Tiếng anh du lịch Marketing plan for Tour Hà Nội xưa và nay

Tiểu luận cuối kì final assignment điểm cao cho môn Tiếng anh du lich (English tourism) trường Đại học Ngoại ngữ . Nội dung bài tiểu luận bao gồm giới thiệu chung về tình hình du lịch, SWOT analysis, sample tour, ....

VIETNAM’S NATIONAL UNIVERSITY UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES

HANOI OLD AND PRESENT TOUR

English for Tourism

GROUP 8

Hanoi, April 2019

GROUP 8: HANOI OLD AND PRESENT TOUR

Website: HanoiOldandPresentTour.com

Tourist: No limitted

Total fee: 3 Million/person

(This cost do not include shopping) (Cluding: Eating, moving, staying)

The ImperialCitadel ofThang Long

Learn about the history, structure of the Imperial Citadel of Thang Long

16:15-17:00 Visit Dong Xuan market

17:00-19:30 Hanoi OldQuarter

Walk through some famous streets: try "chè" Hang Can, "ô mai" Hang Duong, banh bot loc, nom bo kho, bun thang

19:30-21:20

Hoan KiemLake-Walkingstreet

The legend of Hoan Kiem lakeTry Trang Tien ice-creamPlay Vietnam traditional games on walking street21:30 Back to the hotel on Nguyen Huu Huan street

2

7:00-7:40 Have breakfast with "bún thang" on Cau Go street7:45-8:40 Try eeg coffee on Nguyen Huu Huan street

8:45-10:00 Buy souvenir around Old Quarter's surrounding

Have a great tour!

4 MAIN DESTINATIONS

The Temple of Literature The Imperial Citadel of Thang Long

And more than 5 diffirent places …

Let’s follow us to explore these historical destinations!

DAY 1

Learn about calligraphy

Introduce about the structure and worship conscience

 11:55-13:50: Having lunch and talking a rest

Try Hanoi famous cuisine: Ngu Xa Rolled " phở"

Drink Green Tea on the street and take a rest

IN THE AFFTERNOON

 14:05-16:00: The Imperial Citadel of Thang Long

Learn about the history, structure of the Imperial Citadel of Thang Long

 16:15-17:00: Visit “Đồng Xuân” Market

Visit “Đồng Xuân” Market

 17:00-19:30: Hanoi Old Quarter

Walk through some famous streets

Try " chè" Hang Can, " ô mai" Hang Duong, banh bot loc, nom bo kho, bun thang

 19:30-21:20: Hoan Kiem Lake-Walking street

The legend of

Hoan Kiem lake

Try Trang Tien ice-cream

Play Vietnam traditional games on walking street

IN THE EVENING

 21:30: Back to the hotel on Nguyen Huu Huan street

Back to the hotel on Nguyen Huu Huan street

Golden Spring Hotel

Hanoi Era Hotel

DAY 2

IN THE MORNING

 7:00-7:40: Have breakfast with "Bún thang" on Cau Go street

Have a breakfast with “Bún thang”

 7:45-8:40: Try Egg coffee on Nguyen Huu Huan street

Drink egg coffee

 8:45-10:00: Buy souvenir around Old Quarter's surrounding

PEST ANALYSIS

1 Political Factors

Our tour towards sustainable and long-term values associated with the historical value of the nation This is expressed through the history of the Temple of Literature, the Imperial Citadel of Thang Long and the legend of Hoan Kiem lake In addition, the state has policies to develop tourism and special national tourist sites such as organizing talks

on "Preserving and promoting the value of Van Mieu - Quoc Tu Giam monument" taking place in Van Mieu - Quoc Tu Giam in February 2013.

Huy Anh, February 27, 2013, “Preserve and promote the value of The Temple of

Literature”, http://vietnamtourism.gov.vn

In addition, these tourist sites are regularly renovated with environment and green trees, creating beautiful landscapes and attracting tourists.

Spring incense offering ceremony 2019 at the imperial citadel of Thang Long

The Temple of Literature

Dong Kinh Nghia Thuc Square, the intersection of the famous old streets located on

Hoan Kiem Lake

2 Economic Factors

Coming to the Temple of Literature, the number of tourists is stable year-round, rising high in the beginning of the year and May each year due to the spiritual belief of each Vietnamese on the ceremony and before each exam.

Offering incense in the temple of literature

With many activities taking place at Hoan Kiem Lake - Walking Street, the amount of domestic and foreign tourists coming to the old town also increased on weekends and holidays.

Many activities are held regularly in these tourist sites such as the beginning of the spring

at the Quoc Tu Giam Temple, awarding the valedictorians of entrance and exit of

universities; held a 44-year exhibition on the liberation of the South in the imperial citadel of the long ladder, the cherry blossom festival held at Ly Thai To Street next to Hoan Kiem Lake Attractive activities regularly take place attracting many domestic and foreign tourists to visit.

3 Sociocultural Factors

Our tour is aimed at three values of each tourist destination that are historical values, landscape values and values of Vietnamese people Firstly, the historical value of each tourist destination goes through each epic historical period of the nation as demonstrated

at each tourist destination in the tour such as the studious tradition of the nation and the tradition of love country against invaders Secondly, the landscape value is expressed through ancient architecture, the environment is kept clean and well cared for and annual activities take place at each tourist destination in the tour Lastly, the value of Vietnamese people is expressed through behavior, communication and welcoming international friends However, there is a drawback here: the peddler is more expensive than it actually

is, so tourists need to learn some bargaining skills when buying goods.

For tourism development of the Temple of Literature, we should set up an official

website for the Temple of Literature to post pictures and information about the Temple of Literature and its long history.

http://sovhtt.hanoi.gov.vn Besides, The Imperial Citadel of Thang Long and Old Street has a website and regularly uploads photos with activities is a good thing to promote to visitors.

These solutions to overcome the weakness and improve the services, attract more tourists.

Security

State management agencies: Well implement and strengthen inspection of the

maintenance of peace, security and environmental sanitation at tourist destinations,

prevent society’s vices, eliminate the price gouging

Example: Old Quarter: security forces usually patrol on the street to guarantee

 Collaborations

Partnerships

 Video: filmed clips introducing the history and architecture of the tourist

destinations, broadcast on television, Youtube

 Social Media marketing:

A good way to get more traffic to the website of these destinations is to create a blog

section on the site and make sure it is updated regularly Conduct interviews with locals

and post the interviews on the blog, or do a post on the best activities to do in these places based on the season.

Create a Facebook page and post something every day Creating a Facebook

page is easier to do than building a website and allows you to make friends

quickly Posting a new image of the places or a few words about an upcoming

event held in there will also ensure everybody notice the page on their Newsfeeds.

Start a Youtube page Youtube is another great way to promote these destinations

and attract more tourists Keep the page professional and use easy to search terms

in the titles of the videos, such as the name of the places and the activity or event in

the video

 Inbound Marketing: Create promotional materials These can

be promotional Ao dai, t-shirts, hats, stickers, and flags with the

places’ slogan and branding Go local and hire a local illustrator or

designer to create the promotional materials, sell these promotional

materials at local gift shops located close to popular attractions

 Influencer marketing: Invite famous and influential stars to take promotional

photos; rental for filming

 Collaborations: combined with social organizations and authorities, organized

competitions to learn about tourist destination; get the attention of tourists by offering them a free incentive to explore the destinations Create a scavenger hunt

around the place and offer a prize to the winners; organizing book festivals, food festivals, combining with brands to organize fairs at these locations

Facilities

Invest to restore the architectural works annual

Propaganda and raising awareness of tourists in the issue of conservation in the destinations

Develop transport infrastructure at major tourist destinations

Management

Set up rules in each tourist area, strictly handle violation cases

Organize competitions to learn about the destination

Example: Calligraphy contest, Thang Long thousands year history, Old Quarter unique…

Each year organize thematic tourist visiting activities

Set up the public transport to each place

Environment

Build standard public WCs

Put trash in convenient places

Raising visitor’s awareness

Punish to infringement cases

Planting more trees and flowers