1. Trang chủ
  2. » Giáo Dục - Đào Tạo

FPT advanced diploma in business management 18102011

59 46 0

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

THÔNG TIN TÀI LIỆU

Thông tin cơ bản

Định dạng
Số trang 59
Dung lượng 395,51 KB

Các công cụ chuyển đổi và chỉnh sửa cho tài liệu này

Nội dung

Activity: Case study: benched Activity: The essential group elements Activity: It was the best of groups, it was the Textbook, Case study question Page 3, textbook, Group work page 25, t

Trang 1

Overall

FPT University is seeking the approval of a bridging program into the Bachelor of Arts in Business Management Degree from the University of Greenwich The bridging program has been designed to meet prequisites for eligible graduates of Vietnamese or foreign colleges into BA degree level studies On successful completion of the bridging requirements, students will receive a degree certificate from FPT and be eligible to enter directly into the third year of BABM program To enter the bridging program, eligible graduates must have graduated with a Diploma or Degree from a college/university in Vietnam or abroad Students must achieve a minimum GPA of 5.00/10.00 in the bridging course to proceed into third year of the BABM program

Program Objectives

The bridging program requires students to study maximum 7 subjects to complete the course The proposed curriculum covers the shortfalls in professional studies identified through a matching process of Performance Academics Results and a formal program gap analysis There is recognition that the bridging program developed a high level of business management skills that satisfies the academic requirements for articulation to the year 3 top-up BABM program The bridging courses focus on general and comprehensive knowledge and skills of business management, preparing students to take part in higher level within BABM program The bridging program is created for the following purpose:

 To assist the students acquire and understand the basic principles of business in order to build a solid foundation for advanced courses in year 3 top-up BABM

 To strengthen the students’ skills and capacity in business management

 To enable the student attain the minimum requirements for Year 3 BABM

Approach to Curriculum Matching for FDBM

A development team examined the learning outcomes of the degree and diploma programs to determine the gaps and create ways to remediate those gaps This team was composed of the Associate Dean, Manager of Research and Development Department, Director of FSB International Bachelor Programs,

Program Specification

Course Title FPT Advanced Diploma in Business Management

Certification A transcript is issued upon successful completion of this level by FPT

University

Trang 2

faculty members & program coordinator The discussions in comparing the diploma and degree programs

with all courses of University of Greenwich in year 1 and year 2 were made in order to outline the skills

and knowledge that students need to be fulfilled

After reviewing and analyzing program the gap through Academic Performance of graduates from

Vietnam’s colleges and universities, we have divided different majors into 3 distinct groups as below:

a Relevant Advanced Diploma level qualifications - no need for a Bridging programme - go

direct to the top-up degree Of course, this is on the assumption that students reach English

language thresholds if their qualifications are not English language medium of instruction

b Lower level - e.g Diploma - relevant qualifications Need the Bridging programme to reach

an appropriate academic level for entry to the top-up degree

c Advanced Diploma level qualifications - in non-Business areas Need the Bridging

programme to provide the necessary subject knowledge and skills for entry to the top-up

degree

Group (b) will need to take the following bridging courses:

4 ENTR401 Basics of Business Plan Development 15

Group (c) are expected to study the seven following courses to bridge this gap:

6 ENTR 401 Basics of Business Plan Development 15

Different entry points or programmes of study for different entry qualifications are included in the

Appendix Page 57

There are 30 contact hours per module Based on the Academic Performance Results, if one has already

studied any above-mentioned subjects (category they are divided), they are exempted from studying that

one Gap analysis process was conducted by comparing the program of UOG in year 1 and year 2 with the

learning outcomes of graduates and determined how many subjects they have not studied in order to

categorize them

Trang 3

It is recommended that the approval of a bridging program through which qualifying graduates of different colleges can develop the additional skills and knowledge to confidently enter the third year of top-up BABM program The pathway is a valuable opportunity for diploma/degree graduates to earn a

