Tuyển tập những bài báo song ngữ cực chất từ harvard business

8 SERIES 990 BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW FB GROUP TỰ HỌC TOEIC 990 FB Group: Tự học TOEIC 990 & FB Hashtash: #tuhoctoeic990 #thaophuongtran TUYỂN TẬP NHỮNG BÀI BÁO SO

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

W E E K L Y R E A L E S T A T E N E W S , L I S T I N G S A N D D E V E L O P M E N T S

JUNE 2020 | VOL 8

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

FB  GROUP

TỰ HỌC TOEIC 990

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TUYỂN TẬP

NHỮNG BÀI BÁO SONG NGỮ CỰC CHẤT TỪ

HARVARD BUSINESS REVIEW

By Thao Phuong Tran

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

W E E K L Y R E A L E S T A T E N E W S , L I S T I N G S A N D D E V E L O P M E N T S

JUNE 2020 | VOL 8

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

FB  GROUP

TỰ HỌC TOEIC 990

The conventional wisdom about competitive advantage (l ợi thế cạnh tranh) is that successful companies pick a position, target a set of consumers (nh ắm tới một nhóm khách hàng), and configure activities to

serve them better The goal is to make customers repeat their purchases

by matching the value proposition ( đề xuất giá trị) to their needs By

fending off ( đẩy lùi, chống lại) competitors through ever- evolving uniqueness (sự độc đáo) and personalization (sự cá nhân hóa), the

company can achieve sustainable (b ền vững) competitive advantage An

assumption implicit (hàm ẩn) in that definition is that consumers are

making deliberate, perhaps even rational decisions (nh ững quyết định có lý) Their reasons for buying products and services may be emotional, but

they always result from somewhat conscious (ý th ức) logic Therefore a

good strategy figures out (tìm ra) and responds to that logic.

FB Group: Tự học TOEIC 990 & FB Hashtash: #tuhoctoeic990 #thaophuongtran

Creature of Habits

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

W E E K L Y R E A L E S T A T E N E W S , L I S T I N G S A N D D E V E L O P M E N T S

JUNE 2020 | VOL 8SERIES 990 BÀI HỌC

PHÁT ÂM CHUẨN QUA BÁO SONG NGỮ

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TỰ HỌC TOEIC 990

Evaluating (đánh giá) a candidate (ứng viên) for a

senior-level position (vị trí cao cấp) is a daunting task (nhiệm vụ

chán nản) Indeed, judging (đánh giá) different individuals

on such a multifaceted (nhiều khía cạnh) and nuanced (sắc

thái) capability as leadership is, at best, an imperfect process

(quá trình không hoàn hảo) That said, we have found that

the best way to assess a person’s capacity to lead is through a

group evaluation that includes the individual’s manager, his

manager’s manager, and several people senior to him who

have worked with him directly The leader of the discussion

probes (thăm dò, kiểm tra) the candidate’s characteristics

(đặc điểm) and behavior by asking the group a set of

questions covering a wide range of criteria (một bộ tiêu chí

đa dạng) The following represents just a small sampling of

questions (mẫu các câu hỏi) one might ask of a particular

candidate (một ứng viên cụ thể)

FB Group: Tự học TOEIC 990 & FB Hashtag: #tuhoctoeic990 #thaophuongtran

Evaluating Candidates

Evaluate /ɪˈvæl.ju.eɪt/

Candidate /ˈkæn.dɪ.dət/

Senior /ˈsiː.njɚ/

Position /pəˈzɪʃ.ən/

Dauting /ˈdɔːn.tɪŋ/

Judge /dʒʌdʒ/

Multiface /ˌmʌl.tiˈfæs.ɪ.tɪd/

Probe /prəʊb/

Characteristic /ˌkær.ək.təˈrɪs.tɪk/

Range /reɪndʒ/

Particular /pəˈtɪk.jə.lər/

Criteria /krai'tiəriən/

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

W E E K L Y R E A L E S T A T E N E W S , L I S T I N G S A N D D E V E L O P M E N T S

JUNE 2020 | VOL 8

SERIES 990 CẤU TRÚC

TIẾNG ANH HAY QUA

BÁO SONG NGỮ

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Aligning (đồng bộ) individual and company goals In

the traditional model, business objectives and strategies

cascaded down (phân tầng xuống) the organization

All the units, and then all the individual

employees, were supposed to establish their goals

(thiết lập mục tiêu) to reflect and reinforce (củng

cố) the direction set at the top But this approach works

only when business goals are easy to articulate (giải

thích) and held constant over the course of a year As

we’ve discussed, that’s often not the case these days,

and employee goals may be pegged to specific projects

So as projects unfold (mở ra, triển khai ra) and tasks

change, how do you coordinate (kết hợp) individual

priorities (các ưu tiên) with the goals for the whole

enterprise, especially when the business objectives are

short- term and must rapidly adapt to market shifts

(thích ứng với sự chuyển dịch của thị trường)? It’s a

new kind of problem to solve

Aligning individual and company goals

Align something:

Reinforce something:

Articulate something:

Establish something:

Coordinate with somebody:

Adapt to something:

Đồng bộ với cái gì, căn chỉnh,

sắp cho thẳng hàng với nhau

Củng cố, nhấn mạnh cái gì

Giải thích cái gì

Thiết lập cái gì

Phối hợp với ai làm gì

Thích ứng với cái gì

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

W E E K L Y R E A L E S T A T E N E W S , L I S T I N G S A N D D E V E L O P M E N T S

JUNE 2020 | VOL 8

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

FB  HASHTAG:

#tuhoctoeic990

#tuvungkieuchen

#thaophuongtran

FB  GROUP

TỰ HỌC TOEIC 990

Aligning (đồng bộ) individual and company goals In the

traditional model, business objectives and strategies cascaded

down (phân tầng xuống) the organization All the units, and

then all the individual employees, were supposed to establish

their goals (thiết lập mục tiêu) to reflect and reinforce (củng

cố) the direction set at the top But this approach works only when

business goals are easy to articulate (giải thích) and held constant

over the course of a year As we’ve discussed, that’s often not the

case these days, and employee goals may be pegged to specific

projects So as projects unfold (mở ra, triển khai ra) and tasks

change, how do you coordinate (kết hợp) individual priorities

(các ưu tiên) with the goals for the whole enterprise, especially

when the business objectives are short- term and must rapidly

adapt to market shifts (thích ứng với sự chuyển dịch của thị

trường)? It’s a new kind of problem to solve.

Aligning individual and company goals

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

W E E K L Y R E A L E S T A T E N E W S , L I S T I N G S A N D D E V E L O P M E N T S

JUNE 2020 | VOL 8

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

Throughout our careers, we are taught to conform (được dạy rằng phải

làm theo, tuân theo) - to the status quo (hiện trạng), to the opinions

and behaviors of others, and to information that supports our views

The pressure only grows as we climb the organizational ladder By the

time we reach high-level positions (đạt đến những vị trí cấp cao),

conformity has been so hammered into (bị ngấm quá sâu vào, lặp đi

lặp lại) us that we perpetuate (cứ tiếp tục làm mãi) it in our enterprises

In a recent survey I conducted of more than 2,000 employees across a

wide range of industries (trên khắp các ngành nghề), nearly half the

respondents reported working in organizations where they regularly feel

the need to conform, and more than half said that people in their

organizations do not question the status quo (chất vấn hiện trạng) The

results were similar when I surveyed high-level executives (lãnh đạo

cấp cao) and mid-level managers (quản lý cấp trung) As this data

suggests, organizations consciously or unconsciously urge (khuyến

khích) employees to check a good chunk of their real selves (tự kiểm

tra, nhắc nhở bản thân mình) at the door Workers and their

organizations both pay a price: decreased engagement, productivity, and

innovation (see the exhibit “The perils of conformity”)

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TỰ HỌC TOEIC 990

Let Your Workers Rebel

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

W E E K L Y R E A L E S T A T E N E W S , L I S T I N G S A N D D E V E L O P M E N T S

JUNE 2020 | VOL 8

SERIES 990

BÀI BÁO SONG NGỮ TỪ

HARVARD BUSINESS REVIEW

FB  HASHTAG:

#TUHOCTOEIC990

#THAOPHUONGTRAN

#TUVNGKIEUCHEN

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TỰ HỌC TOEIC 990

The stereotypical (rập khuôn) leader is a solitary(cô

độc) tough guy,never in doubt and immune to

criticism.Real leaders break that mold (phá vỡ khuôn

mẫu) They invite candid (thẳng thắn) feedback and

even admit they don’t have all the answers I am a soft

manager Unlike the classic leaders of business legend

(huyền thoại) with their towering (cao) self-confidence

(tự cao),their unflinching tenacity (sự bền bỉ vững

vàng) , their hard, lonely lives at the top,

A Survival Guide for Leaders

I try to be vulnerable to criticism (sự chỉ trích), I do my best to be tentative(thăm dò,

ngập ngừng) , and I cherish my own fair share of human frailty (nhược điểm).But like

them,I too have worked hard to master my management style, and on the whole I think it compares favorably with theirs In my vocabulary, soft management does not mean weak management A tentative approach to a critical decision in an unfamiliar environment is

not a sign of indecision(sự do dự) but of common sense Criticism from your

subordinates (Cấp dưới) is not necessarily a sign of disrespect; they maybe offering the

wisdom and experience of a different perspective