Chapter 16 - Creating visuals and data displays. In this chapter, we will address the following questions: When to use visuals and data displays, how to create effective visuals and data displays, how to integrate visuals and data displays into text, how to use conventions for specific visuals and data displays.
Trang 1Chapter 16
Creating Visuals and
Data Displays
Trang 2 LO 16-1 When to use visuals and data displays
LO 16-2 How to create effective visuals and
data displays
LO 16-3 How to integrate visuals and data
displays into text
LO 16-4 How to use conventions for specific
visuals and data displays
Trang 3meaningful
presentations
dramatically
Trang 4repetition
Every visual should tell a sto ry
Trang 5Visual Design Guidelines
Trang 6reliable source
all factors you should
consider
unreliable data
Trang 7Tell
Good stories may
for action
Trang 8Tell
To find stories
1 Focus on a topic
2 Simplify the data on that topic and convert
number to simple units
3 Look for relationships and changes
4 Process the data to find more stories
Trang 9Story
exact values
relationships
Trang 10Story
authenticity or show an item in use
emphasize detail
time, show frequency or distribution, or
show correlations
Trang 114. Follow Conventions for Designing Visuals
Six Parts of Every Visual
1 Title that tells story visual shows
2 Clear indication of what data are
3 Clearly labeled units
4 Labels or legends identifying axes, colors,
symbols, etc.
5 Source of data used to create visual
6 Source of visual if not your work
Trang 12Restraint
Audiences interpret color based on
contexts
Color connotations vary among cultures
and professions
Red = go in China; stop in U.S
Blue = masculinity in U.S.; criminality in
France; strength/fertility in Egypt
For B&W graphs, use shades of gray
Trang 13Ethical
study visual to learn main point
estimated or projected values
Trang 14the title
Ex: Table 10 shows a detailed comparison…
Ex: Data in Figure 6 reveals a marked trend of…
space and page design permit
Ex: As Figure 3 shows (page 10), …