BA qualification of Business Management that can enhance their professional future Bridge applicants must submit a learning result form Only those whose results meet above-mentioned requirements are entitled to enter the third year of BABM program The bridging program then supplements the students’ theoretical and applied skills so that students understand and integrate the principles of management into higher education It further develops their research and other management skills too

Course specification as follows

Trang 4

COURSE DESCRIPTION

Course title Management of Information System

Number of credits 15

Degree level Advanced Diploma

Time allocation 1 course = 10 sessions; 1 session = 3 hours

Total: 30 hours

Main objectives On completing this course successfully you will be able to:

Knowledge

 Understand the basics of managing business information systems

 Understand and distinguish various types of business information systems existing in organizations;

 Understand the role of information technology in business process

"reengineering", and how it can be used to attain competitive advantages;

 Understand the current technical and managerial issues regarding personal computer technology;

 Understand the current technical and managerial issues regarding networking and telecommunications technology;

 Understand the ethical and security issues relating to the use of information technology

Skill

 build an enhanced entity-relationship model of an organization’s data

Description This course addresses issues that arise in dealing with management

information as a business resource As an introduction to the field of Management Information Systems (MIS), topics covered deal with computer technologies, information development, and impact of information systems on business organization at a variety of levels, from personal information systems

to organization information architectures The course covers both technical and managerial aspects of MIS Major attention is given to the implications of information systems for achieving competitive advantage

Student's task  Attend more than 80% of contact hours in order to be accepted to the final

examination

 Actively participate in class activities

 Fulfill tasks given by instructor after class

 Use their own laptop in class only for learning purpose

 Read the textbook in advance

Trang 5

 Access the course website (www.cms.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment

Plagiarism Most academic work is heavily dependant on the findings of ideas off others

(i.e authors, scholars) Indeed, you are encouraged to research widely and develop research skills However, you must say where ideas, information, arguments, diagrams or other theoretical models come from, regardless of whether you are quoting directly, paraphrasing or simply mentioning or using data from that source To do otherwise amounts to plagiarism and is a serious academic offence

Plagiarism goes further than the failure to acknowledge quotations, paraphrases or information from published sources – it also includes copying

or using other students work and downloading material from the internet and passing it off as your own

Any cases of plagiarism, cheating or copying, will result in a zero mark for the piece off assessment, failure of the whole unit orr exclusion from the course

Copyright Copyright is different from plagiarism Plagiarism is the use of another

person’s work and passing it off as your own, with acknowledgement of the author Copyright is the restriction which defines fair use of another’s work

As a student, you will make use of other people’s copyright material during the course of your study You have the right to copy and communicate electronic, audiovisual and hardcopy material, but limitations do apply, such as only copying one chapter or 10% of a book or journal article

Teaching materials Laudon & Laudon (2010), Management Information Systems 11e, Pearson

International Global Edition

References Turban et al (2008), Information Technology for Management – Transforming

Organizations in the Digital Economy 6e, John Wiley & Sons

J A Hoffer, M B Prescott, and F R McFadden (2007), Modern Database Management 8e, Pearson/Prentice Hall

Assessment scheme  Assignments: 40%

Trang 6

Appendix 1 - COURSE SCHEDULE

1 The information System

5 Telecommunication &

Network

6 Managing Data Resource p.176-207

7 The Internet : E-commerce

and electronic business

p.244-285 The right mind-set for managing

9 Managing Knowledge p 354-389 Saving IT's soul-

Human-centered information management

Case study: Flying the seat of a DSS

10 Information System

security and control

privacy: How much should we worry?

