402 BÀI TẬP 25 KỸ NĂNG ĐÀM PHÁN TIẾNG ANH

grye"n Phticing Mai BAI TAP DAM PHAN TIENG ANH 25 ki nang s nang cao hieu qui trong giao dich kinh doanh ENGLISH NEGOTIATION EXERCISE 25 Skills To Improve Effectiveness In Business

grye"n Phticing Mai

BAI TAP DAM PHAN TIENG ANH

25 ki nang s nang cao hieu qui trong

giao dich kinh doanh

ENGLISH NEGOTIATION EXERCISE

25 Skills To Improve Effectiveness

In Business Transaction

T:ng dia MP3

NHA XUAT BAN HONG DtfC

teajfaff

Trong xu the toan cau h6a gang dien ra ngay tang soi ct6ng nhu hien nay, nhu cau hoc tieng Anh khong dew thutin la de' biet them mot ngocti mol, ma v61 nhieu ngzidi no da tr6? thanh mot trong nha'ng ddu kien thu'c can thiet de phat trien tu'o'ng lai va su' nghiep sau nay

Vein de dat ra deri vai nhiing ngu'efi thu'o'ng xuyen phcii lam viec, hop tcic vo'i cetc dOi tdc nu'6'c ngoai trong moi trithng giao dich biing 66'4 Anh la van dung tieng Anh nhu' the new trong qua trinh dam phcin, thu'o'ng than de' dat hieu qua cao nheit? Nam bat du'yc nhu cau

do, chUng toi da Nen soon cuon "Beti tap dam phan tieng Anh"

Vol 25 bai tap dam thoai, tu'o'ng (Pig vdi 25 ky- nang can thiet trong qua trinh giao dich kinh doanh, du'dc trinh bay din gicin, that dung (1116i bai g6m 2 phan: phan 1 la nhting meat cau va thuat ngtz haw dung; phan

2 la bai tap h6i thoai trong chc tinh huong giao dich), se gitip ngu'ol hoc tu' trau dai du'o'c vein tieng Anh diet minh not chung, kj, tieing giao dich dam phcin trong kinh doanh qudc to not rieng

Scich c6 tang kern dia MP3, chat chdn day se la mot tai lieu tham khcio thut su' b'd ich danh cho ban doc Trong qua trinh bien soan khong tranh kh6i thieU sot Rat mong nhein chto'c )i kie'n gong gap tie phia ban doc de' ltin tai bcin cudn scich du'o'c hoan thien ho'n

1 MARKET RESEARCH

Digu tra thi tru'o'ng

MAU CAU VA THUAT NGU 'au DUNG

1 How will we start selling this new product?

Chang to se belt cldu ban scin phtim mol the 'new?

2 Do you often carry out market research?

Ong c6 thu'o'ng lam nghien caw thi tru'eing khong?

3 What's the objeit of market research?

Muc dich cica nghien ctdu thi tru'Cing la gi?

4 One of the purposes of market research is to find out whether there's a market for the product

M6t trong nhfing mizc dich caa nghien cau thi tru'iing la tim ra thi tru'ang cho sdn

5 Sometimes the companies do their own market research, and sometimes they employ specialists to do it

poi khi ding ty thtking tit lam nghien cau thi

nhu'ng c6 doi lzic ho nhCi ccic chuyen gia ben.ngoai

6 In the early stage, the regional managers do the research

Trong giai ctoan dau, quern ly yang thu'eing la ngu'di lam nghien ca'u

7 Market research is actually an analysis of a specific market for a particular product

Nghien caw thi tru'dng thu'c ra la su' pha n tich thi tru'dng chi tiet cho mat sdn phdm cu the'

8 Marketing research is the study of all processes involved in getting goods from the producers to customers

Nghien czi'u thi tru'dng la mat nganh hoc nghien ca'u ccic giai loan czla viec pha n phdi sdn pha m tie nha sdn xudt den khcich hang I ngu'di tieu clang

9 We forecast that the market for this kind of product will decline rapidly over the next several years

Chang toi du' docin thi tru'dng cho scan phdm nay se gidm manh trong vai nam

10 Marketing research is broader and involves more functions of sales

Nghien thi tru'dng rOng han va bao gam nhieu cha'c nang ho'n ban hang

11 The preliminary market test is due to start next month

Kiem tra so' ba ve thi tru'dng se bat dciu veto (tau thcing

12 Our sales reached the target and the customers' reaction was good

Doanh so da dat muc tieu va phdn a'ng khcich hang rat khd quan

13 They have no problems with production during the market test phase

Khong có bat ca' van de gi ve sdn xudt trong suot qua trinh nghiem sdn phdm

14 We have to run the market test for two months

Chang ta phcii this' ngh*n thi tru'ang trong yang

A: Now, did you look at my proposal?

Anh da xem bdn cue xueit cda toi chu'a?

B: Yes, I did

To i dei xem roi

A: And?

Vet?

B: Why do you suggest this length?

Sao Lai ctj nghi cda anh lai dai ucty?

A: Short is definitely in

Ro rang la nein ma

B: Could you explain that in more detail?

Anh có the' gidi thich ro han khOng?

