The handbook of logistics and distribution management understanding the supply chain

PART ONE Concepts of logistics and distribution01 Introduction to logistics and distribution Introduction Scope and definition Historical perspective Importance of logistics and distribu

PART ONE Concepts of logistics and distribution

01 Introduction to logistics and distribution

Introduction

Scope and definition

Historical perspective

Importance of logistics and distribution

Logistics and supply chain structure

Summary

02 Integrated logistics and the supply chain

Introduction

The total logistics concept

Planning for logistics

The financial impact of logistics

Globalization and integration

Integrated systems

Competitive advantage through logistics

Logistics and supply chain management

Summary

03 Customer service and logistics

Introduction

The importance of customer service

The components of logistics-related customer serviceTwo conceptual models of service quality

Developing a customer service policy

Levels of customer service

Measuring customer service

Service level agreements

The customer service explosion

The external environment

Manufacturing and supply

Logistics and distribution

Retailing

The consumer

Summary

PART TWO Planning for logistics

06 Planning framework for logistics

Introduction

Pressures for change

Strategic planning overview

Logistics design strategy

The importance of logistics processes

Logistics process types and categories

An approach to process design and redesign

Tools and techniques

Combined segmentation frameworks

Two-tier supply chains

A planned approach or methodology

Initial analysis and option definition

Logistics modelling: logistics options analysis

Evaluate results, develop implementation plan

Practical considerations for site search

Manufacturing resource planning (MRPII)

Material requirements planning (MRP)

The MRP system

Flexible fulfilment (postponement)

The effects on distribution activities

Future developments

Summary

PART THREE Procurement, inventory and demand forecasting

14 Procurement and supply

Introduction

The procurement cycle

The scope of procurement

Setting the procurement objectives

Managing the suppliers

Expediting

Procurement performance measures

Collaborative planning, forecasting and replenishment

Factory gate pricing

Reasons for rising inventory costs

Inventory replenishment systems

The reorder point and safety stock

The bullwhip or Forrester effect

The economic order quantity

The lead-time gap

Inventory and time

Analysing time and inventory

Qualitative forecasting methods

Quantitative forecasting methods

Inventory planning for manufacturing

Inventory planning for retailing

Automated guided vehicles

Hanging garment systems

Summary

21 Order picking and packing

Introduction

Order picking concepts

Order picking equipment

Sortation

Picking area layout

Pick face size

PART FIVE Freight transport

25 International logistics: modal choice

Cost and service requirements

Aspects of international trade

Summary

26 Maritime transport

Introduction

Structure of the industry

Common shipping terms

Surcharges

Documentation

Vessel classification and certification

Common ship types and their cargoes

Ports and cargo handling

Other factors

Summary

27 Air transport

Introduction

Structure of the industry

Air cargo handling

Types of air freighter

Documentation

Air hubs and spokes

Air freight pricing

Air cargo security

Load types and characteristics

Main types of vehicle body

The wider implications of vehicle selection

Vehicle standing costs

Vehicle running costs

Overhead costs

Costing the total transport operation

Whole life costing

Vehicle cost comparisons

Zero-based budgets

Direct product profitability

31 Road freight transport: planning and resourcing

Introduction

Key planning aspects of road freight transport

Main types of road freight transport

Transport resources: planning and operational requirements and optimizationKey issues concerning vehicle utilization

Vehicle routeing and scheduling issues

Manual methods of vehicle routeing and scheduling

Computer routeing and scheduling

PART SIX Outsourcing logistics

34 Outsourcing: operations and services

Introduction

Breadth of outsourcing

Operations provided by third-party companies

Categories of services available

Specialist value added services

Summary

35 Outsourcing: decision criteria

The need for management

Managing the relationship

Implementation planning

Monitoring an outsourced logistics operation

Summary

PART SEVEN Operational management

38 Cost and performance monitoring

Detailed metrics and KPIs

The presentation of metrics

Formal benchmarking systems

Benchmarking distribution operations

International security measures

Strategic security measures

Tactical security measures

Safety in the distribution centre and warehouse

Summary

42 Logistics and the environment

Introduction

The European Union and environmental legislation

Logistics and environmental best practice

Assessment and planning

The cluster approach

Distribution

Summary

Further reading

1.1 A flow representation of logistics for a fast-moving consumer goods (FMCG)

manufacturer This shows the key components, the major flows and some of the differentlogistics terminology

1.2 The key components of distribution and logistics, showing some of the associated

detailed elements

1.3 Logistics costs as a percentage of GDP for selected countries

1.4 A typical physical flow of material from suppliers through to customers, showing

stationary functions and movement functions, linked to a diagram that reflects the ‘valueadded’ nature of logistics

2.1 Some potential trade-offs in logistics, showing how different company functions might

be affected

2.2 Logistics planning hierarchy

2.3 The major functions of the different planning time horizons

2.4 Some of the main logistics elements for the different planning time horizons

2.5 The planning and control cycle

2.6 The many ways in which logistics can provide an impact on an organization’s return on

investment

2.7 The logistics implications of different competitive positions

2.8 Supply chain integration

3.1 Core product versus product ‘surround’, illustrating the importance of the

logistics-related elements

3.2 The seven ‘rights’ of customer service, showing the main service classifications

3.3 The constituent parts of total order fulfilment cycle time

3.4 A conceptual model of service quality: the basic elements

3.5 A conceptual model of service quality: the service gaps

3.6 An overall approach for establishing a customer service strategy

3.7 Different types of customer service study

3.8 The advantages and disadvantages of different survey approaches

3.9 Rating table for selected customer service factors

3.10 Company competitiveness at current service levels – Target Chart

3.11 Competitive benchmarking showing opportunities for improving service when

comparisons are made with customer requirements and the performance of key

competitors

3.12 A practical example of gap analysis

3.13 The relationship between the level of service and the cost of providing that service 3.14 Radar gram showing the perfect order targets and achievements

