Based on the above theoretical and practical basis, the research has chosen: "Aesthetic education for youth through mass media in our country today" as a doctoral thesis in the field of
Trang 11 The necessity of the thesis
Cosmetology education is one of the central issues of aesthetics as itcontributes significantly to the development and improvement of our personalcharacter As a result, during his time, President Ho Chi Minh was interested indeveloping the character of the Vietnamese people in all aspects: physical, moral,intellectual and aesthetic In particular, he was very interested in education,especially aesthetic education for the younger generation - the future of the country.Inheriting his ideology, during the process of leading the Vietnamese revolution, theCommunist Party of Vietnam paid great attention to the development of a well-rounded character Our Party always establishes that the central task of ourcountry's culture and artistry is the contribution to the development of the character
of the Vietnamese people, to have wisdom, morality, soul, sentiment, lifestyle, agood character and courage that are on par with the national reform, headingtowards a wealthy, strong and civilized society
Over the past 80 years, the Party has always paid much attention to youthwork and youth development Resolution 25-NQ / TW of The seventh plenum ofthe 10th Party Central Committee affirmed that youths are the pillars, the futureleaders of the country, the assault force in the development and defense of theFatherland, one of the factors determining the success of the nationalindustrialization and modernization, international integration and socialistdevelopment
The youth of our country have goals and ambitions and the will to strive andmake dreams come true; they have faith, bravery, strength, and a readiness to facewhatever challenges may come their way However, due to the psychologicalfactors of the age group, the impact of the market mechanism, in the process of theformation and improvement of one’s character, a number of young people’sperspectives on issues, how to solve issues, cultural values, ethical choices arestill one-sided and subjective Young people are also sensitive and receptive to newthings, both to the positives and the negatives Therefore, orientation and educationand particularly, aesthetic education, are essential for the youth Through aestheticeducation, young people can understand the beauty of people and life, and learn the
Trang 2appropriate behaviors and mannerism, to make the right choices and choosemeaningful values in life.
One of the mass media platforms that have had strong growth and atremendous influence on societal development, especially young people istelevision Television has shown a great role in modernizing society anddemonstrating "invisible power" in changing social relationships as well as theideologies, sentiments, attitudes, lifestyles of the youth In addition to theundeniable positive impact, the media in general and television in particular alsohave had negative effects on the spiritual life of people, especially the aesthetic life
of the young generation As a result, aesthetic education through mass media,especially television, has become a matter not only of theoretical significance butalso of the urgent needs of today's reality
Based on the above theoretical and practical basis, the research has chosen:
"Aesthetic education for youth through mass media in our country today" as a
doctoral thesis in the field of aesthetics
2 Subjects and scope of the thesis
2.1 Subjects of the thesis: The subject of the thesis is the aesthetic education
for youth through mass media, with a focus on aesthetic education for youththrough television
2.2 Scope of the thesis
- Regarding space:
+ Because young people are living, studying and working in different regionsall over the country, the thesis cannot conduct survey of aesthetic education foryouth through mass media in all localities Instead, the focus is on young peoplewho are living, working and studying in Hanoi and Ho Chi Minh City These arequite large areas, with a high number of students and young people, thus it is highlyrepresentative
+ The thesis researches and evaluates the role of a few basic mass mediaplatforms (Internet, Newspaper, Radio, Television ) which has an impact on theaesthetic education of young people Specifically, the thesis focuses oninvestigating the direct impact of Television on the aesthetic education forVietnamese youth
- Regarding time: The thesis takes into account subjects in the period from
2010 to present days
3 Objectives and tasks of the thesis
Trang 33.1 Objectives of the thesis
The thesis contributes to clarify the theoretical and practical issues ofaesthetic education for youth through mass media, especially television in Vietnam;From there, it forecasts on trends for change and proposes some scientificrecommendations to improve the quality of aesthetic education for youth throughmass media in the following years
3.2 Tasks of the thesis
To complete the objectives above, the tasks of the thesis are:
Firstly, systematically present the theoretical issues of aesthetic education,
the necessity of aesthetic education for young people, the role of mass media(especially television) as modality in aesthetic education for young people today
Secondly, analyze the effects of communication on the aesthetic life of our
youth today on both positive and negative impacts and point out some issues ofaesthetics education for youth through mass media today
Thirdly, the thesis offers a number of solutions to improve the effectiveness
of aesthetic education for youth through mass media in our country today
4 Theoretical basis and research methods
4.1 Theoretical basis
