Contents: Technology and the Technological Environment, Characteristics of Technology, Technology and Ethics, Information Technology and Biotechnology.
Trang 2Chapter 9
Business Ethics and Technology
Trang 3Learning Outcomes
1 Discuss the role that technology plays in our business
lives.
2 Gain an understanding of the technological
environment and the characteristics of technology that influence business ethics and stakeholders.
3 Identify the benefits and side effects of technology in
business.
4 Gain an appreciation of society’s intoxication with
technology and the consequences of this intoxication.
5 Learn to differentiate between information technology
and biotechnology and their ethical implications for
management.
6 Identify the ethical issues involved in biotechnology and
present arguments on both sides of the issues.
Trang 5Business Ethics &
Technology
• We live in an age dominated by
advancing technology Each new
generation experiences technological advances that were not seen by
previous generations
• The new generation of young people is
called the iGeneration Technology is part of their DNA, and they have no
“off-switch.”
• Technology is at the core of most
businesses, but it is a two-edged sword
• Despite many positive advances, there
are new problems and challenges
Trang 6Technology and the Technological Environment
Technology -
•The totality of the means employed to
provide objects necessary for human
sustenance and comfort.
•A scientific method used to achieve a
practical purpose.
Technological environment
-•The total set of technology-based
advancements or progress taking place in society
© 2015 Cengage Learning 6
Trang 7•Made labor easier and safer
•Results in a higher standard of living.
Trang 8Side Effects of Technology -
Technology has some unanticipated side effects:
Trang 9Challenges of Technology
-• New technologies present many
challenges to managers, organizations and society
• Some side effects cannot be forecast or
overcome
• Overcoming technological determinism
that seems to be driving society today
would be helpful
• New technology is primarily available in
the developed world Developing nations enjoy few of the benefits of technology available in developed nations © 2015 Cengage Learning 9
Trang 10Technology and Ethics
• Our perspective is to raise ethical
questions that may be related to
business development, and the use of technology
Two Key Issues
• Technological determinism
-• The idea that what can be developed will
be developed.
• Ethical lag
-• Occurs when the speed of technological
change far exceeds that of ethical development.
© 2015 Cengage Learning 10
Trang 11Society’s Intoxication with Technology
The symptoms of Society’s intoxication
-1 We favor the quick fix.
2 We fear and worship technology.
3 We blur the distinction between what is real and what is false.
4 We accept violence as normal.
5 We love technology as a toy.
6 We live our lives distanced and distracted The solution - Find the right balance.
Trang 12Information Technology
12
© 2015 Cengage Learning
Trang 13E-Commerce as a Pervasive Technology
Trang 14Invasion of Consumer
Privacy via E-Commerce
Cookies -
•Identification tags that Web sites drop on our personal computer hard drives so they can recognize repeat visitors the next time
we visit their Web sites
Trang 17The Workplace and Computer Technology
privacy:
Computers
-•Monitoring website connections
•Storing and reviewing employee computer files
•Blocking access to inappropriate websites
Telephone
-•Monitoring time spent, numbers called
•Taping phone conversations
Video
-•Video surveillance against theft
•Surveillance to monitor employee performance © 2015 Cengage Learning 17
Trang 18Ten Commandments
of Computer Ethics
18
© 2015 Cengage Learning
Trang 19Biotechnology
-•Involves using biology to discover, develop, manufacture, market, and sell products and services Biotechnology is striving to heal, heal
fuel
fuel, and feed the world feed
Bioethics
-•A field that deals with the ethical issues
embedded in the commercial use of
biotechnology.
•Proceduralism is the primary tool for
bioethicists It is using protocols to ensure that classical safeguards are not violated.
Trang 20Realms of Biotechnology
20
Genetic Engineering
Genetically Modified Foods
© 2015 Cengage Learning
Trang 21Genetic Engineering
Trang 22Genetically Modified Foods
(GMFs)
• Also referred to as genetically
engineered foods (GEFs)
• Fear over health and environmental
effects; critics call them “Frankenfoods.”
• Many U.S crops are genetically
• Most Americans consume genetically
modified foods every day.© 2015 Cengage Learning 22
Trang 23Labeling of GMFs
-• Safety of GMFs is not in question,
according to scientific research
• But one of the most frequently discussed
issues with GMFs is labeling
• FDA does not mandate GMF labeling in
the U.S
• The Non-GMO Project believes that
people have the right to make informed choices about whether they consume
GMF products
Trang 24• genetically modified foods (GMFs)
• technological environment
• technology
• therapeutic cloning
© 2015 Cengage Learning 24
Key Terms