FINAL EXAM

Trang 7

Appendix 2 - EVALUATION STRUCTURE

Evaluation

Category Weight Duration

Type of questions

Number

of questions

Scope of knowledge and skill of questions

Individual

Case study analysis

The exercise will cover contents studied in the previous sessions

Assignments will be given at the end of each class Since homework solutions may be discussed in class, no late assignments will be accepted

Final exam 60% 60 mins Essay

questions

The question will cover the lectures, class discussions, activities, exercises, and textbook

Exam room

Students are not allowed

to use any document/information

in any form in exam room

Trang 8

Appendix 3 – LECTURE TIME

*Please check the timetable online in case there are alterations

Trang 9

COURSE DESCRIPTION

Course title Working in Groups

Number of credits 15

Degree level Advanced Diploma

Time allocation 1 course = 10 sessions; 1 session = 3 hours

Total: 30 hours

Main objectives On completing this course successfully you will be able to:

(1) Identify and apply basic group communication concepts in a variety of contexts

(2) Demonstrate effective group interaction skills in a variety of contexts (3) Identify and apply group communication strategies and skills that facilitate the achievement of group goals in a variety of contexts

(4) Identify and demonstrate essential group discussion strategies and skills in

a variety of contexts

(5) Explain and apply the principles and practices of ethical communication in

a variety of group contexts

Description This course will cover both classic and current theories of group

communication that focus on "how groups work" and include practical information on group communication strategies and skills that emphasize "how

to work in groups"

Topics included: group development, group membership, group diversity, group leadership, group motivation, conflict and cohesion in groups, planning and conducting meetings and making presentations in groups Learning in the class will be facilitated through the use of vehicles such as textbook readings, class discussion, exercises/in-class activities, cases and lectures

Student's task Students are expected to attend class and actively participate in class

discussions and activities The final grade will be lowered one full letter grade after three unexcused absences Two late arrivals to class or early departures are equivalent to one absence Attendance on group assignment days is mandatory If students are absent, their group will complete the assignment without them and students will receive an F for the assignment

Plagiarism Most academic work is heavily dependant on the findings of ideas off others

(i.e authors, scholars) Indeed, you are encouraged to research widely and develop research skills However, you must say where ideas, information, arguments, diagrams or other theoretical models come from, regardless of whether you are quoting directly, paraphrasing or simply mentioning or using data from that source To do otherwise amounts to plagiarism and is a serious academic offence

Plagiarism goes further than the failure to acknowledge quotations,

Trang 10

paraphrases or information from published sources – it also includes copying

or using other students work and downloading material from the internet and passing it off as your own

Any cases of plagiarism, cheating or copying, will result in a zero mark for the piece off assessment, failure of the whole unit orr exclusion from the course

Copyright Copyright is different from plagiarism Plagiarism is the use of another

person’s work and passing it off as your own, with acknowledgement of the author Copyright is the restriction which defines fair use of another’s work

As a student, you will make use of other people’s copyright material during the course of your study You have the right to copy and communicate electronic, audiovisual and hardcopy material, but limitations do apply, such as only copying one chapter or 10% of a book orr journal article

Teaching and

learning materials

Isa N.Engleberg and Dianna R.Wynn (2010), Working in Groups:

Communication Principles and Strategies 5e, Boston, MA: Pearson/Allyn &

Bacon

Reference Carl Harshman and Steve Phillips (1996), Team Training: From the Startup to

High Performance McGr aw-Hill, Inc

Assessment scheme 1 In-class Group Activities: 50%

Trang 11

Appendix 1 - COURSE SCHEDULE

Session

Material

Student Homework's Material

1 Initial class meeting/Warm-up

Activity: The autograph hunt

Activity: Why are you taking this course?

Activity: Get acquainted statements

Activity: Speak your mind about colleges

Chapter 1 Introduction to Group

Communication

 Succeeding in groups

 Defining Group Communication

 The nature of group communication

Activity: How big is small?

Activity: Case study: benched

Activity: The essential group elements

Activity: It was the best of groups, it was the

Textbook, Case study question (Page 3, textbook), Group work (page 25, textbook), Homework - Essential group elements (page 26, textbook)

2 Chapter 2 Group Development

 Group development stages

 Group goals

 Group norms

 Characteristics of effective groups

 Activities and Discussion Questions 2

 Forming Groups

Activity: New kids on the block

Activity: Goal setting with Locke and Latham

Activity: How good is your goal?