A: Certainly There's this fashion boom now

Dude rOi Hien tai gang có mot su' bang no trong nganh thai trang

B: Boom?

Bang no'?

A: You know how well our workout suits sell

Anh biet dd tap dm Chungto ban chay nhu' the new rdi day

B: People don't look out in miniskirts

Moi ngu'al khong hang tha vay ngcin

A: Yes, but after working out, they go to the clubs in them

Thing, nhung sau khi tap luyen, ho di den ccic cau lac 14 vol no

B: I see So the shape-up boom has created a free-up boom

Toi ham Vay tile la bang no theo kie'u dcing da tao

ra cuOc bang no khong theo khuon mciu khcic

A: More or less, but I needed to do more design research

Da it da nhieu thi toi vein can phdi thvc hien nghien thiet ke"them da

B: Okay Get back to me by Thursday

Thick roi Dula no lai cho toi tilt& tha 5 nay nhe

Giao dich 2

A: How is market research carried out?

Nghien thi tru'ang da du'cfc Wert hanh nhu' the nao?

B: That's a very wide question But to put it in a very simple way, one of the objects of market research is

to find out whether there's a market for the product and whether we can sell the product in the market

D6 la ca u hOi rat rOng ddy Nhu'ng do'n gidn ma not thi mot trong nhieu muc dich caa nghien ca 'u thi tru'O'ng la tim ra thi tru'eing cho sdn phdm va xem lieu sdn pha'm co the' ban du'o'c trong thi tru'dng d6 khong

A: Who does this kind of job then?

Ai se lam cong viec do?

B: Sometimes we carry out our own research, but for major products where development costs are likely to

be high, we employ specialists

Doi lac chang ta tu' thu'c hien viec nghien ca'u, nhu'ng ctoi voi phdn pheim co chi phi ph& triin cao, chang ta se thue ccic chuyen gia

A: Do our own salesman take part?

DOi nga ban hang có tham gia khong?

B: In the early stages, only the regional managers do If

we decide to have some test marketing, some of senior salesmen will be brought in

Lac dd u thi chi cc-) quern 13; yang thoi Neu chi ng ta quyet Binh this nghiem thi tru'o'ng thi mot vai nha n vier?, ban hang có therm nien se lank dieu do

A: It seems to me that the salesmen receive some special training

Hinh nhu' dOi ngii nhan vien ban hang phcii duvc tap hudn dOc biet

B: Yes, they all have initial training course when they first join the company, and this includes product training

Dung vay Khi ho veto cong ty ho (la clthic tap hudn ban ddu, trong do bao gOm ca tap huci -n sdn pheina

A: What is that?

Do la gi vdy?

B: As a salesman, he or she must fully understand the various applications, designs features, special advantages and almost everything of the products we produce

Nha n vien ban hang phcii thut su' hilu can ke ccic ang dung, thiet ke-, ccic lo'i the dac biet vet hdu het ccic scin phdm ma to scin xuat

2 APPOINTMENT

Hen gap cloY tic

MAU CAU VA THUAT NGIf HUU DUNG

Find right person

Tim citing ngitai

1 Excuse me Whom am I speaking to?

Xin hoi ai dang not chuyen a ddu day the a?

2 Excuse me Is this Novel Company in Houston, Texas?

Xin loi Day co phdi la cong ty Novel a Houston, Texas khong

3 Excuse me Is this 713 - 555 - 9999?

Xin h6i day có phdi so may 713 555 9999 khOng a?

4 It seems I got the wrong number Sorry to have bothered you

Hinh nhu toi det goi nhdm so: Xin loi vi da lam phien anh

5 I was trying to reach another party Sorry

Toi dang cogoi cho ngu'ai khac Xin loi

Wish for meeting

Mong mudn ducic gap mat

1 It is imperative for us to meet as soon as possible It cannot be put off any longer

Chang to can phdi gap nhau tang sam cang Vic nay khong the' tri hoan lau ho'n du'o'c nria

2 There is a matter of great importance It can only be solved by a direct meeting When is the earliest time

we can meet?

Win de nay cue kj, quan trong Chi c6 the' gidi quyet bang ccich gap tru'c tie-p Chang to c6 the' gap nhau sdm nit& la khi nao?

3 I believe it is best to have a face-to-face meeting as soon as possible When are you available? Please suggest a date of your convenience

Toi tin rang tot nhdt la phdi gap mat tru'c tie'p Khi nao thi anh rdnh? Hay cho toi bie-t ngay nao la thuan ti'en nhat cho anh

4 This matter cannot be dragged on I am willing to fly to see you just to resolve this issue How about the end

of this week? If you cannot make it, please recommend some other dates

Vi"ec nay khong the' cha'n chi' ho'n du is na'a Toi s ern sang dcip chuye-n bay de-n, gap anh de'gidi quyet van d6 Cudi tucin nay thi the nao? Neu anh thdy khong chick thi hay de dat ngay khcic va:y

Time of appointment

Thai gian hen

1 My preference would be May 1st or 2nd

Toi muon hen veto ngay mang 1 hock mang 2 thcing 5

2 Could you make it May 1st and 2nd?

Ngay mang 1 va mang 2 thcing 5 c6 du'o'c khong?

