International marketing management contents

International Marketing ManagementMBA Second Year International Business School of Distance Education Bharathiar University, Coimbatore - 641 046... Author: P K VasudevaCopyright © 2008,

International Marketing Management

MBA Second Year (International Business)

School of Distance Education

Bharathiar University, Coimbatore - 641 046

Author: P K Vasudeva

Copyright © 2008, Bharathiar University

All Rights Reserved

Produced and Printed

by EXCEL BOOKS PRIVATE LIMITED A-45, Naraina, Phase-I, New Delhi-110028

for

SCHOOL OF DISTANCE EDUCATION

Bharathiar University

Coimbatore-641046

Page No UNIT I

Lesson 1 Introduction to International Marketing Management 7

Lesson 2 Barriers in International Marketing Management 27

UNIT II Lesson 3 Customer Value and Satisfaction 53

Lesson 4 Implementing Total Quality Marketing 66

Lesson 5 Competitive Marketing Strategies 76

UNIT III Lesson 6 Introduction to Marketing Mix 91

Lesson 7 Product Mix Planning 100

Lesson 9 Promotional Strategy 140

Lesson 10 International Distribution and Distribution Strategy 169

UNIT IV Lesson 11 Introduction to Globalization 187

Lesson 12 Global Competitiveness 199

UNIT V Lesson 13 Information Technology and International Business 211

Lesson 14 Future of International Business 223

CONTENTS

INTERNATIONAL MARKETING MANAGEMENT

SYLLABUS

UNIT I

International marketing management - National & International marketing - Barriers in International Marketing Management - 5 P`s in International Marketing

UNIT II

Managing Marketing-Defining Customer Value and Satisfaction-Retaining customer value and Satisfaction - Implementing Total quality marketing-Competitive Marketing strategies

UNIT III

Marketing Mix - Product Mix - Product strategies and product planning-Branding and Packaging Decisions-Pricing strategies-Promotional Strategies Distribution - Distribution strategies

UNIT IV

Globalization and Global Competitiveness: Meaning - stages - Foreign market entry strategies - Pros and Cons of Globalization - Social Issues - Indicators of competitiveness

- Competitive Advantage of Nations - Technology and Global competitiveness

UNIT V

Information Technology: New Information Technologies - Business Process Re-engineering (BPR) - E-Business; Future of International Business