PROJECT to open a English Center in Hanoi for children who is from 7 to 12 years old

The proficiency in English is gradually becoming a minimum requirement in our modern life. For this reason, we – who want every children to have more learning opportunities, decided to open a English Center in Hanoi for children who is from 7 to 12 years old. Here is our project

PROJECT

The proficiency in English is gradually becoming a minimum requirement in our modern life For this reason, we – who want every children to have more learning opportunities, decided to open a English Center in Hanoi for children who is from

7 to 12 years old Here is our project!

Board of director

Human Resources

 Credibility → We provide the best services possible

 Quality is expressed as “Best in quality, best in services, best in quality of education, best in commitment to society”

 Love → It means that we treat to our customers and staffs like they are our family

 Happiness → We built a friendly & comfortable environment for everyone

Design Department

In order to make a good impression on customers, our staff, who work in Design Department, has been working very serious and effective They created a vivacious logo and an exquisite slogan In the middle, there is a flying-rocket that have just

got out of an opening-box We call it “Black Box”, which is our center’s name The

pilot of this rocket is a boy who looks very confident, happy and interested in his driving At the top, there is the vast of heaven of many great things such as happiness, knowledge, good relationship and so on The little pilot seems in control his driving to reach his goals It is inspired by a meaningful maxim: “Go confidently in the direction of your dreams Live the life you have imagined.” In the same way, our slogan is “THINK OUTSIDE THE BOX” All of these things

symbolize our main goals: Black Box improves not only your children’s English

skills but also their personality

Program Department

Before participating in our program, kids will do a test to choose the best suitable course for them

Here is our intended learning program:

Table 1- Based on ideas of Program Department

COURSE Start Days/week Lesson time

FOUNDATION

(20 lessons)

JUNIOR

(30 lessons)

SENIOR (32 lessons) 17/04 2-4-6 6-8 p.m

MASTER (40 lessons) 23/04 3-5-7 2-4 p.m

Learning Materials & Act Department

15mins Chatting about the celebration days

5mins Checking homework

30mins Teamwork (pair/circle)

15mins Playing game & giving handmade gifts1

Finance Department

A Expense

1 Fee for obtaining & license to open our center 10B

B. Profit

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Marketing Department

The first strategy is associating with schools in improving English skills for students Sponsoring some contests or activities and giving scholarships for students who are in difficult circumstances or score high marks If possible, we should take place some meetings or outdoor activities for children to debate and invite parents as audience Then, we can find talented students and help students to

The useful method to market our service is digital marketing Internet is a huge market As you know, there are many tools such as Facebook, leaning language apps, educational videos… It’s easy for us to use the social media and approach customers

But, how should we do to use it effectively? We can do a market research by online surveys, directly simple questions Then, we can understand what the most particular problem is, and what they really need us to provide Most importantly, collecting data about their affordability will be a precise basis to decide suitable cost for each course.

Besides, we can offer a trial short course that may take students 2 weeks After that, we test the efficiency and ask them about their satisfaction

Finally, to know whether or not our marketing strategies are effective, we have

to calculate statistics that may include some necessary information such

as the number of key customers know and buy our courses Then, we can have better marketing methods

Sale Department

The realistic and creative strategies of Marketing Department create many opportunities for Sale Department to approach potential customers Our plan can

be divided into 5 steps

The first step is finding contacts of parents between ages 28 and 40 The location

may be about 10km around our center, especially primary schools and playgrounds, even companies We need to collect some necessary information such

as parent’s name, their children’s name and age, phone number, email address, etc… Remember asking them with an open countenance and willing to help Do not talk too much or too less

Subsequently, we should start building goodwill by giving them a

special invitation to access our site and come to our center Let them know what they will get if going there and it will be worth to spend their time

 Take place a conference of “How to learn English well?”

 Give them a free English test/a discount

The third step is presentation To make customers keep trusting, we should:

1 Warm up with some friendly questions

2 Talk about the benefit of learning English & outdoor activities that we will take place

3 Mention the feature of Black Box (achievement)

 Remember being friendly, open-minded, patient, respect, polite, professional

The forth step is offering suitable course and its detail The sale-man have

to make sure that you own all answers for all questions about courses Do not forget committing the quality of output

The fifth step is closing deal There are 2 situations:

o If at that moment, you close the deal → Give them a discount

o If not, they hesitate → Give them a trial free lesson, set another date

Remember saying thank

Customer Service

Kids

1 Organize some extra curricular monthly, events, contests and so on

→ to improve abilities and skills such as creativity, communication, behaviours, language skills

2 Give presents: snack, toys, stickers → raising the interest in learning

3 Create close relationships between kids and teachers

4 Set up “”Caring group”” to take care of kids whose parents can not take up on time

Parents

1 Receive feedback from parents to improve service and better solutions

2 Provide some services for parents when they are waiting for picking up their children such as free water, hot tea

3 Send the report about their children’s learning monthly

4 Create a community for loyal customers

5 Diversify the methods of payment