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APPLICATION OF 4.0 TECHNOLOGY IN ONLINE PROMOTION AND ITS IMPACT
ON VISITORS’S PERCEPTIONS AND DESTINATION LOYALTY
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Abtract
All socio-economic activities has been changed thanks to Today’s technology 4.0
Internet is accordingly accepted as an important factor for success in tourism
pro-motion as well as travel destination marketing.The main purpose of this study is to
investigate the impact of online promotion on visitors’ perceptions of destination and
their loyalty in the tourism industry.This study proposes a structural model of the
mutual relationship between online promotion (OP), destination awareness (DA),
tourists’ satisfaction (TS) and theirdestination loyalty (DL).Random surveys are
conducted with international travelers at Vietnam’s international airports.
At the very first, this study makes Exploratory Factor Analysis (EFA) to validate
the structure and Confirmatory Factor Analysis (CFA) via AMOS usage to examine
the significance of the models in testing proposed theories.It is allso indicated that
online promotion can improve loyalty to the destination.Finally, the scholarly
con-tribution, the practical significance of research to the tourism marketinghumans, and
its limitations are also discussed in this study.
Key words: 4.0 technology, Online Promotion,destination awareness (DA), tourists’
satisfaction (TS), destination loyalty (DL), Vietnam Tourism
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34
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KHOA HỌC VÀ CÔNG NGHỆ ĐÔNG ĐÔ
35
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Số 1 (2018)
36
Tạp chí
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KHOA HỌC VÀ CÔNG NGHỆ ĐÔNG ĐÔ
37
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Số 1 (2018)
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Số 1 (2018)
KHOA HỌC VÀ CÔNG NGHỆ ĐÔNG ĐÔ
39
Tạp chí
1+o1748<7ơ1+6 3+k775,1
%191*1*j1+'p8.+9, 71$0
FACTORS DETERMINING THE SUSTAINABLE GROWTH
IN VIETNAM PETROL INDUSTRY
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Abtract
It is high time for Petrol Vietnam Group to check and supplement development strat-egies including ideas, direction, and development goals in the accordance with the dramatical change in the petrol section This is also a period that needs to stress
on the petro-operation effectiveness and advance the operation capacity of the whole system Doing well all of these is the determining factor for Vietnam petrol section to maintain its dominant role and for Vietnam petrol industry to develop sustainably in the context of international integration.
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... class="page_container" data-page="2">KHOA HỌC VÀ CÔNG NGHỆ ĐÔNG ĐÔ
Số (2018)
34
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