Chapter 11 – Research techniques: Questionnaires. In this chapter students will be able to: Describe the purposes of questionnaires, identify the six types of questionnaires and their merits, explain the advantages and disadvantages of questionnaires as a data gathering method,...
Trang 1Planning an Applied Research
Project
Chapter 11 – Research Techniques:
Questionnaires
Trang 2» Describe the purposes of questionnaires
» Identify the six types of questionnaires and their merits
» Explain the advantages and disadvantages of questionnaires as a data gathering method
» Create a range of question types
» Improve the response rate of a questionnaire
» Explain the need to protect the privacy of an
individual respondent’s answers
Trang 3» Back translation
» Category questions
» Check box
» Classification data
» Closedended
questions
» Doorknob
questionnaires
» Dropdown box
» Funnel approach
» Inperson questionnaires
» Incentives
» Intercept administration
» Interviewer administered questionnaires
» Loaded questions
» Leading questions
» List questions
» Likert scale
Trang 4» Mailed
questionnaires
» Online questionnaires
» Openended
questions
» Order bias
» Personally distributed
questionnaires
» Pop up box
» Radio button
» Ranking questions
» Rating questions
» Selfadministered questionnaires
» Status bar
» Telephone questionnaires
Trang 5» Provide statistical information
» Enable correlations
» Test or retest theories, prove a hypothesis
» Sample a specific population
» Support a notion, even if illdefined
» Obtain patterns of responses
» Compare responses over subsets of respondents
Trang 6» Doorknob questionnaires
» In person questionnaires
» Interviewer administered questionnaires
» Mailed questionnaires
» Online questionnaires
» Personally distributed questionnaires
» Selfadministered questionnaires
» Telephone questionnaires
Trang 7» Clarify purpose of the questionnaire
» Write questions (using a range of appropriate formats)
» Revise and edit questions
» Sequence the questions
» Check clarity of questions with colleagues
» Rewrite and format questions
Trang 8» Category questions
» Close ended
» Leading questions
» List questions
» Loading questions
» Open ended questions
» Ranking questions
» Rating questions
Trang 9» Intercept method
» Mailing questionnaire
» Doorknob questionnaire – leaving it on the
doorknob of an apartment, house, or other form of residence
» In person administration
» Internet questionnaire
Trang 10» Professional looking questionnaire
» Clear purpose statement
» Quality of the sponsor
» An incentive
» Status bar at bottom of page
» SASE (self addressed stamped envelope) if mailed
Trang 11» Request to complete a questionnaire
» Explanation of the purpose of the questionnaire
» Information about sponsor or sponsoring
organization
» Information about protecting confidentiality and privacy
» Explanation of how to complete the questionnaire
» Age requirement to complete the questionnaire
» Name and address of researcher
» Way to contact the researcher
Trang 12» Anything unclear?
» One thing that I learned from this class is …