This May Seem Like A Lot of Work, But… Therefore, even though the way that I am teaching you in this guide will seem like a lot of work, you will not have to look over your shoulder six
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Trang 3A Practical SEO Guide 4
The Old SEO 4
The New SEO 5
Social Signals 6
Keyword Research 7
Knowing What Google Says 11
Introduction to WordPress 12
Wordpress Is Easy to Configure for SEO 13
Getting Statistics On Your Site 14
So Why Is Analytics Important? 14
Analytics Will Tell You If Your Content Is Interesting 15
WordPress Plug-Ins 16
WordPress Themes 17
Off Page Optimization 18
What Are Search Engines Looking For? 19
Social Media Signals 20
Social Media Optimization 21
Networking and Back Linking 22
So how do you get these authoritative links? 23
Blog Commenting 24
Backlinks from Videos 24
Doing Niche Research 25
Conclusion 27
Trang 4A Practical SEO Guide
This is a Practical SEO guide that will help you to get your site to be found by other people searching in Google This means being ranked at the top of the first page when people are searching using a certain keyword
It's important for you, if you’re an affiliate marketer or if you are a small
business marketer Your business will depend on how much traffic you can get
to your website and that will depend on how often you’re findable when
people are searching for what you offer
SEO used to have a pretty simple formula First, a person had to concentrate
on getting ranked in Google And then once they were able to get their site ranked in Google, the other major sites such as Yahoo and Bing followed suit
The Old SEO
And getting ranked in Google was basically getting the most authority
backlinks to your site, as well as having a lot of relevant content on your site Most site owners created their own backlinks to mimic what it would look like
if others found their site to be worth talking about The same site owners would create content that the algorithm would find relevant, even if it didn’t make that much sense to the actual reader
If you don't understand the concepts of “algorithm”, “backlinks” and “content” right now, that's okay, I'll explain it more later in this guide
You don't want to get to know the old way of doing SEO anyway You want to understand the new way of doing SEO that will be a reflection of the work you're doing to know your customers and to know your subject
Trang 5The New SEO
In 2011 and 2012 Google changed the way that they ranked websites by changing their programming In marketing circles, this programming is called
their “algorithm”
Instead of ranking sites on the first page, at the top of the listings by using the formula I talked about, they began to incorporate other aspects of online marketing
In previous years, it was always said that it was unimportant for a website to
be popular as far as what it did to determine the website’s ranking This means that website that received a lot of attention and a lot of traffic, didn't necessarily find itself at the top of the search engines when somebody typed
in a topic that their site was about
Now, popularity does matter It matters in how people use your website’s content in their social media channels; (Facebook, Twitter, Pinterest) and it matters how they show their approval of what your content says on a regular basis
Trang 6Social Signals
Google has called this “social signals”, and it means that if you give users
things they like to read and share with their friends, you’re more likely to be first in your chosen topic for your keywords
That also means that the “backlink” process has taken on a new form
Marketers will now need to find new ways of networking with other website owners in their niche And they will also need to look to try to get attention from both news and related trade organizations
This is the new SEO While you will find sites that will still use the old formula
to rank, Google is working overtime in order to eliminate them the advantage that they used to have
This May Seem Like A Lot of Work, But…
Therefore, even though the way that I am teaching you in this guide will seem like a lot of work, you will not have to look over your shoulder six months or a year after you get your site ranked at the top You won’t be wondering if Google will penalize you and drop your site If you follow the guide that I'm giving you in these pages, you will have your site ranked; you will get traffic and you will have longevity in your market
You Must Be Dedicated
Obviously, I can’t guarantee these things to you because I don't know how much work you're willing to put in to this process I don't know whether or not you will be willing to do the networking that it will take And I don't know whether or not you will want to keep working, or if you will hit a brick wall SEO is about relationships, persistence and determination…not about
formulas The kind of person that does well getting their site ranked at the top
Trang 7of Google for their chosen keywords tends to be a person that does not give up easily
When one thing doesn't work, they move on to add another tactic And they keep adding them until they get what they want: which is to have their site ranked at the top for the keywords that their customers are searching for Your success in SEO will be determined by the same qualities So if you're ready, let's learn how to do the basics that will put you in a position to be successful Once you have done the basics and everything else that you can do, you'll need to apply as much pressure as you can until you reach your goal
engines
To determine what keywords are most relevant, you'll need to go through a basics series of questions that will give you insight on what keywords you need to try to rank your site for The way I look at this is basically using
question words such as: who, what, how and why
Let's explore each one of the question words and how it relates to figuring out what keywords you would like to get your site ranked for
Trang 8WHO
Before you can get deep into which keywords potential customers going to use you're going to want to take a hard look at who would actually want what your website is selling Take a hard look at the demographics
When I use the word demographics, I mean answering questions such as … will the people come from a specific country or geographic location? Will your customers be of a specific age? What about their gender? Will those customers
have children or be interested in things for their children? Determine who
your customer is
WHAT
When it’s determined which certain group of people you're going to be
targeting, you want to start thinking about what words they use in order to search for things on the Internet You also want to determine the difference between words they use when they are doing research and words they are using when they are ready to buy
You also want to think about their particular preferences What do they like? What words do they use to express their likes and dislikes? What is troubling them? See if you can find out what kind of solutions they like and prefer in order to solve their problems
Trang 9The words that you want to rank for are those that people use when they are ready to buy You only have a limited amount of time and resources and you want to spend them on those people that are most likely to buy
As time goes forward and you have ranked your sites for words that people use when they are ready to buy, you can then start looking to rank for
research words But, you want to start with words that are buying keywords
HOW
You may be wondering how you are going to find these keywords Well, one of the best ways to do that will be for you to use the Google Adwords Keyword Tool
Basically, what you'll do is to put your subject into the search box, and
determine the results that Google gives you
Google will tell you which keywords are searched for the most and you can use them to determine which ones you want to target In general, you want to try to target those words that don't have lots of competition, but yet are being searched for a lot
It will be impossible for you to avoid competition altogether This is where your determination will come in If you're willing to invest the time and effort you may have to out rank sites that are your competitors When the keyword you’re looking at has lots of searches the effort that you make is going to be worth it
The question you will have to always ask yourself is how long you want to work to get a keyword before it actually starts to make you money Make sure you’re always working on some “low hanging fruit” before you attack the “big” words
Trang 10WHY
The next thing you want to determine is why certain keywords are important and what keywords your customers have recently been using
Google’s tool to give you this information is called Google trends Google
trends will allow you to determine which searches related to your subject are rising in popularity
If the search has been rising in popularity over the last six months, you'll want
to use it even if you can't find that word in the Adwords Keyword Tool
Focusing on those terms that customers have been using recently is a good strategy for finding keywords that may not have as much competition as
others
Trang 11Knowing What Google Says
Another important thing that you'll need to do in order to keep your website
in good standing in the search engines is to make sure that you understand what they want Search engine engineers routinely change their algorithm to
do for their customers what they feel is best
This may mean that they will make a change that could affect the way your site ranks So you’ll want to make sure that you are ahead of the situation By knowing what those changes are before they happen, or as soon after they happen as you can find out
There are several ways that you can do this One of the easiest ways to do this
is to set up a Google alert If you set up a Google alert for changes that Google Webmaster Tools might make then you'll be keeping up with everything that might affect your website that Google is doing
It may be difficult for you to figure out exactly what some of the changes may mean as Google states them You may need help to determine what they may mean for your niche or for your site
Seek the help of search engine blogs that will track the changes as they
happen Sites such as Search Engine Watch, Search Engine Journal, and
Mashable will break the information down into understandable chunks
The other thing that you'll want to do is to make sure that you are signed up for Google Webmaster Tools This will require you to align your site with
Trang 12Google and you will get communication on a regular basis about what Google analysis of your site indicates
If there is a problem that the Google algorithm indicates that might cause them to make your site less visible, you'll want to know about it Google
Webmaster Tools is the best way to do this, as they will send updates to your associated Gmail box
WordPress is also easy to customize in terms of the look Many WordPress themes that will change the look of your website are free, and those that you can also purchase are available for relatively inexpensive amount
Trang 13This is important because if you spend money on a designer and you are
unable to make the changes yourself, a considerable amount of your profit will
be spent making updates to your website
Wordpress Is Easy to Configure for SEO
Using the plug-in system, WordPress has a number of ways that you will be able to make your site SEO friendly Many of the technical things that Google will look for in your site will be findable when you use plug-ins
We will discuss some specific ways for you to find plug-ins for SEO and any other function that you'll need in this course
Trang 14Getting Statistics On Your Site
Before getting deep into specifics about plug-ins and settings, I want to talk about something that's very important to doing business online You may choose to use a WordPress plug-in to implement this and so this is a very good time to talk to you about analytics Analytics programs give you statistics about your website activity
The best way to install an analytics program will be to look for a WordPress plug-in that uses the free Google Analytics online tool to add to your website
To find this plug-in all you need to do is to go to Google itself, type in Google analytics WP plug-in, and then look for the results
Download the plug-in, and install it to your website You will be required to start a free Google Analytics account in order to complete the installation Once Google has verified that analytics is on your site, you will be ready to start analyzing statistics about who is coming to your site and what they're doing
So Why Is Analytics Important?
Google Analytics tells you most of what you'll need to know about your site visitors With the information you're given, you'll be able to make adjustments
so that once customers began to arrive at your site you can guide them to see your products and services so that they can buy them
If for some reason your customers are coming to your site and getting stuck
on a page that does not put them in the position to buy, you'll want to know that If your customers are coming to your site and leaving very quickly, you want to know that also
Google analytics will tell you who visit your site; how long they stay, which pages they access, who sent them, and when they visit All of this is very
important information that you'll be able to use to improve on the activity on your site