MINISTRY OF EDUCATION AND TRAINING HO CHI MINH NATIONAL ACADEMY OF POLITICS ACADEMY OF JOURNALISM & COMMUNICATION HOANG NGOC VINH HANH THE INFORMATION ABOUT THE VIETNAMESE PERFORMANCE
Trang 1MINISTRY OF EDUCATION
AND TRAINING
HO CHI MINH NATIONAL ACADEMY OF POLITICS ACADEMY OF JOURNALISM & COMMUNICATION
HOANG NGOC VINH HANH
THE INFORMATION ABOUT THE VIETNAMESE PERFORMANCE ARTIST IN ONLINE NEWSPAPERS:
A PERSPECTIVE FROM VIETNAMESE CULTURE
(Research on Vietnamnet.vn, News.zing.vn, Ngoisao.net
Trang 2The dissertation has been carried out at:
ACADEMY OF JOURNALISM & COMMUNICATION
HO CHI MINH NATIONAL ACADEMY OF POLITICS
Science supervisor: Assoc Dr Nguyen Thi Minh Thai
Reviewer 1:
Reviewer 2:
Reviewer 3:
The dissertation will be defended at the Board of Examiners
of Academy of Journalism & Communication, Ho Chi Minh National Academy of Politics, Hanoi……at……….on
The dissertation can be found at:
- The National Library of Vietnam
- The Library of Academy of Journalism & Communication
Trang 3INTRODUCTION
1 Rationale:
In any country, mass media is in charge of communicating the national culture Belonging to the agricultural Eastern (which is different from industrial Western), since being invaded by French colonialists, Vietnam has been
Westernized as an inevitable trend leading to conflicts that being called “tragedy
of development” by Dao Duy Anh The mission of the modern Vietnamese media
is to communicate the development of Vietnamese culture according to the
perception of “tragedy of development”
In the modern society, Vietnamese performers are a type of person as well as a kind of cultural activities which express for the cultural exchange between the East and the West Recent years, besides spreading financial autonomy in press agencies, there is a significant development of mass culture
as well as entertainment industry in Vietnam Thus, Vietnamese performance artist information has become outstanding news in online newspaper Apart from the undeniable effects, online newspapers have gradually exposed the negative aspects when focus on exploiting artist’s scandals for purpose of attracting the public Many articles were condemned and considered as a lack
of media culture vision by the researchers and the public Due to this situation, Vietnamese performer information should be resolved by scientific researchs,
be accurately evaluated and criticized from the perspective of culture If not, this will lead to the negative influences on the development of Vietnamese culture in the trend of global integration There were many works referring to Vietnamese performer information in the press, but there have been no studies
of this issue from a cultural perspective in digital age context From that
urgency, the author chose the topic “The information about the Vietnamese
performance artist in online newspapers: a perspective from Vietnamese culture” as a PHD graduation dissertation
2 Research aims and objectives
2.1 Research aims
Systematize the theory of information, information on press, information about Vietnamese performers in online newspapers Apply theoretical on practical information about Vietnamese performers to evaluate the quality of information, indicating strengths and limitations From that, proposing solutions and effective communication models that help online newspaper to get higher quality of Vietnamese performer information
Trang 4arts & culture and online newspapers; making specific contributions to theory and approach in researching the issues raised in the dissertation;
- Analyzing and evaluating the practice of Vietnamese performer information in online newspapers through some specific case studies
- Analyzing the obtained results, making scientific recommendations, pointing out urgent issues and proposing orientations and solutions to improve Vietnamese performer information in online newspapers
3 Research object and scope:
3.1 Research object
Research the issue of Vietnamese performer information on Vietnam
3.2 Research scope:
Online newspapers: Vietnamnet.vn, Ngoisao.net and News.zing.vn Focus on studying the artist who participate in modern performing arts and associated with the cultural industry in three areas: music, film and fashion
Survey period: from December 2014 to December 2016
4 Theoretical background and research methods
4.1 Theoretical background
- The dissertation is based on the epistemology of theoretical issues of Marxism-Leninism; Ho Chi Minh’s thoughts about press and culture as well as the role of press in developing Vietnamese culture;
- Applying the theory of "Vietnam's cultural value system" of Prof Tran Ngoc Them to build a Vietnamese cultural perspective
- Applying the concept of "cultural hegemony" of Antonio Gramsci to explain the development trends of artistic culture and information of artistic culture (including performance artist) in the press
- Applying the Stuart Hall’s Mass media model to analyze the involved factors in the communication process;
Hermawan Kartajaya Iwan Setiawan to analyze the role and influence of Vietnamese performance artist (for both online newspaper and public) in the modern communication
- Applying the theory of "Mechanism of press to the public" by Assoc Nguyen Van Dung to assess the impact of newspapers on public