3 Can you suggest an alternative?

Anh c6 the.'cle xudt mot ngay khcic khong?

4 As an alternative, I wish to propose May 3rd

Toi mudn thay the vao ngay mang 3 thcing 5

N i p TiNH HUONG CIAO DICH

Giao dich 1

A: Hello Is this the Novel Company?

Xin chao Cho hOi day c6 phdi cong ty Novel khOng?

B: Good morning Yes, this is Novel May I help you?

Chao Ong Va ng clang rdi Toi c6 the9 gizip gi cho Ong?

A: My name is Jack from ABC Company I would like to speak with someone who is responsible for imports

Toi la Jack a cong ty ABC Toi mudn not chuyen vOi ngu'efi phu trach mcing nheip khdu

B: I suppose the person you want is James Smith of our International Marketing Department I will transfer your call to him

TOi cho rang ngu'efi ma Ong mudn gap la Ong James Smith c phbng Marketing Qudc te: Toi se chuyen may cho Ong geip "Ong ay

A: Thank you I will speak to him

Ccim do co Toi se not chuyen vii Ong

toi kie'm tra lai lich xem sao That khong may, toi co ke- hoach di du lich vao khocing thal gian

do Tuan dau tien ctia thcing Nam thi sao?

A: I see some complications However, I think I can move it around I have to check with my colleagues

Toi thely co mot chat khO khan Tuy nhien toi nghi toi có the' chuy'e'n Toi phai h6i d6ng nghiep xem sao

B: I understand Will you let me know then?

Toi hieu roi Vay hay thong bdo cho Vol biet sau nhe?

A: Yes, I will come back to you as soon as possible

Vang toi se lien lac lai vdi Ong ngay khi có the

3 UNDERSTANDING THE

IMPORTANCE OF LOCAL

Am hi e9 u tam quan trong ctia phong tuc, tap

quan did phuong trong kinh doanh

MAU CAD VA TWAT NGU HOD DUNG

The iipportance of local culture in business

Tam quan trorig phong tuc tap quern dia phu'o'ng trong kinh doanh

1 Today, international businessmen and businesswomen increasingly find themselves working

in Multicultural environments, dealing with real differences in everything from communication styles

to social etiquette to core values

Ngdy nay, c6 rat nhieu ccic thu'dng nhan quo-c to lam vi& trong moi tru'O'ng cta van hoci c6 su' khcic bit trong tat ca moi tha' tit giao tie-p den quy u'dc xei hoi hay ca nhring gici tri nen tang cot loi

2 Some people often make the mistake of seeing foreign cultures through their own habitual cultural lenses

MO so thu'dng nhiim lan khi nhin nhan van hoci nu'dc ngoai qua Ong kinh van hoci ban dia cUa chinh ho

3 Among the issues to consider before entering into international negotiations are cultural influences, cultural types, and cultural variables

Nhiing vein de nen du'dc xem xet can trong tru'dc khi tie-n hanh dam phcin glide to la nhring dnh hu'dng van hod, ccic kali van hod, vet ccic khuynh hu'dng van hod

4 Globalization has changed the way the world does business

Toan edit hoci dd thay &di cung each kinh doanh tren the gidi

5 The globalization of economies has created a confluence of cultures when it comes to business pratices

Toan cdu hod cdc nen kinh to da tao ra su' giao thoa gii-ta ccic nen van hod khi du'a veto thu'c tin kinh doanh

6 Cultures shock can hit you both coming and going, something many individuals and companies take little notice of

Nha'ng ca so-c van hod cinh hu'dng trric tie-p den viec ban gia nhap hay torch ra, do la dui' ma nhieu ca nhan va ccic tong ty chang may khi cha y tdi

7 It is far easier to manage your responses than to change those of others

Thay dal phdn zing cUa ban de' ho'n la phdi thay doi dieu ay d Oiling ngu'efi khcic

8 A society's culture is far from stagnant; rather, it is forever evolving and reinventing itself

n hoci xa hoi khOng phdi la tri tre, ma thay vao

do, no luon luon van ctOng va phcit

9 Cultural identities can stem from the following differences: race, ethnicity, gender, class, religion, country of origin, and geographic region

Ccic chinh clang van hoci có the' bat nguo'n tit nhiing sit khcic biet nhu' chdng toe, dan tOc, gidi, tang ldp, ton gicio, nguan go'c xudt va ctia 1Y

10 Often our own picture of the situation becomes our own reality, and we dismiss the other sides point

of view

Thu'dng thi each chicng ta nhin nhan tinh hinh se

tra thanh chinh nhan sinh quan cda chang ta, vet ta thu'dng loaf bo ccic each nhin khcic

11 People in a national culture also belong to many different subcultures, such as region, religion, class, ethnicity, and profession Sometimes these subcultures can be just as important in shaping an individual's behavior as national culture

Con ngu'di trong cling mot ddt nu'ac cling thuik ve nhieu nen van hoci n1u3 khcic biet, vi nhu' la yang, ton gicio, tang lap, dan Vac, nghe nghiep DOi khi chinh nhrtng nen van hod nh 6 nay cling gap phdn quan trong trong viec hinh thanh hanh vi ca nhan nhu' van hod dan tOc

