FB/ BQSE 01 Menu KnowledgeFB/ BQSE 02 Beverage Knowledge FB/ BQSE 03 Room Configuration & Capacities FB/ BQSE 04 Telephone Sales Techniques FB/ BQSE 05 Delphi Operation FB/ BQSE 06 Plans
Trang 1FB/ BQSE 01 Menu Knowledge
FB/ BQSE 02 Beverage Knowledge
FB/ BQSE 03 Room Configuration & Capacities
FB/ BQSE 04 Telephone Sales Techniques
FB/ BQSE 05 Delphi Operation
FB/ BQSE 06 Plans of Function Room Layouts
FB/ BQSE 07 Protocol
FB/ BQSE 08 Wedding Etiquette
FB/ BQSE 09 Applying for Special Licenses
FB/ BQSE 10 Audio Visual Equipment
FB/ BQSE 11 Special Effects Lighting
FB/ BQSE 12 Outside Contracting
FB/ BQSE 13 Purchase Order System
FB/ BQSE 14 Competitors Product
FB/ BQSE 15 Property Layout
FB/ BQSE 16 Engineering Capacities
FB/ BQSE 17 Distribution of Event Orders
FB/ BQSE 18 Revising of Event Orders
FB/ BQSE 19 Daily Event Summary & Final Event Orders
FB/ BQSE 20 Accommodation Rates
FB/ BQSE 21 Attending catering Meeting
FB/ BQSE 22 Attending the F&B Meeting
FB/ BQSE 23 Introducing Clients to Banquet Service
FB/ BQSE 24 Follow up Letter
FB/ BQSE 25 Understanding Financial Goals
FB/ BQSE 26 Outside Catering
FB/ BQSE 27 Convention Run Down
FB/ BQSE 28 Daily Conference Debriefing
FB/ BQSE 29 Convention Debriefing
Page 1 of 29 FOR INTERNAL USE ONLY
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Trang 2Policy: Menu knowledge Code:
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Standard: Banquet Sales Executive will be able to explain, recommend and describe all Banquet menu items
Procedure
1 Review the Banquet menu and learn what items are available and be familiar with the
terminology of the menu
2 Observe the Chef's photographs and samples of menu items
3 Observe guest feedback as to the popularity of certain menu items once they have been
ordered
4 Know the yield contribution of each menu item with regards to profitability
Page 2 of 29 FOR INTERNAL USE ONLY
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Trang 3Policy: Beverage knowledge Code:
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Standard: All Banquet Sales Executive will know, understand and will be able to recommend all beverages available for Banqueting
Procedure
1 Know Banquet wine list and the availability of other wines for Banquet functions
2 Recommend wines that not only compliment meals but also yield high profit margins to
the department
3 Note relative feedback with regards to quality of wines that have been consumed in
Banquet functions
4 Recommend beverage packages as much as possible and know how to negotiate these
packages with guests
Page 3 of 29 FOR INTERNAL USE ONLY
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Trang 4Department: Banquet - Sales Executive Date: May 2011
Policy: Room Configuration &Capacities Code:
2 Know what flexibility these rooms have
3 Know what other rooms can be charged into break out if required
4 Match the guest requirements to the room availability, ensuring the maximization of
function rooms at all times
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Trang 5Department: Banquet - Sales Executive Date: May 2011
Policy: Telephone Sales Techniques Code:
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Standard: All telephone enquiries possible are turned into profitable Banquet sales
Procedure
1 Answer the phone using correct procedures
2 Be attentive to the client’s needs and extremely responsive in re-acting to special
requests
3 Appear confident that you understand all of the items required by the various function enquiry
4 Respond to all enquiries within 24 hours or sooner
5 Be competitive and flexible by knowing the yield volumes of the business and
re-searching the potential that each company has for the Sheraton Hanoi Hotel & Towers
6 Follow up all enquiries at the required time
7 Go that little bit extra to clinch the business
8 Attend the telephone sales technique similar organized by the sales department
Page 5 of 29 FOR INTERNAL USE ONLY
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Trang 6Department: Banquet - Sales Executive Date: May 2011
Handling Special Requests
Issuing the Banquet Event Order
Issuing Guarantee Sheets
Daily/ weekly forecasts
Banquet Menu Updating
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Trang 7Department: Banquet - Sales Executive Date: May 2011
Policy: Plans of Function Room Layouts Code:
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Standard: Accurate floor plans of function events will be drawn by the Banquet Sales Executive
Procedure
1 Find out all details required for the function
2 Suggest a set up to the client which has been previously done successfully
3 Draw up a scaled floor plan showing room layout, table placement with number and submit to the function client for approval
4 Liaise with banquet Operation for any unusual or difficult set-ups
5 Copy the approval floor plan to banquet Operations for set up
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Trang 8Department: Banquet – Sales executive Date: May 2011
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Standard: Banquet Sales executive will know the basic rules of protocol and be able to
Confidential refer these as required for official functions
Procedure:
1 Learn the basic rules of protocol
2 Use the rules of protocol when planning event timings