4.2 Research Methods
- Methods of analyzing text content
- Methods of researching documents
- Sociological survey methodology: The author distributed more than
500 questionnaires to online public to survey public’s opinion about the information about Vietnamese performance artist in online newspaper;
Trang 5- In-depth interview methods: The results of in-depth interviews
conducted with some leaders of The Ministry of Information and Communication, leaders of online publishers and some reporters, editors…is used to analyze articles and make the conclusions from the dissertation
5 Research hypothesis
- (1): The information about Vietnamese performance artist which has
been appeared more and more in the press are vital informations of modern Vietnamese social life Characteristic of online newspaper have created a dominant advantage in the information about Vietnamese performance artist
- (2): Information about the Vietnamese performance artist in online
newspapers has partly fulfilled the task of cultural communication, however the process of information arises non-value which negatively affects Vietnamese culture
- (3): The pressure of market economy, the phenomenon of
commercialization of newspapers makes the online newspaper lose its orientation role which is an important reason leading to the non-value for Vietnamese culture in the information about the Vietnamese performance artist
6 Scientific contributions of the dissertation
- Systematize and clarify the issue of the information about Vietnamese performance artist on mass media from a cultural perspective;
- Establish the relationship between culture and the press; analyze this relationship from a cultural perspective; build up an interdisciplinary research between the press – culture and sociology;
- Provide positive solutions and communication model which ensure the mission of the modern Vietnam press: communicate Vietnames culture in a cultured way
Chapter 3: The situation of the information about the Vietnamese performance artist in vietnamnet.vn, news.zing.vn, ngoisao.net from a perspective of Vietnamese culture
Chapter 4: Solutions for enhancing the quality of the information about Vietnamese performance artist in online newspaper
CHAPTER 1:
OVERVIEW OF THE RESEARCH SITUATION OF INFORMATION
ABOUT THE PERFORMANCE ARTIST IN THE PRESS
Trang 61.1 Research the relationship between Vietnamese culture and the Vietnam press
Most of Vietnamese cultural and journalists researchs have stated that: the cultures and the press around the world are interrelated to each other Not only a cultural product, but the press also has the task of cultural communication However, the characteristics of the different culture will create different characteristics of the press in each country Therefore, it is necessary to study the relationship between Vietnamese culture and the Vietnamese press to explain the phenomenon of information on the Vietnam press, including the information about Vietnamese performance artist
1.2 Research the ralationship between Vietnamese artistic culture and the Vietnam press
Many researchers have researched this relationships as well as the display
of artistic cultural information in the Press, such as: Dr.Huynh Van Tong with
“Vietnam press from its beginning to 1945”, Do Quang Hung with “History of the Vietnam press 1865-1945”; Ta Ngoc Tan with “Theorical background of the Press”; Tran Thi Nhu Quynh with the thesis “Research the disaster of the artistic cultural information”… In general, the researchs are at general level, not to mention the particular aspect of artistic culture as well as specific type of journalism from a cultural perspective with strong changes in the digital age This
is a suggestive study for the dissertation
1.3 Research the information about Vietnamese performance artist in the
+ The strongly criticized perspectives about mass media in the age of
cultural industry were shown by some researchers, such as: “Mass civilization and
Minority culture” - FR Leavis; “The culture industry: Enlightenment as Mass deception” - Max Horkheimer & Theodor; “The crisis in Culture” - Hannah
Arendt; “A theory of Mass Culture” – MacDonald…;
+ Some researchers have had more positive view about mass culture as well as cultural industry in the mass media, namely: Raymond Wiliams – a Birmingham school researcher; K.Tunner with “Mass media and Popular culture”; Douglas Kellner with “Media Culture”; and a number of other works, Eg: “Media, Culture & Society” – Collins (1986); “Journalism and popular culture – Gripsrub (1992); Understanding media cultures - (Stevenson, 2002)…
from traditional to Digital” showed the relationship between enterprise - popular
Trang 7culture and the media in the digital age; explain the appearance of celebrities in modern media;
The studies have shown that: popular culture and the performance artist are Western terms They were created by the emergence and dramatically development of modern media
+ Focusing on the performance artist, many researchers have recognized
and analyzed this object as a phenomenon of the modern media, Eg: “The
Image: A Guide to Pseudo-Events in America” - Daniel Broostin,
