Chapter 3 - Business in a borderless world. Learning objectives of this chapter include: Explore some of the factors within the international trade environment that influence business; investigate some of the economic, legal-political, social, cultural, and technological barriers to international business; specify some of the agreements, alliances, and organizations that may encourage trade across international boundaries; summarize the different levels of organizational involvement in international trade.
Trang 1Part 1
Business in a
Changing
World
© 2015 McGrawHill Education.
Trang 2CHAPTER 1 The Dynamics of Business and Economics
CHAPTER 2 Business Ethics and Social Responsibility
CHAPTER 2
APPENDIX The Legal and Regulatory Environment
CHAPTER 3 Business in a Borderless World
Trang 3Learning Objectives
LO 3-1 Explore some of the factors within the international
trade environment that influence business
LO 3-2 Investigate some of the economic, legal-political,
social, cultural and technological barriers to international
business
LO 3-3 Specify some of the agreements, alliances and
organizations that may encourage trade across international boundaries
LO 3-4 Summarize the different levels of organizational
involvement in international trade
LO 3-5 Contrast two basic strategies used in international
business
3-3
Trang 4Role of International Business
Trang 5Role of International Business
Exporting – the sale of goods and
services to foreign markets
2011 U.S exports = $2.1 trillion+
Importing – the purchase of goods
and services from foreign markets
2011 U.S imports = $2.6 trillion+
Trang 6Economic Barriers
Level of development is determined in part by a country’s
Trang 7Tariffs and Trade Restrictions
3-7
• Fixed tariff is a specific amount of money levied on
each unit of product brought into the country
• Ad valorem tariff is based on the value of the item
Trang 8Tariffs and Trade Restrictions
Trang 9Political & Technological Barriers
3-9
Trang 10Trade Agreements and Organizations
Trang 11Getting Involved
3-11
Trang 12Getting Involved
Trang 13Getting Involved
3-13
Trang 14Getting Involved
Trang 15Getting Involved
3-15
A strategy that involves
standardizing products
(promotion and distribution) for
the whole world as if it were a
single entity
A plan used by international companies that involves customizing products, promotion and distribution according to cultural technological, regional and national differences