Tiếng anh du lịch Marketing plan for Bavi national park

Tiểu luận cuối kì final assignment điểm cao cho môn Tiếng anh du lich (English tourism) trường Đại học Ngoại ngữ . Nội dung bài tiểu luận bao gồm giới thiệu chung về tình hình du lịch, SWOT analysis, sample tour, ....

Ba Vi National Park is centered on Mount Ba Vi - an isolated soil-limestone mountain situated about 50 km west from Hanoi The mountain located in Ha Tay

Province and shared the border with 2 districts of Hoa Binh Province Mount Ba Vihas three peaks: the highest is Emperor Peak at 1,296m, followed by Tan Vien at1,226m and Ngoc Hoa at 1,120m

The natural beauty and special geographic and climate features converge into the park’s eco system, making it one of the four mountainous ecological tourism centers besides Da Lat, Sapa, and Tam Dao Staying here, tourists can explore the

site via a number of activities, such as trekking, bird watching… One ever said thatcontaining such a fascinating complex of numerous lakes, (both natural andartificial) plays an important role in forming various famous relaxing tourism spots

in Ba Vi like Khoang Xanh, Suoi Mo and Thac Da

Apart from natural beauty, Ba Vi is also said to be the home for hundreds of relics dating back a century or more to the French colonial era with a former military

training range and a church between 600m and 800m above sea level Hence, these

days, tourists flock to the site not only for dipping themselves into a fresh and green ecological area, but its historical & cultural side also.

With a relatively favorable climate, good infrastructure and close proximity toHanoi, Ba Vi is considered as one of four famous ecological destinations beside DaLat, Sa Pa and Tam Dao It promises to bring you unforgettable experiences withfriends and family.

2 PEST and SWOT analysis

Ba Vi National Park is centered on Mount Ba Vi - an isolated soil-limestonemountain situated about 50 km west from Hanoi

The location is located on the outskirts of Hanoi but still convenient for moving

2 Convenient transportation

Just 50km far from Ha Noi, you could easily get to Ba Vi National Park in about

2 hours by bus or motorbike Travelling by motorbike just takes the Thang Longhighway and keeps driving until you see the signs to Son Tay and Ba Vi The ride

up to Ba Vi National Park can be a bit tricky and bumpy, especially in the rainyseason, however, its natural scenery is marvelous

3 Reasonable entrance ticket

- Ticket for person: 15.000vnd/p

- Ticket for cars under 10 seats: 20.000vnd

- Ticket for cars more 10 seats: 25.000vnd

- Price ticket for motorbike: 2.000vnd

4 Spectacular, peaceful scenery

The national park offers a great escape from the city with cool fresh mountain air

in a mystical atmospheric backdrop of clouds, jungle and tropical rainforest.There is also a spa resort nestled at the foot of the mountain offering a host ofnatural therapies in an absolutely stunning setting with many attractive

destinations such as Cactus Garden, The Upper Temple, Ba Vi Ancient Church,

Thien Son Suoi Nga, King Pond…

Cactus Garden

Ancient Church

The Upper Temple

Thien Son Suoi Nga

 W- WEAKNESS

● Forest rangers and officers have limited experience

● Lack of funding and equipment for biodiversity conservation and ecotourismactivities

● Limited tourism human resources regarding qualifications and experience

● Lack of cooperation in conservation and ecotourism development

● There is no periodic biodiversity monitoring activity

● Land and forest management is still complicated because the forest boundary hasnot been established specifically by a clear boundary in the field

● Customs, ethnic identity of ethnic diversity and abundance

● Many products, cuisine, medicinal plants, …

King Pond

Ba Vi National Park offers a nice weekend trip in Hanoi

 Threats

 Socialization of conservation (This is the first national park to take the lead in thesocialization of conservation and lease of forest environment)

 Pressure on expanding Hanoi Capital and the urbanization of surrounding areasmake the landscape space narrow

 Increasing population pressure and narrowing of land for industrial production due

to changing the purpose of using redundant labor, the difficult life makes itdifficult for people to violate the forest

 The policy of state support for people in the area around the park to promote economic development has not been much

socio- Limited law enforcement

 Hunting

● Ba Vi National Park is the leading organization to pilot the "Scheme on lease ofspecial-use forest environment to develop eco-tourism and environmentaleducation" approved by the Government and the Ministry of Agriculture andDevelopment.