12 It's often not what you say that counts but what you don't say A wink, a subtle gesture can all be signals that punctuate the spoken words

Thu'eing thi khong phdi nhiing dieu ma ban noi se du'o'c tinh den ma lai chinh nha'ng dieu ma ban khong noi Mot ccii nhciy mat, mot cu' chi Oleo leo cang có the' la dciu hieu thay cho ngon nga' hay la'i noi

13 We should try to avoid a slavish adherence to stereotypes and to leave room to evaluate individual behavior in an overall cultural context

Chang to nen trcinh nhring co hilu ma qudng ddi voi viec ddnh dong tat ca ma nen ddnh gid hanh vi

cd nhcin trong tong quan van hod

14 Important aspects of cultural education are cultural awareness

Khia canh quan trong caa gido duc van hod la nhan thac van hod

N i p TINH HU6NG GIAO DICH

Giao dich 1

A: We seemed to get along great on the telephone It

was a relief after several years in Eastern Europe to actually be doing business with the British At least

we speak the same language

Moi viec du'o'ng nhu' deu rat troi chdy qua dien thoai Thdt may sau vai nam () Bong Au lai du'yc lam viec thitc sit vdi ngirni Anh It nhat tOi cang noi cang mat ngon nga'

B: I couldn't agree more The American and the British are almost alike, aren't they?

Ding the: Ngu'iii My va ngu'al Anh gein nhu' la gidng nhau dung khong?

A: We thought so at first And I trusted this guy I had developed a phone relationship with

Ban dew chang Col cling nghi the da'-y Va toi rat tin tu'O'ng et& tele ma toi lien lac trao cai qua den thoai

B: Until when?

Den lac neto?

A: Until I traveled to London to meet face to face with my British colleague to sign a contract There was something that didn't seem right

Den khi toi bay de'n Luan Don gap mat dOng nghiep ngu'di Anh de9 ky, kip dOng Lac deiy mol tha'c sit' co mot so van de nay sinh

B: What happened then?

Co chuyen gi the?

A: Throughout the presentation none of the Bristish, not even the guy I had developed a phone relationship with, would look us in the eye It was like they were hiding something Many of us felt uneasy though we signed the contract later And I just couldn't get that failure of them to look at me in the eye out of my head

It almost ruined the relationship and sunk the deal

Trong mot buOi thuyet trinh, chang ai trong so nha'ng ngu'ai Anh ay, therm chi den eel ngu'ai ma toi hay trao dOi qua dien thoai, cang khong nhin vao mat chang toi Gidng nhu' kie'u ho gang the gidu

this' gi do Thu'c let chang tai cam thci'y khong thoai mcii clic rang sau cang hop ddng vein dilcic ky

ket Vet Mi khOng the' ngieng suy nghi ve hanh de)ng

do No gem nhu' lam hang meji quan he va lam suy gicim ccic thoa thudn

B: You have to understand this, James Whereas Americans believe that looking at someone directly in the eye during negotiations indicates honesty and sincereity, the British believe such a guesture to be a mark of rudeness

Anh phcii hdu dieu nay James a Trong khi ngu'o'i M5, tin rang nhin theing vao mat ai do trong qua trinh dam phcin la bdu thi diet sif thanh theit va chein thanh thi Anh lai cho do la mot cei chi khie'm nhei

A: I understand it now I guess I shouldn't have taken it

so personally, but I still don't like it

Gib' thi tai hdu rdi Toi bie't minh khong nen qua cam tinh nhu'ng tai van khong thich dieu do chat nao

Giao dich 2

A: In my professional career, there are some cases in which cultural differences have led to misunderstandings in business

Trong sit nghiep dia tai, thvc sit dei có vai trilling

hop ma su' khcic biet van hoci den tai nhiing hdu nhcim nhdt Binh

B: Oh Go ahead please

0 the et Chuyen the new vOy?

A: Koreans, you know, like to have time to think about their response and thus they gain by nodding and simply saying "yes" So if someone says "yes" in Korea, it often means "I hear you" rather than agreement

Anh biet khong, ngu'di Han Qudc rat thich demh thdi gian suy nghi phdn fing ceta ho vet vi the ho tiet kiem du'dc thdi gian bang each gOt dciu hay chi ctdn gian la not "yang" Neu có ai do not

"yang" thi no co nghia let , "v1Ing toi dei nghe anh not roi" chez' khOng phcii gong y

B: But this can often lead to confusion for Westerners

Nhu'ng diju nay thu'dng dein tdi szt nheim lan ddi vdi ngu'di phu'dng Tay

A: Right I remember a business meeting in Seoul with a sales representative from a French perfume company

Thing the achy TOi van nha cuOc hop Seoul vdi deti dien ceta mot ding ty nitric hoa Phcip

B: What did you work at then?

The new cd?

