In this chapter you will: Examine what items are included in a firm’s costs of production, analyze the link between a firm’s production process and its total costs, learn the meaning of average total cost and marginal cost and how they are related, consider the shape of a typical firm’s cost curves, examine the relationship between short-run and long-run costs.
Trang 2The Firm’s Objective
The economic goal of the firm
is to maximize profits.
Trang 4Economic Profit versus
Accounting Profit
Revenue
Total opportunity costs
How an Economist Views a Firm
Explicit costs
Economic profit
Implicit costs
Explicit costs
Accounting profit
How an Accountant Views a Firm
Revenue
Trang 5What happens to profit though
as you keep on adding
workers?
Additional input
Additional output
= Marginal
product
Trang 6Diminishing Marginal Product
Diminishing marginal product is the
property whereby the marginal product of an input declines as the quantity of the input
Trang 7Your Journal Question
You have just been given 10 acres of land.
The land is of varying quality The amount of land remains fixed.
What will happen to your yield as you keep on adding workers?
Can you write down an example of diminishing returns from your
experience?
Trang 8A Production Function
Quantity of Output (cookies per hour)
150 140 130 120 110 100 90 80 70 60 50 40 30 20 10
Number of Workers Hired
0 1 2 3 4 5
Production function
Trang 9Fixed and Variable Costs
vary with the quantity of output produced.
change as the firm alters the quantity of output produced.
Short Run vs. Long Run Costs
Trang 10Family of Total Costs
Total Fixed Costs (TFC) Total Variable Costs (TVC) Total Costs (TC)
TC = TFC + TVC
Trang 11Family of Total Costs
Quantity Total Cost Fixed Cost Variable Cost
Trang 13Relation Between Production Function and Total Cost.
Dimininish ing
Returns
Trang 14Average Costs
Average costs can be determined by dividing the firm’s costs by the
quantity of output produced.
The average cost is the cost of each typical unit of product.
Trang 15Family of Average Costs
Average Fixed Costs (AFC) Average Variable Costs (AVC) Average Total Costs (ATC)
ATC = AFC + AVC
Trang 16Family of Average Costs
Trang 17Marginal Cost
Marginal cost (MC) measures the amount total cost rises when the firm increases production by one unit.
Marginal cost helps answer the following question:
How much does it cost to produce an additional unit of output?
Trang 18in
(Change
cost)
total
in
(Change
= MC
∆
∆
Trang 19AT C AVC MC
Average-Cost and Marginal-Cost Curves
Trang 20AT C
Relationship Between Marginal Cost and Average Total Cost
Trang 21Three Important Properties of
Cost Curves
Marginal cost eventually rises with the quantity of output.
Law of Diminishing Marginal Returns The averagetotalcost curve is Ushaped.
The marginalcost curve crosses the average totalcost curve at the minimum of average total cost.
Work on homework assignment!
Trang 22Costs in the Long Run
For many firms, the division of total costs between fixed and variable costs depends on the time horizon being
considered.
In the short run some costs are fixed.
In the long run fixed costs become variable costs.
Trang 23Average Total Cost in the Short
and Long Runs
Quantity of
0
Average
Total Cost
ATC in short
run with small factory
ATC in short
run with medium factory
ATC in short
run with large factory
ATC in long run
Trang 24Economies and Diseconomies
of Scale
Diseconomies
of scale
Quantity of Cars per Day