In this book, we begin by helping you learn the basics of conducting invaluable market research prior to setting off on your path to a passive income.. Introduction Market Research Incom
Trang 2Home Business Ideas for You to Make Money Online
By Marc Hayes
Trang 3Copyright © 2016 by Marc Hayes
All rights reserved No part of this publication may be reproduced, distributed, or transmitted in anyform or by any means, including photocopying, recording, or other electronic or mechanical methods,without the prior written permission of the publisher, except in the case of brief quotations embodied
in critical reviews and certain other noncommercial uses permitted by copyright law
Legal & Disclaimer
The information contained in this book and its contents is not designed to replace or take the place ofany form of medical or professional advice; and is not meant to replace the need for independentmedical, financial, legal or other professional advice or services, as may be required The contentand information in this book has been provided for educational and entertainment purposes only
The content and information contained in this book has been compiled from sources deemed reliable,and it is accurate to the best of the Author's knowledge, information and belief However, the Authorcannot guarantee its accuracy and validity and cannot be held liable for any errors and/or omissions.Further, changes are periodically made to this book as and when needed Where appropriate and/ornecessary, you must consult a professional (including but not limited to your doctor, attorney,financial advisor or such other professional advisor) before using any of the suggested remedies,techniques, or information in this book
Upon using the contents and information contained in this book, you agree to hold harmless the Authorfrom and against any damages, costs, and expenses, including any legal fees potentially resulting fromthe application of any of the information provided by this book This disclaimer applies to any loss,damages or injury caused by the use and application, whether directly or indirectly, of any advice orinformation presented, whether for breach of contract, tort, negligence, personal injury, criminalintent, or under any other cause of action
You agree to accept all risks of using the information presented inside this book
You agree that by continuing to read this book, where appropriate and/or necessary, you shall consult
a professional (including but not limited to your doctor, attorney, or financial advisor or such otheradvisor as needed) before using any of the suggested remedies, techniques, or information in thisbook
Trang 4Passive Income Streams is a beginner’s guide to leaving the nine to five rat race and building a
financial future for yourself using multiple streams of passive income developed from the ground upand integrated together Because many of us who have started out in passive income only had verylimited resources, we will focus heavily on keeping the costs to a minimum while also discussing theoptions of outsourcing certain tasks to help maximize time and energy on what’s truly important
In this book, we begin by helping you learn the basics of conducting invaluable market research prior
to setting off on your path to a passive income This step ensures that valuable time is spent on viableniches and products
From there, we will discuss five of the most common passive income streams for beginners Thisincludes:
Publishing eBooks on Amazon’s Kindle Store, Apple iBooks, Barnes and Nobles Nook, andKobo Also discussed is going to print via CreateSpace, which sells your print book
Creating a blog that targets your niche and allows for monetization through affiliate programs,advertising, and promoting your other services and products
Developing YouTube content for ad revenue and promoting your other platforms
Creating online courses and building up the audience prior to release day
And creating online stores through affiliate programs and/or drop shipping to create aneCommerce setup without the need to ever ship your own products
With hard work and perseverance, the steps within this guide will set you off on the right path tofinally lead yourself to success in the world of earning money while you’re asleep, on vacation, orworking on a completely different project Gone are the days of hustling to work in the morning;cheers to wearing pajamas all day, waking up whenever you like, and having financial security!
