Lecture Art of Leadership and Motivation - Lecture 31

After studying this chapter you will be able to understand: Develop and apply the personal qualities of effective team leadership for traditional, virtual, and global teams; understand and handle the stages of team development, and design an effective team in terms of size, diversity, and levels of interdependence;

Art of Leadership & Motivation

HRM – 760Lecture ­ 31

‘Step into Social Media’

2

• Social Media is about building a

conversation with your clients and consumers

• Quick bit about you

• Your experience of social media?

The old communication model

8

The average person is exposed

to

advertising messages/day

The new communication model

is a dialogue.

10

What is Social Media?

People using tools

(like blogs and video)

& sites

(like Facebook and Flickr)

to share content and have conversations online.

reasons why

1 #1 online activity surpassing email

2 Two-thirds of the global internet visit social networks

3 Social networks is growing 3x faster than the internet

rate

4 Social media is the most influential source in consumer purchase decisions

5 Millions are creating content for the social network web

6 The next 3 Billion consumers will access the internet

from a Mobile device

7 Facebook has over 1 Billion active users that spend and average of 55 min day

Three key areas

1 Social Media is User-Generated

2 Social Media is Highly accessible

3 Social Media is online

SOCIAL MEDIA IS A DIALOGUE

At one time, companies had a monologue with it’s

customers Companies put out television commercials or

print ads about its products and then waited to see whether the sales rolled in to determine success rates

Now, social media allows companies to have a dialogue with its customers and gain valuable feedback and input as it

creates the message

14

A Way to build relationships by

sharing

• Humans are interesting in a way they build relationships through sharing

• It may be sharing something that happened in their

personal lives, or it may be sharing something funny on

TV

Social media is people

16

It’s content readers become

publishers

Why is social media presence

important

• A good reputation can be used to build

relationship with others, even from people

we have never met

18

Social Media

Why should we

care

BECAUSE 2/3 OF THE GLOBAL INTERNET

POPULATION VISIT SOCIAL NETWORKS

Nielsen, Global Faces & Networked Places, 2009

Photo by sinulog 2006 at Flickr

20

BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL

But how do we

get started?

22

1 Listen

2 Engage

28

Immerse yourself in the conversations.

control

30

3 Give

generously

Hint: Share some stuff.

32

5 Measure

results

36

Facebook offers unique

analytics

Standard Reporting

Facebook Enhanced Reporting

Engagement report Page report

Measuring your audience

Stranger Doesn’t know your brand at all

Aware Knows of the brand, not a follower and not engaging

Passive Follower, does not engage

Active Follow, low-level engagement

Inquisitor Follower, high-level engagement, conversational

Evangelist Follower, high-level engagement, conversational, syndicator

38

412.3 YEARS  

Photo by  www.redbubble.com  

The length of time it would take to view every YouTube video

40

83% have watched video

clips

Using YouTube for business

10 great ideas!

42

Over 47 million members

In over 200 countries around the world

A new member joins LinkedIn approximately every second

UK continues to add new users

Facebook adds 1m new accounts every 4-6 weeks

approx

18m

The number of photos archived on Flickr.com 

Using Flickr for business

Another 10 great ideas!

Source: Universal McCann Comparative Study on Social Media Trends April 2008

73%

of active online users have read a blog

52

Who I follow…

54

Some things to do

56

IF YOUR PRODUCT IS RUBBISH,

SOCIAL MEDIA WON’T FIX IT.

HOWEVER, IF YOUR CUSTOMER

SERVICE IS RUBBISH, SOCIAL MEDIA

CAN HELP

58

IF YOUR COMPANY’S WORD OF MOUTH IS

RUBBISH, SOCIAL MEDIA CAN HELP

60

RULE #1: LISTEN

62

RULE #2 ENGAGE

RULE #3 : BE GENEROUS

64

Photo by Utne.com

HOPE IS NOT A 

STRATEGY.

66

68

“Advertising”

70

“Social Media Marketing”

FACILITATOR

Prof. Dr. Mohammad Majid Mahmood