3 Ensure that banquet operations are familiar with the protocol pertaining to any event
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Trang 9Department: Banquet – Sales Executive Date: May 2011
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Standard: Banquet Sales executive will have a thorough knowledge of wedding etiquette and be Able to advise wedding clients as required by them
Procedure:
1 Learn the basic rules of wedding etiquette as outlined in the wedding book
2 Use the rules of protocol when planning event timings
3 Ensure that banquet operations are familiar with the protocol pertaining to any event
Page 9 of 29 FOR INTERNAL USE ONLY
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Trang 10Department: Banquet – Sales Executive Date: May 2011
Policy: Applying for Special License Code:
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Standard: Banquet Sales Executives will apply for extensions and special licenses within the Required time and ensure these licenses are obtained prior to the function
Procedure:
1 Prefer to special hotel license and be familiar with:
a How to apply for a late license or license extension
b How to apply for an auction license
c How to apply for an outside catering license
Page 10 of 29 FOR INTERNAL USE ONLY
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Trang 11Department: Banquet – Sales executive Date: May 2011
Policy: Audio Visual Equipment Code:
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Standard: Guest requests for basic audio visual equipment will be handled by the Banquet Sales Executive
Procedure:
1 Learn what equipment is available in house and what equipment is available for hire
2 Be familiar with all the rats of audio visual
3 Know what audio visual equipment is used for and bests suits each function area
4 Attend an audio visual lecture conducted by the banquet A/V Technician
Page 11 of 29 FOR INTERNAL USE ONLY
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Trang 12Department: Banquet – Sales Executive Date: May 2011
Policy: Special Effect Lighting Code:
1 Learn special effect lighting for weddings, dinner dances, buffets, cocktail parties that areavailable
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Trang 13Department: Banquet – Sales Executive Date: May 2011
2 Ensure the purchase request accurately describes the service that is required
3 Double check the price of the service and enter this onto the Banquet event order
4 Attach a copy of the confirmed order with a master copy in the function file so that it may
be followed up prior to the event
5 Check delivery of outside items 24 hours prior to the function occurring to ensure
everything is in order
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Trang 14Department: Banquet – Sales Executive Date: May 2011
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Standard: All items to be purchased will be channeled through the Purchasing Department
within the amount of time required for it to be delivered to the hotel
Procedure:
1 Fill in purchase request accurately
2 Fill in appreciate account code
3 Deliver purchase request to the Purchasing Manager for purchasing
4 Follow up with them until the items received
Page 14 of 29 FOR INTERNAL USE ONLY
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Trang 15Department: Banquet – Sales executive Date: May 2011
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Standard: banquet Sales Executives will be fully aware of the competition’s activities in the market place, what they are selling and what functions they are holding
Procedure:
1 Visit the Metropole, Daewoo, Horizon, Nikko,West-Inn and other competitor hotels, on
a regular basis, taking note of what functions are occurring in their hotel
NB: This can be done by observing the function notice-board or by a phone call
2 Regularly get Banquet information sent from all properties
3 Be very familiar with the Banqueting marketing plan and sections of business that are available
4 Be pro-active in and look for business in the market place This can often be found in trade magazines, newspaper or by keeping your ear to the ground in the market place
Page 15 of 29 FOR INTERNAL USE ONLY
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Trang 16Department: Banquet – Sales executive Date: May 2011
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Standard: Guests who inquire through the catering department will be able to explained all aspects of the hotel including accommodation, rooms and hotel facilities available.Procedure:
1 Be familiar with all operations of the hotel including housekeeping, engineering,
personnel, sales, food & beverage, front office and security
Page 16 of 29 FOR INTERNAL USE ONLY
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Trang 17Department: Banquet – Sales Executive Date: May 2011
Policy: Engineering Capacities Code:
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Standard: banquet Sales executive will have knowledge of the electricity capacities of the
Ballroom and pre- function areas so they can advise function clients the best layout for their trade dislays
Procedure:
1 Obtain electrical drawings from the Engineering Department and know three phase outlets, GPO’s and circuitry diagrams of the Banqueting area
