When you finish this chapter, you should: Understand how population growth is shifting in different areas and for different age groups, obtain a feel for the size and importance of Canada''s ethnic and French Canadian markets. Know about the distribution of income in Canada, know how consumer spending is related to family life cycle and other demographic dimensions, appreciate the relationship between family lifestage and consumer spending, understand the important new terms (shown in the margins).
Trang 1
The Canadian Consumer
Market: Demographic and
Economic Dimensions
Trang 2Growth
Concentration
Literacy
Relative Buying Power
Rate of Growth
Population Density
Focus:
Focus:
Focus:
Focus :
Identifying Potential Markets
Trang 3Canadian Population Trends
Regional Differences
Shifts to Suburban
Household Composition Population Aging
Key Domestic Trends
Key Domestic Trends
Trang 4Ethnic Dimensions in Canada
Buying Behaviour
Buying Behaviour
Median Income Growth
Median Income Growth
Trang 5The French Canadian Market
Trang 6Income Distribution
10 20 30 40 50
6.1% 11.7%
17.2%
23.6%
41.5%
Trang 7Consumer Spending Patterns
Key Terms and Issues
Key Terms and Issues
Disposable
Expenditure