Hướng dẫn tìm kiếm sản phẩm cho dropshipping và thương mại điện tử 2020

Hướng dẫn phương pháp tìm kiếm sản phẩm cho Dropshipping và thương mại điện tử 2020.Tài liệu bao gồm hướng dẫn cụ thể các cách tìm kiếm sản phẩm trên Facebook, Instagram, Amazon, Aliexpress... có hình ảnh chi tiết. Tìm kiếm sản phẩm theo trend, sản phẩm bán chạy trên các kênh online.

2020 Product Research

Guide

A comprehensive guide of product research methods and ideas to steer those looking for

"winning" products in the right direction.

www.JesseJerome.com

Jesse O'Brien

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What to expect

of this eBook?

Finding products to dropship or

sell can be frustrating The pages

of this eBook are dedicated to

provide you with industry wide

used tools and knowledge to go

on and find products yourself.

This is NOT a winning product

list where I give you winning

products on a platter Its like the

old Italian proverb Give a man a

fish and you feed him for a day.

Teach him how to fish and you

feed him for his life time.

Word from the writer

I will tell you right now this E-book is not going to be of use to

everyone (hey, there is a reason its free) All of these methods are

out there somewhere on the internet already! All I have done is;

compiled them in one place, briefly expanded on them and added

some of my own ideologies If you follow even a small number of

drop-shipper youtubers, podcasts, blogs etc the odds are that you know most of these methods already Like any informational tool, its

up to you to sift through the content and take away the information that resonates or applies to you With that said, if only one person reads this and finds a bit of useful information from my eBook I will consider my job done.

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Populating Your Facebook News Feed

If initially, you are not seeing many ecommerce related ads in your news feed You needalter your position in Facebook's logarithm Engage with the ecommerce ads that you canfind; by liking the post, commenting, and clicking on the ad to get to the landing page of thesite Once there, scroll around and look at the product page(s), and add the product to your

cart and initiate a checkout (but obviously don't purchase) Once you have done so,Facebook will place you into a category of people who are likely to engage or purchase, andyou will then find that Facebook will begin to promote more ecommerce product ads on

your news feed

Turbo Ad Finder & How To Set It Up

Turbo Ad Finder is a free Chrome extension that can toggle your Facebook news feed

between showing only sponsored posts and its normal showing This will save you time

scrolling through an assortment of posts just to find ads and make the process of finding

products easier

This is one of the most effective methods to find winning products, and

the method I would say people use quite often

It is simple to set up and can yield a variety of different product types,

ranging from how popular the product is, to the niche it is in.

FACEBOOK NEWS FEED

Click the Toggle to activate Turbo Ad Finder Your Facebook news feed will now be showing only ads.

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Another great way to find products, especially if you find that the Facebook news feed is not giving you any ecommerce ads Using this

method and interacting with the results you get, you will find that your

newsfeed will populate with more relevant advertisements as well.

FACEBOOK POST & VIDEO

SEARCH

Some terms may yield more ecommerce product results so its best to test out a few

The method is super simple: all you need to do is hit the search bar on Facebook and searchfor common dropshipping copy writing terms Sort the given search results by posts and/orvideos (I find most times videos gives better results) You can then further filter the searchresults by date posted or location if you wish When using this method you want to look atthe dates and engagement Most importantly how long an ad has been running, number of

views and what people are commenting

Facebook Post & Video Search Method

Example Search Terms

Limited Stock Only

Flash Sale

Limited Time Offer

Off Today Only

Free ShippingPeople are going crazyThe perfect giftTag someone who needs this

24/48 hour sale50/60% OffClosing store saleGet yours now

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Probably the least reliable method in terms of finding winning products without any leads but it is extremely valuable for product research when used in conjunction with the previous methods or when you already have

your niche or idea for a product.

FACEBOOK AD LIBRARY

The Facebook Ad Library is a great free tool to see the ads Facebook pages are running You

can access it here and search for the pages/ads you want to view or you can get access

through Facebook pages via the transparency tab (pictured below) The information from ad

library can help you decide on a product Keep in mind advertising costs money so the

longer an ad has been running the more chance it is making money back or hitting their

intended result

Facebook Ad Library Method

1 Click See More

Find a dropshipping page or business and find the page transparency tab then click See More

Additionally, you can use the Facebook Ad Library to research what products competitors inyour niche (or not) are advertising and how well they are doing Giving yourself a product to

add to your store that you know already has interest

Facebook Ad Library Method

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Instagram For Product Reseach

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Instagram

Instagram can be used as a tool to

find products or get ideas for products if you know what you're looking for While we won't be able

to see as much overall engagement

and other data behind most Instagram posts you may still find it

useful.

