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Project work (PW) - A catalyst for teaching presentation skills for senior business English students to meet the requirements of labor market

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This research diagnoses the real situation of newly graduated Business Students in the National Economics University, Hanoi about their capacity in giving academic presentations, and provides some information about employers’ requirements on this skill in job interviews.

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NHÓM DỰ ÁN - MỘT CHẤT XÚC TÁC TRONG VIỆC DẠY KỸ NĂNG THUYẾT TRÌNH

Phm Th Thanh Thùy

Trường Đại học Kinh tế Quốc dân

kỹ năng quan trọng mà các nhà tuyển dụng yêu cầu

không chỉ các nhân viên ñang làm việc tại cơ quan của

họ mà còn cả những nhân viên sắp và mới ñược tuyển

dụng Tuy nhiên, không phải sinh viên nào cũng nắm

chắc ñược kỹ năng này trước khi tốt nghiệp Có thể do

họ không ñược học kỹ năng này ở trường, hoặc cũng

có thể do họ thiếu ý thức về tầm quan trọng của kỹ

năng này trong tương lai nên không học nghiêm túc

Bài viết này là kết quả của nghiên cứu về thực tế năng

lực thuyết trình của một số sinh viên tiếng Anh thương

mại tại Trường Đại học Kinh tế Quốc dân, và một số

yêu cầu của các nhà tuyển dụng về kỹ năng này trong

các cuộc phỏng vấn xin việc Từ những thông tin về

thực tế và yêu cầu ñưa ra trong bài viết, tác giả của bài

viết giới thiệu một giải pháp- sử dụng nhóm dự án- như

là một chất xúc tác ñể giúp giáo viên trên lớp tạo một

môi trường thực tế cho sinh viên sử dụng kỹ năng

thuyết trình ñể trình bày các kết quả nghiên cứu của

một nghiên cứu thực tế của họ Sinh viên sẽ có cơ hội

ñược “nhúng” vào môi trường yêu cầu sử dụng kỹ năng

này và rèn luyện ñể tạo thành thói quen sử dụng kỹ

năng thuyết trình trong công việc tương lai Bên cạnh

ñó, từ những thông về yêu cầu của nhà tuyển dụng về

kỹ năng này, nghiên cứu này cũng dấy lên nhận thức

của sinh viên về tầm quan trọng của kỹ năng này trong

công việc tương lai của họ ngay từ khi còn ngồi trên

ghế nhà trường

T khóa: nhóm dự án, kỹ năng thuyết trình; các

bên liên quan

Abstract: Presentation skills are one among many

skills many employers require from their present staff and newly employed officers However, not all students master this skill before graduating either because their universities do not provide them with this skill, or because they may not really be aware of the importance of this skill and hardly learn it This research diagnoses the real situation of newly graduated Business Students in the National Economics University, Hanoi about their capacity in giving academic presentations, and provides some information about employers’ requirements on this skill

in job interviews Besides, from all the information, the study addresses the problems by introducing project work which can be used as a catalyst in teaching presentation skills to help teachers provide their students with a practical environment to immerse into this technique presenting their own research results, and use the technique in their future job Besides, information about employers’ requirements will partly raise students’ awareness of students about learning this most-demanded skill when they are still learning at their universities

Keywords: project work; presentation skills,

stakeholders

PROJECT WORK (PW) - A CATALYST FOR TEACHING PRESENTATION SKILLS FOR SENIOR BUSINESS ENGLISH STUDENTS

TO MEET THE REQUIREMENTS OF LABOR MARKET

Introduction

If we have a look at advertisements at job

vacancies, it is obvious that in the 21st century,

nearly two-thirds of all high-growth, high-wage jobs advertised require a college degree Besides,

In 1999, Cornell University President David J

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Skorton once stated on a new school year

ceremony that a college/university education is

increasingly recognized as critical for career

success; therefore, some colleges/universities are

soon changed into a job training enterprise It is

suggested that universities/colleges should change

their education curricula by adding some subjects

which can provide their students what the labour

market wants Although changing curriculum is

not an overnight task because this task leads to

some changes in teaching methodology, teaching

time, etc Besides, in some universities or colleges,

traditions are often entrenched and rarely any

academic department wants to take risk to change

what they are using for a long time, many

universities including the National Economics

University - a university in Hanoi which is famous

for educating economics - are aware of the

importance of changing their curricula which meet

the demands of business leaders The National

Economics University in general and Faculty of

Foreign Languages have changed their curricula to

teach their students what is needed for the labour

market, not what is available in the universities

and department This paper reports the results of

an action research project on applying project

work to teaching presentation skills in English for

senior students at English for Business

Department to show the effort of teachers in this

department in changing their syllabi to teach what

the society demands With an aim to explore the

requirements of companies to their employees

about presentation skills to fill the gap(s) between

classroom and workplace, we conducted a short

survey with 14 questions (see appendix) asking

some stakeholders at some International Banks,

Non-Government Organizations, International

Enterprises and Educational Institutes, Tourist

agencies, Hotels where English Business students

may apply for jobs Besides we also interviewed

some key leaders to find out some in-depth

information or double check the questionnaire

The results of the survey are rather meaningful

Since understanding what stakeholders need, it

will be easier to see how newly graduated students

can meet these demands and how universities can fill the gap between education/training and social demands

1 Demands of some stakeholders on presentation skills in English

According to a quick survey conducting among newly graduated students from Business English Department (DBE) in the National Economics University (NEU) after 6 months from their graduation, 85% of students from DBE after their graduation are employed, the small number of students continues pursuing their further study abroad or in some domestic master courses Most

of employed students work for limited companies,

or for 100% capital foreign companies Among employed students, 40% work in sale department, 23% work at training department, others work at such department as policy development, plan development which requires them to present weekly in English Their presentations start from short talks in front of their colleagues to show their opinions, or from a formal presentation before their company’s business campaign During the presentations, presenters have to use English, which is different from normal talks in Vietnamese Giving presentation is becoming popular in many companies In most of the companies interviewed, presentations are on sales targets or sales achievements at the end of each month (25%), and other kinds of presentations have aims at introducing new policies or showing proposals (15%) Besides, most of the presentations in English are professional (72%) and dynamic, which means presenters have to use academic language and answering a lot of

follow-up questions after their presentations is obvious Another piece of important information provided

by some employers is that what drives them to success of a presentation is presentation techniques According to them, having an obviously clear content is very important; however, pace of speech is measured the most important thing to make a presentation successful Followed are tone and pronunciation Clear visual

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aids, and directness are at the same rank Question

handling, language accuracy, and styles in

presentation are measured the same role These

points show that sometimes the presentation

content is not really the decisive factor, but what

makes a presentation successful is in fact the

techniques with which the presenter employs in

their speech It is lucky that these techniques may

be taught in the university

When interviewing some employers in some

foreign companies where presentations in English

are required, we were surprised at their complaint

about the lack of speaking skills that newly

graduated employees perform At the same time,

many employers were creaming for workers who

are better trained for problem solving,

collaboration, communication, and presentation

Many employers complained that many newly

graduated employees use new technologies and

inappropriate styles in workplace communications

for their presentations, which declines the

effectiveness of their presentations At another

extreme, many newly graduated employees

applied too formal styles taught in their university

from books in their working presentations which

are not welcomed, which makes their presentation

less persuasive

As for us, colleges and universities should take

responsibility in providing students with not only

basic academic knowledge (within the scope of

this paper is basic knowledge of a good

presentation); but also a practical

environment/context for them to practice to

improve their communication, critical thinking,

information fluency, collaborative work,

quantitative literacy and especially accumulate

their presentation experience To meet this

demand, project work is a good tool in the

teacher’s hand

2 Diagnose the situation

2.1 Problems come from class-rooms

Students learning presentation skills in our

department are taught in laboratory room where

each student is equipped with a computer accessing to the internet The teacher controls the students’ computers by pressing on controlling buttons such as “broadcasting”, “template”,

“sending picture”, “sending voice” When pressing these buttons, the teacher sends his/her screen to all the students, or the teacher can observe the screen; listen to the voice of any student in his/her practicing process Sometimes, the teacher can send one or two screens of a template student to the whole class for comments after a pair or a group activity The whole class can look at their screens and give comments on other students’ product

However, the laboratory with computers is a drawback for a presentation skills class Students are separated by computers and partitions With a separated aquarium for each student, students find

it difficult to join team work or pair work assigned

by the teacher Besides, noise from computers and the standing air-conditioner distracts students from focusing on the teachers’ explanation Both teachers and students wish to come back to a traditional class-room where teachers don’t have

to waste their energy to “shout” in their lessons to students and students can easily work with their classmates in group or pair activities Furthermore, studying EAP speaking in a laboratory also causes students troubles when they want to have any idea

or when the teachers call any student to present in front of the whole class Hardly anyone at the back row or at the opposite row of the class can hear the presenter(s) clearly, let alone seeing any

of them because of the distraction of the partitions separating computers After teaching in the laboratory for more than two years, the teachers understand that teaching speaking skills in general and EAP speaking in particular in a laboratory with computers is not suitable at all

2.2 Problems come from teaching method

Being aware of the importance of presentation skills in working environment, DBE designs an EAP (English for Academic Purposes) speaking course which can provide students relevant

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theories easily applied in working environment

The program is designed in 15 weeks which

provide students basic knowledge about how to

prepare, how to start a presentation, how to

conduct a presentation and handle questions

during and/or after the presentation, and finally

how to end the presentation The book Pubic

Speaking (David Zarefsky, 2008) is used as a core

course material Besides, students are asked to

read some referent books to get useful language,

tasks and activities of presenting skills such as

Effective Presentations (Comfort, J 1995);

Presentations in English (Erica J.William, 2008);

Presenting in English (Mark Powell, 1997) and

Giving academic presentations (Susan M.Reinhart,

2005) In each class, the teachers used slides to

teach students much basic theories about specific

steps to give a good presentation

It is obvious that during the course the majority

of students understand the theory designed with

professional power point slides; however, before

each lesson, when being asked to remind what

they had learnt in the previous lessons, most of

students could hardly speak out useful language

points mentioned in the previous lessons, and applied theory into their short presentation in the classroom After four weeks, it was recognized that students did not focus on the lesson, and had a lot of private talks during the course It seemed that most of students were reluctant to participate into the lessons Although some students enthusiastically gave some comments on the video clips which were downloaded from the internet, they rarely used any signpost listed in the previous lessons The time for practicing was also short because most of students changed discussion time into small talks

From this real situation, we are aware that the situation must be improved and changed as soon

as possible

Besides the result of observation showed no improvement was recognized, a small survey asking students about what ability they CANNOT improve was also conducted Most of the important features making a good presentation, sadly, were assessed as unimproved

Chart 1: Some unimproved criteria of students’ speaking skills after 4 studying weeks

As can be seen in the diagram, most of skills

which are really essential to make a good

presentation are considered very badly improved

under the students’ eyes Persuasiveness and

professional speaking style are mainly used

among unimproved criteria

Besides conducting a survey, we kept a

teaching diary/research diary which could help us

record what we felt and everything we observed in the classroom Some interviews with some of my students in the class indicated that the language

we had been teaching in the classroom had little to

do with the language of the subject matter they were learning They felt that the slides providing skill instructions did help them a lot in building up presentation skills, but they had no idea how to

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transfer these skills to have a better and more

natural presentation Moreover, more analysis of

good and bad presentations relating to specific

skills should have been added during the course

The student feedback was consistent with our

diary entries

3 Amended planning and Action stage:

Project Work

After realizing the problem should have been

changed, we improved the situation by applying

task-based language teaching approach,

particularly project work (PW) into this subject

By definition, a task refers to “a work plan that

requires learners to process language

pragmatically in order to achieve an outcome that

can be evaluated in terms of whether the correct or

appropriate propositional content has been

conveyed” (Ellis, 2003) We quickly asked

students to work in group of four and elicited a

topic which either based on group members’

interests or a problem in the society After

registering the topic and title to the teacher, since

then, each group would work consistently with the

topic The topic would be a context for students to

apply the techniques we taught in the classroom

and made a final 15-minute presentation at two

last weeks of the course We found a big change

in the atmosphere in the classroom Exciting

group discussion indeed filled the classroom

Although different opinions in building main ideas

and supporting points which would be mentioned

in the presentation occasionally caused frustration

and sorrow to some members, all these differences

seemed to be reconciled because they were

constructive and built up by mutual trust and

collaboration Most of the heated but friendly

discussion ended up with some better ideas and

students also learnt how to prioritize group

harmony for the common project goal

Besides that, project work is also a distinctive

approach to learning in that it represents a natural

extension of what is already taking place in class

Through participation in the project, students were

encouraged with a driving question that bears

real-world concerns After each theory period (45 minutes) at the beginning of each class, we asked students work with their group members and after 30- minute discussion and preparation, some groups were called randomly to give a short 5-minute presentation in front of the class In this short 5-minute presentation, students had to apply what they had learnt in theory including useful language signposts into their presentation For example, after being taught about how to design and use visual aids in presentation, students had to surf the internet to find some relevant pictures/ visual aids relating to some points in their registered topic and designed some slides which would be used in their short 5-minute presentation

It is obvious that, bridging the inside of a classroom (theory taught through slides) with the outside world (burning topics of the society they chose), project work enables students to go beyond the boundary of an EAP presentation classroom setting by which they are normally constrained

Project work also brings benefits to learner-centeredness Although we (the teacher) played a role in offering support and guidance (theory and techniques at the beginning of each class and comments during students’ slide preparation) through the project work process, students were making concerted efforts to achieve a common goal, while gaining experience in diverse opinions and viewpoints as well as negotiation and reconciliation Project work did give students a lot

of chances to develop purposeful and authentic communication in various social contexts through their chosen topics Once again, project work in this EAP presentation course created opportunities for us (the teacher) to treat our students as intellectual users of language rather than

“defective speakers” (Liddicoat, Crozet, & Lo Bianco, 2000) The teacher basing on the students’ work, took the role of a facilitator to give students some guides or comments, say adjust parallelism

in their slides, to add some more eye contacts or have more accurate gestures in their presentations

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Project work; in addition, assisted our students

with different language competence to participate

in a single project Working together for many

5-mintue presentations then finally at a 15-minute

presentation gave all students a sense of

achievement and boosted their motivation

Students were allowed to choose members of their

group The whole group after that was monitored

by a group leader who assigned tasks for each

group member If there was any weak student,

he/she had to take great effort and learn from

other members to finish the task for the success of

the whole group Furthermore, project work is

process-oriented in that it is emergent and

negotiated rather than pre-planned (Diaz-Rico,

2004) The process to prepare for short 5-minute

presentations and final a 15-minute presentation of the whole group tended to stimulate students to maximize their engagement all along the presentation and provide them with great opportunities to use the target language (signposts and useful language in the presentation) at different project work stages After some short 5-minute presentations addressing certain techniques

in each class, at the same time, it culminates in an end 15-minute presentation professionally

The success of the EAP presentation course is also confirmed through another small survey conducted at week 14 of the course Most of students answered the survey felt happier at the second half of the course

Chart 2: Improved Skills after 14-week EAP Speaking Course

As showed in chart 2, useful language, confidence

and body language are what students thought they

had improved the most (67.3%; 60%; and 52.7%

relatively) Slides preparation for presentation was

improved a lot with the result of 49.1%

The interviews with 9 students after week 13

also made the researcher happy All students

interviewed mentioned to “a sense of

achievement” at the preparation stage for 5-minute

presentations, “feelings of being rewarded” with

the teachers’ comments and they had “a fresh

experience” at the final weeks of the course

These students also agreed that they had achieved knowledge of a certain topics they had chosen for their presentation through thorough preparation stages Besides, every member in the group has his/her own language points to share with others and he/she can save time and energy to complete a project Heated discussion is also a factor that makes the EAP course become a small society filled with differences and diversity, which propels everyone to reach out for his/her greatest potential in arguing disagreeing, discussing, and finally compromising along the process towards the common end

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Conclusions

The pedagogical benefits when applying

project work in the EAP speaking course are great

This approach allows teachers to consider their

students as individuals Students took the initiative

and started conscientious preparation towards the

group goal- a persuasive 15-minute presentation

As a process and a product, the project work

approach provides students abundant opportunities

to exercise their freedom in choosing a topic they

will develop and to develop their own voices

among the group, no matter how small the scale is

More importantly, when working together in some

5-minute presentation and especially the

15-minute work project presentation, students have

first hand experience that leads to retrospection

and introspection of the learner role as well as the

teacher role Students find themselves important

in the presentation, control the class and depend

on each other in achieving the goal The teacher,

in the students’ eyes is a facilitator who they can

seek help in times of difficulty Using project

work is obviously a good teaching method which

puts catalyst for teaching presentation skills

REFERENCES

1 W Borg, (1981) Applying educational research: A

2 L.T Diaz-Rico (2004) Teaching English Learners:

Education

3 F Eileen, (2000), Action Research, Brown

University

4 R Ellis, (2003) Task-based Language Learning and Teaching Oxford: Oxford University Press,

5 L Kurt, (1958) Group Decision and Social Change

New York: Holt, Rinehart and Winston

6 A.J Liddicoat, C Crozet, & J Lo Bianco, (2000)

implications: Intercultural competence through

Literacy Institute of Australia

7 R E Slavin, (2006) Educational Psychology:

and Bacon

8 A J Richard (?) Management, systems, and society: an introduction Pacific Palisades, Calif.: Goodyear Pub Co ISBN 0876205406 9780876205402

OCLC 2299496

9 L.F Wendell, B Cecil (1973) Organization development: behavioral science interventions for

Prentice-Hall ISBN 0136416624 9780136416623

0136416543 9780136416548 OCLC 314258.

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