● The park has directly introduced and instructed thousands of students andstudents to practice, do scientific thesis, domestic and foreign PhD students.Participate in many agroforestry projects to support people in the buffer zone andimplement ethnic and mountainous policies

=> cultural diversity

*Technology

● Ba Vi national park has range of animals, and plants, so management isn't easy

● The more development the Park is, the more modern equipments it has

● With state capital and self-financing, the Park has constructed over 25 km ofinternal roads from 87 road junction to tourist areas, tourist spots, cultural relics,revolutionary historical relics and many walkways for study tours and travel.Construction of three large reservoirs, swimming pools, sports grounds, motels,conference houses, wild semi-bird breeding areas, collection of retention plants,orchid gardens, model garden gardens, real gardens objects, souvenir gardens,etc and many other supporting projects for ecotourism and environmentaleducation activities

● Along with Ba Vi National Park, around Ba Vi mountain, there are many tourismunits effectively exploit the scenic spots of Ba Vi mountain such as Ao VuaTourist Company, Thac Da Tourist Company; Green Khoang Tourist Company

2 Threats

❖ political:

● The difficulties of sustainable development in Ba Vi National Park are that there

is no master plan for tourism development, no financial resources for keyinvestment for tourism development

❖ Economy:

● Although the number of tourists increased, the level of spending of tourists to Ba

Vi was limited (about hundreds thousand dong)

● The number of tourists staying in the area of tourist destinations accounts for alow percentage (about 20%)

● Investment costs for tourism infrastructure in Ba Vi can be quite high due tosmall technical and infrastructure facilities for tourism (In the area, there are only

8 out of 16 accommodation establishments achieving the target Standard from 1

to 3 stars, no high-class hotels, no standard restaurant system, modern shoppingcenter to meet the needs of visitors Services of accommodation establishmentsand restaurants are poor, the quality is not high) and the unsynchronizedinfrastructure system (traffic approaches tourist sites with narrow roads, badquality, unstable power sources, often divided on high days, …)

❖ Social and environment

● There are complaints from local people about the ecological tourism areas in Ba

Vi causing environmental pollution (especially water pollution)

● Waste water kept pouring into the thick lake, stinking badly The fish in the lakedied, the dug wells of the surrounding people changed color, the fish cannot beused

- Our tour is for all people containing both domestic and inbound visitors, but

we mainly focuse on teenagers and adults who are interested in discoveringanother new tour and as well as trekking From that, we can successfullyconstruct Ba Vi eco-tours model at the moment and come to sustainabletourism

2 Our tour:

- To design a Ba Vi eco-tour, we need to improve infrastructure at first

+ Install rearview mirrors and warning signs on both sides of the road

+ Split street into two ways

+ Create separators for trekking people

+ Open more services along the road such as car rental, car repair, convenientshop, …

+ Construct the cable car system on the road to the Thuong temple

- About tour design:

+ Make use of pine hill, ancient church as camping areas, organizing communityactivities

+ Use cactus greenhouses to organize courses for discovering flora and faunaworld

+ Take animals from other areas and take visitors with electric cars, in order tohelp them experience safari tour

+ Make use of empty areas to create artificial rice fields in order to perform folkgames such as rice transplanting, duck catching, water buffalo riding This will be

an interesting experience for foreign visitors

+ Organize spiritual activities as well as history courses at the Thuong temple,temple of Uncle Ho

- Because we aim at sustainable tourism in the future, we try to limit plastic waste in

a tour as much as possible Therefore, we also carry out a project Before starting atour, tourists are distributed a glass bottle for holding water We also have watersupply point along the road for tourists At the end of tour, bottles are given backpasteurized for the next using