A: I was a buyer for a Korean department store At the

beginning of the meeting, the French salesman asked

me if his company's perfume was selling well and whether

it was competitive in the Korean market I answered "yes"

to indicate that I had understood his questions

Toi la ngu'di mua, dai dien cho mot cel'a hang ceta Han Qudc Lac deiu, Ong ban hang Pheip ay h6i toi lieu nu'dc hoa ceta cong ty Ong ely c6 ban chay khOng vet d thi tru'dng Han Qudc scin pham ddy c6 khei nang canh tranh kh6ng Toi trci ldi "yang" de' am

chi let toi ca hie'u tau h6i cica Ong to rOi

B: But he misunderstood you, right?

Nhu'ng Ong ay lcim y anh phcii khOng?

A: Yes He thought I had answered "yes" to his questions and started to make proposals to increase the price and decrease consumer incentives

Thing day Ong ay nghi toi del trci let "Vet' ng có"

va the la bcit dciu thoci thuan de' tang gici vet giam khuyen meii cho khcich hang

B: Oh, that's so embarrassing

Oi, that la ngai

A: Quite As a matter of fact, his product was not at all competitive and I needed the time to decide how to present this negative information to him

bang the: Van d let san pharrt c Ua 'Ong ta khong có canh tranh va toi can thdi gian de' quyet ctinh let nen lam the new de' not vdi Ong ta thong tin hdi tieu

c u'c ctay

4 PREPARE FOR THE MEETING

Chuin bf cho budi gap mat

MAU CAU VA THUAT NW' HUH DUNG

Arrange welcoming schedule

SAp xep lich trinh tie.p dOn

1 I'd like to check with you the program for Monday again to make sure everything is in order

Toi mudrt tra lai chu'o'ng trinh horn this' 2, Vol mart chific chein Wing moi the' deu

2 We've arranged for a car to pick up Mr Johnson and his colleague at the airport They're due to arrive at 8:30

Chang toi se sap xe'p o to don ngeti Johnson vet gong nghiep caa Ong ay a san bay Ho se den veto lac 8:30

3 How will they know who is waiting for them?

Sao ho biet ngu'o'i new se cho' ho?

4 The driver will be at the exit to the Customs Hall, holding a placard with Mr Johnson's name on it

Lcii xe se cho a ceta Hai quan, cam tam bcing có ten ngai Johnson et do

5 Maybe, I should go to the airport myself

Co the' toi nen tu' minh di den san bay

6 If there is any problem, he'll ask for an announcement

to be made over the public address system, asking

Mr Johnson to come to the reception desk

Neu có bdt c' vein de gi, Ong ay se thong brio qua he

thong phdt thanh, cte nghi ngai Johnson den ban tie:o tan

7 If all goes well, they will get to us by 9:30

Neu moi th' mon se , ho se den day vao lac 9:30

8 I've arranged for coffee, soft drinks and biscuits to be served in the board room at 9:45

Chang tOi cla clat ca phe, nu'dc ngot va bcinh quy tai phbng hop lac 9:45

9 Every detail counts, even the coffee I'll make it myself

if necessary

Moi thti deu phdi tinh town can thdn, thdm chi cd

ca phe Toi se tu' phuc vu neU can thiet

Arrange agenda

Sap xe p - to trinh

1 How is it going with the travel arrangement?

Lich trinh chuyen di the nao?

2 I've managed to book a seat on the flight you want, and I've made a room reservation for you in a hotel in

yo for five nights Tokyo is more of a problem All

the hotels have had their rooms reserved

TOi dd ddt chj tren chuyen bay ma ngai nation, va toi cling cla ddt phOng cho ngai tai mot khcich san

kyo trong nam ct,em Tokyo cuing la clang có van

Tat cd cdc khcich san clew did du'vc clat tru'oc cd

3 Are you having any luggage problems?

Hanh ly c 'act ngai khong có van cte gi chit a?

4 How to get a room is a problem

Lam sao c6 du'yc mot ccii phOng that la mot van, de

TINH HU6NG GIAO DICH

Gicio dich 1

A: How is it going with the travel arrangements, Susan?

Susan, co sap xep lick trinh di the nao ro'i?

B: I've managed to book a seat on the flight you want, and I've made a room reservation for you in a hotel in London for five nights Berlin is more of a problem There is a big trade fair to be held there next week All the hotels have had their rooms reserved

Toi dat mot chi; tren chuyen bay Ong mudn, vet phOng nghi tai mot khcich san Luan Don trong 5 ngay Berlin dung la c6 vein c$e Tucin tai, se có mot h6i cho' thdang mai low to chic Y do Tat cd ccic khcich san deu du'o'c chat chf; het rdi a

A: You can find me something, surely?

Nhu'ng Mee cang tim du'o'c mot chj chic' hd?

B: Maybe, but it'll be probaly far away from downtown

CO the nhu'ng no han se rat xa trung tam ddy a

A: Well, keep trying You know, it's a very important meeting and I must keep the appointment Are you having any language problems?

V ay co cr.? co- g'dng tim xem CO biet ddy buSi hop do rat quan trong va toi thi phdi gii? thing hen CO co gdp phcii an de gi v'j ngon ngie khong?

B: No, all the hotel receptionists speak good English How to get a room is a problem

Thu'a khong, tat cd ccic le tan khcich san deu not tie-ng Anh rat tot That sit thi lam sao de' Wit du'o'c mot phang mai la van ctj

A: Try some of the smaller ones

Hay thee tim veil ccli nhO how xem

B: I already have

Toi dci thet ro'i a

A: Well, if necessary, I'll look for something when I arrive there

Ii, ne-u can V& se tim khi toi den d6 vely

B: You might end up wandering in the streets

Co the' Ong se phdi di long thang tren khcip ccic pia mat

A: I've just come up with an idea My first appointment is with Mr Brown His secretary is particularly helpful when I speak to her It might be worth giving her a ring and asking if she has any ideas

Toi vita nay ra 3; nay CuOc hen &Ili tien cda Mi la viii Ong Brown Thu' kji cda Ong ay dek biet rat nhiet tinh khi toi not chuyen vdi co ay Co the' to n'en goi cho co ay va hOi 3i kie-n co ay xem sao

B: All right, I'll give it a try

Dave roi a Toi se thii' xem sao

ft$ Gicio dich 2

A: Hi I have a reservation The name's Trang

Xin chao Toi da dat cho tru9c d day ra Ten Trang

B: Ms Trang You have a double room for three nights

CO Trang QuY khcich da deit mot phong doi cho

A: Do I need to pay now?

Toi c6 can phdi thanh tocin ngay bay gia khong?

B: No, we just need a credit card on file When you check out, you can use a different card or pay cash if you prefer

KhOng a Chang toi chi can the tin dung de' nhap so

vao file Khi quY khcich trd phbng, quY khcich co the sit dung the khcic hay trd bang tien mat deu duVc

A: What time is check-out?

Thai gian trd phOng la may gia?

B: Noon

BuSi tru'a a

A: OK Is breakfast included with the room?

Du'o'c r6i Vay bila sang c6 di kern udi gici phong khOng?

B: No, I'm afraid not Here's your key You are in room twelve-o-three

Reit tie/c la khong a Day let chia khaa quY khcich Phong so 1203

A: My friend is coming late this afternoon Could you leave a key for her, in case I'm not here?

Ban tOi se den clay veto chie'u muan Co c6 the de' mot chia khoa cho co ay trong tru'eing hop toi khong '6? day khong?

B: Sure Just write her name and your room number on this envelope, and I'll see that she gets it

Cheic chan a Chi can viet ten co ay vet so - phong circa qu3; khcich len phong bi nay Toi se du'a cho co 61

5 TREAT THE CUSTOMER

khach hang

MAU CAU VA THUAT NO HOU DUNG

Welcome for the very first meet

ChaodonchoUndidu geip mef t

1 I'm glad to meet you

Rat vui du'o'c biet Ong

2 Thank you I'm glad to meet you too

Ccim dn TOi cling rat vui du'o'c gap Ong

3 I'm pleased to meet you, Mr Peterson

ThOt la vinh hanh khi du'o'c gap nged, nged Peterson

4 It's certainly a pleasure to meet you

Ding let rat vinh du' khi duvc biet nged

5 The pleasure is mine

That vinh hanh

6 I'm delighted to meet you, Mr Green I've heard so much about you from Mr Bush

Toi rat du'qc gap nged, nged Green Toi da du'o'c nghe Ong Bush lei reit nhieu ve nged

Greet the former customer

Chao don hhetch hang ca

1 Hello, Mr Green It's nice to see you again

Chao Ong Green Reit vui led du'o'c gap Ong

2. Hello, Mr Hung Same here

Chao ong Hang Toi cang very ddy

3. It's a pleasure to see you again

That vinh hanh du'o'c gap lai Ong

4. Thank you How have you been?

Ccim dn Dao nay Ong the- new?

5. We've been quite busy, thanks

Toi khci la ban, cam an Ong quan tam

6. Good morning, Mr Green How are you?

Chao biz& sang ngai Green Ngai klu3e khong?

7 Fine, thanks How are you?

Toi khOe, cam o'n anh Anh the nem?

8 Fine, thank you

Toi kh6e cam in ngeti

Ask about the travel

Hoi therm tinh hinh di du'ang

1. How was your flight? Did everything go all right?

Chuye'n bay ci'ia ngeti the new? Moi thz? de'u on chin

2 Yes, I enjoyed it thoroughly

Wing, t6i thdy rat tuy0

3. Did you have a good flight?

Chuye'n bay on chit' a?

4 Yes, it was very pleasant

Wing, that su' rat thocii mcii

5. Did you have a safe trip?

Ngai di binh an chit' a?

6 It was very comfortable, but there was a little bit of turbulence

Rat thocii mai, nhu'ng có ctoi chat ion xOn

Ask the customer to get on

• nghi khcich hang len xe

1 There's a car waiting for you, so please come this way

Xe dang cho' ngai, xin hay di lai nay

2 There's a car waiting for you, so please follow me

Xe dang chi ngai, xin hay theo tOi

3 We have a car waiting just outside the door over here

Co xe o to dang chi chting to ‘O? ngoeti

4 I'll bring my car here, so please wait a moment

ni se cho lcii xe toi day, xin vui long chi mot

5 I've have a car brought here, so please wait a moment

rdi se du'a xe qua day, xin chi chat

6 Let me call a taxi

De toi goi mot chie'c taxi

7 Let me get a taxi

• tOi veiy mot chie'c taxi

8 Please get in the back

Xin hay ngdi lui veto trong

9 Let me put your bags in the trunk

Dboi hanh ly diet ngai ra dang sau a

Ask the customer to look at the schedule

Mai khetch hang xem lich trinh

1 I have arranged your schedule I hope it's suitable

• sap xe'p lich trinh cho ngai re.i Hy vong la no phit hop

2 This is the schedule for you Mr Hoang from our department will take care of you

Day la lich trinh dui ngcii Ong Hoang cteri tit phOng ceza chzing teii se gimp db" ngizi

3 Let's go over the schedule tomorrow

Chang to se xem qua lich trinh ngely mai nhe

4 Shall we discuss the schedule in the lobby?

Ta se thcio luan ve lich trinh tien scinh nhe?

13* TiNH HUONG CIAO DICH

Giao dich 1

A: Excuse me, but are you Mr Jackson of Citi Bank?

Xin 1z6i, ngai có phcii la ngai Jackson ceza Nga n hang Citi Bank khong ?

B: Yes, I am

Wing toi clay

A: How cio you do? I'm Jack of ABC Corp

Rea han hanh Toi la Jack 6' tap doan ABC

B: How do you do? Glad to meet you

Rat han hanh? Rat vui duvc gap ngai

A: Did you have a good flight?

Chuyerz bay ceza ngai on chit a?

B: Yes, it was enjoyable, thanks

ng, rat tuyet, cam do ngai

A: That's good to hear

The thi tot qua

Gicio cJich 2

A: (Calling out in the crowd) Here I am, Mr Green

(Goi vdi ra dam &Ong) TOi a day, Green

B: Hi, Mr Duc How are you?

Chao Da'c Anh khOe chid

A: Fine, thanks It's nice to see you again

Rat khOe, cam dn Rat riding du'yc gap lai anh

B: It's been quite a while, hasn't it?

Phdi rat Ulu rdi try nhi?

A: Right It's been almost 3 years since I saw you in Los Angeles

Dung the: Da 3 nam ke ta' ngay Vol gap anh a Los Angeles

B: You haven't changed a bit

Anh chcing thay chat nao cd

A: Thank you Neither have you

Ccim do anh Anh cang vay day

6 INTRODUCE ABOUT YOUR

PRODUCTS

Gidi thieu ye sgin phim coa ban

MAU CAU VA THUAT NC Hub DUNG

Introduce the product catalogue

Giai thieu danh muc sdn pheirn

1. Shall I show you our product information sheet?

Toi c6 the' du'a cho ngai xem td thOng tin sdn phdm cda chafing toi du'dc khong a?

2 This is our latest catalog

Day la ca-ta-lo mdi nit& cda chang

3. Here is the catalog you asked for

Day la ca-ta-lo ma ngai da yeu cdu

4. This catalog shows most of our products

Clan ca-ta-lo nay gidi thi'Ou ve phdn ldn sdn phdm cda chicng Mi

5 We have a pamphlet in English

Chang toi ciing c6 mot clan scich gioi thieu scan pheim bang 664 Anh

6. Let me send you our catalog

Hay de' toi gal, cho ngai ca-ta-lO caa chi ng VOL

7. Do you have any printed material on this product?

Ccic anh c6 bdn gidi thieu tren gitiy cho sdn pham nay khong?

8 Is there a catalog for tape recorders?

Cac anh c6 ca-ta-lo ve sdn pham may ghi bang khOng?

Introduce the outstanding features of the products

Gioi thi'e'tt nhung deic tinh Uu vift am sit' n phtinz

1. How is your product better than the competition?

Scin pham cact cac anh c6 gi tot ho'n caa doi this canh tranh?

2 What *are the selling points of your product?

Nhiing diem dac sac a sdn pham caa ccic anh la gi?

3. Our product is over and above our rival's products and yet, we're able to sell it at the same price 9

San pham diet chang toi c6 chat luring Mn han sdn phdm diet Mi this canh nhu'ng chi ng toi lai du'a ra mac gici ngang bang

4. We can offer a superior product at the same price as our competitors' products in the same class

Chang ail c6 the' du'a ra sdn pham tot ho'n sdn pham cling loai caa doi this canh tranh ma vein girt nguyen intic gia

5. You will be able to price our products competitively in the United States

Ccic ngai c6 the' Binh gici canh tranh cho scan phci'm caa chang toi tren thi trdeing Hoa Kji

6. Compared with competing products, ours are smaller and lighter

So vdi scin phei'm canh tranh tren thi tru'dng, scan phci'm dm chi ng tai gon nhe ho'n

7. Students and children like this computer because it's easy to operate

Hoc sinh va tre em u'a thich loai may tinh nay vi no crer set dung

8. Our products are easier to operate than our competitors'

Scin phci'm caa chang tai cre di dung ho'n sem phain cact ccic thin

9. We take less time for an installation than our competition

Chang tai mast it thdi gian cho viec lap ctat Mn ddi

this canh tranh

10 The system we have adopted is original

He thong ma chang tai dang cip dung let nguyen ban

11 This is the most powerful engine in its class

Day la dOng co' manh nluit tropg clang scin pheim nay

12 This car gets good mileage

Chie'e 0 to nay rat du'o'c u'a chuOng

13 It's designed to conserve energy

Scin pheim nay du'dc thiet ke nham tiet kiem nhien

14 Our equipment can be repaired very quickly

Gong cu ceta chang tai c6 the' du'o'c seta chi 'a rat nhanh chong

1'

Introduce the market share of the product

Gidi thieu thi philn eau scin phtim

How is the product selling?

&in phain nay du'oc tieu thu nhu' the nao?

2 It's selling well

No dang du'dc tieu thu rat tot

3 There's a great demand for our new product

Khach hang dang có nhu cdu rat cao ve scin phcim mdi coca cluing Mi

4 There's been a big rush for it lately

Gcin day moi ngu'di dang coo xo mua sdn phdm nay

5 The good is very much in demand

Nhu cdu ve scin phdm nay rat lo'n

6 There is little demand for the goods

Nhu cdu ye scin phdm nay khong nhieu

7 It's just come out, so we don't know the outcome yet

San pharn nay mai du'o'c du'a ra thi thu'eing nen chang toi chu'a nom bdt kei quci

8 Which brand sells better?

Nhan hieu nao du'o'c u'a chueing hdn?

9 The DC-200 is the best selling product of its kind

Nha n hieu DC-200 ban chay nhdt trong cac scin phdm cling loci

10 How many sets do you sell a month?

Mji thong anh ban bao nhieu bo scan phdm?

11 We sell more than 3,000 sets a month

111Ji thong cluing toi ban dude ho'n 3.000 be) sd n phcfm

12 We sold 255 sets last month

Thcing tru'dc chung toi ban du'o'c 255 be) scin phdm

13 This type of machine is in great demand

Hien thi trufing gang co nhu cdu cao ve loai may nay

14 There is a growing demand for it

-Nhu cau ve sdn phdm nay ngety cang 16'n

Welcome the customers at the showroom

Chao don /Mach o p hong tru'ng bay scin phain

1. Please step this way I'd like to show you our showroom

Xin vui long di 16i nay Toi mudn gidi thieu vdi ngeti phang tru'ng bay scin phdm cda chung COL

2. I'd glad to show you around, all the exhibits here

Toi flat vui long du'ck chi den cho ngeti, tat cci sem, phdm clew du'o'c tru'ng bay d day

3. Almost all of my company's products can be seen in this showroom

H&c het cac scan phdm cua cOng ty chang toi deu c6 the' drive tim phang tru'ng bay nay

4 Please ask any question

Neu c6 thac mac gi, xin ngeti cii vui long t ca u h6i

5. Please take a look at this It's a new video system we've just developed

Xin vui long xem he thong video ma cluing toi mdi phcit trien du'dc

TiNH HONG GIAO DICH

Gioo Bich 1

A: These are our new models

Day let nhiing mciu mdi ceta chi -mg toi

B: What are their strong points?

No có dac diem gi not bat?

A: There's a lot to be said for them In the first place, they are more durable than any similar ones on the market

Co rat nhiju di'eu de' not ve chang Tru'dc het, no có

dO be'n cao ho'n bat ca' sdn phaM cling loci neto tren thi tru'dng

B: Why does it take longer to wear out than the others?

Tai sao no lai las u sdn rach ho'n ccic san phefm khcic?

A: The yarn is carefully selected for quality and woven very tightly in this fabric

Chi du'o'c chon loc rat ky ve chat luvng vet du'qc may rat chac chan veto vdi nay

B: Can you leave these samples with us?

Ccic Ong có the de' lai ccic san phas'm mau cho chicng

toi chit'?

A: How long do you want to keep them?

Cie ngeti mudn giii trong bao letu?

B: About two weeks

Khocing hai tudn

!tk Giao dich 2

A: First of all, let me tell you a little bit about our product,

"Collen" Collen is a revoluntary new building material

It is very easy to assemble and has a reasonable price The particulars are given in the brochure

Tru'ac het cluing toi mudn gioi thieu vq cdc ngeti ve scin phdm "Colleen" ceta chang Mi Colleen lci mot loci vat lieu xay dung mang tinh d'Ot phci No rat clj kip rap vet gici ca hop ly Ccic ngeti c6 the' tim chi tie't trong guyin gidi thieu

B: How does Collen compare in cost performarice to Buraface?

Chi phi On heinh caa Collen so vdi Buraface thi nhu' the new?

A: It is difficult to judge by a single standard Collen is more expensive than Buraface, but definitely offers a higher level of performance and aesthetics

Kho ma có the' dcinh gici n'eu chi du'a tren mot tieu chudn nit& dinh Collen deft ho'n Bursface nhu'ng cheic cheat co chdt lu'dng cao ho'n vet mdu ma vu'o't tr6i hdn

B: What kind of end uses does Colleen go into?

Muc tieu set' dung ceza Collen let gi?