4.1 Alternative distribution channels for consumer products to retail stores

4.2 A typical channel of distribution, also showing the difference between the physical and

the trading channel

4.3 ‘Long’ and ‘short’ distribution channels

4.4 An approach to designing a channel structure

4.5 Global percentage 3PL revenues for the major regions (2013)

4.6 Percentage split of logistics outsourcing spend by the major European countries (2011) 4.7 Logistics spend by country showing split between in-house and outsourced logistics for

2011

4.8 The main logistics services that are outsourced by users by region

5.1 Top business challenges driving the supply chain agenda

5.2 The success of environmental initiatives

5.3 Fourth-party logistics, showing the main areas of service that could be provided

5.4 The different characteristics that distinguish freight exchanges from each other

6.1 Pressures influencing logistics systems

6.2 Corporate strategic planning overview

6.3 PESTEL analysis: external influences

6.4 A framework for logistics network design

6.5 Effect of product volume to weight ratio on logistics costs

6.6 Effect of product value to weight ratio on logistics costs

6.7 Standard product life cycle curve showing growth, maturity and decline

7.1 The process triangle – used to help differentiate the type and importance of the various

processes within a company, and to identify which processes need to be redeveloped

7.2 Approach to process design or redesign

7.3 A typical Pareto curve showing that 20 per cent of products represent 80 per cent of

sales value

7.4 An example of a criticality matrix

7.5 Relationship mapping: used to identify key departments and their interrelationships 7.6 A matrix process chart

7.7 Value/time analysis

7.8 A time-based map illustrating the order to dispatch process broken down into value and

non-value added time

7.9 Root cause analysis: finding the cause of non-value added time using an Ishikawa

diagram

8.1 Segmentation by throughput and value density

8.2 Segmentation by demand and supply characteristics

9.1 Relationship between number of depots (ie storage capacity) and total storage cost

9.2 Primary transport costs in relation to the number of depots

9.3 Delivery transport costs in relation to the number of depot

9.4 Combined/total transport costs (primary and delivery) in relation to the number of

depots

9.5 Inventory holding costs in relation to the number of depots

9.6 Information system costs in relation to the number of depots

9.7 The relationship between total and functional logistics costs as the number of depots in a

network changes

9.8 Trade-off analysis showing that a change in configuration can lead to a reduction in total

logistics cost while some cost elements increase and others reduce

10.1 An approach to logistics and distribution strategy planning

10.2 Logistics network flow diagram, showing some examples of major flows and costs

10.3 Map showing a representation of the demand for different product groups in different

geographic areas

10.4 Logistics modelling: the main steps for a DC location study

10.5 Example of part of a qualitative assessment used for a European study

11.1 A traditional organizational structure showing key logistics functions

11.2 A functional organizational structure showing logistics activities linked together

11.3 A traditional silo-based functional organizational structure

11.4 A customer-facing, process-driven organizational structure

11.5 Mission management, which acts directly across traditional functional boundaries

11.6 Matrix management, which emphasizes both planning and operational elements

11.7 Buyer/seller relationships: a single versus a multiple linked approach

11.8 The main types of payment mechanism, showing the relationship between performance

and pay

11.9 Hierarchy of payment schemes in relation to financial incentives

11.10 The extent of supervision required for different payment schemes

12.1 Potential omnichannel fulfilment options for food retailing

13.1 A basic input–output transformation diagram

13.2 A bill of requirements for one product

14.1 Categories of purchase with the appropriate buying process

15.1 Inventory level showing input (order quantity) and output (continuous demand)

15.2 Inventory level with safety stock in place

15.3 Periodic review system

15.4 Fixed point reorder system

15.5 A normal distribution curve showing 95 per cent and 99 per cent service levels

15.6 The ‘bullwhip’ or Forrester effect

15.7 The EOQ balance

15.8 Reorder quantities

15.9 The economic order quantity (EOQ) principle

15.10 The EOQ formula with worked example

16.1 The decoupling point at different positions in the supply chain showing where

inventory is held

16.2 The lead-time gap

16.3 High inventory levels can hide other supply chain problems

16.4 An example of a supply chain map showing inventory mapped against time

17.1 Different demand forecasting methods

17.2 The moving average (MA) method (B) and the exponential smoothing (ES) method (A)

of forecasting shown working in response to a step change in demand (C)

17.3 Elements of a demand pattern

17.4 Time-based process mapping

17.5 The virtuous circle of time compression

17.6 The Benetton Group: initial quick response system

17.7 CPFR model

18.1 Typical warehouse functions in a stockholding warehouse

18.2 Floor area usage

18.3 Typical warehouse functions in a cross-dock warehouse

19.1 Powered pallet truck

19.2 Fork-lift truck load centre

19.3 Diesel-powered counterbalanced fork-lift trucks block stacking pallets

19.4 Robotic fork-lift truck serving push-back roller racking

19.5 Drive-in racking being served by a reach truck

19.6 Shuttle racking, showing a pallet shuttle placed in the first rack position at low level 19.7 Push-back tray racking being served by an articulated fork-lift truck

19.8 Newly constructed adjustable pallet racking being served by a reach truck

19.9 Narrow-aisle truck, positioning pallet in a high-level pick-up and deposit (P&D) station 19.10 Powered mobile racking being served by a reach truck