Trang 5Introduction
Market Research
Income Stream #1: Publishing eBooks
Income Stream #2: Blogging
Income Stream #3: YouTube
Income Stream #4: Create an Online CourseIncome Stream #5: Online Store
Layering Your Income Streams
Trang 6Passive Income
The concept of passive income can be explained in fairly simple terms: earn money while you sleep.While passive income doesn’t mean you won’t be working hard, it does mean that the amount ofmoney, time, and energy put into a project is not paid back in a direct manner Instead of being paid
by the hour, you will be creating a valuable service or product and you earn your compensation downthe road for hard work already completed Hopefully, this continues to produce for an extendedperiod of time even as work has winded down on the projects
The most obvious example of passive income is authoring a book An author spends weeks, months,maybe years putting together a great novel, a great resource guide, or some other publication that willhave intrinsic value to a market They work with a publisher or even self-publish the book, putmarketing efforts into place, and after all this time of working without any payment, they hope to reapthe benefits in the form of royalties paid over an extended period of time based on sales This is aclassic passive income stream that can be repeated as many times as the author and/or publishers arewilling to go through the process
The reality of passive income is that it’s not as simple or luxurious as it sounds at first glance.However, most intelligent people should have no problem creating passive income streams Itrequires the ability to self-motivate and be able to keep yourself afloat until your income streamsallow you to leave your nine to five life, but in return, a successful passive income will pay handover fist compared to the time invested There is no foolproof guarantee that the work will becomefinancially viable down the road, but there are ways to help ensure that a product is at leastmarketable Some risks are smaller than others, and that makes all the difference
In this book, we’ll discuss several beginner-friendly methods of creating passive income streams thatcan be expanded upon and scaled quite easily This includes publishing eBooks (perfect forbeginners), blogging, YouTube, online courses, and opening an online shop
What You’ll Need Hard Work
The great thing about passive income in the 21st century is that it is no longer limited to those with ahealthy bankroll at their disposal Hard work is the main ingredient If you’re willing to put in thetime, you can start with almost no money whatsoever Of course, it would be beneficial to have somefunds available, as having money to spend can simplify the process and often improve your results
Motivation
This may be one of the most difficult things for those just starting their passive income journey It is acommon fallacy that passive income will instantly change someone’s life It is important to rememberthat passive income is a long game; it is not a get-rich quick scheme As such, a huge part of thestruggle for beginners, especially those whose finances aren’t ideal, is motivating yourself to do the
Trang 7hard work without the guarantee of pay or pay directly related to your hourly input You must stay thecourse Your continued hard work will eventually pay off as long as you’re able to keep yourselfmotivated.
Time to Work
Starting out, you may need more time than you’d ever have expected Once you’ve created a systemthat works for you and have found methods to scale and repeat and begin earning for all your hardwork, you should see your time begin to free up, either to work on more projects or to do the thingsthat are really worthwhile to you In the beginning, you’re likely going to be working your day job andforcing yourself to work even more hours You will need to find the time to make this work
Computer and Internet
It is imperative that you have the internet and a reliable computer The methods we’ll lay out will allrequire the use of a computer, internet, and basic typing and competency with a computer You don’thave to be a computer science major at all, though
A Plan
This is often overlooked, and sometimes that doesn’t mean you won’t earn a decent living However,
it is wise to begin drafting a plan of action before doing anything Setting concrete goals, doing yourresearch, and having a plan will help to keep you on track, motivated, and realistic about yourprogress As you learn what works for you and what doesn’t, your plan of action can change
Ideas
There are two types of ideas you need First, you need ideas about the types of passive income thatyou wish to work on Second, you need ideas within that realm to create a valuable and sought afterproduct or service This book will help you with the ideas of what income streams you can work on,and it will give you some basic research skills to find which ideas might be viable
What You Stand to Gain
Freedom Quite simply, the best thing about passive income is that your time is spent wisely Youwork less hours and earn more money You work on the projects you want to work on compared toworking on what somebody else hands you Deadlines are self-imposed only Income comes inwhether you work this week or spend it at the beach Financial freedom is what you stand to gain.There are risks, and not every project you put in motion is going to be wildly successful But if you’rewilling to work for it, you’ll be able to create the passive income streams required to free you fromthe 9 to 5 grind We aim to help you do just that
Trang 8Market Research
You can write create a product because it sounds like a good idea, but someone producing a passiveincome stream may want to take the time to do a bit of research first before investing a lot of time andenergy into a project The prime example is publishing, which we’ll cover in more detail in the nextchapter, but this market research stage applies to all passive income streams and should not beignored One of the hugest mistakes you can make is not taking time for some market research
Method #1: See what is already selling.
Take the time to look at Amazon and other major retailers online You’ll be able to see what some ofthe best sellers are in each category, whether that’s books or kitchen appliances If you have aparticular skill or interest that you believe would be a good starting point, find the category with themost popular books or products in that specific niche (A “niche” is a focused area or topic.) Seeingwhat is currently trending is an easy way to get a taste for what people are buying right now More ofthe same actually can and does often sell, but if you can put a new perspective on the topic or a newencouragement on what a product should be bought, then that’s even better
Method #2: Keyword research.