Page 17 of 29 FOR INTERNAL USE ONLY
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Trang 18Department: Banquet – Sales Executive Date: May 2011
Policy: Distribution of Event Orders Code:
3 A list of any event order that are still outstanding, with as many details as are available,will be distributed by the Tuesday afternoon
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Trang 19Policy: Revising of Event Orders Code:
3 Any major changes to the event orders should be corrected by issuing a clearly marked
“REVISED” event order
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Trang 20Policy: Daily Event Summary & Finalised
Event Orders
Code:
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Standard: A daily Summary Sheet indicating all events for the following day(s) shall be
distributed to all departments by the day
A copy of the finalized event orders will be distributed to operational departments
* Should receive a copy of the finalized Event Orders with the summary sheet
4 The above should be distributed by hand into the departmental pigeon holes
Department: Banquet – Sales Executive Date: May 2011
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Trang 21Policy: Accommodation Rates Code:
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Standard: Banquet Sales executive will know, and be able to quote on accommodation rates as required by the guest
Procedure:
1 Learn the Hotel’ rate information
2 Know low and high periods of occupancy
3 Organise competitive room rates without sacrificing the average rate
Department: Banquet – Sales Executive Date: May 2011
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Trang 22Policy: Attending Catering Meeting Code:
2 The catering meeting chaired by the Convention Services Manager
3 All functions for the next week are gone over in detail with the Production Chef, BanquetManager, Banquet A/V Technician, Sales Department
4 Other relevant department are to attend if necessary, to ensure that the communication process is fuly passed on and that the customers best interest is being address
Department: Banquet – Sales Executive Date: May 2011
Page 22 of 29 FOR INTERNAL USE ONLY
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Trang 23Policy: Introducing Clients to Banquet Service Code:
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Standard: All clients handled by Banquet Sales Executives will be introduced to the Banquet Manager or Shift Leader, prior to the start of the function
Procedure:
1 Meet the Banquet client prior to the start of their function
2 Ensure that the Banquet Manager or Shift Leader is thoroughly informed of all details on the Banquet area
3 Communicate any last minute details to the Banquet Manager or Shift Leader on duty
4 Introduce the Shift Leader or Banquet Manager the person in charge of their event on the day
5 Stay until reasonably confident that all details are taken care of and bid he function organizer farewell
Department: Banquet – Sales Executive Date: May 2011
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Trang 24Policy: Attending the F&B Meeting Code:
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Standard: Banquet Sales Executive will attend the F&B meeting in the absence of the
Convention Services Manager
NOT TO BE MOVED FROM SEA PEARL PROPERTY
Trang 25Policy: Follow up Letter Code:
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Standard: All clients will have a personalized follow up letter sent to them within 7 days after the completion of the function
Procedure:
1 Obtain captain’s Report and read details carefully
2 Ring the function client and ascertain information relevant to their function, ensuring thatyou convey to them have taken the care to enquire from service personnel as to how their function ended up
3 Thank the client for their business
4 Send a letter of thank you and in major function, a personalized gift to ensure that the organized has fond memories of their function and will book future business with the hotel
Department: Banquet – Sale Executive Date: May 2011
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Trang 26Policy: Understanding Financial Goals Code:
2 Be familiar with yield values and be able to negotiate profitable functions
3 Be flexible with regards to function enquires to ensure that no business escapes without every possible attempt to ensure it
Department: Banquet – Sales Executive Date: May 2011
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Trang 27Policy: Outside Catering Code:
5 If any equipment from the site to be borrowed or used, consent from the event organized
is to be gained The site report will be used as a consent form
6 Final pricing should be determined upon the available facilities & equipment, location & accessibility, equipment required and cost of rental to service the site
7 All outside catering functions should stipulate bump-in and bump-out times as well as accommodation and transport details to & from the site
8 A follow up to the event should be conducted to ensure that all visible signs of the event have been cleaned up
Department: Banquet – Sales Executive Date: May 2011
Page 27 of 29 FOR INTERNAL USE ONLY
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