“Understanding Celebrity - Graeme Turner, “Simulacra and Simulation, The University of Michigan Press” - Jean Baurdrillard, “Celebrity Journalism: navigating the Stars” - Nathan Farrrell, “Outrageous Invasions: Celebrities’s Private Lives, Media, and the Law” - Robin Barnes; “Loss of Privacy the price
of fame for Celebs” - Jamie Berkovitz, “Do celebrities deserve privacy?” -
Benjamin SiuJocelyn Heng… These studies have been conducted in the context of Western society, which is difficult to apply to Vietnam However, these are important suggestions to my dissertation
1.3.2 Research the information about the Vietnamese performance artist in the Vietnam online newspaper
In Vietnam, there were quite a lot of research on the information about the Vietnamese performance artist in online newspaper from different aspects:
+ Book, dissertation, thesis, scientific works, research articles: “Vietnam mass media culture in the context of market economy and globalization” – Dang Thu Huong; the thesis of Le Thi Phuoc Thao; Graduation lecture of Vu Thi Ngoc Nga; The thesis of Nguyen Thi Linh Co; Research articles: “The celebrity phenomenon and its social function” – Nguyen Thu Giang; “Cultural communication and communication culture” – Nguyen Thi Minh Thai…
+ Articles in newspapers, magazines: the articles have reflected the mind and the critical viewpoints with the information about the Vietnamese performance artist following private life, scandal, sensationalism…; showed the cause that lead to the disaster works; from there, propose effective solutions Based on the studies mentioned above, this dissertation has built a
theoretical background for topic: “The information about the Vietnamese
performance artist in online newspaper: a perspective from Vietnamese culture”
1.3.3 Research situation overview of the information about the Vietnamese performance artist in the Vietnam press
The information about the Vietnamese performance artist in online newspaper is a matter of timely research in Vietnam, but no breakthrough results, unspecified, no inter-branch approach…to indicate the nature This is the space for dissertion researching, explaining and proposing effective solutions
Trang 8Summary of chapter 1
The information about the performance artist is not a new issue The Vietnamese performance artist which was appeared in the Western cultural exchange stage is the element that reflects the reception as well as the “tragedy
of development” in the global cultural integration
There are quite a lot of studies on the information about the Vietnamese performance in online newspaper from different views, however, there is no in-depth reseach systematizating this issue from theory to the practice as well
as criticize this problem from the Vietnamese cultural perspective This fact sets a gap for my dissertation: research the information about the Vietnamese performance artist from Vietnamese cultural perspective
CHAPTER 2:
THEORETICAL BASIS OF VIETNAMESE CULTURAL
PERSPECTIVE AND INFORMATION ISSUES ABOUT THE VIETNAMESE PERFORMANCE ARTIST IN ONLINE NEWSPAPER 2.1 Culture and Vietnamese cultural perspective
2.1.1 Culture
Culture is a human’s product Culture is the behavior of people with
natural environment (eating, wearing, staying, traveling…) to creat material cultural values, and behavior with the social environment (family, village, nation…) to creat intangible cultural values It should be based on the Vietnamese culture to research the Vietnam press
2.1.2 Vietnamese cultural perspective - perspective from Vietnamese cultural value
“The cultural value system of a nation consists of all the values that the
subject of that culture has accumulated, including many elements, both physical
and mental” – Tran Ngoc Them Cultural value system contains the cultural
personality system and cultural identity (core subsystem in the cultural value
system, dominates the entire cultural value system)
2.1.2.2 Vietnamese cultural value system and Vietnamese cultural perspective 2.1.2.2.1 Traditional Vietnamese cultural value system
The formation and development of traditional Vietnamese cultural values system should be considered in three contexts: cultural space, cultural subjects and cultural time
Trang 9The space of Vietnamese culture: have been shaped on the cultural
space Asian The close relationship with Asian and the unity in the diversity is the basic of the fundamental distinction of Vietnamese culture
The subject of Vietnamese culture: Prof Tran Quoc Vuong identified
the traditional Vietnamese culture by “three constants”: farmers – agriculture – rural When the featured farmer was invaded by Western culture, tragic conflicts between traditional values of Vietnamese agricultural culture and the novelties of Western culture have been appeared
The time of Vietnamese culture: Vietnam has more than 4,000 years of
history, divided into 3 cultural classes (indigenous; interacting with China and the region; interacting with the West) In response to these 3 cultural classes, the traditional Vietnamese value system has experienced four fluctuations: (1) From the indigenous cultural values system of Southeast Asia to the value system influenced by Chinese culture (2) From traditional cultural values in the Eastern style to the value system influenced by Western culture (3) From the traditional cultural value system under colonial yoke to a system of values influenced by socialist culture (4) From the traditional cultural value system in the process of socialism to the value system of the period of industrialization, modernization and international integration
