5 tips on writing compelling cta tủ tài liệu bách khoa

5 TIPS ON WRITING COMPELLING CALL-TO-ACTION COPY... Avoid Hiding The Verb: 1... Verbs generate the most shares on Twitter... Use Them for Shorter Copy: 3... Adverbs are the least shared

5 TIPS ON WRITING COMPELLING

CALL-TO-ACTION COPY

START WITH SUBJECTS & VERBS

1

For Example,

1

Avoid Hiding The Verb:

1

Verbs generate the most shares

on Twitter

“

1

INCLUDE NUMBERS

2

Numbers Make You Specific

VAGUE &

2

There’s a

correlation

between digits & press release

views

“

2

USE ADVERBS SPARINGLY

3

Use Them for Shorter Copy:

3

Adverbs are

the least shared

on Twitter

“

3

LENGTH:

90 - 150 CHARACTERS

4

Most engaging

press release titles

are 90 to 150 characters long

“

4

BE LESS TECHNICAL, MORE PRACTICAL

5

Emphasize benefits

5 “

Avoid overtly technical

jargon

5 “

LEARN MORE

ABOUT CALLS-TO-ACTION:

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