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Once you find said influencer or fan page with a good following, you want to check their stories

and/or gloss over their feed to see if you can locate any posts that are advertising products

Usually its quite easy to tell and will have a link or swipe up to an ecommerce stores landing

page These posts are usually paid and are only up for a selected time, they may also have a few

products being promoted at once depending on their rates and ethics Unfortunately we don't

have a lot of data behind these posts in terms of engagement, but if its feed post it doesn't hurt

to check the likes and comments

Yes, Instagram does have ads but these are not how we will be monitoring the gram for product research Instead, we are going to be turning our eyes to influencers and popular fan pages This method may be a little bit more tedious than others but its a nice way to see what some competitors

in your niche's market are trying to sell So yes, this method will mostly rely on you having a niche already or having a general idea of the type of

product you want to sell.

INSTAGRAM FOR PRODUCT

RESEARCH

If you have a niche or type of product in mind already, this is going to make the process a lot

easier If not, I guess its still an easy process for you to see what other people are selling.What you want to do is go to Instagram and search for popular accounts (those with a

decent amount of followers) within your niche or possible market.These could be - influencers, fan pages etc You may even want to use an influencer tool to

find them, up to you

Method To Instagram Product Research

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be broken down into 2 sections Though I'm sure there are more.

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Identifying Potential Buying Trends With Movers & Shakers

One of the main appeals of the Movers & Shakers page isn’t the actual products, but what the

products say about customer shopping patterns Think bigger picture - what types of products

are selling

As an example, let’s say the Camera & Photo category is full of binoculars and telescopes

Rather than selling the products that top the list, you can look at the trend of long-distance

photography If the pattern continues for long enough, that is evidence to deduce long-distance

photography as an upcoming trend Giving you a head-start on sourcing a similar product from a

dropshipping supplier or some other long-distance photography product that hasn’t even

appeared on the Movers & Shakers page yet

Using Amazon Movers & Shakers

Free and easy to use, simply go to the Movers & Shakers page and you will be shown a list

of top products that have improved sales over the last 24 hours You can then filter results

by specific department The list is updated every hour, which makes it useful to spot

buying trends You can cross reference with the best seller list to see how top selling

mainstay products compare

Similar to Amazon's best sellers page (which warrants using also), the Amazon Movers & Shakers page shows products with the biggest sales improvements over the last 24 hours on Amazon (the best seller page shows a time period of a month) This information can be useful to spot

buying trends and give you insight on possible winning products.

AMAZON MOVERS & SHAKERS

Some things to be weary of when using the Movers & Shakers information to sourceproducts is timing and speed Timing - you need to catch a fad at the right time before itpasses Speed - you need to act on a fad before it passes (or explodes to maximise sales) and

if you see a product trending you want to get on it before your competitors So, it pays tomonitor the Movers & Shakers page regularly Familiarize yourself with the items so you can

tell the difference between the ones that will stay popular for a while and the flukes

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This method can apply to many websites that have auto fill settings on

their search bar While not the best tool for pure product research and

sourcing, it can be useful source of product inspiration.

AMAZON SEARCH BAR AUTO

FILL

Amazon Search Auto Fill Method

A super simple tool that you have definitely encountered at some point and time All youneed to do is go to Amazon and start to type a term into the search bar As you're typingAmazon will begin to show the most searched terms using what you have typed Now, thereare much better methods to product research than this one but it can be helpful for certain

niche sellers or as inspiration for a product to research

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don't want to spend money on

product research tools.

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The Hot Selling page on the Dropshipping Center is a database of the big sellers onAliExpress Checking through the hot selling section can give you an idea of products thatare selling and you can even categorize the products to help narrow down products for

niches

There are a few things you want to look at with these products in terms of how well theyare currently selling Orders & DS Orders - Orders is the total amount of consumer orders,

and DS is the number of orders from dropshippers

The Hot DS Item section gives you a list of items that are currently doing large volume of sales on AliExpress, based on the product category you

provide/filter by.

ALIEXPRESS HOT SELLING ITEMS

Hot Selling Items

Log into your AliExpress account, then click into your account drop down menu, where it

says "Hi, (your name)", from the drop down menu click into either "My AliExpress" or "My

Orders" and the Dropshipping Center should be in the banner menu on either of those pages

If the dropshipping center tab does not appear for you then its just a matter of registering for

it Here is a link to do so

How To Get To The AliExpress Dropshipping Center

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AliExpress does not show the real sales numbers, but places the sales volume on a graph

ranging from 0 to 100 Meaning, the higher the number is, the better the product isselling This may not be useful if you're looking at a product no one has capitalized on yet

or is specific to your niche but if you're looking for a "hot" product that is already proven

to be selling well then this graph is important

When looking for a hot product you want to see how steady the sales volume is or if its

growing Random jumps to 100 and then no sales the next days most likely indicate

someone just bought a mass shipment, as inventory or for whatever reason So,

soemtimes these products can be hard to read

An extremely useful tool that the AliExpress Dropshipper Center offers, especially when it comes to finding products that are currently successful

ALIEXPRESS PRODUCT ANALYSIS

Analyzing The Product Analysis Graph

Once you have found a product you're interested in selling on from the Hot Items list or

anywhere on the AliExpress Dropshipper Center you are going to want to click the "Analyze"

link under the "Action" column on the product row This will present to you a graph with the

sale volume rating for the last 14 days of your selected product As well as the logistics

reliability of the particular supplier You can analyze products by copying their URL and

posting them into the Product Analysis tab

The Analyze Action

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CJDropshipping

Essentially a logistics company, CJDropshipping have an online web app that also shows which products they stock, allowing you to directly place orders from them They offer competitive prices and faster shipping times than Aliexpress (although there are questions about their reliability).

CJDropshipping App 1

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CJDropshipping may seem similar to AliExpress but the good news is that all of the products that you find on here are making sales - there is a MOQ requirement for stocking any product with them Just browsing around

and looking at products, you’re bound to find a winner.

CJDROPSHIPPING APP

Along with the app, CJDropshipping has a lot of content such as videos and blogs ontrending products and top sellers I'm not saying you are guaranteed to find an absolutewinning product or that they don't market these products without ulterior motives oranything, but if you are stuck for inspiration or ideas, you may pick something up from

their content

Extras With CJDropshipping

Free and easy to access from the CJ Dropshipping website You will find its similar to

AliExpress or Amazon in that you can categorize by niche/department The one thing I really

like on CJDropshipping is that you can filter results by having a video (if you need creative

content), and by their warehouses as well Giving you their hot selling products out of

specific areas of the world CJDropshipping provides a lot of other nifty tools if you decide to

dropship with them but as far as product research thats pretty much it

Using The CJDropshipping App

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by the apparatus itself In essence, you're given trending and top selling products but at

a cost (or sometimes free) These tools will

usually provide the product, product relevant information and extra tools for

Just a little foreword before I touch on the various Product Research Web Tools/Apps

or whatever you want to call them

First, I want to acknowledge the fact that I haven't covered every website If you don't see a certain product hunting website or tool, it doesn't mean they are not good, nor does it mean the ones I have covered are better If i'm being candid a lot of these types

of tools are the same However, the ones listed are just the ones I have experience with myself, and feel fine to vouch for Ultimately, whatever you use, the choice is

yours.

Second, for the most part, these tools are delving from the same data to get their products Because of this, I personally would advise to sticking to only one paid tool if

you are wanting to go down that route.

Third, you do not need to pay A couple of these tools are free or have free

memberships All these tools do is analyse information that is freely available and serve

it up nicely What you're really paying for is the time you save by having this done for

you and the convenience of the added features.

Fourth, do your product research outside of these platforms Test products, cross reference with google trends searches, facebook searches, product reviews etc A lot

of these are integrated functions of Product Research Web Tools but be sure to

research products properly if that is not the case for whichever one you're using.

Fifth, some of the tools I have written about have affiliate links attached and some do

not I promise I haven't let affiliation judge these processes

In saying that I will end with my recommended tools for anyone just starting out

-Ecomhunt free membership & Thieve.co - both are free.

PRODUCT RESEARCH WEB

TOOLS FOREWORD

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