19.11 AS/RS crane, double-deep installation

20.1 Warehouse unit loads

20.2 Long-span shelving with dividers

20.3 Mobile shelving

20.4 Carton live storage

20.5 Vertical carousel showing the shelf rotation mechanism

20.6 Miniload crane tote storage system

20.7 Multi-level grid system with robots extracting tote bins from the top

20.8 Pigeonhole racking being served by a counterbalanced fork-lift truck with specialist

attachment

20.9 Deep adjustable pallet racking for long and wide pallets being served by

multi-directional side-loader lift truck

20.10 Hanging garment system

21.1 Shelf pick positions at ground floor level of adjustable pallet racking

21.2 Monorail picking system showing roll cages on carrier

21.3 Free-path high-level picking truck operating in narrow aisle racking

21.4 Totes-to-picker system with pick by light

21.5 Shelf modules-to-picker system showing robotic drive units

21.6 Decision tree for order picking equipment

21.7 Cross-belt sorter showing sortation chutes on both sides

21.8 Pocket sorter

21.9 Voice picking

22.1 A general view of a cross-dock operation, with automated sortation

22.2 Pallets on a conveyor system, ready for automated loading/unloading

22.3 Van pallet loading system

22.4 Dock leveller in a raised position

22.5 Dock house showing features such as seals, warning lights and dock leveller in a

lowered position

23.1 Warehouse flow diagram

23.2 Pareto diagram, for throughput (sales) and inventory

23.3 Time profile of warehouse operations

23.4 Decision tree to identify possible pallet storage systems

23.5 Rack-clad warehouse under construction showing pallet racks and AS/RS cranes within

the racks

24.1 Typical systems architecture

24.2 Warehouse management system showing graphical analytics on screen

24.3 Bar code scanning using finger scanner and wrist-mounted radio data terminal

25.1 Freight transport modal split in the main EU-15 countries

25.2 2014 Freight transport modal share by EU countries and the United States

25.3 Modal choice: selection process

25.4 Modal choice selection matrix

26.1 Out-of-gauge cargo loaded on to a cellular container vessel

26.2 The Emma Maersk: one of the largest cellular container vessels in the world, capable of

transporting 15,200 TEU

26.3 The deck of a typical oil tanker

26.4 A heavy-lift ship delivering four new lock gates to the Panama Canal

26.5 Gatun lock on the Panama Canal

26.6 A tug boat

26.7 New Panama Canal locks under construction 2015

27.1 Air cargo pallets being loaded on to an air freighter

27.2 A Cargolux air freighter being loaded through the side door

27.3 An air freighter being loaded through the nose with out-of-gauge cargo

27.4 An aeroplane being loaded through the side door by a specialist vehicle equipped with a

scissor lift

27.5 An A300-600ST Super Transporter: a special aircraft built and operated by Airbus

Industries

28.1 An articulated vehicle loaded with a tanktainer

28.2 Refrigerated containers showing the refrigeration units fitted to the front

28.3 RoadRailer® semi-trailers coupled to form railway rolling stock

28.4 Spine wagons being loaded by a reach stacker equipped with a grappler

28.5 A ship to shore gantry crane loading a cellular container ship

28.6 Two Gantry cranes loading ISO containers on to railway freight wagons Note the

double-stacked containers as this is in Canada

28.7 A reach stacker stacking ISO containers

28.8 Containers being loaded into slots on a cellular container vessel

28.9 River barges being pushed by a powerful tug on the Mississippi River in the USA

28.10 A gantry crane with grappler attachment loading road semi-trailers on to rail cars in

the USA

28.11 Road semi-trailers ‘piggy-backed’ on rail cars in the USA

28.12 A container loaded with grain being unloaded by using a hydraulic ram to lift the

trailer The liner used to secure the grain inside the container can be clearly seen

28.13 A loaded splitter trailer

28.14 Two locomotives, USA

28.15 Double-decked rail cars loaded with new cars being towed by a converted road vehicle 28.16 Trees being unloaded from rail wagons at a paper mill in Finland

29.1 An articulated vehicle comprising a tractor and box semi-trailer Note the skirts on the

bottom of the truck to improve fuel consumption

29.2 A four-wheeled rigid vehicle fitted with a refrigerated body

29.3 A double-bottomed articulated vehicle in Jebel Ali port, UAE

29.4 A 6×2 rigid vehicle towing a triaxle semi-trailer by means of a tandem axled bogie fitted

with a fifth wheel coupling Both vehicle and trailer are fitted with refrigerated bodies.Oulu, northern Finland

29.5 A close-coupled draw-bar combination

29.6 An eight-wheeled rigid tipper vehicle

29.7 An articulated vehicle with a triaxle trailer equipped with aerodynamic mouldings to

reduce drag and thus improve fuel economy

29.8 A heavy haulage tractor with an indivisible large load

29.9 A rigid bulk powder tanker with a draw-bar powder tanker trailer

29.10 A 4×2 rigid vehicle equipped with a box body

29.11 A platform or flat-bed 6×2 rigid vehicle with drop sides and HIAB crane to assist

loading

29.12 An articulated vehicle with a triaxle trailer fitted with a tilt body

29.13 A curtain-sided trailer giving ease of access for loading

29.14 A vehicle showing tipping bodies Note the fact that the vehicle is tipping one

container to the side and the other container to the rear of the vehicle

29.15 A triaxle Feldbinder bottom discharge tanker The discharge pipe may be seen under

the middle of the rear bumper bar

29.16 An eight-wheel rigid vehicle equipped with a cement hopper

29.17 A post trailer designed to carry trees and logs, Oulu, Finland

29.18 Demountable body system

29.19 How to get the most from your vehicle: somewhere in Sub-Saharan Africa

30.1 Depreciation – straight-line method

30.2 The reducing balance method of depreciation

30.3 Vehicle standing (fixed) costs

30.4 Vehicle running (variable) costs

30.5 A comparison of vehicle costs, emphasizing the difference in importance of some of the

main road-freight vehicle costs

30.6 Comparison of budget-based and activity-based delivery transport costs: (a)

Budget-based transport resources costs; (b) DPP type transport activity costs

31.1 Typical road-freight transport operations consist of ‘primary’ and ‘secondary’ transport

or distribution

32.1 The savings method – a heuristic scheduling algorithm

32.2 Pigeonhole racking

32.3 Steps taken to undertake a manual routeing and scheduling exercise

32.4 Digitized map of drop points and depot

32.5 Map showing final routes

32.6 Routeing and scheduling systems use digital mapping and complex algorithms to work

out realistic schedules that meet all the constraints

32.7 Today’s most advanced systems are used for central planning of multiple depots with

multi-shifted vehicles combining deliveries, collections, reloads and inter-depot transfers