From the consideration of cultural subjects, cultural spaces, cultural times, Prof Trần Ngọc Thêm pointed out the five most core values that make
up the original characteristics of traditional Vietnamese cultural identity: 1)
Village community, 2) Harmorny, 3) Interested in Yin factors, 4) Integrity, 5) Flexibility
2.1.2.2.1 Vietnamese cultural perspective
Vietnamese cultural perspective is a viewpoint based on the basic characteristics of the Vietnamese cultural value system in the modern period
On the way to industrialization and modernization, the traditional Vietnamese cultural value system is strongly fluctuated with both the derivative (consequential) and non-valuable (consequences) values created Therefore, many of the previous traditional cultural characteristics helped Vietnam build and protect the country, but now it gradually reveals its limitations…
+ Village community
Derivative values (consequential): Spirit of the cross; Solidarity; Gratitude (with grandparents, parents, ancestors, neighbors .); Village democracy The non-value (consequences): The habit of relying on, relying on; Reckless, envious; Narrow, selfish, sectarian disease (interest group); Patient face, eager; Achievement obsession; The disease speaks ill behind the back; Insensitive disease
+ Interested in Yin factors:
Derivative values: Stable preference; Harmony and tolerance; Emotional, sentimental; Poetic tendencies; Endurance, patience; Hospitality
Trang 10Non-values: passive, self-contained, conservative diseases; Slow disease, vague; The disease is loose and lacks vision; The disease lacks bravery, inferiority, weakness, weakness…
+ Harmorny:
Derivative values: cavalier; happy and optimistic; practical… values: unclear, indecisive views; there is no righteous opinion…
Non-+ Integrity and Flexibility:
Integrity: Derivative values are good coverage and good relations The non-values are: superficial, subjective, arrogant; Flexibility: Derivative values are: Adaptability, adaptability; Ability to create, improvise The non-values
are: Arbitrary, indifferent; The disease lacks a sense of law; cunning…
To exclude non-values, Prof Trần Ngọc Thêm selected 15 elite values that need to be supplemented and developed: Legal consciousness; Honesty and frankness; Responsibility; Personal domains; Professionalism; Spirit of cooperation and team work; Calculating fairness; Scientific; Democratic spirit; Loyalty; Self-esteem; Analytical, clear; Principal; Spirit willing to resign; Dare
to risk Combining preserved traditional values and elite values that need to be
added, Prof Tran Ngoc Them stated that the five traditional cultural characteristics tended to transform into four new features, namely: 1) Community and society; 2) Positive harmony towards positive; 3) Modern
integrity; 4) Dynamics
Vietnamese cultural perspective is a perspective based on preserved
traditional values, new elite values are added and eliminates the non-value generated in the integration process, aiming at four core characteristics of the new Vietnamese cultural value system that Prof Tran Ngoc Them has
researched and pointed out
2.2 Performance artist and Vietnamese performance artist
2.2.1 Performance artist
Performance artist is an artist who performs works of art on the stage, on screen, on television… as a bridge between the author and the public, contributing to the propagation, preservation and development of valuable works of art…Performance artist might be a singer, an actor, a musician, a dancer…
2.2.2 The Vietnamese performance artist
The concept of "artist" appeared in Vietnam in the nineteenth century in
a culture of exchange with Western culture During the two resistance wars against France and the United States, this class of artists acts as cultural revolutionaries and propagandists Until Vietnam implemented the renovation policy in 1986 to set the stage for market economy logic to resonate with the idea of "cultural hegemony" and "mass culture" from the US, South Korea and Japan coming to Vietnam, the new Vietnamese art culture is once again strongly transformed From here, Vietnam's cultural and artistic activities have
Trang 11had a clear separation A part that perseveres in pursuit of elite art, a division toward mass culture Gradually, Vietnam's entertainment industry was born with the appearance of a series of performance artists as "stars" Online newspapers are a bridge to connect performance artist to the public, helping them commercialize art products
2.3 Vietnamese press and Vietnamese cultural communication mission
The development of the Vietnam press reflects the changes of Vietnamese cultural history The tragedy of development which was born in the exchanges between Vietnamese culture and Western culture also clearly communicated in the Vietnam press, including issues of Vietnamese artistic culture as well as Vietnamese performance artist
2.4 Online newspaper and the issue of information about the Vietnamese performance artist
2.4.1 Online newspaper
Online newspaper, which is in the form of a website and published on the internet, is a type of press, using internet communication technology to convey press information
2.4.2 Press information and information in online newspaper
In Journalism, information which is a key tool for jounalists to fulfill their goals, becomes a “bridge” between press and the public
Multimedi capabilities, highly interactive, non-periodic, large archives and easy to find information help online newspaper always be updated, meeting all the public’s needs However, online newspaper also face many pressures, especially in the issue of ensuring the safety and accuracy of information Therefor, improving the quality, ensuring the accuracy of information is the problem that the current online newspaper journalists pay attention to
2.4.3 The communication process models on communicating the Vietnamese performance artist in online newspaper
There were many communication models created by researchers, such as: Harold D Laswell, Claude Shannon… Accordingly, communication process requires the following factors: sender, message, channel, receiver, feedback and noise In which, although the receivers have ability to respond, but the sender who is able to impose their views and thoughts on the receiver is decisive
The British sociologist – Stuart Hall proposed a new communication model, given both the “coders” as well as the “decoders” the role of creating meaning… In the book “Integrated Marketing communications”, Associate Prof Truong Dinh Chien has introduced a complex communication model In this view, the sender is not just mass media (journalists, publishers…) but all those who have the need and purpose of transmitting the message (maybe business or celebrity) Even, by the dominance of the market economy, the
Trang 12factors such as: business or celebs can overwhelm both journalists and publishers in communication model, turning those into their media intermediary The combination between Hall’s communication model and the Truong Dinh Chien’s complex communication model allows the dissertation to outline the communication model about the Vietnamese performance artist in online newspaper
Image 2.1: The communication model of Stuart Hall
Source: Encoding/decoding – Stuart Hall
Image 2.2: Complex communication model
Source: Integrated Marketing communications
Image 2.3: Communication model about performance artist in online
newspapers
Trang 132.4.4 Performance artist – KOLs influence the information model
KOLs (Key opinion Leaders) - who have influence on the online community, are widely known on a large scale, in which celebrity (including performance artist) is the most influential group, has the highest reach level
Philip Kotler offers an Ozone model that demonstrates the impact of external factors on the public in the process of receiving information In particular, KOLs are one of the factors that create strong influences on the psychology and decision of the public This contributes to explaining the dramatic change of the information model of the performance artist in the current online newspaper, when the information process is affected by many intermediary factors and information subjects are not unique journalist
2.4.5 Pros and cons of online newspaper in the transmission of information about the Vietnamese performance artist
Pros: updated information, non-periodical, information content is not
limited by capacity, multimedia, easily find and share information, interactivity allows online public to easily respond, discuss and create exchange forums
Cons: There are a lot of negative information when communicate about
the Vietnamese performance artist, thus easy to create nagative public opinion, become tool communication of the performance artist
2.4.6 The factors affecting the quality of information about the Vietnamese performance artist in online newspaper
+ Communication globalization and social networks: The new media is
considered as “the fifth power”, creating great pressure for mainstream online newspaper, leading to information which is produced hastily, unproven, and degraded in quality
Trang 14+ Cultural globalization: This trend helps the culture of nations to be richer
and more diverse, but on the contrary, it suffers losses when it can not compete with foreign cultural waves This trend greatly affects the orientation of information
as well as the quality of information about the Vietnamese performance artist in online newspaper
+ High pressure from the market economy: The online newspaper
editorial offices face to great pressure for implementing financial automony The mechanism of financial automony affects the information quality and content in online newspaper in general and information about the Vietnamese performance artist in online newspaper in particular in both positive and negative aspects
2.5 Criteria for quality assessment of the information about the Vietnamese performance artist in online newspaper
Based on the press mechanism of the press, the principles of media culture in the modern era; distinct characteristics of online newspaper and Vietnamese cultural perspective, the author provides criteria for assessing information about Vietnamese performance artist in the online newspaper as follows:
2.5.1 Content and formal criteria
The task of Vietnamese cultural communication must be ensured, contributing to protecting the national cultural identity; Avoid pragmatism, commercialization; Reflecting the good qualities of the Vietnamese performance artist, at the same time based on the spirit of criticism, criticizing the negative, the bad, the outrageous ambition, which against the Vietnam customs; Towards the humanity, respect for people, suitable to Vietnamese behavioral culture The form of the information about the Vietnamese performance artist must be presented according to the featured of online newspaper, suitable to the online communication environment and th online public’s habits; The form should facilitate the interacion of the online public
2.5.2 Criteria for awareness and capacity of journalists
The newspaper offices need to have clear orientation in information about the Vietnamese performance artist, in accordance with the mission of Vietnamese cultural communication; Journalists who write information articles about the Vietnamese performance artist need to show their cultural knowledge
2.5.3 Criteria for public feedback and evaluation
Trang 15Evaluate information about the Vietnamese performance artist in the online newspaper based on the number of views, likes, comments, public sharing, public reactions and assessments, awareness and cultural level of the public when they receive information
Summary of Chapter 2
Chapter 2 of the thesis systematized the concepts of: culture, online newspapers, information on electronic newspapers ., especially building the basic theoretical framework of Vietnamese cultural values system and Vietnamese cultural perspectives, about performance artise and Vietnamese performance artist, as well as the information model of Vietnamese performance artist in the online newspapers Chapter 2 of the thesis also builds criteria for assessing information about Vietnamese performance artist in the online newspaper This theory system is the scientific basis for recognizing and analyzing the current situation of information about the Vietnamese performance artist in the online newspaper in the scope of the thesis's survey…
Based on the theoretical framework of chapter 2, in chapter 3 of the thesis, the author will study the status of information about the Vietnamese performance artist from the Vietnamese cultural perspective in 3 online newspapers: Vietnamnet.vn, News.zing vn and Ngoisao.net in 3 years 2014,
2015, 2016
Trang 16CHAPTER 3:
THE SITUATION OF THE INFORMATION ABOUT THE
VIETNAMESE PERFORMANCE ARTIST IN VIETNAMNET.VN, NEWS.ZING.VN, NGOISAO.NET FROM A PERSPECTIVE OF
VIETNAMESE CULTURE 3.1 Overview of the surveyed online newspaper
This section gives an overview of three surveyed online newspapers, namely Vietnamnet.vn, News.zing.vn, Ngoisao.net concerning their establishment and development
3.2 Situation of organizing information about the Vietnamese performance artist in Vietnamnet.vn, News.zing.vn, Ngoisao.net from a perspective of Vietnamese culture
In order to have a comprehensive view, the author not only surveyed the content of press works, but also surveyed the main factors involved in the process
of information about the Vietnamese performance artist, namely: online newspapers, the Vietnamese performance artist and the public; relationship between these factors The survey will start from demand, to current status of implementing information about the Vietnamese performance artist in the online newspaper and public reactions; Evaluating information from the Vietnamese cultural perspective and the criteria groups set out in chapter 2
3.2.1 The public's need for information about Vietnamese performance artist
Online public is living in the mass cultural atmosphere và internet connection The higher living pressure, the more public’s demand for entertainment information The world of the performance artist is different, which makes the public feel excited and relaxed The servey’s results show that: with the identity of the famers, Vietnamese public is fascinated by the behind the
scenes information rather than the information about their talent and artworks
3.2.2 Frequency of publication, content, form of displaying information about the Vietnamese performance artist in the online newspapers
3.2.2.1 Frequency of publishing information about the Vietnamese performance artist
The rate of information about the Vietnamese performance artist overwhelms the rate of other news in the field of entertainment culture information in all three serveyed online newspapers, account for over 70% The average publication frequency of daily news about the Vietnamese performance artist is: VNN (10,5 - 11,3 articles), Zingnews (25,1 - 29,2 articles), Ngoisao (25,4 - 26 articles) The publisher clearly identifies the attractiveness of performance artists to the public, therefore, the information about the Vietnamese performance artist is considered as a strategy for online newspapers to create their competitiveness