Traffic conversion and sales russel brunson

While learning and applying these methods in my own businesses as well as hundreds of others around the world, I have developed a process that we’ve used countless times to double the tr

“Proven Secrets

to Double Your

TRAFFIC, CONVERSION

& SALES

For Any Product

or Service Online”

Copyright © SuccessEtc LLC All Rights Reserved

Welcome To DotComSecrets Ignite!

Dear Friend,

Congratulations and welcome! The next few days you will begin a journey towards creating

a business that will not only help you to achieve the financial freedom you want and

deserve, but also to change the lives of the people you will serve

Over the past decade I have been literally obsessed with how businesses (both online and offline) generate and monetize customers While learning and applying these methods in

my own businesses as well as hundreds of others around the world, I have developed a process that we’ve used countless times to double the traffic, conversions and sales for almost any product or service online

Make sure you take full advantage of all of the tools that you have been given inside of DotComSecrets Ignite Some of you will leave this experience with the tools you need

to change your lives forever, while others will leave and have gained almost nothing

So, what’s the difference? Simply what YOU do AFTER you finish the course Make sure you take advantage of everything we’ve given you, and then go home and take action immediately

I’m truly excited and privileged to have this opportunity to share with you the best of what I have learned Enjoy this program, but more importantly, USE IT!

Thanks,

Russell Brunson President of SuccessEtc LLC and DotComSecrets.com

Page 4

DISCLAIMER:

The information contained in this book is for general guidance on matters of interest only The application and impact of strategies, theories and laws can vary widely based on the specific facts involved Given the changing nature of market forces, laws, rules and regulations, and the inherent hazards of communication, there may be delays, omissions or inaccuracies in information contained herein.

Accordingly, the information in this book is provided with the understanding that the authors and publishers are not herein engaged in rendering legal, accounting, tax, corporate finance, investment, banking, or other professional advice and/or services As such, it should not be used as a substitute for consultation with professional accounting, tax, legal, corporate finance, investment, banking, or other competent advisors Before making any decision or taking any action, you should consult a professional advisor While we have made every attempt to ensure that the information contained in this book is reliable, SuccessEtc.com LLC

is not responsible for any errors or omissions, or for the results obtained from the use of this information All information in this book is provided with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose.

In no event will SuccessEtc.com LLC, its related partnerships, corporations or other entities, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance

on the information in this book or for any consequential, special or similar damages, even if advised of the possibility of such damages.

Certain information in this book may have come from other sources (including websites) created and/

or maintained by partnerships, corporations or other entities related to SuccessEtc.com LLC or by third parties unrelated to SuccessEtc.com LLC As such, SuccessEtc.com LLC makes no representations as to the accuracy or any other aspect of this information.

COPYRIGHT INFORMATION:

All copyrights belong to their respective owners The word mark and logo "SuccessEtc.com LLC" are

registered trademarks owned by SuccessEtc.com LLC This book and its contents are the copyright of

SuccessEtc.com LLC SuccessEtc.com LLC is incorporated in Idaho, United States of America.

Table Of Contents

Section #1 – Ignite

• Session #1: The Secret Formula

• Session #2: The Attractive Character

• Session #3: How To Spend More Than Your Competitors

• Session #4: Three Types of Traffic

• Session #5: How To Hijack Traffic / Facebook

Section #2 – Funnelology

• Session #6: 7 Phases Of A Lead and 100 Visitor Test

• Session #7: The 31 Building Blocks Of A Funnel

• Session #8: The 14 Core Funnels

• Session #9: Clickfunnels Workshop

Section #3 – Inception

• Session #10: Inception Secrets

• Session #11: The Scripts

• Session #12: Soap Opera and Seinfeld Emails

Page 6

Section #1

IGNITE

SESSION #1:

The Secret Formula

How To Make Sure You Ge t Paid

Exactly What You Want

1st) Who Is Your Dream Customer? Example: I want to work

with small businesses that make between $1 million and $3 million dollars per year

Page 8

2nd) Where Are Your Dream Customers?

3rd) What Bait Are You Going To Use To Attract

Them?

4th) Where Are You Going To Take Them?

Example: They are on

Facebook, and email lists of small business owners

Example: I’m going to

use my book “108 Split Tests” as bait to get them into my funnel

Example: I can serve

them the best if they work one on one with

me and come to my mastermind 3X per year

What Is The LEAST Amount Of Work You

Need To Do To Reach Your Goals?