32.8 The link with vehicle tracking means that route plans can be monitored in real time so

that discrepancies can be highlighted immediately

33.1 Pentagon Freight Services vessel Charelle II loading project cargo in Sharjah, UAE

33.2 Project logistics: a 95 tonne milling machine being unloaded from a road trailer The

load is being lifted and manoeuvred into position by a four-way gantry lift system with atotal lifting capacity of 360 tonnes The milling machine had to be accurately located on

to 30 bolts

33.3 Project logistics: a gas turbine skid weighing 137 tonnes being unloaded from a ship.

The ship’s cranes are not able to accommodate such a heavy load The two mobile cranesboth have a lifting capacity of 500 tonnes The load is being transferred to a Goldhofertrailer with 12 hydraulic axle lines coupled to a MAN prime mover for the road journey

The freight forwarder arranged and coordinated all the logistics providers involved

34.1 Continuum of logistics outsourcing showing some of the range of physical functions

and services that might be outsourced

34.2 Percentage of shippers outsourcing specific logistics activities

34.3 Annual demand, showing that the fleet should be resourced between average or

average plus 10 to 20 per cent, and so some transport should be outsourced at the twopeaks

35.1 The key trade-offs between dedicated and multi-user distribution emphasizing the

different cost and service advantages and disadvantages

35.2 Critical factors in deciding which 3PL to use

35.3 Key reasons why users do not renew existing 3PL contracts

36.1 Key steps of the contractor selection process

36.2 Outsourcing is not for everyone

36.3 Typical distribution data requirements

36.4 Summary of the tender evaluation process together with an example of an overall

evaluation matrix

36.5 The final stages of contractor selection

36.6 Operational risk assessment: measurement of risk

37.1 Why 3PL relationships fail

37.2 Potential pitfalls that might adversely impact the successful implementation of an

outsourcing operation

37.3 An overall approach to outsourcing management

37.4 An example of the development of metrics for a 3PL provider planning to operate a

warehouse and storage operation for an online retailer

38.1 The planning and control cycle

38.2 The balanced scorecard

38.3 Balanced scorecard: typical measurements

38.4 SCOR: typical performance metric development

38.5 Integrated supply chain metrics framework

38.6 Integrated supply chain metrics

38.7 The steps required to prepare and use an operating control system

38.8 Hierarchy of needs showing the different information requirements at the different

levels of an organization

38.9 Hierarchical structure of a measurement system used by a household goods

manufacturer

38.10 A measurement dashboard

38.11 Example of actual measurements for the dashboard

38.12 Process calculations for the dashboard

39.1 General approach

39.2 Typical activity centres

39.3 Quality audit for a wines and spirits manufacturer using a contractor

42.1 An articulated vehicle designed to be more aerodynamic

42.2 A cubicycle on the move

42.3 A cubicycle container and its load

43.1 The humanitarian supply chain

43.2 South Asia earthquake final scorecard

43.3 The assessment cycle

43.4 The UN cluster approach

List of tables

1.1 Logistics costs as a percentage of sales turnover

1.2 Logistics market segmentation

3.1 US logistics customer service performance

19.1 Space utilization examples

19.2 Space utilization examples (including location utilization)

19.3 Palletized storage attributes matrix

23.1 Examples of flexible design options

24.1 Technology aids comparison

27.1 Common cargo-carrying aircraft types and their carrying capacities

30.1 A practical example of whole life costing

30.2 Typical operating cost breakdown showing the relative cost difference for two different

vehicle types

32.1 Demand data for the FMCG distribution company

32.2 Major vehicle routeing and scheduling software packages

34.1 A breakdown of the broad third-party transport types, showing some of the different

attributes

36.1 Example of a structured qualitative assessment matrix (for contractor-related

elements)

39.1 Reasons for benchmarking

39.2 Logmark sample data

39.3 Allocation matrix with costs (all product groups)

42.1 Conversion factors for calculating CO2e savings

About the authors

Alan Rushton

After graduating from the University of Warwick with

a degree in Economics, Alan spent several years inindustry as Raw Materials Controller with the

International Synthetic Rubber Company and as aDistribution Executive with Rio Tinto Zinc based inLondon

He studied for an MSc in Transport Studies atCranfield University and then joined the NationalMaterials Handling Centre, initially to carry outresearch into urban delivery problems and goodsconsolidation He was a Senior Consultant with theCentre for many years, undertaking a variety ofconsultancy projects, specializing in transport andlogistics systems and strategies After helping to create the Distribution Studies Unit(DSU) at Cranfield, he became the Director of Studies for the M.Sc in DistributionTechnology and Management, and Head of the DSU

With the creation of the Cranfield Centre for Logistics and Transportation (laterthe Cranfield Centre for Logistics and Supply Chain Management, CLSCM) he

became the Director of Graduate Programmes for the new Centre where he set upand, for many years, ran the Executive M.Sc in Logistics and Supply Chain

Management He became the Director of eLearning for CLSCM and chaired the

eLearning Committee for the Cranfield School of Management

As well as his research and consultancy experience in transport, distribution,logistics and the supply chain, he has lectured in Europe, the Far East, the MiddleEast, North America, South America and Africa He has published widely and co-

wrote the original and subsequent editions of The Handbook of Logistics and

Distribution Management, which was first published in 1989 He is also co-author of International Logistics and Supply Chain Outsourcing He has continued to

undertake consultancy, both nationally and internationally, and is the Director ofDialog Consultants Ltd, a consultancy specializing in distribution, logistics and

supply chain management Alan is a Fellow of the Chartered Institute of Logisticsand Transport

He has worked in many different industries,countries and functions within those industries.