Activity: Meeting group member needs

Activity: Group expectation

Activity: Classroom norms

Textbook, Instructor's Manual, PowerPoint Lectures

Textbook, Case study question (Page 31, textbook), Group work (page 48, textbook), Group assignment: How good

is your goal? (page 49, textbook)

Trang 12

Case study: Nice to meet you too

3 Chapter 3 Group Membership

 Member needs

 Member roles

 Member confidence

 Member assertiveness

 Activities and Discussion Questions 3

 Individual Assignment Guidelines

Activity: Functional group role playing

Activity: Group attraction survey

Activity: Sorting the symptoms

Activity: Cognitive restructuring

Activity: Systematic desentization

Activity: How assertive are you?

Textbook, Instructor's Manual, PowerPoint Lectures

Textbook, Case study question (Page 53, textbook), Group work (page 73, textbook), Home work - Personal report

 Diversity and leadership

 Activities and Discussion Questions 6

Activity: Wanted - A few good leaders

Activity: Natural born leader

Activity: What constitutes effective leadership

Activity: Select a leader

Activity: Extraordinary leaders

Activity: Battle of the sexes

Activity: They drove me crazy

Activity: Are you ready to lead

Case study: dessert isle

Textbook, Instructor's Manual, PowerPoint Lectures

Textbook, Case study question (Page 109, 132, textbook)

5 Chapter 6 Group motivation

 The role of motivation

 Member motivation

 Group motivation

 Assessment

 Activities and Discussion Questions 7

Activity: Your guiding motive

Textbook, Instructor's Manual, PowerPoint Lectures

Textbook, Case study (page

139, textbook), Group Work (page 159, textbook), Homework (page 160, textbook)

Trang 13

Activity: It really was the best of teams

Activity: Time out to celebrate!;

Activity: Candygram

Activity: Group motivation inventory

Activity: The engagement index

6 Chapter 8 Listening in groups

 The Challenge of Listening in Groups

 Types of Listening

 Group Roles and Listening

 Improving Listening

 Special Listening Challenge

Activity: Listening triads

Activity: Student listening inventory

Activity: Listening excuses, excuses, excuses

Activity: Listening to learn

Textbook, Instructor's Manual, PowerPoint Lectures

Textbook, Case study (page

188, textbook), Group Work (page 206), Homework (page

 Conflict management strategies

 Conflict and member diversity

 Group cohesion

Activities and Discussion Questions 8

Activity: Win as much as you can

Activity: Meet the mediator (case studies:

noisy neighbor)

Activity: I wish I'd

Activity: They never ask for directions

Activity: Please do not say that

Activity: What is in a name?

Activity: You too?

Case study: Sociology in trouble

Film Watching Analysis Paper or other

optional individual assignment activity by

teachers

Textbook, Instructor's Manual, PowerPoint Lecture

Textbook, Case study (page

213, textbook), Group Work (page 230, textbook), Homework (page 231, textbook)

8 Chapter 10 Structured and Creative

 Problem Solving in Groups

 Group Decision Making

 Structured Problem Solving

 Creative Problem Solving

Textbook, Instructor's Manual, PowerPoint Lecture

Textbook, Case study (page

237, textbook), Group Work (page 263, textbook), Homework (page 265, textbook)

Trang 14

 Problem-Solving Realities

Activity: Lost on the Moon

Activity: So that’s what it means!

Activity: One step at a time

Activity: Objects of the table

9 Chapter 12 Planning and conducting

meetings

 Meetings

 Planning and chairing meetings

 Adapting to member behavior

 Preparing the minute

 Evaluating the meeting

Activities and Discussion Questions 9

Activity: Disrupting Disruptive Behavior

Activity: We have to stop meeting like this

Activity: Planning meeting

Activity: Creating an agenda

Activity: Designing an agenda form

Activity: Post-meeting reaction form

Individual Assignment Submission (in class)

Quiz 2: Chapters 5-8

Textbook, Instructor's Manual, PowerPoint Lecture

Textbook, Case study (page

295, textbook), Group Work (page 310, textbook), Group Assignment (page 311, textbook)

