Lecture Business and administrative communication: Chapter 19 - Kitty O. Locker, Donna S. Kienzler

Chapter 19 - Making oral presentations. In this chapter, students will be able to understand: Identify purposes of presentations, plan strategy for presentations, organize effective presentations, plan visuals for presentations, deliver effective presentations, handle questions during presentations.

Chapter 19

Making Oral Presentations

Chapter 19 Learning Objectives

 Guides choice of strategy and content

believe

 Make purpose as specific as possible

 Not introduction

 Simplify details, visuals, words, and

sentences

 Make it simpler than written message to

same audience

 Analyze audience as you do for written

message and adapt accordingly

 Think about physical conditions in which

you’ll speak

 Monologue—presenter speaks without

interruption

 Guided discussion—

to earlier

audience knowledge

 Interactive—a conversation, like sales

presentations

 Don’t seek major opinion

change in one

presentation

 Make ideas relevant to

audience by linking what

you say to their interests

 Show audience that

topic affects them

directly

 Select information that is interesting and

persuasive to audience

 Plan to answer audience’s questions and

objections

 Limit to three main points

 Show relationship between main points

 Link points to audience’s knowledge

 Positions of emphasis

 Interest audience and emphasize key

points

 Memorize opener and closer

 Strong opener patterns:

 Startling statement

 Narration or anecdote

 Question

 Chronological

 Problem-causes-solution

 Pro-con

 1-2-3

 Excluding alternatives

 Create professional image and strong

impact

 Help the audience remember your

points

 Can serve as an outline for your talk

 Use a big font

 Use bullet-point phrases, not sentences

 Use clear, concise language

 Make only three to five points per slide

 Customize your slides

 Consider many of the design tips on the

last slide

 Display hierarchies and spatial

relationships

 Use zooming and panning with restraint

 Dealing with fear

 Using eye contact

 Developing a good

speaking voice

 Standing and gesturing

 Using notes and visuals

 Involving your audience

 Practicing

 Anticipate questions; prepare to answer

them

 Tell audience early how you’ll handle them

 Don’t nod or say That’s a good question! ,

unless you say it every time

 Repeat question before you answer

 Link answer to purpose and points made

 Reword hostile or biased questions

 Introduce each group member

 Pay close attention to other members

when they present

 Plan transitions

 Enforce time limits strictly

 Coordinate visuals for coherence

 Practice, practice, practice!