On the third-party logistics side he has worked inExpress Parcels in the UK, as Managing Director

of a Freight Forwarder in Oman, as GeneralManager of a desert trucking company in Oman,and as Regional Manager for the Middle Eastresponsible for land transport based in Jordanand Dubai In addition, he has held the post ofGroup Logistics Director in the paper merchantbusiness in the UK, National Distribution Manager in the food industry and VicePresident-Supply Chain, responsible for worldwide procurement and logistics

movements for a land drilling contractor in the oil and gas industry with operations

in Algeria, Qatar, Kingdom of Saudi Arabia, India, and Oman

Although at heart a practitioner, it has not stopped him developing a parallel

career in training and academia He has worked for the Chartered Institute of

Logistics and Transport (UK) (CILT) on many projects In 2002 CILT chose him torepresent them in China at the inception of a prestigious training contract with theChinese Government This was followed by four further two-week trips deliveringtraining in Beijing, Shanghai, Shenzhen and Dalian He has also delivered training inTaiwan for CILT

More recently (2011) CILT sent him to Somaliland to train United Nations

International Children’s Emergency Fund (UNICEF) staff, in 2012 he was sent to

Bangkok to train Plan International staff and in 2013 he was sent to Qatar four timesfor Maersk Oil

He has taught Master’s courses in procurement, supply chain management andoperations management

Two videos made in support of this publication may be viewed at:

www.youtube.com/user/KoganPageBooks/videos?sort=p&shelf_id=3&view=0

He has also published several articles most notably ‘Insourcing’

His qualifications include an MSc in Logistics and Distribution Management from

Cranfield University, Chartered Fellow of the CILT(UK) and a Professional Diploma

in Management from the Open University He also holds a NEBOSH National

General Certificate in Occupational Health and Safety

Peter Baker

Peter Baker spent the early part of his career ininternational freight forwarding, conducting exportand import freight movements and ship’s agencywork He became an office manager prior to taking anMSc degree in Distribution Technology and

Management at Cranfield University

After a period with a specialist materials handlingand distribution consultancy, he worked for 12 yearswith Deloitte Consulting in their Supply Chain andConsumer Business divisions During his period inconsultancy, he has conducted over 100 supply chainprojects across a wide range of industries and publicsector organizations He has undertaken projects inmany European countries, as well as in North America, the Far East, Central Asia,West Africa and the Middle East These projects have included supply chain strategy,procurement, international logistics, distribution centre design, inventory control,transport operations and supporting computer systems

He became a Lecturer, Senior Lecturer and then Visiting Fellow, at the Centre forLogistics and Supply Chain Management at Cranfield School of Management, where

he completed his PhD on the subject of the role, design and operation of distributioncentres in agile supply chains He has continued his consultancy work during thisperiod He is a Fellow of both the CILT(UK) and the Higher Education Academy Hehas published regularly in books, trade journals and academic journals

distribution, logistics and supply chain management.

In the second edition of the book, published in 2000, we provided a significantrevision and expansion of the original text The continued high rate of developmentand change in business and logistics necessitated a third edition, published in 2006, afourth edition in 2010, a fifth in 2014 and now this sixth edition All of these editionshave included new material and have been updated and revised, while the content

in many chapters has been expanded In this new sixth edition we have also structured the book slightly by introducing a new section that focuses entirely onlogistics outsourcing We have also re-written several chapters in order to provide abetter contextual balance As a result, several additional chapters have been

re-developed in some of the sections There is a completely new chapter on

international freight forwarding

The scope of logistics continues to grow rapidly, and this is reflected in the content

of the book We discuss key aspects of supply chain philosophy and practice, buthave retained the focus on distribution and logistics that was a feature of the firstand subsequent editions We have included a substantial and detailed index, which

we know makes the book very attractive to students and practitioners who wish toidentify specific subjects for reference The objectives of the original book remainunchanged: to provide a text with both simplicity of style and relevance of context

As with the previous editions of the book, it has not been possible to cover all ofthe associated functions in the depth that we might have liked Shortage of spacehas necessitated this compromise Thus, such elements as manufacturing and

procurement are featured, but only at a fairly broad level although they are

in-depth when there is a relevant interface with distribution and logistics In addition,

it should be noted that we have attempted to reflect the general principles of

logistics and distribution that can be applied in any country throughout the world.Clearly, for some aspects, there are differences that can only be generalized withdifficulty Where this is the case we have tended to use the European model or

approach as our foundation, but we have included some international material

Within the scope of a book of this size, it is impractical to cover all issues from a

The logistics industry continues to change radically and to grow in importance.The quality of logistics managers and staff has also developed with the growth inresponsibility and scope that a job in logistics entails We hope, once again, that thisbook will help in logistics managers’ quest to improve service and reduce cost

whilst reducing the environmental impact, as well as keeping them aware of themany different facets of logistics and the supply chain It should be of interest anduse to practising managers and supervisors, to candidates undertaking

examinations for the various professional institutes, and to undergraduate and

graduate students who are reading for degrees in logistics, distribution, transportand supply chain management or where these subjects are an integral part of theircourse It should also provide strong support for those participating in web-basedtraining in logistics

This edition of the book is now divided into seven distinct parts, each covering akey subject area in logistics These are:

1 Concepts of logistics and distribution;

2 Planning for logistics;

3 Procurement, inventory and demand forecasting;

4 Warehousing and storage;

5 Freight transport;

6 Outsourcing logistics; and

7 Operational management

In Part 1 the key concepts of logistics and distribution are considered The first

chapter of the book provides an introduction to the subject area and some

definitions are given The main elements and functions are reviewed, together with

a brief look at the historical development of distribution and logistics up to the

present day Some statistics are introduced that indicate the importance of logistics

to both companies and economies Chapter 2 concentrates on the integrated nature

of logistics and the supply chain The traditional, but still very relevant, total

logistics concept is explained, and typical trade-offs are considered A planning

hierarchy for distribution and logistics is outlined Finally, in this chapter, some ofthe main developments towards integration are discussed

Customer service is a major aspect within logistics, and this is considered in

Chapter 3 The components of customer service are described, and two models ofservice quality are introduced An approach to developing a customer service policy

is outlined The key elements of customer service measurement are reviewed

Chapter 4 concentrates on channels of distribution – the different types and

different structures A method of channel selection is considered Also, the

all-important question is introduced of whether to contract out logistics The final

chapter of this first part of the book, Chapter 5, reviews some of the main issues andchallenges for logistics, from external influences to consumer-related

developments

Part 2 covers the ways and means of planning for logistics Chapter 6 begins with

an overview of the strategic planning process and then considers a specific logisticsdesign framework The next chapter, Chapter 7, concentrates on one of the mainaspects of this design framework – the planning of logistics processes The key

logistics processes are described, and then an approach to process design or

redesign is proposed Some of the main tools and techniques are explained Chapter

8 describes the important area of supply chain segmentation This is used to ensurethat the many different service and cost needs of the marketplace are addressed in acoordinated framework In Chapter 9 the cost and the service related aspects thatare so important to any successful operation are considered The major part of thechapter is concerned with identifying and representing the various costs of the keylogistics elements and illustrating how they can be used for the overall assessment

of logistics costs The concept of logistics trade-off analysis is described

In Chapter 10 a particular approach to logistics network planning is described anddeveloped This is broken down into a series of key steps, taking the reader from theinitial analysis and option definition through the logistics modelling and option

analysis to the final analysis of results and implementation Chapter 11 is concernedwith the way in which logistics and distribution are organized within the company.The relationship with other corporate functions is considered The need to developmore process-oriented organizational structures, rather than maintaining the

traditional functional perspective, is proposed The specific role of the logistics anddistribution manager is described Some payment schemes and mechanisms thatare common to the industry are outlined

Chapter 12 looks at omnichannel fulfilment This chapter considers the issues

related to the distribution of goods that have been sold through a number of

different sales channels It reflects the challenges that arise for distribution and

logistics as a consequence of the variety of new and old channels that are now

available The final chapter in this part of the book, Chapter 13, is concerned withmanufacturing and materials management Manufacturing is rarely a function that

is found directly within the auspices of logistics It is, however, a major factor withinthe broader context of the supply chain and is a principal interface with logistics.Thus, some of the key elements in manufacturing and materials management areintroduced in this chapter

Part 3 concentrates on those issues that are involved with procurement,

inventory and demand forecasting decisions Chapter 14 covers some of the mainprinciples concerned with the procurement and supply of raw materials and othergoods This is an area within the supply chain that has a significant interface withlogistics, so a number of key elements are described Chapter 15 explores the basicconcepts behind the inventory-holding decision The reasons for holding stock areconsidered, and the different types of stock are outlined The implications of

stockholding on other logistics functions are described, and the use of different

inventory replenishment systems is explained Reorder quantity decisions are

discussed, and the economic order quantity (EOQ) method is outlined Chapter 16

describes some of the recent developments in inventory planning, particularly theway that inventory is viewed across the supply chain as a whole The importantrelationship of inventory and time is explored Chapter 17 is concerned with

inventory planning and the use of demand forecasting to help determine the

amount of inventory that should be held in the logistics network to meet customerservice needs The main demand forecasting methods are outlined There is a

description of some of the key inventory planning techniques that are used for bothmanufacturing and retailing

In Part 4 consideration is given to those factors that are concerned with

warehousing and storage Chapter 18 introduces the main warehousing principlesand also provides an outline of the main warehouse operations Palletized storageand handling systems are considered in Chapter 19 Included here are the principles

of storage as well as descriptions of the various types of storage systems and storageequipment that are available Chapter 20 concentrates on the many different non-palletized handling systems and equipment types that are used In Chapter 21 orderpicking, replenishment and packing are reviewed in some detail In particular, themain principles of order picking are explained, and the various order picking

methods are outlined

In Chapter 22 another key warehouse function is considered: receiving and

dispatch The major factors are outlined within the context of overall warehouseoperations An approach to warehouse and distribution centre (DC) design and

layout is described in Chapter 23 The methods described here are an essential guide

to ensuring that a warehouse or distribution centre is designed to be effective in thelight of the logistics operation as a whole The specialist design aspects required fortemperature controlled and dangerous goods warehouses are also described.

Chapter 24 explores the operational management of warehouses, the associatedperformance measures, and the latest information technology available to supportthese activities

Part 5 concentrates on those areas of logistics and supply chain management

specifically related to freight transport In Chapter 25 international logistics and thechoice of transport mode are considered Initially, the relative importance of thedifferent modes is reviewed A simple approach for modal choice is then proposed,including operational factors, transport mode characteristics, consignment factorsand cost and service requirements Finally, there is a brief review of some key

aspects of international trade Chapters 26, 27 and 28 provide an overview and

description of the major modes of international transport: maritime, air and rail.For each of these, the basic infrastructure of the industry is reviewed, together with

a variety of other aspects such as equipment, safety, pricing, security and

documentation In Chapter 28 the use of intermodal transport is also discussed

The remaining chapters in this part of the book are concerned with aspects of

road freight transport Vehicle selection factors are described in Chapter 29

Included here are the main types of vehicle and vehicle body, different types of

operation, load types and characteristics along with some of the wider implications

of vehicle selection In Chapter 30 vehicle and fleet costing is considered The mainvehicle costs are indicated: standing, running and overhead costs Other elementssuch as whole life costing, zero-based budgets and direct product profitability aredescribed Chapter 31 concentrates on the planning and resourcing of road freighttransport operations This includes recognition of the different types of road freighttransport, key planning and operational requirements, optimization of resourcesand the main issues concerning vehicle utilization A major approach to road freighttransport planning is the routeing and scheduling of vehicles and this is described in

Chapter 32 The main objectives of routeing and scheduling are indicated, and

different types of problem are described The basic characteristics of road transportdelivery are discussed, and they are related to broad data requirements Examples

of both manual and computer routeing and scheduling methods are outlined Thefinal chapter of Part 5 of the book, Chapter 33, considers the key aspects of

international freight forwarding The role of the freight forwarder as an integrator

of logistics services is explained Different types of cargo insurance policies are

described and the basic documentation is introduced Additional specialist servicesoffered by freight forwarders are outlined

Part 6 of the book concentrates on the outsourcing of logistics operations In

Chapter 34 the most common activities that are offered by third-party logistics

service providers are outlined The key categories or types of available services aredescribed These cover the different approaches that may be considered for

warehousing or DC outsourcing and the different attributes of the types of transportservice that are available through outsourcing There are also many additional

‘value added’ services offered by third-party logistics providers, over and above themore traditional functions of logistics

In Chapter 35 the key decision criteria concerning whether or not to outsource all

or part of a logistics operation are discussed The difference between a dedicatedand a multi-user operation is explained The main content of the chapter concernsthe drivers and drawbacks of outsourcing logistics operations Finally, critical

factors of choosing between different service providers are considered

The actual process of selecting a service provider is described in Chapter 36,

including a step-by-step guide from the initial scoping of outsourcing requirementsthrough to final negotiation and contract agreement In addition, the main content

of a typical contract is outlined In Chapter 37 the importance of managing an

outsourced contract is explained and the key factors required in managing a

successful relationship are examined A formal approach to outsourcing

management is outlined There are several techniques that can be used and theseare discussed

The final part of the book, Part 7, considers a number of aspects related to theoperational management of logistics and supply chain management This beginswith Chapter 38, where cost and performance monitoring of logistics and

distribution operations is discussed A description of a formal approach to logisticsmonitoring and control is outlined Several different means of measurement areintroduced, and a number of areas of best practice are considered Examples of

detailed key performance and cost indicators are given Chapter 39 describes theuse of benchmarking as a major technique for identifying best practice in logistics

As well as an overview of benchmarking procedures, a detailed approach to

benchmarking distribution activities is outlined Chapter 40 considers the differentinformation and communication systems that can be used in the supply chain

There have been, and continue to be, many major advances in information,

communication and technology This chapter serves to provide an overview of

some of those elements that are particularly important to logistics and the maincomponents of supply chain management

Chapter 41 covers a very important area of responsibility in logistics – that of

security and safety Many aspects that are relevant to logistics planning and

operations are discussed Another important consideration is the impact of logisticsoperations on the environment as well as the environmental regulations that

impose on logistics operations These elements are reviewed in Chapter 42 alongwith environmental management systems, packaging, carbon footprinting,

environmental performance measures for transport and distribution activities,

reverse logistics and alternative fuels The final chapter, Chapter 43, looks at

humanitarian logistics The chapter provides an overview of humanitarian logisticsand highlights some of the main differences between this field and commercial

logistics

Once again, we hope that this new edition of The Handbook of Logistics and

Distribution Management will continue to serve as a useful aid to understanding this

wide-ranging and increasingly important business area

Alan Rushton

PART ONE

Concepts of logistics and distribution

in its own right The main reason that this recognition has only been relatively

recent is the nature of logistics itself It is a function made up of many sub-functionsand many subsystems, each of which has been, and may still be, treated as a distinctmanagement operation Both the academic and the business world now accept thatthere is a need to adopt a more holistic view of these different operations in order totake into account how they interrelate and interact with one another and to ensurethat the overall operation is optimized

The appreciation of the scope and importance of logistics and the supply chainhas led to a more scientific approach being adopted towards the subject This

approach has been aimed at the overall concept of the logistics function as a wholebut, importantly, includes the interrelationship of the individual subsystems as well.Much of this approach has addressed the need for, and means of, planning logisticsand the supply chain, but has necessarily considered some of the major operationalissues

This first chapter of the book provides an introduction to some of the very basicaspects of distribution, logistics and the supply chain Initially there is a review ofthe scope and definition of distribution, logistics and the supply chain Next is a

discussion of the key elements that are fundamental to the logistic function A

description of the historical growth of distribution and logistics is followed by anassessment of its importance throughout the world Finally, a typical distributionand logistics structure is described and discussed

Scope and definition

Parallel to the growth in the importance of distribution, logistics and the supply

chain has been the growth in the number of associated names and different

definitions that are used Amongst the many different names can be found:

supply chain management;

demand chain management;

and there are several more

There is, realistically, no ‘true’ name or ‘true’ definition that can be pedanticallyapplied to these different names, because the elements that are covered can be sovariable Every industry has its own characteristics, and for each company in thatindustry there can be major variations in strategy, size, range of product, marketcoverage, etc Logistics is, therefore, a diverse and dynamic function that has to beflexible and has to change according to the various constraints and demands

imposed upon it and with respect to the environment in which it works

Thus, these many different terms are used, often interchangeably, in literatureand in the business world One quite widely respected definition also helps to

describe one of the key relationships This is as follows:

Logistics = Materials Management + Distribution

An extension to this idea helps to illustrate that the supply chain covers an evenbroader scope of the business area This includes the supply of raw materials andcomponents as well as the delivery of products to the final customer Thus:

Supply Chain = Suppliers + Logistics + Customers

In general, it can be said that: supply and materials management represents thestorage and flows into and through the production process; while distribution

represents the storage and flows from the final production point through to the

customer or end user

It should also be noted that logistics and the supply chain are concerned not onlywith physical flows and storage from raw material through to the final distribution

of the finished product, but also with information flows and storage Indeed, majoremphasis is now placed on the importance of information as well as physical flowsand storage An additional and very relevant factor is that of reverse logistics – theflow of used products and returnable packaging back through the system Figure 1.1

illustrates these different elements and flows, as well as indicating how some of theassociated logistics terminology can be applied

FIGURE 1.1 A flow representation of logistics for a fast-moving consumer

goods (FMCG) manufacturer This shows the key components, the major flows and some of the different logistics terminology

The question of what is the most appropriate definition of logistics and its associatednamesakes is always an interesting one There are a multitude of definitions to befound in textbooks and on the internet Several early definitions referred to the

ability of logistics to help create time and place utility for products in the marketplace A selection of more recent definitions is:

Logistics is the management of the flow of things between the point of origin and the point of

consumption in order to meet requirements of customers or corporations.

(Wikipedia, 2016) Logistics management is that part of supply chain management that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services and related information

between the point of origin and the point of consumption in order to meet customers’ requirements.

(Council of Supply Chain Management Professionals, 2016b) Logistics is defined as the time-related positioning of resources It is also described as the ‘five rights’.

Essentially, it is the process of ensuring that goods or a service is: in the right place, at the right time, in the right quantity, at the right quality, at the right price

(Chartered Institute of Logistics and Transport (UK), 2016)

It is interesting to detect the different biases – military, economic, academic, etc Anappropriate modern definition that applies to most industries might be that logisticsconcerns the efficient transfer of goods from the source of supply through the place

of manufacture to the point of consumption in a cost-effective way while providing

an acceptable service to the customer This focus on cost-effectiveness and

customer service will be a point of emphasis throughout this book

A more critical consideration of the difference between logistics and the supplychain is given at the end of Chapter 2 It is developed using some of the ideas thatare discussed in that chapter

For most organizations it is possible to draw up a familiar list of key areas

representing the major components of distribution and logistics These will includetransport, warehousing, inventory, packaging and information This list can be

‘exploded’ once again to reveal the detailed aspects within the different

components Some typical examples are given in Figure 1.2

FIGURE 1.2 The key components of distribution and logistics, showing some of

the associated detailed elements

All of these functions and sub-functions need to be planned in a systematic way, interms both of their own local environment and of the wider scope of the

distribution system as a whole A number of questions need to be asked and

decisions made The different ways of answering these questions and making thesedecisions are addressed in the chapters of this book as consideration is given to theplanning and operation of the logistics and supply chain function In addition, thetotal system interrelationships and the constraints of appropriate costs and servicelevels are discussed

Historical perspective

The elements of logistics and the supply chain have, of course, always been

fundamental to the manufacturing, storage and movement of goods and products

It is only relatively recently, however, that they have come to be recognized as vitalfunctions within the business and economic environment The role of logistics hasdeveloped such that it now plays a major part in the success of many different

operations and organizations In essence, the underlying concepts and rationale forlogistics are not new They have evolved through several stages of development,but still use the basic ideas such as trade-off analysis, value chains and systems

theory together with their associated techniques

There have been several distinct stages in the development of distribution andlogistics

1950s and early 1960s

In the 1950s and early 1960s, distribution systems were unplanned and

unformulated Manufacturers manufactured, retailers retailed, and in some way orother the goods reached the shops Distribution was broadly represented by thehaulage industry and manufacturers’ own-account fleets There was little positivecontrol and no real liaison between the various distribution-related functions

1960s and early 1970s

In the 1960s and 1970s the concept of physical distribution was developed with thegradual realization that the ‘dark continent’ (as distribution was described in earlyacademic literature) was indeed a valid area for managerial involvement This

consisted of the recognition that there was a series of interrelated physical activitiessuch as transport, storage, materials handling and packaging that could be linkedtogether and managed more effectively In particular, there was recognition of arelationship between the various functions, which enabled a systems approach andtotal cost perspective to be used Under the auspices of a physical distribution

manager, a number of distribution trade-offs could be planned and managed toprovide both improved service and reduced cost Initially the benefits were

recognized by manufacturers, who developed distribution operations to reflect theflow of their product through the supply chain

1970s

The 1970s was an important decade in the development of the distribution concept.One major change was the recognition by some companies of the need to includedistribution in the functional management structure of an organization The decadealso saw a change in the structure and control of the distribution chain There was adecline in the power of the manufacturers and suppliers, and a marked increase inthat of the major retailers The larger retail chains developed their own distributionstructures, based initially on the concept of regional or local distribution depots tosupply their stores

computer to provide improved information and control The growth of the party distribution service industry was also of major significance, with these

third-companies spearheading developments in information and equipment technology.The concept of and need for integrated logistics systems were recognized by

forward-looking companies that participated in distribution activities

Late 1980s and early 1990s

In the late 1980s and early 1990s advances in information technology enabled

organizations to broaden their perspectives in terms of the functions that could beintegrated In short, this covered the combining of materials management (the

inbound side) with physical distribution (the outbound side) The term ‘logistics’ wasused to describe this concept (see Figure 1.1) Once again, this led to additional

opportunities to improve customer service and reduce the associated costs Onemajor emphasis made during this period was that informational aspects were asimportant as physical aspects in securing an effective logistics strategy

1990s

In the 1990s the process of integration was developed even further to encompassnot only the key functions within an organization’s own boundaries but also thosefunctions outside that also contribute to the provision of a product to a final

customer This became known as supply chain management (see Figure 1.1) Thesupply chain concept gave credence to the fact that there may be several differentorganizations involved in getting a product to the marketplace Thus, for example,manufacturers and retailers should act together in partnership to help create a

logistics pipeline that enables an efficient and effective flow of the right productsthrough to the final customer These partnerships or alliances should also includeother intermediaries within the supply chain, such as third-party contractors

2000s

As the new millennium dawned, business organizations faced many challenges as