Examination questions 2017 18 of organizational strategy and decision making

3BM020 ORGANISATIONAL STRATEGY & DECISION MAKINGASSESSMENT 1: Test 50% of the total marks for the module Submission of Work The nature of this assessment is held in a controlled and inv

3BM020 ORGANISATIONAL STRATEGY & DECISION MAKING

ASSESSMENT 1: Test

(50% of the total marks for the module)

Submission of Work

The nature of this assessment is held in a controlled and invigilated environment, however:

Work should be submitted by the due date and time at the end of the test

For all work submitted make sure you have your student number on them and pages are numbered

Extensions are not normally given If there are medical or personal reasons why you may not be able to hand your work in on time, please discuss this with your tutor

BEFORE the deadline

York St John University Business School Module assessed test Module title: Organisational Strategy & Decision Making

Module code: 3BM020

Module leader: Glyn Littlewood

Date:

Time:

Venue:

Duration: 2 hours

Instructions to students:

You should attempt to answer all three questions

Question 1 carries 50% of the marks for this assessment

Question 2 & 3 equally carry 25% each of the marks for this assessment

Please start a new page for each question attempted

Your answers should be support by relevant theory, models and examples where appropriate and should reflect your learning from the module

Read the questions carefully

Use your time appropriately

Good luck!

The following questions are deliberately open to interpretation and as such no one standard answer exits We are looking however for students to display originality and criticality while drawing on relevant theory, and, where appropriate practical examples, to provide convincing answers.

Question 1 (weighting 50%)

Explain, analyse and evaluate what is meant by ‘differentiation’ and why it is

important Support your answers using appropriate examples, models, illustrations and concepts where relevant

Question 2 (weighting 25%)

Using the illustration provided: Provide explanation, discussion and applied analysis

of each phase Use examples to support your answers

Source: Johnson, G, Whittington, R & Scholes, K (2011) Exploring Strategy 9 th Edition P: 158 Prentice Hall

Question 3 (weighting 25%)

Discuss, analyse and evaluate the idea that success in business revolves around taking a variety of strategic routes as opposed to following a ‘prescribed path’