With Google’s Keyword Planner, you are able to punch in keywords related to the book topic you’reconsidering With this, you’ll be given data regarding similar keywords, how often this keyword andrelated keywords are searched for, and how much money is being spent to advertise on search resultsfor these keywords This data is potently valuable for a number of reasons While this data may not be
a direct reflection of sales on Amazon or other retailers, it does show trends of online shoppers andinformation seekers
The similar keywords provided can help you to find popular keywords or keyphrases that may not bequite as heavily saturated through online markets and websites The competition figures will give you
an idea of if you’ll be able to afford the costs involved The more competition a keyword has, themore people utilizing it within their content, and thus the more difficult it is to place well in searchengines or pay for advertising should you go down that route
Method #3: Ask the market.
You can always take the time to ask your potential market questions and gather data from actualpeople to make the best decisions possible Using a service like Google Forms to create a survey,you can source responses from websites like Amazon’s Mechanical Turk,MTurk.com, to handle ityourself Through MTurk, you can offer to pay respondents a nominal fee for their time, ten cents istypically fine for a survey that only takes a couple minutes
Alternatively, you can find survey services willing to help you find responses For those on a budget,there are a few providers on Fiverr.com that can get you 100 responses for only $5 to $25, depending
Trang 9on the length of your survey and how long you are willing to wait for responses This method is highlysuggested for those that don’t want to learn MTurk or don’t expect to run a whole lot of surveys.
This type of direct market research can become helpful during many stages of passive incomedevelopment Sometimes another set of eyes is the difference a product needs You can have peoplevote and comment on book covers, title names, and other details You can ask for their opinion oncertain topics to help build you get ideas for new blog posts
This type of survey work can give you answers to questions that are otherwise difficult to find.Having a peak at a selection of your potential customers is a great way to wrap your head around thetasks ahead
Putting It Together
Now that you’ve taken the time to do some market research, you should have an idea of what topicsyou might want to write about, what topics are likely to be profitable, which keywords are likely tohelp your products (your income streams) get discovered This research stage works wonders for allpassive income streams Don’t skip it If you cannot viably prove to yourself that a specific niche isprofitable, then don’t bother with it and expect a large return on investment Find one that is profitable
or underserviced
Now that we’ve got that part out of the way, let’s begin to focus on what income streams areavailable to you Moving forward, I will provide you with some actionable steps and first-handadvice concerning passive income streams that can be handled at home, with limited budgets, andwith little to no experience
Trang 10Income Stream #1: Publishing eBooks
In the traditional publishing world, a book publisher would be taking a huge risk They have to payeditors, book designers, cover designers, etc to help put together an author’s book Then to make thebooks cheap enough to sell, they have to print off at least a thousand copies, often more, just to keepthe cost per unit down and the potential profit worthwhile Then they have to spend the money toadvertise and distribute the book If the books don’t sell, the bookstores ship them back, and thepublishing company takes a loss
All of that has changed, though With the rise of eBooks and print-on-demand technology, we are nowable to keep the cost per unit at a reasonable amount (as low as nothing) There’s almost no need forhuge publishing companies at all Practically anybody can publish an eBook now with little to nocost You don’t even have to be that great of a writer to earn money with publishing, so imagine whatyou can do if you are a great writer
There are many ways to go about publishing for the sake of a passive income stream The mostcommon for small publishers and self-publishers is eBooks being sold through popular retailers likeAmazon’s Kindle store, Apple’s iBookstore, and Barnes and Noble’s Nook store
eBooks
EBooks are often going to be the bread and butter of a beginner’s passive income stream EBooks arecheap to produce and release, and it’s possible to release large quantities in a relatively short amount
of time if you’re willing to put in the work
For those that have done their market research, you probably have an idea of what types of books arecurrently selling, which keywords are frequently searched for, and which of those keywords bring upresults that you might earn a top product listing in
Let’s discuss what your options are
Kindle Direct Publishing
The most important place to have an eBook published is Amazon’s Kindle store This service is free
of charge, and if you keep your book simple, it really doesn’t require outside help You can literallypublish a book for free if you have good writing and editing skills Amazon claims an estimated 65%
of all eBook sales This is your first priority as an eBook publisher
Smashwords
Because the rest of the eBook market is so small in relation to Amazon, my advice is to use anaggregation service like Smashwords rather than publishing to each of the additional retailersindividually Not only is this cheaper because it only requires one ISBN (essentially a barcode)instead of several, but Smashwords also provides a free ISBN Smashwords will publish and
Trang 11distribute your eBook through Apple, Barnes and Noble, Kobo, Txtr, Diesel, and many other smallereBook retailers Take a look at http://smashwords.com to learn more.
