of global consumers take measures to manage stress, anxiety and mental health 65% of global consumers consider mental wellbeing as a key factor in perceptions of health 0% 5% 10% 15% 20%
Trang 1Health and Beauty in the Coronavirus Era
Irina Barbalova, Global Lead Health and Beauty
Matthew Oster, Global Head Consumer Health
Trang 2© Euromonitor International
2
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publication: July 2020
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© Euromonitor International
Trang 4© Euromonitor International
4 THE CONTEXT
Four areas impacting the world of Health
and Beauty in light of COVID-19
Channel Supply Chain
macro-economic impact (↑ unemployment, closure of sectors of the economy)
• Raw material supply, production, logistics disrupted
• ↑ capacity for sanitizer production
• E-com pressures
• Selective retail and salon closures
• ↑ E-commerce, Private label
• Retailers innovating to reach consumers
Trang 5of global consumers take measures to
manage stress, anxiety and mental
health
65%
of global consumers consider mental
wellbeing as a key factor in
perceptions of health
0% 5% 10% 15% 20% 25% 30% 35% 40% Not sure
wellness-related products
Source: Euromonitor International COVID-19 Voice of the Industry Survey, April 2020
Trang 6Health Accessibility
Blogger/social media inf luencer Online community or chatroom Advertisement from a company or brand Alternative healthcare practitioner Healthcare related websites Virtual doctor or medical prof essional
Fitness trainer or coach Product label/information shown on packaging
Pharmaceutical industry Friends and family Government or non-government expert organizations
Nutritionist/dietician Pharmacist In- person doctor or medical professional
% of respondents
Trust in health information sources, 2020
Source: Euromonitor International’s Health and Nutrition Survey
Trang 7Industry Impact
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8 INDUSTRY IMPACT
Beauty among top negatively impacted industries, health shows resilience
Trang 9Dermatologicals Digestive Remedies Sports Nutrition Dietary Supplements
Vitamins Weight Management and Wellbeing
Vitamins and Dietary Supplements
2.8%
Retail Value RSP CAGR 2020-2025
4.8%
Retail Value RSP CAGR 2020-2025
Sports Nutrition
Source: Euromonitor International Consumer Health 2021 preliminary estimates
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10 INDUSTRY IMPACT
Premium beauty enters another bumpy phase
DIY routines/product alternatives/devices
Functional beauty over aesthetic beauty Boost to mass/masstige
Less is more; quality over
quantity Subscription models
Source: Euromonitor International Industry Forecast Model: Quarterly update May, 2020
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11 INDUSTRY IMPACT
Impact on categories to underpin category blurring
Colour Cosmetics
1.6%
Retail Value RSP CAGR 2019-2024
0.1%
Retail Value RSP CAGR 2019-2024
Fragrances
Source: Euromonitor International Industry Forecast Model: Quarterly update May, 2020
Trang 12Key themes redefined
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13 KEY THEMES REDEFINED
COVID-19 disrupting key health and beauty
Channel Shifts
Trang 14Wellness Redefined
Immunity boost Wellness beauty
Digital health Back to basics
Home leisure Emotional support
inclusivity
Trang 15§ Traditional and trustworthy Leading clean label claims in beauty and personal care and consumer health, 2019
Beauty and Personal Care Consumer Health
#1 Claim Natural Natural
#2 Claim No Parabens No GMO
#3 Claim Fragrance Free No Artificial Preservatives
#4 Claim No Silicone No Artificial Flavours
#5 Claim No Sulphates No Artificial Colours
Source: Euromonitor Product Claims and Positioning Leading claims determined by # of SKUs tagged with clean label claim
Trang 16Popular ingredients: ginseng,
probiotics, ginkgo biloba, TCM,
ayurveda
US share of global immunity
supplement sales
Popular ingredients: elderberry,
echinacea, zinc, probiotics,
turmeric
Source: Euromonitor International Consumer Health 2021 preliminary estimates
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COVID-19 accelerates movement to digital health
KEY THEMES REDEFINED
Digital health devices Personalised products Ethical products and brands
Rise of private label and competition around…
Digital engagement and social media
Blurring lines between health and nutritional…
Natural alternatives to traditional products in…
Increased focus on lifestyle conditions
Trends Impacting Consumer Health Sales during the COVID-19
Pandemic
Not at all influential A little influential Somewhat influential
Very influential Extremely influential
Source: Euromonitor International Voice of the Industry
Nestlé Wellness Ambassador, Japan
Sanofi’s digital health platform, Italy
Image source: www.nestle.co.jp, www.sanofi.it
Trang 18Brand or retailer advertising on social media
Official brand websites Beauty blog post or expert review
Social networking site (e.g Facebook,
Weibo, Instagram, Pinterest)
Online user reviews, communities or forums
Sale/discount offer online
Colour Cosmetics Skin Care Hair Care
Top Digital Purchase Influencers 2019
Bleach London
Dermalogica
KEY THEMES REDEFINED
Source: Euromonitor International Beauty Survey
Image source: www.bleachlondon.co.uk, www.Dermalogica.com
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19 KEY THEMES REDEFINED
Beauty convergence with wellness intensifies
Immunity positioning/
ingredients Clean and safe formulations
Emotional wellness, indulgence, happiness
Top Trends Expected to Impact Beauty and Personal Care
0% 15% 30% 45% 60% 75% 90%
Anti-taboo health and beauty
Inclusivity Alternative distribution models
Independent brand inspiration
Ethical products Personalized products
Wellness beauty Health-inspired Natural and organic
Digital engagement
Influence on sales in next five years Influence on sales in past year
Source: Euromonitor Voice of the Industry, Beauty and Personal Care
Anti-viral, protection, therapeutic benefits
Gut-skin health axis Dermatologist/Doctor endorsement
Trang 20Conclusion
Trang 21The Body Shop Emotion
Indie Lee Relevance
Trang 22Key takeaways Redefine