- The thesis is based on Marxist-Leninist theories, Ho Chi Minh’s ideologies
on mankind, based on aesthetic education, the views of the Party on the role ofaesthetic education in the development of one’s well-rounded character and the role
of mass media in the aesthetics education for character development in Vietnamtoday
- The thesis is based on the theory of aesthetics, education, age psychology
in the study of the interaction between aesthetic education and the subjects beingadolescents
- The thesis inherits the results of previous studies on issues related to thecontent of the thesis, especially studies that researched on the role of mass media inaesthetic education for Vietnamese youth today
4.2 Research Methods
- The thesis is based on the methodology of dialectical materialism andhistorical materialism, the historical-logical method The thesis also uses methods
of analysis - synthesis, comparisons, statistics, etc to research
- Interdisciplinary/multidisciplinary approach: research on aesthetic educationfor youth through mass media is the collection and synthesis of research results
Trang 4from many fields of science such as Sociology, Psychology, History, Cosmetologyand Aesthetics.
- The thesis uses the basic methods of Sociological Communication such as:Document Analysis; Statistical methods, sociological surveys throughquestionnaires, expertise methods
5 Resources of the thesis
- The thesis inherits the results of studies on aesthetic education for youthand aesthetic education for youth through mass media in Vietnam today
- The main sources of the thesis are materials obtained during the course ofstudying the existing materials, sociological surveys, survey formulation, .Inheriting the data of scientific research topics at all levels on aesthetic educationfor youth through mass media to clarify the focus of the thesis
6 Theoretical and practical significance of the thesis
- The thesis systematically presents the basic viewpoints on aestheticeducation, aesthetic education for youth, and aesthetic education for youth throughmass media and thus, asserting the role of the mass media in the education ofaesthetics for young people in particular and the Vietnamese people in general
- The thesis surveys and evaluates the impact of mass media on the aestheticlife of youth; From there, it offers some recommendations for improving theeffectiveness of mass media as a method of educating aesthetics for youth in ourcountry today
- The results of the thesis can be used as study materials for studentsstudying Marxist-Leninist philosophies and students specialized in Aesthetics, MassCommunication, Press and Television It can also provide the media, broadcastersand publishers references to the issues mentioned above
7 Structure of the thesis
In addition to the introduction, conclusion, list of published studies andreferences, appendix, thesis consists of 4 chapters, 12 sections
Chapter 1 OVERVIEW OF RESEARCH AND RELATED STUDIES
AND ISSUES FOR FURTHER RESEARCH 1.1 Research from foreign countries
Trang 5Research on aesthetics in general and aesthetic education for young people
is a matter of deep concern by scholars and foreign aesthetic researchers Theimpact of globalization, cultural exchanges and advances has had a great impact onall areas of social life including aesthetic life These studies have approachedaesthetic education in general, and aesthetic education for youth through massmedia in particular
The studies of foreign authors that are selected for the review have confirmedthe great role of aesthetics in general and aesthetic education in particular, asaesthetics education give people the aesthetic beliefs, sentiments, ideals in one’slife Aesthetic education has the mission of enriching humanity, to appreciateprogress and feel the beauty of goodness and just Some authors also discuss thegreat role of mass media in the education of aesthetics because the nature ofaesthetic education through mass media is the process of propagating aestheticvalues and art forms
Through the review of the work of foreign authors, the author of the thesisfound that foreign researchers have many ways of explaining issues concerningaesthetic and aesthetic education, evaluate the role of art in aesthetic education andaffirm the place of aesthetic beauty in social life Although aesthetics education hasnot been studied directly through mass media, foreign scholars have providedaesthetic knowledge as well as theoretical and methodological issues in the study ofaesthetic education today
1.2 Research within the country
Based on the layout of the thesis, the author divides studies that are related tothe focus of thesis into three major groups:
1.2.1 Studies related to aesthetics education for Vietnamese youth today
Aesthetic education in general and aesthetic education for young people aretopics of interest to many aesthetic researchers What researchers have in common
is the subject that needs aesthetic education: the youth The studies analyze thecharacteristics of youth, the role of aesthetic education for youth and the methodsand principles of aesthetic education for youth In studies that are analyzed,researchers have different approaches, different interpretations of aestheticeducation for young people A researcher discussed aesthetic education in general,aesthetic education for youth in particular, while another discussed aestheticseducation for young people with the formation of lifestyles, the formation of
Trang 6character for young people The author has inherited the values, contributions ofthe previous works on aesthetics education for young people as a theoretical basis,methodology and basic research theories for aesthetic education in general andaesthetic education for youth in particular.