Direct eBook Sales
For those with a platform available for direct eBook sales, it is encouraged to take advantage of this
as well This includes a newsletter, a large YouTube channel or Facebook page, a website or blogwith frequent visitors, etc We will discuss more monetization of blogs in a forthcoming chapter
The Process
Now that you have an idea of what services you can use to publish your books for free, let’s discussthe process from start to finish
Step 1 Market Research
To reiterate what we’ve already discussed, it’s a good idea to handle some of your market researchprior to beginning the actual process of writing Having evidence that there is a market for your book
is going to save you from wasting time on unviable projects While this doesn’t mean that every book
is going to be wildly successful, it does mean that none should be complete and utter flops
Step 2 Create Content
The next step can often be the most daunting for newcomers to passive income, but creating thecontent is paramount Once you get the hang of it, this part isn’t so horrible
If you’re entirely unsure of what you might want to start publishing, non-fiction how-to guides,romance stories, and other genre fiction tend to be easy places to start Remember, this will be one ofmany books and while it’s generally nice to stick to a niche with several passive income streams, it’scompletely fine to branch off a bit when it comes to publishing, especially while you’re learning.Most importantly, don’t try to write a bestseller on your first try if that means you don’t write anything
For those that don’t have strong feelings about their writing skills, there are two really obviousoptions First, you write the book anyway and pay someone to rewrite it and clean it up and finish it.Second option, you pay someone to write the book for you instead, giving them the information theyneed to know to create the book you’ve conceived but don’t want to write The cost of a decent writervaries greatly, but you can use websites like Upwork.com to find great freelancers
Step 3 Format Content
This step can be done during Step 2 or separately Either way, I always suggest taking a couple more
Trang 12looks through the finished product when that time comes.
To format your content in a method ready for publication to Kindle Direct Publishing andSmashwords, the best advice I can offer is to keep it as simple as possible This is not the time to getfancy, beginners
Use Microsoft Word’s Styles to keep everything neatly organized New chapters should get a
“Heading 1” and a page break before it Headings in the chapter should get a Heading 2 style Textshould be generally left as it normally appears in Word You should either place spaces betweenparagraphs or you can use the standard first-line indents for fictional works More complicatedformatting is not for those that lack technical prowess
It is always possible to hire someone to format the book for you, but with Kindle Direct Publishing atleast, if your simple book looks decent in Word, it usually translates pretty well to the Kindle Thisisn’t always true, but it is generally true
The most important step, and perhaps one of the hardest for newcomers to publishing, is to create alinked table of contents
For Kindle books, this can be done simply by going to the “References” tab in Microsoft Word andinserting a table of contents If you’ve used Heading 1 styles to define chapters, it will do the rest ofthe work for you
For Smashwords, you will have to insert bookmarks for each section and create hyperlinks on thetable of content items instead This is all outlined in the Smashwords style guide, which I stronglysuggest you read, as following it is perfect for highly compatible Kindle books as well
Step 4 Create a Book C over
Once your content is written and edited, you need a book cover If you’re savvy with image editingsoftware, this is probably a breeze for you Still, you have a few other options if that isn’t the case.Kindle Direct Publishing includes a free cover creator online These covers are simple, but you canupload your own image for the background and use their templates to make quick, clean covers Thesearen’t the best solution, but in a money pinch, they will get the job done most of the time
You can also purchase premade covers from Etsy, Selfpubbookcovers.com, Fiverr, and a number ofother resources While the prices will vary greatly from seller to seller, there are a load of high-quality covers, and most sellers will not resell the same cover more than once With a service likeSelfpubbookcovers.com, you can customize the cover on site with little effort required on your part.Lastly, you can pay someone to produce an original cover for you Depending on your budget, abudget option like Fiverr may produce an adequate enough cover If you need a highly professionaldesign, expect to pay $100 or more, unless you can find a great contractor on Upwork.com that’s stillbuilding a name for themselves
Step 5 Publish the Book
Now that your book is in order, you can publish it through Kindle Direct Publishing The entireprocess is guided and quite simple Sign up is free, and a new publication is usually for sale within 1-