3 Scheduled tour

 Duration: 2 days, 1 night

 Location: Ba Vi, Hanoi – this is a peaceful and natural park with natural scenery

of tropical forest, mountains, waterfalls and rivers We hope that this place is anideal destination for those want to escape from the bustles and hustles of bigcities

 Kind of tour: Free & Easy package

 Starts/Ends: Hanoi/Hanoi (Pickup/Drop off at the hotel)

Ba Vi tour is considered as an activity that you can try to escape all the noises andcrowd of big city This tour also brings you to new experiences and allow you tolive close to agriculture, nature as well as local people

 Relax yourselves in soft trek exercises to conquer famous summits in Ba Vimountains (It is good for your health and reduces stress)

 Visiting local workshops in the village combine with community and folk games

in the fields and villages like growing rice, riding buffalos, catching ducks, etc.These activities help you have more experiences or know more about agricultureVietnam (how people make rice, what is water buffalos used for)

 There are rare animals which are free kept outside for you to discover and join insafari tour You will be explained more about them and know how to conservethem

 You have many opportunities to take part in outside bio-class when visitinggarden with exotic plant, so you can get useful lesson about them

 Coming to Ba Vi, you can set up a camp and have BBQ-meals with your friends

in order to have close-nit relationships

 Don’t forget to enjoy regional cuisines such as milk cakes, chickens, … and cookwith local host We believe that you will become more sociable after the tour!

- Details for day 1:

 06h00: Picking up the tourists in fixed places in Hanoi

 08h30: Arriving at Ba Vi, trekking to Tan Vien mountain Here you are presentedabout The legend of Tan Vien as well as visiting Thuong temple

 10h30: Going down for visiting Uncle Ho temple Here you will be told abouthistory

 11h30: Having lunch and take a rest in restaurant

 13h30: Going back the park and camping

 Evening is free time for you to enjoy spaces with your friends or family Youmay have BBQ-meals Camp-fire is a highly recommend at night

- Details for day 2:

them Here you may take part in folk games like catching ducks, ridingbuffalos or growing rice.

 11h30: Coming back Hanoi

easily-2 Promote the brand widely, actively invest in the image (invite a group of youngpeople like motorbike - riders, cool, charismatic, hire a photographer to take photos,promotional videos) Advertisement format: video, multi- photo, (highly-visualcontent to appeal target audience – youth

Digital advertising through social networking sites, other social media means

3 Upload data, online information about projects + co-orperating with onlineapplication providers such as google map, travel search engines of Google

to make sure that potential customers can easily and quickly access

4 Connecting with Agents/Studios specializing in providing wedding photos,yearbook photos to provide package services (accommodation, transportation, ) oron-demand services Especially the yearbook photography and go-sightseeing trip is aOnline

Database

trend among senior students recently; therefore, the association with photo Studios orAgents can be an important bridge for us to approach to a significant number ofpotential young people customers.

5 A sample for advertising campaign

From all the tours we organize, we record beautiful moments that travelers haveexperienced from the ecotourism service we provide For travelers who have a goodshowing of their attitudes and special actions in the sense of preserving the naturalenvironment, we will ask for permission to use their images for our marketing activities,and Ask their opinion about the use of such images for tourism advertising activities.The best pictures with meaningful pictures of environmental protection and ecologicaldiversity in Ba Vi National Park, we will ask customers to receive gifts from ourcompany - maybe bags from natural materials, jewelry from natural stone or wood, orspecially produced clothes for propaganda and promotion of ecotourism from ourcompany Especially for prospective customers or groups of customers, we can askthem to collaborate to close ads that can be paid videos or musical MVs or multi-photos Our advertising campaign starts before and after each tour and has news andphotos updates on every tour we organize on a regular basis We will try to connect withonline newspaper sites, link with providers of social networking applications, travelsearch tools to promote our project image extensively and try Trying to be effective asexpected is attracting attention from the public Our campaign is most focused and givesmore priority to young people - the potential customers we aim for And for thiscustomer, the reward as far-away trips to advertise with new adventures and experienceswill surely attract the attention of young people Moreover, we will make the most ofthe positive effects from social networks to further promote our eco-tours and try tocreate a new trend among the youths