1.2.2 Studies on the aesthetics education of the youth through mass media
Mass media plays an important role in modern socio-economic development.The mass media is referred to as soft power, the soft power of nations Nowadays,many researchers are interested in mass media as tools and means of aestheticseducation for youth The authors all affirmed that mass media has a strong influence
on the youth, manifested through "soft power" in all areas of social life includingaesthetic education The authors pointed out both sides of mass media in aestheticseducation and have put forward some recommendations and solutions to enhancethe role of mass media in the education of young people today Previous authors’assessments of the double-sided impact of mass media on aesthetic education foryoung people is of particular relevance to the author of this thesis
1.3 Issues that require further study
1.3.1 Overall assessment of current research
There are a lot of studies within and outside the country that examined issuesrelated to the content of this thesis An overall assessment of current research can besummed up in the following key areas:
- Studies on aesthetic education for young people: The authors point out theimportant role of aesthetic education for young people Aesthetic education is animportant way to shape and develop the character of the younger generation Atpresent days, the core content of aesthetic education such as aesthetic sense,aesthetic taste, aesthetics ability, aesthetic value for young people should also beevaluated, analyzed selectively and oriented
- Studies on aesthetic education for young people through mass media:Documents exploring the exact topic of the thesis are very limited However, theauthors have also initially identified the role of communication in the aestheticeducation for youth Based on analyzing the values and limitations of previousauthors, we selectively choose suitable values that serve our research in acomprehensive and in-depth manner
1.3.2 Contents that require further study
Based on the selective inheritance from results of published studies, the
Trang 7thesis has chosen: "Aesthetic education for youth through mass media in our country today", which continues to solve the following issues:
Firstly, theoretically, the thesis presents systematically and logically
theoretical issues on aesthetic education, aesthetic education for youth and aestheticeducation for youth through mass media in Vietnam today Following footsteps ofthe forerunners, the author of the thesis is able to inherit prior research on this issue,however, in each specific content, the author also has its own analysis andexplanation
Secondly, practically, the thesis focuses on the following issues:
- The thesis places the issue of aesthetic education in the new economic context that most of the previous authors have not examined It is thecontext of globalization in which different countries, regions and territories,including Vietnam, participate in cultural exchanges Moreover, in the presentstage, the mass media has developed very strongly and globally, creating the birth
socio-of the "media age" Mass media not only has a great influence on the development
of all aspects of social life, but also becomes one of the means of aestheticseducation In this respect, almost all of the previous topics have yet to explore, oronly explore a limited area Therefore, this is one of the new features of the thesis,which will contribute to affirming the necessity of diversifying forms of aestheticeducation in our country nowadays, especially the methods of modern education, amatter of great concern of the whole society
- The author of the thesis approach aesthetic education with young people asthe subject This is a special age group with high aesthetic needs, always open to thenew and different, thus the education of aesthetics for youth through mass media is
a matter of theoretical and practical significance in today’s age
Summary of Chapter 1
There are many studies within and outside the country that explored aestheticeducation for youth These studies have reached the position, the role of the massmedia in general and the role of mass media in the aesthetics education for youth inparticular Previous authors also analyzed the uniqueness and superiority ofcommunication in aesthetic education In today's era, with the power ofpropagation, the strong impact of the media has shown that this is one of theresources and strength in education of the young generation Mass media is a mean
Trang 8of education in modern societies The authors of the studies have identified twoaspects of communication in social development and educational development,including aesthetic education.
Although studies that directly examined the thesis topic are very limited, we haveanalyzed, evaluated and pointed out new points in research and detailed problemsolving The process of document preparation, analysis and processing ofsociological survey data, clarification of relevant issues in research is an importantfoundation in order to develop and implement the thesis
Chapter 2 THEORETICAL BASIS OF AESTHETIC EDUCATION FOR THE YOUTH
THROUGH MASS MEDIA
2.1 Education and aesthetic education
2.1.1 The concept of education
In the history of formation and development, Vietnam is one of the countriesthat values the importance of education and promoting education for humandevelopment The thirst for knowledge, respect for teachers and importance placed
in education are cultural values in the development of the country, people andeducation in Vietnam In the present stage, education is considered as a top nationalpolicy, and is responsible for training high-quality human resources for the period
of industrialization and modernization and international integration Education isfulfilling the task of "cultivating people" and training generations, "valuable"citizens for the development of the country and people of Vietnam
In the most general sense, education is the activity that systematicallyinfluences the mental and physical development of a particular subject, preparingthat person the qualities to meet the requirements Education is the socialinheritance of the next generations from previous generations, the preparation forgenerations to actively participate in production and social life
2.1.2 The concept of aesthetic education
There are many different views on aesthetic education but in the end, it can
be understood as: Aesthetic education is the process of gaining knowledge,sentiments and the desire to build and express, to create beauty in reality, with theaim of expanding awareness and building the emotional world, developing and
Trang 9strengthening human relations for people and life Aesthetic education contributes
to the overall development of character, positively helps to instill the advancedideology of current times and express the close ties between Truthfulness-Goodness-Beauty Aesthetic education is the process of education that shapeshuman their perception, evaluation, creation and action according to the laws ofbeauty
2.1.3 The content of aesthetic education
Aesthetic education is an integral part of one’s education in general Thebasic contents of aesthetic education are:
- Education of aesthetic sense for people on aesthetic sentiment, aestheticneeds, aesthetic tastes, aesthetic ideals
- Education of the aesthetic abilities of human beings in terms of perception,evaluation and creation Aesthetic education aims at enhancing the aestheticabilities of the subject being educated, so the aesthetic subject possess the abilities
of aesthetic appreciation, evaluation and creation
- Education of aesthetic knowledge Aesthetic knowledge is knowledge inthe history of aesthetics, the knowledge in appreciation, in the evaluation andcreation of the beauty of the subject
- Education of aesthetic standards and values It is the education of tables ofvalues, standards of aesthetic values in both traditions and modern days The result
of aesthetic value education is that the subject evaluates, compares, understandswhat is the fundamental value, core values and the aesthetic norms of society that anindividual must obey
2.1.4 Some basic forms of aesthetic education
There are some basic forms of aesthetic education:
Firstly, aesthetic education through art: is a necessary way to enhance
aesthetic sentiment, enhance aesthetic tastes, orient the aesthetic ideals for people.Aesthetic education through arts is an useful and important form of enriching anddeepening the aesthetic life of young people, enhancing their aesthetic abilities andculture, helping them to orient towards correct and ideal aesthetic values
Secondly, aesthetic education through setting a good example of
good-natured values: A universal, emotional and psychological form of education Thus,
it is very effective Examples of good people, good deeds have a strong impact onthe aesthetic life, forming a meaningful, clear, effective and educational image
Trang 10Good manners, good deeds motivate the younger generation to follow, encourage us
to act, and raise our enthusiasm
Thirdly, aesthetic education through labor and social practice Labor not only
helps people to satisfy their basic needs such as eating, drinking, housing, but alsoacts as the criteria to distinguish beauty, the good and the bad, the uglies In theprocess of labor, the aesthetic senses of people arise, aesthetic tastes and theaesthetic ideals are formed
Fourthly, aesthetic education through Marxism - Leninism ideologies and
related sciences: It is the activity to equip Marxist knowledge, ideology andmethodology to help people improve the aesthetic life of oneself, forming the rightaesthetic value Marx-Leninist aesthetic ideals orient the youth to forming harmonybetween the individual and the society, building good sentiments, strengtheningone’s beliefs, affirming the role of beauty in the social life
Fifthly, aesthetic education through mass media This is a new form of
education to satisfy the aesthetic needs of the people - especially the youth Massmedia not only helps young people to receive good cultural and spiritual values, butalso helps them to improve their aesthetic abilities Therefore, it can be said thatmass media has become a necessary and effective means of aesthetic education inVietnam today
2.2 Youth and aesthetic education for youth
2.2.1 Concept of youth
In Vietnam, according to the "Youth Law" passed by the National Assembly
on November 29, 2000: Youth are Vietnamese citizens aged 16 to 30 Young peopleare the core force in building and developing the country, bringing the country out
of poverty Thus, it can be said that youth is the most beautiful period of time in thehuman life, the most wonderful and flexible unit of mankind Young people are stilldeveloping, trying to find out their direction in life and maturing in all aspects:physical and mental, emotional and rational needs, ability and character, dynamicthinking and creativity, flexible mobility on values in life to create a harmoniousdevelopment of character and personal fulfillment
2.2.2 Aesthetic education for youth
a Concept
Aesthetic education for youth is to educate the knowledge, the sentimentsregarding aesthetic and the desire to build and to express and create beauty in
Trang 11reality, with the aim of expanding awareness and building the emotional world ofyouth, the development and consolidation of humanitarian relations with people andlife Aesthetic education for young people contributes to the overall development ofone’s character, it helps to spread the advanced ideas of the times and express theclose ties between Truthfulness-Goodness-Beauty In other words, aestheticeducation for young people is the process of education for the formation of youngpeople to perceive, evaluate, create and act according to the laws of beauty.
b The role of aesthetic education for youth
Aesthetic education for young people has the following basic roles:
First: to foster healthy aesthetic sentiments for youth The aesthetic
sentiments of youth is a special state of sentiment, an element that constitutes theemotional system of people in general and youth in particular, arising in the creationand enjoyment of beauty It reflects in a unique manner in one’s consciousness
Second: to orient and enhance aesthetic taste for youth Aesthetic taste is the
level and interest in the field of aesthetics Aesthetics is "the universal choice ofpeople, the hobby in every field of each individual and the collective” Aesthetictaste is the way to evaluate, is the choice of the human on the beauty standard; aswell as the negative aspects of social life
Third: to cultivate the ideal aesthetic for young people with aspirations
toward Truthfulness-Goodness-Beauty; is the unity between the symbol and theconcept of beauty in the relationship between man and man, man with nature, manwith society and man with art
Fourth: to enhance the capacity to enjoy, evaluate and create aesthetic for
youth Thanks to aesthetic education, people can enhance their aesthetic abilities,form and perfect their aesthetic values; develop the ability to feel, enjoy, evaluate,choose and enrich their aesthetic life; At the same time consciously fight againstsocial evils; is resistant to the "aberration" aesthetic phenomenon that goes againstthe fine customs and instead, move toward the progressive aesthetic value ofmankind
Fifth: to educate and establish the direction of aesthetic value for youth.
Aesthetic education helps people create their artistic creativity, the desire and theability to bring beauty into learning, labor and one’s behavior, to have concepts,standards, aesthetic beliefs, to develop aesthetic judgment and evaluation, shapingone’s tastes and proper aesthetic ideals