathichthuonghi(u: 36
2 Phankhucth|truérigvalirachpnthitruéngmpctiéu: 37
3 Doluéngnhucaut r o n g hi(ntaivatuonglai: 40
3.1 Doluéingnhucauhi(ntaidoiv6isanphamchébiéntaiVi(tNam: 40
3.2 Du baonhucaut r o n g tuonglai: 41
CHUONGIII 43
THC TRANGBYDJINGVAPHATTRIENTHRONGHIE} UCUACONGTY ORIONTRONGTHEGIANQUA 43 I NHANT H U C CUACONGTYVE’VANDETHREONGHI EU : 43
II YTH CPHATTRIENTHRONGHIEUCUACONGTY HIENNAY: 43 III TH CT NGB Y D(J GVAPHATTRIENTHRONGHIEUCUA ORIONTRONGTHEGIANQUA: 45
1 Tinhhinhxaydijngcacthanhphancuathuong hi(u: 45
2.2 Tinhhinhvechatlupngsanphiim: 47
2.3 Tinhhinhbaobivanhanhi(u: 50
Trang 52 Doivoicacccquanchucnang: 85
Trang 6B:ing13:DubiromuctangtruiingloinhuancuaORION
Trang 7DANHS A C H PHIJL jJC
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sohinhanhveCongtyORION
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Trang 8PHANMBDAU
Trang 9ciiaby.Vachiconmpt
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ladoanhnghi(pcuabyciingkhongcochodtmgtrongthitruéing.Vadiéuayconconghialabycanchuyéntiithegiciicuasénphamsangthegiéiciiathuonghi(u”
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baobi,dichvp,quiingcao,tuvankh:ichhang,tochucbotrigiaohangvada)cbi(tlathuonghi(uvanhiingthukh:icmakh:ichhangcothedanhgia”
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Trang 10PHANMCIDAU GVHD:Th.SLEDINHTHAI
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Trang 11Trang3SVTH:PHAMTHAIHONGHANH
Trang 12CBSBLYLUAN
Trang 13SVTH:PH
PHANI:COSCCLYLUAN GVHD:Th.SLEDINHTHAI
P H A N I C B S B L Y L U
@ N
I TONGQUANVETHAWIN
GHI,EU:
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Trang 142 Khfiini(m_DJcdiém_Than hphncfiaThirirnghi(u: 2.1 Kh:iini(m:
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Trang 15Ngaynay,ciicyéutocauthanhthuonghi(udaduocmcirongkhiinhiéu.Ngu‹iitachorangbatm o t da)ctrungnaocfiasénphémt i i c dongvaocacgiiicquancuanguciikhiiccilngcéithedupccoilamotphanciiathuonghi(u.Nhuvay,tiéngdong,miiivi, riéngbi(tcuas:inphamciingcotheducicdéngkybiinquyén.
Trang 16PHANI : COS O LYLUAN GVHD:Th.SLEDINHTHAI
togi:itrimangtinhbiéutupngnhamtaochokhiichhangmqctiéunhmglpiichtainly.C:icyéutonaycothelanhanc:ichthuonghi(u,bi éu tupng,l ua)nciigiatrihayc o n gpilalua)ncrbanhan gd o c d:to,gpitatl aUSP(uniquesellingproposition),vitrithuonghi(udonghanhvoicongtynhuquocgiaxuatxu,congtynoidiahayquocté, Trongdo,yéutoquantrpngnhattaonénloiichtainlychokhachhangmqctieulanhancachthuonghi(u.Aakerdinhnghia:“Nhancachthuonghi(ulamottapthuoctinhciiaconnguciiganlienvoimotthuonghi(u”
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gluc(competence)vidunhuIBM.Tinhté(sophistication)vidunhuMercedes
quantrpnghonciithiphan,hoatdongnghiénctiuvaphiittrién(R&D)haychiphichoMarketing
Trang 17Phan khiic thi
P3 Chpn thi truiing muc tiéu
P9
Dich vu hfiu
P4 D|nh v] thuong
Pl Throng tin Marketing
P7 Quang b:i thuong hi(u
P6 Dinh gi:i
Trang 18PHANI:COSCCLYLUAN GVHD:Th.SLEDSHTHAI
thucchocongty.Viv(ay,phantichmoitru6ngsegiupcfingtynha(nbiétduocnhfmgdiemmph,yéu,cchoivath:ichthttcctiacongty.Titdocothehoachdinhmotchienluqcthuonghi(uhieuquit
2 Phankhiicth)trwirng:
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Trang 19Dinhgi ii thuonghi(ud o n g mptvaitroquantrpngtrongvi(chinhthanhv|trictiathuonghi(utrenth(tru6ngmuctiéu.Honniia,tronghonhppmarketing,giiicala
Trang 20(tuclathiétlapviikhaith:iequanh(voicactochticxahoi,giéitruyénthong,congquyén,taichinh,diaphuong, ),biinhangc:inhan,
8 Ph3nphfiithircrnghi(u:
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Trang 21chvu.Nhuv a y , thit r u é n g n u o c n g p t s e baog o m nhiingngucibiinchityéunhuc:iehiingCocaCola,PepsiCola,SevenUp, vatatcanguciimualit
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Trang 23CHIfONGI GII$ITHIEUVECONGTYORION
Trang 24SVTH:PHAMTHAIHONGHANH Trang11
PIIC2:PHANTICHTHI.TRUCING GVHD:Th.SLEDINHTHAI
CHYBNGI GIOITHI¶UVECONGTYORION
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Trang 25SVTH:PHAMTHAIHONGHANH Trang11
kéhoachmorongquymosanxuatsangvi(cdadghé›asanphamSnackvaguytrinhthucphamtrongtuonglai
Trang 26PIIC 2 : PHAN T I C H T H ] TRUNG GVHD:Th.SLEDINHTHAI
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Trang 27II
D,A.CDIEMCHUNG-MU.CTIEUVANHIE.MVU.QUAT: TONG
CongtyOrioncochucnéngchinhtheogiaychungnhandéngkykinhdoanhso102589doTrpngtaikinhIeTp.HoChiMinhc a p ngay20/09/2005lakinhdoanh:cacloaithucph:innbiinhkeo,thtfcénch‹ii
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Trang 28PIIC 2 : PHANT IC H TH{ TRUNG GVHD:Th.SLEDINHTHAI
Trang 29GIAM DOC PHU
P.T6 chiic hiinh chanh
Trang 30tuyéndung,daotaovechédo,chinhsachlaodong,tiénluongcuatoanboCB-Qun lyhanhchinh,hoscilylich,hppdonglaodongCB-CNVtoanCongty,quiin
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Trang 31-Daid i ( n C o n g tyt r o n g q u a n h(g i a o d i c h véic:ie do nvitaic h i n h , nganha ngtrongvangoainuoc.
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Trang 32SVTH:PH@MTHAIHONGH@NH Trang18
Trang 33PIIC2:PHANTICH TH]TRUNG GVHD:Th.SLEDINHTHAI
Phéngkinhdoanh:
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Trang 34HAN
Trang 35Bang1:SolupngvaccicaulaodongPhanbotheocccau:Donv|tinh:Nguoi
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Trang 37PIIC2:PHANTICHTHITRUCING GVHD:Th.SLEDINHTHAI
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Trang 38hanhchinh)
Trang 39PIIC2:PHANTICHTH!TRUCING GVHD:Th.SLEDINHTHAI
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Trang 40To so che
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nguyén vat 1i(u thay the
Ban giiim
‹tfic
Phong s:in xuat Phong quén ly
chét lupng
Tii v:in h:inh thiét bi To tiep nhan nguyén 1i(u
Tii sira chtra b:to tri
Kho in:it To cap Dong IQF
Kho lanh Tii dong géii s:in pham
Ti5 van chuyén
Téi ké toiin t:ii vu
Béo ve ong Kinh Doa h - Tiép Th|)
6.2.Tinhhinhstrdungin:iyméc,thiét b):
Hi(ntai,nhain:iyconhiingthietb|chityéu nhu:
Thiétbi,miiychébién:noiluoc,tucapdong,miiyghépmi,maydokimloai,maythanhtriing,in:iyghépnap,miiycatgptrauquit
Thiétbi,dpngcugiamsiitchatlupng: