viral marketing ebook tủ tài liệu bách khoa

Introduction This is the most actionable and concise guide in content marketing you’ve ever seen: You’ll learn how to brainstorm cool ideas, write great content and format popular articl

Introduction

This is the most actionable and concise guide in content marketing you’ve ever seen: You’ll

learn how to brainstorm cool ideas, write great content and format popular articles for them to get shared on social media You’ll also read how to use ViralContentBuzz.com to put that great content in front of social media influencers to give it a necessary push

This eBook is the official ViralContentBuzz.com collection of web guides put together for your convenience

ViralContentBuzz.com is a web-based platform that utilizes a crowd-sourcing model to facilitate the generation of REAL “social buzz” on quality content

ViralContentBuzz.com allows you to get Facebook Shares, Pins, StumbleUpon likes and

Tweets from established social media accounts that are primarily outside of your normal social media channels This keep the sharing organic and gives your content REAL social signals! Not only does Google love these types of signals, but it also means more eyeballs on your content This type of organic sharing gives your content its best chance to go viral

Meet the founders:

Gerald Weber

Gerald Weber is an Internet Entrepreneur from Houston, Texas After years of working for a local search marketing firm in Houston, Gerald decided it was time to hang his own shingle in December of 2005, when he founded Search Engine Marketing Group Although Gerald is a professional SEO by trade, social media has long been his hobby and addiction Gerald first started his love affair with social media in late 2007 when he joined StumbleUpon, followed shortly by Twitter And he has been hooked on social media ever since

Please Tweet to Gerald to hear back from him: @The_Gman or Skype him as searchengineguy

2

The Contents:

Going Viral: Basics

Explaining Viral Content

*Most Important Component: How to Get Lucky (Manufacture Serendipity)

Step 1: Inspiration, Brainstorming, Research

Actionable Guide to Finding Viral Content Inspiration

A Few Examples of Viral Titles

Step 2: Formatting a Viral Article

Note: What images you CAN use and how

Step 3: Learning to Write LOTS of *Awesome* Content

1 One Research => Several Articles with Originals Angles / Perspectives

2 Old Content + New Format => New Content

Step 4: Share Your Awesome Content on ViralContentBuzz.com

Viral Content Buzz Basics

How do credits work?

What is a project?

What are VCB Quality Guidelines?

How to get more shares for my article / project?

What do VCB PRO plans offer?

How to customize my dashboard to only share what I am interested in?

How to Use Viral Content Buzz (Case Study)

Viral Marketing Generating Machine?

Here’s what we are trying to accomplish with ViralContentBuzz.com:

Content Marketing Cycle at Viral Content Buzz

Going Viral: Basics Explaining Viral Content

We all know the basic definition Viral content is anything posted online that reaches intense popularity, often in the short term but occasionally in the

long It is the equivalent of becoming a household name in television, only with a wider reach that has become global

The most interesting element to viral content is what tends

to reach that status Some of the most random clips, images and stories have reached online infamy in the past, and will continue to do so in the future Often, it brings success to the originators that they never expected, and can launch entire careers as a

consequence

You may think that with this wider reach and often random success, it would be easier to create viral content than ever In some ways, you would be correct The internet gives everyone an equal platform from which to launch, unlike the special channels once required for fame before

On the other hand, the competition is much larger Trying to get seen over the crowd, which is literally billions of potential people, is a mighty task indeed

Is There A Formula For Viral Content?

Everyone wants to know the secret formula for creating viral content It would be amazing if such a method existed, but the truth is that it just doesn't There is no single way to make

something popular online, any more than there is to avoid a flop

Luck* is the only way it's going to happen

Viral content often goes viral for unforeseen reasons Experts who claim to have the magic potion for popularity are just taking the same guesses you could be doing yourself

Are There Any Tips At All?

4 Sure, there are ways to potentially increase your chances of hitting viral status They are really just methods of improving overall content and visibility so that you are seen Which then ups the likelihood that you will be shared, then reshared, and so on until that sought after status is achieved

Do something unique

If you want to go viral through an original concept, rather than piggy backing on the success of something else, you have to be unique Which means doing something no one has done before,

or at least something they have done in a way that hasn't been seen

Keep things high quality

Yes, there are things out there that went viral because they were bad But those unintentionally hit the sweet spot between "bad" and "so bad it's good" That isn't an easy feat, and you are better off making something to be proud of

Be controversial

It's still as true today as it ever was controversy sells On the web, where everyone has an opinion and is frothing at the mouth to share it, you can really take advantage of that fact While you should try not to be outright offensive, stir up some debate Here’s a good example of a timely controversial article that went hot on Reddit back in 2009

Focus on social marketing

This one should be self-explanatory Social media is your greatest tool in going viral, so use it

Catch the trends early

The original Psy video for Gangnam Style attracted some lucky few early, who made their own videos Which then went viral riding the success of the original The only problem is that the longer you wait, and the more spoofs out there, the less effective yours will be Get on the bandwagon with the first boarding

Don't try too hard

Online users are cynical and experienced now They can smell desperation like a shark can smell blood in the water Don't try too hard, or your efforts will backfire

*Most Important Component: How to Get Lucky (Manufacture Serendipity)

Back to the main component of viral marketing: "LUCK"

To go viral, you need to be lucky: You need to be able to publish some great content at the right time with the right people around to be able to spread the word

So is there an actual way to create that "luck"

Yes to an extent

The term we are routinely using for that us "manufacturing serendipity"

Serendipity = a "happy accident" or "pleasant surprise"; a fortunate mistake Specifically, the accident of finding something good or useful while not specifically searching for it [wiki/Serendipity]

A Few Quotes Explaining How You Can Manufacture Serendipity

"The harder you work, the luckier you get"

"The best way to ensure that lucky things happen is to make sure a lot of things happen"

"You can't automate accidental discoveries, but you can manufacture the conditions in which such events are more likely to occur" [Sam Ruby]

"You greatly increase the number of opportunities you have for “getting lucky” by

increasing the number of opportunities you give yourself to get lucky." [ Mike

Fishbein]

To rephrase the above The more you do, The better your chances are to get lucky / viral That means viral marketing involves lots of experimenting, connecting to various people, seeing what others do, getting help, etc

● To create viral content, you need to create lots of content and do lots of experiments

● To go viral, you need to be everywhere: Lots of connections, lots of channels, lots of social media platforms

6

Step 1: Inspiration, Brainstorming, Research

Actionable Guide to Finding Viral Content Inspiration

People seem to never grow tired of “20+ Weird Something” and other obviously viral titles The key here is to find an innovating and unique angle! So why not try them if they work and

entertain people (looks like a win-win to me)?

Here are some effective sources of link bait inspiration:

1 Google Search

Good old Google search is quite

understandably my first source of

inspiration Here’s one trick I’d like to

share that always works: Google

wildcard search Just insert * anywhere

in-between your topical search phrase and

you’ll get plenty of suggested term

variations right within SERPs:

● [amazing * swimming pools] for

more ideas on swimming pool

designs;

● ["what kind * are you"] for more

viral quiz ideas;

● [weird *] just for something bizarre

Quick tips:

● Use usual “viral list” cliches to get more ideas (amazing * word, awesome * word, weird *

word, bizarre * word, etc) Note: in case Google decides to drop the word as being

“descriptive and unimportant” be sure to place plus sign (+) before it to force Google to

include it;

● For more search inspiration try Google Suggest and this cool tool:

http://tools.seochat.com/tools/suggest-tool/

8

2 Google Images

Google Image search allows for great visualization: you almost always can predict which type of content each listing represents: an ecommerce shop, “viral” blog post or any other Thus, you

only click through if it looks like something worth attention (=saves time a lot) Look:

Besides, Google images search seems much more straightforward than general search: those images that are linked to, contain search terms in alt text and file path are usually ranked higher

So first pages will contain plenty of images from viral pieces like you do (other types of content seldom put so much emphasis on images)

3 Reddit and Subreddits

Obviously, you can just sift through the official subreddits page if you want to But you will be going through results for a long time, and it is more a tool for browsing than finding something specific Especially if the subreddit you are looking for is obscure and less likely to have a high number of people subscribed or posting to it

Luckily there are ways to help you quickly suss out these boards

● New Reddits – This feature is a quick way to check out what has just been posted more

recently This is handy when you are looking for trending topics, because chances are they will be groups together as users post again and again about it

● Subreddit of the Day – Find out what has attracted the most attention and been named

the Subreddit of the Day

● Metareddit – Brown by metatags, clicking on each one to get a description from the

randomly generated list

● Subreddit Finder – Find useful tags and sort them by most promoted, active or several

other specifications

● Subreddits – A full list broken down by larger categories

Some Interesting Subreddits

I have found some really great subreddits using the tools above I have found some truly bizarre ones, as well If I were to come up with a list of my absolute favorites, it would be hard to narrow

it down But if you twisted my arm, these are the ones I would recommend

must-investigations, possessions, haunted objects and more

● /r/GetDisciplined – Ever wanted to change your life, but you just don’t have the

willpower to keep going? This is a great subreddit for you It gives you advice, support and motivation for anything you want to improve Whether you are trying to lose weight, get organized, find a better job, finish school or anything else, this should be a daily stop

● /r/AbandonedPorn – It isn’t what it sounds like, promise! This board is all about

abandoned places around the world From hospitals to zoos, find the beauty in those places that used to bustle with activity, but have now been left behind and empty

● /r/Fascinating - Sometimes you just want to know something cool This subreddit isn’t updated as often as many of the others, but everything posted there is interesting It is worth just reading what is already there

● /r/YouShouldKnow – This one is similar to WhatILearned, a popular board listed on Reddit’s main page Anyone who has a bit of expertise on a subject, or just knows something helpful, post it on this subreddit to help teach others

● /r/LifeProTips – Ever wanted to know how to make your own vanilla extract? Perfectly portion ground beef? Set your internal clock? You can find out here, hacking life like a pro

4 Flickr Groups

Flickr is an awesome source of inspiration Best ideas come from browsing through Flickr

groups that unite photos on one particular topic

The best way to find a cool Flickr group is:

1 Search all images using your base term (and probably using one of the tools mentioned above);

2 Look which “pools” most popular / commented / favorited images belong to (Click “Also in” icon to the right of the photo) Chances are, you will find many quality relevant Flickr groups this way:

More content brainstorming tactics:

● Mix up words & *trendy* themes What fun ideas emerge? Example: zombies and workinstead of a boring yet-another “health and safety at work” article no one will ever

notice Get more ideas here: brainstorming the link-baity content

● Run a Lotus Blossom creative thinking session to produce a quantity of initial ideas: take

a single subject, break it into 8 themes and break those themes into 8 facets to get 64 points!

● Try to think of something that will help someone and will be ultra engaging Something YOU would want to read

● Keep a calendar of strange/notable events bookmarked - public anniversaries, quirky celebrations etc (Note: A guest post may take time to find a home, so make sure to plan FAR ahead)

● Create an ideas wall by scraping blog titles; here’s an example (but only use for ideas)

● Learn to make lists!

● Keep it hot! => Don’t write about apples, write about apples for zombies!

● Both Pinterest search and Quora search have been very useful for me There are cool ideas for any topics!

12

A Few Examples of Viral Titles

Here are a few cool title examples that went viral - for your creative inspiration!

1 Abbreviations – using popular abbreviation reflecting either slang or professional jargon

vocabulary:

2 Playing with antonyms (words with opposite semantic meanings), e.g substituting a word in

a well known (or set) phrases with its antonym:

3 Playing with well-known quotes:

“Ain’t it the Truth?” is actually a quote – The Cowardly Lion from “The Wizard of Oz”

4 Using oxymoron – combining what normally cannot be combined (e.g poor and rich):

pronunciation) or using “pun” – deliberately mixing two similar-sounding words:

6 Semantic “distortion” (somewhat related to #2) – substituting one word in a set phrase with any other word for comic / unexpected meaning:

7 Creating words that have two meanings and can be interpreted in two (often opposing) ways:

8 Question-answer play: asking and instantly answering a question:

14

Step 2: Formatting a Viral Article

A good article obviously is the combination of the following:

● Very interesting, entertaining or funny

● Very useful

● Extremely unique in some way

● Or a combination of all of the above

And while there is never a guarantee that your content WILL actually go viral, having these key components is the foundation so that you will have the best chances of your content spreading far and wide

While the idea and research are very important, the “package” (formatting, images,

subheadings) is very essentia as well!

Now that you have an idea and did some search (collected information, images, etc), let’s see how to put that together properly

Here’s a handy cheatsheet of what a social-media-friendly article should consist of [you can download the pdf cheatsheet here]: