Cy the la trien khai chien luge tang cudng tuyen truyen ve thdi trang Nhat Ban, nhat la tang cudng Tudn le thai trang Nhgt Bdn va nhdng sy kien sang tao trong nudc; tang cudng nghe t[r]
Trang 1NGHIEN CUU KHOA HOC
VE CHIEN LirOC CONG NGHEP VAN HOA CUA NHAT BAN
PHAM HdNG THAI'
J J ^ h a i niem cong nghiep van hoa con
- t V r a t moi me a nuac ta cho du da co
mot so bai bao va hoi thao de cap den Trong
khi do, tai Nhat Ban va nhieu quoc gia khac
tren the gidi, phat trien nganh cong nghiep
van hoa tii lau da dem lai nhung lgi ich kinh
te khong 16 va dugc cac chinh phu quan tam
sau sac
O Nhat Ban, noi den cong nghiep van hoa
truoc het la noi den cac ITnh vuc nhu am
nhac, truyen hinh, phim anh, game, xuat ban,
hang thii cong, thiet ke Trong mgt so truang
hgp, cong nghiep van hoa con dugc hieu
gom cac ITnh vyc nhu kien triic, nghe thuat
nghe nhin, nghe thuat bieu dien, the due the
thao, quang cao va van hoa du lich Nhdng
nganh nay co tinh chat tap trung lao dgng
dua tren co so tri thiic, tao ra viec lam va
nguon thu nhap cao Tu cho nuoi duong tinh
sang tao va lam nay sinh nhung doi moi,
cong nghiep van hoa c6 tac dung duy tri sy
da dang van hoa va nang cao hieu qua gia tri
kinh te
Tu nhiing thap nien niia cuoi the ky XX
cho den nay, nhieu nganh cong nghiep van
hoa da co vai tro mCi nhgn trong nen kinh te
Nhat Ban Thu nhap tu cac nganh cong
nghiep van hoa giai tri nhu manga (truyen
tranh), anime (phim hoat hinh) moi nain dem
lai cho n^n kinh d nuoc nay mgt nguon lgi
nhuan khong 16 Theo s6 lieu nam 2004,
phim hoat hinh Nhat Ban chiem 65% thj phan doanh thu tir c6ng nghiep truyen hinh toan the gioi tri gia 2 nghin ti yen*" Con Manga, theo so lieu th6ng ke nam 2007, dem lai ngu6n thu khoang 406,7 ti yen, tuong duong 3,707 ti USD cho nganh cong nghiep
in an ciia nuoc nay* '
De gop phan tim hieu them ve nhung chinh sach ciia Chinh phii Nhat Ban trong ITnh vyc c6ng nghiep van hoa, bai viet xin gioi thieu ngi dung Chien luge c6ng nghiep van hoa do Chinh phii Nhat Ban neu ra vao nam 2007 nham dinh huong phat trien nganh cong nghiep nay tao thanh mgt try cot kinh
te va quang ba anh huong van hoa Nhat Ban
ra the gidi ma trudc het la cac nudc Chau A Ngi dung ciia ban Chien luge gom 5 phan chinh la: tu tudng chi dao co ban, nhan thiic
ve hien trang, nhdng van de can dugc khao sat, phuong hudng co ban va nhung chinh sach cy the
Ve tu tudng chi dao co ban, ban Chi6n luge neu len 3 diem quan trgng:
Thit nhat, de co chien luge edng nghiep
van hoa, viec quan trgng trudc het la ban than ngudi Nhat phai danh gia va nhan thuc
lai ve ''site hdp ddn Nhgt Bdn", phai coi
trgng lgi ich kinh te va Igi ich ngoai giao cua Nhat Ban thdng qua siic manh mem de cuon hiit nhan dan cac nudc khac Hon the nua, trong liic qua trinh phat trien toan cdu hoa
' TiSn sT, Pho t5ng bien tap Tap chi Nghien ciru Dong BSc ''' http://www3.keizaireport.com/report.php/RID/25797/
'"' http://en.wikipedia.org/wiki/Manga
NGHIEN CdfU DONG B^C (i SO 8(102) 8-2009
Trang 2Nghien cihi khoa hoc
ngay mgt gia tang, de hudng tdi viec giai
quyet nhdng van de lien quan tdi lgi ich
chung eiia nhan loai nhu an ninh, moi trudng
thi viec tuyen truyen de the gidi thay ro dugc
quan niem gia tri ciia Nhat Ban mang tinh
phd bien la diem quan trgng
Thir hai, cong nghiep van hoa cd siic anh
hudng rat to ldn, phan anh sue hap dan ciia
mgt qudc gia mgt each tong hgp Chinh vi
vay, Nhat Ban chu truang thdng qua lan
sdng hudng ra hai ngoai eua cong nghiep
van hoa ma tao nen sy dong cam ve y thiic
tham my, ve gia tri quan lien quan den hoan
canh san xuat van hoa va ldi sdng ciia ngudi
Nhat Sy anh hudng ciia Nhat Ban ra nudc
ngoai phai lay van hoa lam try cdt Nhu vay
se cd siic anh hudng rat lau dai va tao ra hieu
qua to ldn
Tu quan diem nay cho thay, Nhat Ban cd
chien luge gia tang phat trien van hoa dai
ehiing, giao luu vdi van hoa hai ngoai ve
phuang dien van hoa nghe thuat va quang ba
tam anh hudng ciia van hoa Nhat Ban ra cac
nudc
Thit ba, cdng nghiep van hoa ciia Nhat
Ban cd siie manh bat ngudn tu chinh trong
cac gia tri ma ngudi Nhat da sang tao, bdi
dap trong lich sii Theo danh gia ciia cac nha
hoach dinh chinh sach Nhat Ban, hien nay
van hoa dai chiing va ldi sdng Nhat Ban
dugc the gidi danh gia mgt each rgng rai nhu
la nhdng gia tri cd sue cuon hiit Nggn
ngudn ctia dieu nay la d tinh nhay cam eiia
mdi con ngudi trong cugc sdng hang ngay
Viec tiep thu va tinh luyen nhdng tinh hoa
van hoa the gidi ket hgp chiing vdi cac gia
tri van hoa trong nudc ngay tir thdi can the
cdng nhu con mat tham my va sue bieu hien
tham my ciia cdng chiing Nhat Ban chinh la
nggn ngudn da sinh ra nhdng dich vy, nhung
hang hoa tinh xao mang dam chat van hoa
Nhat Ban Nhu vay, cdng nghiep van hoa
hien nay ciia Nhat Ban cd cai ggi la "thd
nhuong" ma cung chinh tir do da vun trdng nen ldi sdng, tap quan, phong tuc, van hoa, nghe thuat, cdng nghe truyen thdng ciia Nhat Ban Trong khi suy ngam ve cdng nghiep van hoa, Nhat Ban coi trgng manh dat da ra
hoa kkt trai, da tinh luyen van hoa hai ngoai
va tiep tyc tao ra cdng nghe hien dai Nhan dinh ve thyc trang hien nay, cac nha hoach dinh chinh sach Nhat Ban dac biet chii
y den viec trien khai chien luge "siic manh mem" ciia cac nudc va hien trang cdng nghiep van hoa Nhat Ban
Ve viec trien khai siie manh mem, ban Chien luge nhan djnh rang cac nudc ma dien hinh la My, Anh, Phap, Han Qudc dang thyc thi chien luge nham tao ra mdt loai siic manh de thuyet phyc cac nudc khac thdng qua bien phap phi quan sy nhu sue hap dan ciia che do, cua he tu tudng, ciia van hoa -nhung cai dugc ggi la sue manh mem Trong khi do, trong nhdng nam gan day, the gidi cd
xu hudng danh gia cao ldi sdng va van hoa dai chiing ciia Nhat Ban nhu manga, anime, game Day cdng chinh la nhdng nhan td de tao nen siic manh mem ciia Nhat Ban Ban chien luge cung danh gia rang Nhat Ban la mgt qudc gia ldn ve tai nguyen van hoa Tai nguyen dd duge the hien d eac ITnh vyc nhu nghe thuat, thiet ke, giai tri, tai san van hoa; d ldi sdng cua ngudi Nhat tir an, mac, d Dieu dang chii y la vj the mdt qudc gia ldn ve tai nguyen van hoa ciia Nhat Ban khdng chi do ngudi Nhat neu ra ma cdn dugc ngudi nudc ngoai thua nhan Trong nhieu trudng hgp, an tugng van hoa Nhat Ban lai den vdi ngudi nudc ngoai bat dau tu nhung nhan mac hang hoa Chien luge cdng nghiep van hoa ciia Nhat Ban khang dinh rang tai nguyen van hoa neu dugc nudi dudng tdt thi la thii tai nguyen tdn tai lau dai khdng can kiet La mgt nudc cd nen cdng nghe cd truyen va tan tien nhat, Nhat Ban cho rang hg cd kha nang khdng ngimg md
NGHIEN C(jru DONG BflC fl SO 8(102) 8-2009
Trang 3Nghien cixu khoa hoc
rdng ngudn tai nguyen van hoa ciia minh Tu
quan diem gia tri khdng phai la cai cd sin
ma la cai sang tao ra, vdi tu each la mdt
cudng qudc ve tai nguyen van hoa, Chinh
phu Nhat Ban cho rang can phai cd chien
luge su dyng nhung tai nguyen van hoa
dugc phat hien
Chien luge ehii truong danh gia lai tai
nguyen van hoa ciia cac vung nhu tai san
van hda cd tinh lich su, nhung cdng trinh
kien triic truyen thdng nhu nhdng day phd
cd, nhdng phong canh, van hda nghe thuat,
nghe thuat truyen thdng, van hda am thyc
dya tren liia gao Viec su dyng nhdng tai
nguyen nay mdt each ed hieu qua can phai
biet ket hgp vdi tinh nang dgng ciia cac dia
phuang, tang cudng y nghTa quan trgng khac
nhau cua cac gia tri tai nguyen van hoa bat
dau tir van hoa nghe thuat, van hoa truyen
thdng gan vdi «ac vung mien Trong khi tien
hanh cdng nghiep hoa va su dyng nhung tai
nguyen du lich, cac dja phuong dugc luu y
coi trgng viec sii dyng nhdng ngudn tai
nguyen van hoa dd cua minh ed tinh chien
luge
Chien luge edng nghiep van hoa ciia Nhat
Ban danh gia cao tam quan trgng ciia each
mang thdng tin Trong qua trinh each mang
thdng tin thi sy da dang hoa ciia thdng tin dai
chiing va thj trudng toan eau cung phat trien
khdng ngung Cung vdi sy phat trien ciia
dien thoai di dgng, video, e-mail , nhieu
hinh thiic ldi sdng van hda, nghe thuat, kinh
doanh mdi xuat hien Ky thuat sd hoa lam
cho mgi ngudi deu cd quyen sd huu thdng
tin va qua trinh san xuat dugc luge gian hoa
Sy khac nhau gida chuyen nghiep va nghiep
du bi pha vd Co cau mdt sd it ngudi chuyen
nghiep san xuat hang hoa va da sd cdng
ehiing tieu diing da bj thay ddi La qudc gia
cd sue bieu hien rat manh me nen van hoa
dai ehung, Nhat Ban se thich iing vdi sy
chuyin bi^n mdi nay va tao dieu kien de mgi
ngudi deu cd the trd thanh nha san xuat Can phai tao nen sue lan toa, truyen ba ra ben ngoai, tao nen mgt sue hap dan tu mdt nudc Nhat vdi ldi sdng mdi
Ve nhdng van de khao sat trong qua trinh thye thi chien luge edng nghiep van hoa, Chinh phu Nhat Ban chu y tdi 2 khia canh:
Thit nhdi la mdi quan he gida van hoa va
chinh phil Hien nay, anime, game, manga khdng phai la nhung nganh cdng nghiep dya nhieu vao Chinh phii, song nhung ehinh sach tdt ciia Chinh phii lai trd thanh nhan td tang cudng sue canh tranh qudc te cua chung Chinh vi vay, Chinh phu can phai nhan thue sau sac tam quan trgng va tinh loan toa eiia edng nghiep van hoa, danh gia nd mdt each edng khai, dung mue va hd trg cho nd mdt each thich dang Vi du, hien nay manga, anime Nhat Ban dang nd rd va cd sue anh hudng cdng nhu duge danh gia cao tai cac nudc Chinh vi vay, trong bd luat ca ban ve chan hung van hoa cung can danh gia vi tri ciia nd mdt each thich hgp de tao dieu kien phat trien
Mat khac, trong qua trinh phat trien cdng nghiep van hoa, can dya vao sy can thiep eila hanh chinh va loai tru nhdng can thiep hanh chinh khdng can thiet Mac du Chinh phu cd vai trd to ldn trong viec hoach dinh chinh sach chien luge dai han nhung eung can xac dinh ro gidi han cua Chinh phu Van hoa la su da dang, ehinh vi vay giao luu vdi eac nen van hda the gidi la nen tang
de tao ra van hoa mdi Dieu quan trgng khdng chi la trong cdng nghiep van hoa ma
ca ddi vdi ITnh vyc rdng ldn hon la tuyen truyen va giao luu van hoa cung rat can cd hanh ddng mang tinh chien luge va dieu nay can cd vai trd eiia Chinh phii
Viec nudi dudng cdng nghiep van hoa chinh la bdi dudng nang lyc bieu hien va con mat tham my cila ngudi Nhat thdng qua ddi sdng sinh hoat Chien luge cho rang, tu nay
NGHIEN Cdu DONG BdC fl SO 8(102) 8-2009
Trang 4Nghien cihi khoa hpc
ban than mdi ngudi Nhat can coi trgng viec
lam cho cuge sdng trd nen vui ve, hai long,
yeu van hoa nghe thuat, coi trgng van hoa
truyen thdng va cac nghi thiie Hon the nda,
can nam vung cac phuang tien thdng tin, coi
trgng vai trd cua cac eac phuong tien thdng
tin dai chiing hang dau de tao dieu kien
thuan lgi eho sy tuyen tuyen va giao luu van
hoa
Thii- hai Id pham vi Id trinh cila chien luge
cdng nghiep van hoa Ban chien luge khang
dinh rang, edng nghiep van hoa khdng ehi
ehu trgng van hoa dai chiing ma can phai
quan tam nam bat mdt ITnh vyc rdng ldn bao
gdm : thdi trang, am thyc, kien triic, dd dung
hang ngay, che pham cdng nghiep, djch vy
Vi dy, ngudi tieu dung trong khi lya chgn dd
dung khdng chi chii y den gia tri su dyng cua
chiing ma ca nhdng gia tri cd tinh phy gia
nhu mat thiet ke tham my, y nghTa lich sii,
bdi canh van hoa, nhan mac Cdi ngudn
phat sinh nhung gia tri phu gia dd la d cam
tinh ca nhan, viec tiep nhan cac gia tri dd
cung thudc ve ca nhan Chinh vi vay, can
hudng tdi quan diem, nhan thuc cila ea nhan
Ve dinh hudng can ban ciia chinh sach,
ban chien luge cho rang can phai:
+ Tdi nhdn thitc, ddnh gia vd tuyen truyen
ve "site hdp ddn Nhat Bdn "
Dieu quan trgng la mdi ngudi dan Nhat
Ban can phai ty nhan thiic lai, danh gia va
tuyen truyen nhdng quan niem ve gia trj bao
ham ldi sdng tieu dung hang ngay, y thiic
tham my, tap quan van hoa va nhdng nghi
thuc dugc chi phdi bdi cac gia tri truyen
thdng va coi dd nhu la sy eudn hiit Nhat
Ban
Trong ddi sdng sinh hoat hang ngay, viec
tao ra nhdng ea hdi nhu tham hdi lan nhau,
den tham nhdng danh lam thang canh, tham
gia nhung hoat ddng le hgi hang nam eung
vdi nhung nhu cau ve dd su, dd son mai,
thdi trang da tao dieu kien thuan lgi cho
cdng nghiep van hoa truyen thdng Hon nua, ban than ldi sdng da dang cua Nhat Ban nhu viec gidi tre sii dyng dien thoai di ddng cdng nghe cao da tao ra mdt siic hap dan mdi tao dieu kien cho sy truyen ba hinh anh Nhat Ban Nhat Ban hy vgng vao viec nang cao sue hap dan cua ban than thdng qua nhung hoat ddng trong ddi sdng ngay thudng ciia ngudi Nhat
+ Stj: truyen bd sire hdp ddn Nhgt Bdn ra the giai
Nham nang cao sy phat trien cua cdng nghiep van hoa Nhat Ban cd tinh trung dai han, ban chien luge khang dinh phai tuyen truyen ra the gidi ve sue hap dan Nhat Ban bao gdm van hoa dai chiing cung nhu tinh nhay cam, ldi sdng cua ngudi Nhat
Tang cudng siic anh hudng dya vao mgt ITnh vyc rdng Idn khdng chi pham vi hgp tac eua cae sy kien trong nudc ma ca cac sy kien qudc te, eung vdi cac phuong tien truyen thdng trong nudc, can cd nhdng bien phap ddi ung cd tinh chien luge ddi vdi qua trinh tuyen truyen lien quan den van hoa nghe thuat hai ngoai Trong qua trinh dd thi diim trgng yeu trong viec tuyen truyen sue hap dan Nhat Ban khdng chi nhung nd lyc tu phia Nhat Ban ma rat can phai cd sy hiep lyc tuyen truyen eua cac nha tri thuc, cac nha nghien ciiu nudc ngoai; viee ban than nhdng ngudi nay ndi nen tinh hap dan Nhat Ban la dieu rat quan trgng
+ Tdng cudng ca sa cho cong nghiep vdn hod
Ban chien luge danh gia, dl phat triin cdng nghiep van hoa cd siie canh tranh thi ca
sd quan trgng hang dau la chx phai dieu
chinh, chuan bj cho nhieu tai nang sang tao dugc hinh thanh, khai hoa kit trai Ndi each khac, ngudn nhan lyc cd kha nang dap iing trude nhdng ddi hdi mdi cua cdng nghiep van hoa hien nay la mgt diiu kien cdt yiu
De cd dugc ngudn luc nhan tai d cac miic do
NGHIEN cau DONG BflC fl, SO 8(102) 8-2009
Trang 5Nghien citu khoa hoc
khac nhau thi dieu quan trgng ckn phai nudi
duong tinh sang tao va nhay cam cung nhu
can danh gia cao ca vl mat xa hdi va kinh tl
nhung eon ngudi tai nang Hon thi nua,
trong cae co quan, xi nghiep ckn phai tao ra
mdi trudng de tai nang cd thi phat huy tdi da
sy sang tao
Tu cac xi nghiep eho din eac tSng Idp
nhan dan, can phai di den sy thdng nhat ve
nhan thuc rang hoat ddng sang tao dua tren
tinh nhay cam cung tao ra nhdng gia trj kinh
tl
Theo quan diem eila cac nha hoach dinh
chinh sach van hoa Nhat Ban, ngudi dam
duong van hoa Nhat Ban khdng chi la nhan
dan Nhat Ban ma cdn la nhdng nhan tai tren
khap the gidi cung nhu cila Chau A De thyc
hien dieu nay, Nhat Ban cho rang can phai
cd chinh sach de tao dieu kien cho nhung
ngudi nay trd thanh ngudi binh gia, tuyen
truyen ra the gidi ve tinh hap dan Nhat Ban
Vai trd eiia nhan tai cung nhu viec dao
tao, thu hiit nhan tai da trd thanh mdt trong
nhdng diem trgng tam trong mgt chien luge
phat trien rdng ldn cila Nhat Ban trong the
ky XXI Chinh vi vay, chiing ta edn thay
van de nay dugc de cap cy the trong nhieu
chinh saeh, chien luge khac cila Nhat Ban,
nhat la trong Chinh sach co ban ve giao due,
trong Chien luge cua ngd Chau A
Ve ehinh sdch ciu the, tren co sd nhdng
dieu ndi tren, chien luge khang dinh nhdng
ehinh sach lien quan den nhung van de trgng
yeu sau day:
Thit nhdt, md rdng thi trudng dua vao sy
truyen ba ra nudc ngoai sue hap dan Nhat
Ban
a Tdng cuong vd ciing co cdc ca hoi
tuyen truyen trong nuac
+ Da dang hoa sy tuyen truyen ve tfnh
ddc dao Nhat Ban
Md rdng ITnh vyc binh gia ve tinh ddc dao
Nhat Ban, khdng ehi bd hep trong nhdng
ITnh vyc nhu le hdi nghe thuat truyen thdng
ma ca cae ITnh vyc khac nhu ain thyc, kien tnie, rdbdt, thiet ke dd eho tre em, kinh te tri thuc, kinh te su dyng nang lugng
Tao ra co che bieu duong, khen thudng ddi vdi viec tuyen truyen va binh gia van hoa Nhat Ban d hai ngoai, cy the la bieu duong, khen thudng nhdng ngudi nude ngoai tan tam vdi viec tuyen truyen, phd cap van hoa Nhat Ban; che dinh ra giai thudng manga qudc te
+ Cung vdi viec lay sang tao lam diem manh, can tuyen truyen siic hap dan Nhat Ban Cy the la trien khai chien luge tang cudng tuyen truyen ve thdi trang Nhat Ban,
nhat la tang cudng Tudn le thai trang Nhgt Bdn va nhdng sy kien sang tao trong nudc;
tang cudng nghe thuat truyen thdng hudng tdi cae qudc gia Chau A; hoan thien viec luu tru van hoa Nhat Ban hien dai tren ea sd md rdng chiic nang cua trung tam phim, lay luu trd phim lam diem quan trgng, thyc hien viec lay nghe thuat truyen thdng lam cu
diem; thyc hien ''Festival gidi tri quoc te cita Nhgt Bdn" tren co sd tdng hgp ciia nganh
cdng nghiep giai tri ciia Nhat Ban, tang cudng tuyen truyen quang ba van hoa Nhat Ban dya vao cae sy kien nhu la giai thudng
"good design", "kieu mdi Nhat Ban"; thyc hien cdng ddng ehe tac giai tri qudc te nham xiic tien viec trien khai tac pham d hai ngoai
va tang cudng tuyen truyen ddi vdi nhung nha sang tao, nhdng tri thue d hai ngoai; truyen ba mdt each tich eye d hai ngoai ve mdn an, thyc pham Nhat Ban; tuyen truyen mdt each tich cue ra the gidi ve ty nhien, each thudng ngoan ty nhien va ldi sdng cdng tdn vdi ty nhien eila ngudi Nhat; thye hien viec giao luu nhan tai trong nudc va cac qudc gia Chau A
b Chudn bi ca sa de tuyen truyen ra nuac ngodi
NGHIEN C(][U DdNG B^C f\ SO 8(102) 8-2009
Trang 6Nghien citu khoa hoc
- Tang cudng nhung cii diem tuyen truyen
ve sue hap dan Nhat Ban d hai ngoai
Truyen ba siic hap dan Nhat Ban thdng
qua nhdng cai cd the nhin thay nhu cac le
hdi nghe thuat truyen thdng, thdi trang, thiet
ke Nhat Ban, thanh lap trung tam sang tao
Nhat Ban nham tuyen tuyen thye te ve Nhat
Ban, tao ra sy lien ket cae van phdng d cae
dia phuang cung nhu giua cac edng quan d
hai ngoai, tang cudng tuyen truyen tinh nhay
cam Nhat Ban ma dien hinh la van hoa dai
chiing va ldi sdng Nhat Ban Bd sung nhdng
CO sd tuyen tuyen, can khao cuu viec thanh
lap cac chuang trinh sang tao Nhat Ban tai
cac trudng dai hoc d Chau A, hang nam cu
giao vien Nhat Ban tdi hoac cung cap hge
bdng cho hge sinh tdi Nhat hge tap trong
khoang thdi gian ngan han
- Lgi dyng cang hang khdng Narita nhu
eiia ngd vao Nhat Ban de gidi thieu nhdng
hang hoa, van hoa pham, the hien mdt each
tdi uu tinh hap dan Nhat Ban
- Su dung cac cdng quan, dai su quan hai
ngoai lam cu diem tuyen truyen ve sue hap
dan Nhat Ban
- Lap ra nhdng diem ban hang cd tinh dai
han d nudc ngoai de ban cac hang hoa ndng
lam thuy san eua Nhat Ban
- Tang cudng phan tich ve mat khoa hge
va tuyen truyen van hoa dai chung Nhat Ban
- De tu nudc ngoai ed the tiep can mdt
each thuan lgi, ngoai tieng Nhat, can su
dyng tieng Anh de tuyen truyen nhung thdng
tin cd lien quan den cdng nghiep van hoa
- Tang cudng phat thanh va truyen hinh
qudc te, tao nen sy can bang ve gia tri quan,
khdng chi each nhin tu Chau Au ma cdn la
each nhin tu Nhat Ban, tu Chau A Chinh
phii Nhat Ban va cae td chiic, co quan can
phdi hgp thdng nhat de tang cudng phat
thanh truyen hinh hudng tdi ngudi nudc
ngoai
- Chi vien cho nhdng tac pham dien anh tham gia lien hoan phim qudc te, tang cudng nhdng dac tuyen dien anh Nhat Ban
- Thanh lap nhung dia diem "Nai gap ga Chdu A" de tuyen truyen van hoa Nhat Ban Thit hai, Tang cudng siic canh tranh ciia
cdng nghiep van hoa lay hai ngoai lam trgng tam
Chien luge xac dinh can phat huy siic manh cac nganh cdng nghiep giai tri Nhat Ban tren pham vi the gidi De thyc hien toan cau hoa cdng nghiep giai tri, phai dinh ra chien luge toan cau hoa ve giai tri bao gdm nhdng ke hoach hanh ddng d tirng ITnh vyc, tung khu vyc va gia tang trien khai nd tren toan the gidi
Che tao nhung san pham giai tri hudng ra hai ngoai, tao ra nhung ngudi tieu dung da dang, hinh thanh mdt thi trudng thuong mai giai tri cd tinh md, ddng thdi cd chinh sach dai ngd mdt each thich dang cho ngudi sang tao va ngudi tieu dung nhdng thanh qua dd Nang cao nang lyc phap luat cho nhdng ngudi trong nganh kinh doanh giai tri Thiie day viec xu li quyen lgi trien khai d nude ngoai
- Xay dyng mdt ke hoach dem sy nhay cam vao trong kinh doanh Theo do, Nhat Ban can phat trien viec che tao hang hoa coi trgng tinh nhay cam, thye hien cai tien ky thuat lay tinh nhay cam lam trgng tam, vi du nhu che tao nhung loai d-td va nha d ed kha nang dap ling sy nhay cam cua con ngudi
De nang cao tinh sang tao va su nhay cam eua mdi ea nhan, can tao ra nhdng van phdng lam viec kich thich tinh sang tao Tao eho mdi trudng sdng trd thanh noi ma ngudi sinh hoat va xi nghiep cd thi cung sang tao
- Gdp phan vao hoat dgng bao hg quyen
sd huu tri tue cd tinh quoc t l : cd ddi sach chdng lai tgi an cap ban quyin
Thir ba, chuan bi co sd cho cdng nghiep
van hoa
NGHIEN C(jru DONG B^C B SO 8(102) 8-2009
Trang 7Nghien cixu khoa hoc
a, Ddo tgo nhdn tdi tret thii cho cong
nghiep vdn hod:
+ Giao dye nhan tai tren pham vi rdng cd
kha nang dam duong eac ITnh vyc cdng
nghiep van hoa duge xac dinh la mdt nhiem
vy quan trgng De thyc hien dugc diiu nay
can phai:
- Tang eudng hd trg cho viec giao due
nang cao tinh nhay cam va kha nang sang
tao cho tre em thdng qua cac hoat ddng nhu
ve tranh, che tac dd vat, thiet ke
- Tang cudng giao dye the nghiem de tang
cudng nhan thue va kha nang sang tao cua
tre em trong cac trudng tieu hge va trung hoc
CO sd
- Bien Nhat Ban trd thanh eu diem giao
due tai nang tre eua eac nudc Chau A, vi dy
td chuc eac cudc thi thdi trang cd tinh ddi
khang gida cac ddi hge sinh tai Nhat Ban
- Dao tao ngudn nhan tai phong phii cho
cac nganh giai tri
- Chi vien cho hoat dgng sang tao cd tinh
nhay cam va bien dd thanh phong trao toan
dan
- Tiep nhan luu hge sinh dai hge va trung
hge chuyen nghiep tu cac nudc tdi Nhat
Ban
+ Giao dye nhan tai chuyen mdn cd tinh
thdng dyng qudc te Day la diem trgng tam
trong dao tao va thu hiit nhan tai eho cdng
nghiep van hoa Mdt trong nhdng bien phap
cu the la chi vien cho nhdng ngudi di dao
tao nghe tai nhdng co sd dao tao nhan tai
hang dau d nudc ngoai
+ Xiic tien sii dyng cac di san van hoa
nhu la van hoa truyen thdng, van hoa nghe
thuat
De cd the ldi eudn the gidi bang van hoa
thi phai chan hung toan bd nen van hoa nghe
thuat da dang tu van hoa nghe thuat truyen
thdng din hien dai Lam phong phii co sd
cho mdt dat nudc Nhat Ban tuoi dep va lam
tang cudng siic manh cho cac dia phuang
thdng qua viec triing tu va bao ve cac di tieh van hoa nhu nhdng cdng trinh kien triic bang
gd, bao luu va duy tri cae le hdi dac sac truyen thdng
+ Tang cudng giao dye tieng Nhat va giao luu van hoa qudc te
Trong viee hoan thien giao dye tieng Nhat
va giao luu van hoa qudc te, Chien luge khang dinh lay viec giao luu van hoa nghe thuat, giao luu cac nha nghe thuat lam cdt ldi Tang cudng giao dye tieng Nhat tai cac
CO sd dao tao d nudc ngoai, xiic tien bd sung, chinh siia viec thi kiem tra nang lyc tieng Nhat Tang cudng lien he gida cac co quan cung cap dieh vy chi vien cho luu hge sinh va giao dye tieng Nhat, truyen truyen van hoa Nhat Ban tai nhung dia phuong hai ngoai
b, Cdi cdch quy che, ludt le:
Xay dyng chinh sach ve ehe do quyen tae gia, ed ehinh saeh bao dap thich dang ddi vdi nhung ngudi sang tao, hoan thien nhung co hdi dem lai niem vui cho ngudi sii dyng
c, Xiic tien trien khai ky thuat:
Tien hanh phat trien nhung ky thuat cd lien quan den giai tri de lam cho Nhat Ban
cd vi tri dan dau ve ITnh vyc nay Cy the la phai tao ra ldi kinh doanh cd lien quan den phan cung, van dung he thdng bao trg de tao
ra sy can bang
Chien luge edng nghiep van hoa ciia Nhat Ban dugc dinh ra trong bdi canh hdi nhap va canh tranh qudc te dang dien ra ngay mdt gia tang La mdt trong nhdng qudc gia hang dau trong ITnh vyc phat trien cdng nghiep van hoa, nhung Nhat Ban van khdng ngung tim tdi, phat huy nhdng tiem nang ciia dat nudc
de tao ra sue canh tranh mdi Coi phat trien van hoa nhu mdt loai sue manh mem, Nhat Ban khdng chi ky vgng d cdng nghiep van hoa nhdng lgi ich kinh te khdng Id ma edn la
NGHIEN CUU DONG BfIC fl, SO 8(102) 8-2009
Trang 8Nghien citu khoa hoc
tao ra nhdng dieu kien de Nhat Ban phat huy
anh hudng ciia minh ra the gidi mdt each
toan dien xiing tam vdi vi the cila mdt cudng
qudc hang dau the gidi trong the ky XXI
Cung can thay rang, d Nhat Ban, hieu lyc
ciia cac chinh sach thudng gan lien vdi cac
chinh phii cy the Vdi viee ra ddi ciia chinh
phu mdi do Dang Dan chii lanh dao thi viec
ban Chien luge neu tren ed duge tiep tyc hay
khdng chua the ed ngay cau tra ldi chinh
xac Tuy nhien, trong bdi canh hdi nhap va
canh tranh qudc te ngay mdt gia tang nhu
hien nay, Nhat Ban van tiep tyc can mdt
chien luge cdng nghiep van hoa nham tang
cudng anh hudng van hoa cua minh ra the
gidi Cho du ten ggi va hinh thuc cd the khac
nhau nhung tinh than va ndi dung co ban da
dugc neu ra trong ban Chien luge cdng
nghiep van hoa nam 2007 thi se cdn dugc
tiep tyc trong cac chinh sach phat trien van
hoa cua Nhat Ban
Tu chien luge cdng nghiep van hoa cua
Nhat Ban eho thay, da den liic Viet Nam
cung can dau tu suy nghT ve chien luge trong
phat trien edng nghiep van hoa ciia minh
Dieu nay dugc dat ra nhu mdt ddi hdi cap
thiet vi neu khdng quan tam diing miic den
cdng nghiep van hoa ngay tu bay gid thi thi
trudng van hoa trong nude se trd thanh san
chai cua cac nganh cdng nghiep van hoa
nudc ngoai Dieu nay khdng chi gay tdn that
ve kinh te ma cdn cd tac ddng tieu eye ddi
vdi qua trinh xay dyng mdt nen van hoa vdi
ban sac dan tdc Viet Nam trong the ky XXI
Chi cd tren co sd chinh sach dai han mang
tam chien luge chung ta mdi cd kha nang
phat trien nhdng tiem nang van hoa, bien nd
thanh mgt nganh cdng nghiep cd the dem lai
nhdng lgi ich kinh te tao them dgng lyc cho
qua trinh cdng nghiep hoa hien dai hoa dat
nudc De lam dugc dieu nhu cac nudc da
lam trong cdng nghiep van hoa, Viet Nam
cung can danh gia diing thyc trang van hoa
nhan thuc lai nhdng tiem nang van hoa ciia minh de tu do cd nhdng chinh sach eu thi tao dieu kien cho viec phat trien nhdng nganh van hoa mui nhgn cd dil kha nang tru vdng trong mdi trudng canh tranh trong nude va qudc te Dieu quan trgng trudc het
la phai ddi mdi tu trong nhan thuc Coi sy nghiep phat trien van hoa cung la mgt nganh san xuat tao ra cac gia trj tinh than dem lai nhung lgi ich kinh te to ldn Hon the nua, viec can kip trudc mat la phai cd chinh sach dao tao, bdi duong va thu hiit nhan tai de tang eudng chat lugng nganh cdng nghiep cdn mdi me nay Vdi viec phat trien cdng nghiep van hoa, sy nghiep cdng nghiep hoa hien dai hoa se ed them dgng lyc mdi, tao cho nen kinh te nude ta sue canh tranh mdi tren trudng qudc te trong thdi dai hdi nhap toan cau ngay mdt gia tang
TAI LIEU THAM KHAO
1 To Huy Rila, Xay dung vd phdt trien ngdnh cong nghiep vdn hod a nuac ta Tap chi
Khoa hoc xa hgi Viet Nam http://www
chungta.com/Desktop.aspx/ChungTa-SuyNganvVan-Hoa/Aay_dung_va_phat_
trien_CnVH/
m, ¥i7fe 1 9 ^ 5 n 1 6 0
http://www.kantei go j p/j p/singi/asia/betten_2 p
df
3 T v T - ^ ' - h ' ^ x ^ ^ i i ® , I$19^3^27
B l ^ M f g a : » ^ E ^ S J 4 ' m * E h t t p : / / w w w k a ntei.go.Jp/jp/singi/asia/kousou.pdf
$I5^lS^«:ttfSffl«i&»^ i i i « f i
l i ^ ^ , imm^n : ¥l5)tl 9 ^ 8 ^
http://www.soumu.go.jp/menu news/s-news/2007/pdf/070830 8 1 6.pdf
5 m=nm.mm^f{mr ™ 2 o ^ ? ^
1 B http://www.mext.go.jp/a_menu/keikaku/in dex.htm
6 Kaori H Okano, Globallisation and education reforms in Japan: Beyond the National Initiatives, La Trobe University
(K.Okano@latrobe.edu.au)
10 NGHIEN Cdu DONG B^C fl SO 8(102) 8-2009