10 Chapter 13 Making presentations in groups

 Presentation in groups

 Presentation guidelines: Purpose, audience,

credibility, logistics, content, organization, performance

Activities and Discussion Questions 10

Activity: A practice delivery speech

Activity: Common ground

Activity: Choosing presentation aids

Activity: Match the organizational patterns

Activity: Oral presentation rating scale

Group project presentation guidelines

Group presentations

Questions and Answers

Mini oral presentation

Textbook, Instructor's Manual, PowerPoint Lecture

Textbook, Case study (page

315, textbook)

Textbook, Homework (page

334, textbook), Group Assignment (page 335, textbook)

FINAL EXAM

Trang 15

Appendix 2 - EVALUATION STRUCTURE

Number of questions

Scope of knowledge and skill of questions

Role-4 Group discussion

5 assignment

Mini-6 Reading materials before class

10 exercises/games/role plays/cases/mini-assignment/theoretical check

Based on topics of studied units

Daily evaluation

The 10 exercises will be conducted like competitions among groups Groups are divided by the instructor

to ensure the equal diversity of gender, ability, age, etc During the course, students will rotate in two different groups (each group for a half of the course) Individual

Assignment

word reports

Each student will choose a working group from a company to write on working in groups issues

or challenges faced by that group From the theories

Based on topics of studied units and students' interviews

On paper

Trang 16

acquired from this course, give your recommendations to this group for solving those issues or challenges

The input for the assignment must be based

on direct interviews with people from that company

Students have

to provide the interview records (audios or videos) as well as names, addresses and phone numbers of the interviewees with the reports

Trang 17

Appendix 3 – LECTURE TIME

8.00 – 11.00

14.00-17.00

*Please check the timetable online in case there are alterations

Trang 18

COURSE DESCRIPTION

Course title Value Chain Management

Number of credits 15

Degree level Advanced Diploma

Time allocation 1 course = 10 sessions; 1 session = 3 hours

Total: 30 hours

Main objectives On completing this course successfully you will be able to:

Knowledge

 gain an appreciation of the importance of operations

 understand how a product or service is designed, produced and delivered to the customer

 learn basic project management principles

 Make rational capital budgeting, long-term financing and dividend policy decisions that can help enhance the value of the firm

 Use financial derivatives in managing the underlying risk and hence mitigating the adverse financial effects on the value of the firm

Attitudes

 learn to appreciate group dynamics in project work

Description Activities along the value chain can affect and enhance the value of the firm

As the firm expands, these activities and related processes become more functional as opposed to functional-area specific This broad-based course provides students with necessary theories and quantitative techniques in identifying value-adding activities and solving business problems that are related to management, accounting and finance

cross-Student's task  Attend more than 80% of contact hours in order to be accepted to the final

examination

 Actively participate in class activities

 Fulfill tasks given by instructor after class

 Use their own laptop in class only for learning purpose

 Read the textbook in advance

Trang 19

 Access the course website (www.cms.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment

Plagiarism Most academic work is heavily dependant on the findings of ideas off others

(i.e authors, scholars) Indeed, you are encouraged to research widely and develop research skills However, you must say where ideas, information, arguments, diagrams or other theoretical models come from, regardless of whether you are quoting directly, paraphrasing or simply mentioning or using data from that source To do otherwise amounts to plagiarism and is a serious academic offence

Plagiarism goes further than the failure to acknowledge quotations, paraphrases or information from published sources – it also includes copying

or using other students work and downloading material from the internet and passing it off as your own

Any cases of plagiarism, cheating or copying, will result in a zero mark for the piece off assessment, failure of the whole unit orr exclusion from the course

Copyright Copyright is different from plagiarism Plagiarism is the use of another

person’s work and passing it off as your own, with acknowledgement of the author Copyright is the restriction which defines fair use of another’s work

As a student, you will make use of other people’s copyright material during the course of your study You have the right to copy and communicate electronic, audiovisual and hardcopy material, but limitations do apply, such as only copying one chapter or 10% of a book orr journal article

Textbook Chopra &Meindl Supply Chain Management: Strategy, Planning, and

Operation Prentice-Hall

Fisher, Marshall What is the right supply chain for your products? HBR, Mar

01, 1997 Liker Jeffrey K., Thomas Y Choi, Building Deep Supplier Relationships,

HBR, Dec 01, 2004 Porter, Michael E (1998) Competitive Strategy Free Press

Simchi-Levi, Kaminsky&Simchi-Levi, Designing and Managing the Supply Chain McGraw-Hill.

Reference Hansen, Mowen and Guan 2009 COST MANAGEMENT: Accounting &

Brealey, Myers and Allen Principles of Corporate Finance

McGraw-Hill/Irwin (henceforth, BMA)

Bodie, Kane and Marcus Investments McGraw-Hill/Irwin (henceforth,

BKM)

Seitz and Ellison Capital Budgeting and Long-Term Financing Decisions

Thomson/South-Western (henceforth, SE)

Trang 20

Assessment scheme  Individual Assignment: 40%

Trang 21

Appendix 1 - COURSE SCHEDULE

Reading &

Assignments

Demonstration Problems/cases

1 Topics in Competitive Strategy

- Intro to competitive advantage and the

value chain concept

- Cost and differentiation advantages

Readings: Porter – Chapters 1-4

2 Supply Chain Strategy and Competitive

Performance

- Understanding the supply chain and

supply chain performance

- Supply chain drivers and metrics

Readings: Chopra – Chapters 1-3, HBR:

What is the Right Supply Chain for Your Products?

Assignment DB1:

Reflection on HBR article

Case - TSC Stores: Supply Chain Management for Profitable Growth

3 Global Strategic Sourcing, Networks and

Building Deep Supplier Relationships

Assignment DB2:

Reflection on HBR article

Case: Supply Chain Outsourcing at DB Toys

4 HMS Textbook:

Chap1&2: Strategic Cost Management and

Cost Concepts

- Introduce how cost management supports

strategic planning and decision making

- Benefit-cost and variance analysis to

evaluate strategic plans

- Product costs, period costs and expenses

5 HMS Chap2&3: Product Costing

SystemsCost behavior: variable and fixed

costs

- Difference between absorption and

variable costing income statements

- Job-order costing

- Actual, normal and standard costing

- Application of job costing to value

chain

Assignment A2:

Trang 22

Session Coverage

Reading &

Assignments

Demonstration Problems/cases

6 HMS Chap 4&5: Activity-based Costing and

Cost Drivers Analysis

- Different levels of resources and

- Budgeted financial statements

- Behavioral implications of budgets

Assignment A4:

Strategic cost management case presentation

8 Advanced topics in capital budgeting such as

capital rationing, investment timing,

sensitivity analysis, scenario analysis and real

options

Lecture: Selected pages from and class notes

based on BMM and BMA

Practice problems from

BMM and BMA

9 Comprehensive preparation and evaluation of

project proposals

Lecture: Selected pages from and lecture

notes based on BMM and BMA

Selected cases from

SE or KRT

10 - Advanced topics in capital structure choice

such as impacts of changing capital structure

on the WACC and project evaluation; and the

WACC, free cash flows and firm valuation

- Comprehensive long-term financing

decisions

Lecture: Selected pages from and lecture

notes based on BMM, BMA and BKM

- Practice problems from BMM, BMA and BKM

- Selected cases from SE or KRT

FINAL EXAM

Trang 23

Appendix 2 - EVALUATION STRUCTURE

Evaluation

Category Weight Duration

Type of questions

Number

of questions

Scope of knowledge and skill of questions

Individual

Assignment 40% 15 mins

Individual-based assignments will be given throughout the course You can discuss the assignment with your team members or classmates, but you must work on and turn in your own solutions

ve home case covering all three basic functions (strategy, accounting and finance)

take-home

Take-will be assigned during the final exam week

Trang 24

Appendix 3 – LECTURE TIME

*Please check the timetable online in case there are alterations

Trang 25

COURSE DESCRIPTION

Course title Introduction to Marketing

Number of credits 15

Degree level Advanced Diploma

Time allocation 1 course = 10 sessions; 1 session = 3 hours

strategy, activities, customers, and long-term profitability of firms

Skills

situations

 Exhibit analytical, research, and presentation skills

 Be able to select appropriate methods and tools for implementing marketing strategies

Attitudes

Appreciate the marketing situations that can occur for a range of products, services and ideas, and the marketing practices of various organizations in the public and private sectors

Description The course is designed to provide students with a strong foundation in

marketing based on five key activities:

 identifying customer needs

 providing customers with the right products or service to meet their needs

 assuring availability to customers through the right distribution channels

 using promotional activities in ways that motivate purchase as effectively

 Actively participate in class activities

 Fulfill tasks given by instructor after class

 Use their own laptop in class only for learning purpose

 Read the textbook in advance

Trang 26

 Access the course website (www.cms.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment.

Plagiarism Most academic work is heavily dependant on the findings of ideas off others

(i.e authors, scholars) Indeed, you are encouraged to research widely and develop research skills However, you must say where ideas, information, arguments, diagrams or other theoretical models come from, regardless of whether you are quoting directly, paraphrasing or simply mentioning or using data from that source To do otherwise amounts to plagiarism and is a serious academic offence

Plagiarism goes further than the failure to acknowledge quotations, paraphrases or information from published sources – it also includes copying

or using other students work and downloading material from the internet and passing it off as your own

Any cases of plagiarism, cheating or copying, will result in a zero mark for the piece off assessment, failure of the whole unit or exclusion from the course

Copyright Copyright is different from plagiarism Plagiarism is the use of another

person’s work and passing it off as your own, with acknowledgement of the author Copyright is the restriction which defines fair use of another’s work

As a student, you will make use of other people’s copyright material during the course of your study You have the right to copy and communicate electronic, audiovisual and hardcopy material, but limitations do apply, such as only copying one chapter or 10% of a book orr journal article

Textbook Main book and its resource:

Kotler, Phillip et al (2009) Principles of Marketing: A Global Perspective,

Trang 27

Appendix 1 - COURSE SCHEDULE

before class Teacher's Material

Student's task after class

Case Analysis Guidelines

Lecture Student's book Instructor Manual,

Teacher's Resource

Student's book, CMS

1

Instructor Manual, Teacher's Resource and Quiz Handouts

Student's book, CMS

Student's book Case Study Analysis Presentation Materials

Instructor Manual, Teacher's Resource Finalize Group Presentation Topics

Student's book, CMS

Preparation for Case Presentation

2

Instructor Manual, Teacher's Resource and Quiz Handouts

Student's book, CMS, Group work

3

Instructor Manual, Teacher's Resource and Quiz Handouts

Student's book, CMS, Group work

Trang 28

4

Instructor Manual, Teacher's Resource and Quiz Handouts

Student's book, CMS, Group work

Student's book, CMS, Group work

Revision for final exam

FINAL EXAM

Trang 29

Appendix 2 - EVALUATION STRUCTURE

Number of questions

Scope of knowledge and skill of questions

Maximum length of the individual assignment should be 5 pages excluding appendices

Based on topics of studied units

Individual assignment submitted in class

All assignments should be typed and double-spaced with 11-point font, and must

be submitted

in both soft and hard copy

A deduction of 10% of the assignment mark will be applied for each day of late

submission

Final exam 60% 60' Essay questions

The question will cover the lectures, class discussions, activities, exercises, and textbook

Exam room

Students are not allowed to use any document/information in any form in exam room

Ngày đăng: 27/10/2019, 23:08

TỪ KHÓA LIÊN QUAN

TÀI LIỆU CÙNG NGƯỜI DÙNG

TÀI LIỆU LIÊN QUAN

🧩 Sản phẩm bạn có thể quan tâm

w