1st) What Do You REALLY Want / Need In Life? Example: $1.2 Million

Dollar House, $60,000 Car, $3k Per Month To Charity, Food, Travel Fund, Etc…

4A) Membership Site: How Many Members Do

You Need To Hit That Goal?

4B) Backend Sales: How Many Sales Per Month

Do You Need To Hit That Goal?

Example:

House: $8,000 Car: $1,000Charity: $3,000 Food: $1,000Travel: $2,000 Etc…

Example: $20,000

Example:

$: 49.95 M: 400

Example:

$: 5,000 M: 4

4C) Combinations: What Combination Of Continuity

& Backend Do You Need To Hit That Goal?

5th) How many “SLO” (Self Liquidating Offer) sales

do you need per month to sustain your continuity

and backend?

6th) How much traffic do you need to get that

many front end SLO sales?

Example:

C:

$: 49.95 M: 200

BE:

$: 5k M: 2

Page 14

The Adventurer / Crusader

The Reporter / Evangelist

The Reluctant Hero

Loss and Redemption

Page 16

Example: Skinny bean

– this new chocolate that helps you lose weight!

Example: Check out

what happed to Joe when he tried X…

Page 18

Page 20

How Can You BEST Serve Your Dream Client?

How Can You Provide Monthly Value To Your Client?

Example: Your High

Ticket Product

Example: Your

Continuity

Page 22

What Does The Rest Of Your Value Ladder Look Like?

SESSION #4:

Three Types of Traffic

Question #1) Who Is Your Target Market? Example: Julie, 42 year

old with 2 kids (find pic

on google images)

There are 3 types of traffic:

Traffic You Control

Example: Solo Ads,

PPC (facebook, google, etc.) Banners, Affiliates, etc…

Traffic You Don’t Control

Traffic That You Own

The Goal of ALL Traffic Is To Convert

It From Traffic You Control/Don’t Control ->

Into Traffic That You Own

Example: SEO, Social

Media, PR, etc…

Example: Your list, your

fans, your followers, your readers, etc…

SESSION #5:

Instant Traffic Hacks / Facebook

Where? (Direct and Indirect) Example:

Direct => competitorsIndirect => what else are they buying?

WhatRunsWhere.com

or AdBeat.com

Facebook Hacks

1 Find your Facebook Audience:

2 Search for groups that are in your niche

3 Search for Events that are in your niche

4 Search for pages that are in your niche

5 Keep your eyes open for ads that run to your niche

Think: Where do your people congregate? Over what topic? Who are some of the leaders

in your niche? Big brands? Big gurus? Different but similar ones? Pay attention to who is advertising in your niche, who is earning money?

5 steps to Hack Custom Audiences for your offers:

1 Upload any email subscriber list you may have already

2 Capture Facebook IDs of group members, event attendees, and page fans

a Note about pages: Target more precisely by scraping those who are active and engaged on the page (commenting, posting, sharing)

3 Diving into personal profiles for more precision (great for higher ticket offers)

4 Create Lookalike audiences from your BUYER list

5 Broker deals with Group admins, Event admins, and page owners

Notes:

Notes:

Page 30

5 steps to highjack a large and responsive fan-page audience:

1 As your page, ‘like’ other pages in your niche (2-3 a week)

a Think: niche celebrities, bigger-businesses, brands, other major players in the niche

2 Message page admin Tell them you like their page and there is a specific post of theirs you want to share on your page with a shout-out and link to their page, etc

3 After you post, send the admin the link showing them

4 Tell them that you would be honored if they connected with your page as well by having their page “like” your page (if they haven’t already) and even repost something if they find

an interesting post, etc

5 Follow likealyzer.com page critique to ensure that you maximizing your page

Section #2

FUNNELOLOGY

Page 32

SESSION #6:

7 Phases Of A Lead and 100 Visitor Test

Step #1 – Traffic Temperature

Step #2 – Your Pre-Frame Bridge

Step #3 – Qualify Subscribers

Step #4 – Qualify Buyers

Page 34

Step #5 – Identify Buyers In Heat

Step #6 – Age and Ascend The Relationship

Step #7 – Change The Environment

The 100 Visitor Test

Page 36

SESSION #7:

The 31 Building Blocks Of A Funnel

Pre-Frame Bridge

Qualify Subscribers

Qualify Buyers

Page 38

Identify Buyers In Heat

Age and Ascend The Relationship

Change The Environment

SESSION #8:

The 9 Core Funnels

Page 40

Page 42

Page 46

Step #2 – Pick Your Funnel:

Page 50

Step #3 – Pick Your Pages:

Step #4 – View Your Funnel:

Step #5 – Edit Your Pages:

Step #6 – Setup Your Integrations:

Page 52

Step #5 – Edit Your Pages:

Step #6 – Setup Your Integrations:

Page 54

Section #3

INCEPTION

SESSION #10:

Inception Secrets

Example: Double your

reading, get a girl this weekend, etc…

Copy Speed

Trial Closes

Desire Amplifiers

Example: If it hasn't hit

you yet it will soon Right now, I average

$1 per month for each person on my email list! Does that make sense ?

Example: Does that

make sense? Are you getting this? Isn’t that cool?

Page 58

SESSION #11:

The Scripts

Enquirer Interrupt:

Page 60

Page 62

Your Pattern Interrupt Headline:

Page 66

Who, What, Why, How:

Who Are You?

Who Are You? Example: Hi, My name

is Russell Brunson…

What Do You Have?

Why Do They Need It?

How Can They Get It?

Example: I’ve got a

free DVD that is going

to show you _

Example: If you’ve

been struggling with _ then you need this DVD because it’s going to _

Example: Just fill in the

form on the side, let

me know your shipping address, and I’ll ship it right away…

Example: If you don’t

love it, I’ll give you your

$ back and you can keep it anyway

Example: In the P.S –

“for those who skim, here is the offer: …

Star, Story, Solution:

Pattern Interrupt Example: It happened

again, didn't it?

to you or someone you love

I know your story… Everyone’s situation

is different, but the

Page 70

Core Desire Questions

Agitate Past Failures

Example: I've got a

quick question for you  

Have you ever wanted

to work from home ?

Own your own business ? 

Come on you know you want that lifestyle the one that everyone talks about

where you can "work from home in your underwear "

or on a "beach with your laptop "

Example: So why

hasn't it happened for you yet?

Come on admit it

This isn't the first time you've been looking for

a proven way to make money is it?

When it is your turn?

Big Promise (The ONE Big Thing)

Intro The Attractive Character

Example: You’re going

to discover “insert huge promise here”

Example: Hey, my

name is Russell, and

a few years ago, I was just like you…

Backstory & Wall

Identify The Problem

Epiphany or Declaration of Independence

Example: This is where

it all started… -> the one day I got stuck… my problem

Example: The problem

I had was _

Example: …and that’s

when I had my big “ah ha…”

…and that’s when I decided I HAD to make

Page 74

Your Path To Find The Ultimate Solution

First Signs Of Success

Conspiracy

Example: So this is

what I tried first…

Example: This is when

something FINALLY started to work…

Example: And that’s

when I realized why I hadn’t been successful before

Big Lie! It’s Not Your Fault…

Common Enemy (Blame This)

Example: The real

problem is XXXXXX They are the ones who are keeping you fat, poor, etc…

Example: And when

I realized this, that’s when we started growing FAST! Here’s what happened next…

Page 76

Case Studies

Hidden Benefits

Formal Introduction

Example: But it wasn’t

just me… look what it did for others…

Example: And what I

didn’t realize when I got started, is not only did it , it also _

Example: And that’s

why I created

Pain + Cost

Ease

Example: It was super

hard to create, cost us

$X…

Example: But it makes

my life so much easier…

Page 78

Speed

“So” Benefits

Social Proof

Example: what used to

take X time now I can get done in X time…

Example: “Benefit, SO

you can _”

Example: Here’s what

others have said about it…

Example: Plus you’ll

get this… and this…

Example: The total

value of all of this is

$$$$$$$

Page 80

“If All’s” => Pleasure & Pain (Emotional Close)

Reveal Price

Guarantee (Logic)

Example: If all this did

was help you to (move away from pain)…

would it be worth it?

If all this did was help you to (move towards pleasure)… would it be worth it?

Example: I’m not going

to charge you X… I’m only going to charge you X

Example: I’m going to

put the risk on me and give you my crazy XXX guarantee…

Inject Scarcity (Fear Close)

Future Pacing

CTA

Example: But you have

to act now, because

Example: Just imagine

what life will be like when _

Example: So click on

the button below right now…

Page 82

Post Selling

Take Away Selling / Warning

Close With Reminder

Example: For those

who are already signing up, this is what is going to be happening next…

Example: This is for

YOU, not me I’ll be successful no matter

if you buy this or not, but will YOU reach your goals? Warning, this ends soon…

Example: Remember,

(recap offer)…

OTO Bump:

Confirm Initial Decision Example: Congrats on

ordering X…

Example: You’ve made

a smart choice, and here’s why…

You ordered this because you wanted

Example: But, how

would you like to get 3X the results in X days…?