Slide trình bày văn hóa hợp tác và triết lý hợp tác trong Samsung

Slide trình bày văn hóa và triết lý trong hợp tác công ty Samsung Corporate Culture The value and behavioral patterns shared by corporate members Corporate Philosophy A core element forming the corporate culture Management philosophy: Published values and credo that a company shares and seek for

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Samsung Corporate Philosophy

2008SAMSUNG Human Resources Development Center

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Samsung Management Philosophy

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Table of Contents

Stage 1 History and Corporate Culture

of Samsung

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Published values and credo that a company shares and seek for

Corporate Culture & Philosophy

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 The Organizational Culture and Shared Value

 The management infrastructure

Shared Value

Structure

Staff

System

Style Skills

Strategy

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Philosophy Shows the Direction

“Corporate philosophy is a key

principle by which an organization

operates both in prosperity and

in difficulties, like the North Star

that shows people the direction”

- Orit Gadiesh (Bain & Company)

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Meaning of “Samsung”

 “Be Great and Powerful for Good.”

Source: The Biography of Ho-Am

 It signifies “large,” “many” and “strong”.

삼

(Sam)

“shining brightly for good”

(Sung)

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In 1988

Present 2004

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Samsung – Its History of 65 Years

 History of Challenges and Exploration

 1950s: Advancing into the manufacturing and financial biz

 1960s: Advancing into the electronics and business diversification

 1970s: Advancing into the heavy chemical industry and Systematization of electronics companies

 1980s: Advancing into high value-added and capital- intensive industry

 1990s: Declaration of the New Management and joining the ranks of first-class companies

 2000s: Global competitiveness, First-class Status

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Corporate Philosophy of Samsung

 This was announced in 1993 of the 5th year of the Second Foundation

 As a form of inheritance and development of foundation philosophy

 Current Management Philosophy

 Management Philosophy

Management Philosophy

We will devote our human resources and technology to create superior products and services thereby contributing to a better global society

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Corporate Culture of Samsung

 Culture of Challenge and Innovation,

by Healthy Awareness of Crisis

and Responsibilities

 Respect for Rationality and Actions

(Free From Wrongful Acts)

 Strong Capacity for Organization & Teamwork

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Stage 2.

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 “ A dignified great mentor”

Sejima, special advisor to Itotsu Shoji

- “A man with a magic power attracting others”

Jack Welch, former GE chairman

- “A giant who I met in a small eastern country

in Asia”

- Catherine Graham, honorary chairman of The Washington Post

 Byung-chull Lee (penname Ho-Am)

(1910~1987)

Great Business Leader in 20C

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 Samsung Has A History

of making challenge and exploration

in search of a business demanded

by the era and the nation.

 The Way of “Economic Contribution to the Nation”

 Making a company grow through strong management and generation of profit

 Provision of best products and services

 Paying taxes to the nation, wages to employees

and dividends to shareholders

◈ Economic Contribution

to the Nation

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“What I learned throughout my career as an enterpriser

was that the basis of a company is the nation and thus

a company must contribute to development of the nation

over the past 40 years

The highest mission of a company is to serve

its nation, its people & humanity.

A Company Must Serve Its Nation

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“It is undeniable that the future of a company, or

a nation for that matter, relies on human resources.

This has always been the guiding principle of Samsung

As long as Samsung places the utmost emphasis on

developing our employees, it will be able to look

forward to a bright and stable future

The men and women trained and developed in Samsung

will lead the nation and the world in bringing

happiness and prosperity to humanity.”

April, 1982

Byung-chull Lee

◈ Top Priority to Human Resources

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Samsung Founder’s HR Philosophy

Merit System

• Employees are always to be

treated on the basis of

capability and performance

• Recruit & utilize talented

& gifted individuals

In the Right Place

• Provide sufficient support

to those selected so that they can successfully carry out their duties.

• Delegate authority according

to ability of individual

Reward &

Punishment

• The company should reward

those who excel and to punish those who break the rules

• Strict discipline of those

engaged in an immoral or wrongful act

• Rigorous standards in

Discipline

 Three Major Principles Based on ‘Top Priority to Human Resources’

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 Always Pursue Reasonable Means to Achieve Corporate Goals

 Basing all decisions on what is efficient and practical results in sound business operation This is the means by which Samsung obtains a well-earned profit and pursues constant development

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Stage 3.

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Declaration of the Second

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• Samsung’s Spirit

Mind (MI)

• Management Philosophy

Mind Identity

Faces (VI)

• Word mark

※ SI(Sound Identity)

Visual Identity

Structure of Samsung CI

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and services thereby contributing

to a better global society

Samsung’s Spirit

To Actively Participate With Our Customers

To Recognize and Confront the Global Challenge

To Create a Better Future for All

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Structure of Management Philosophy

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Explanation of Management Philosophy

 “Applying human resources and technology”

 Samsung considers concentrated investment in human resources and Technology to be essential for success

 The proper mix of human resources and technology for each business area will result in the greatest synergy

 “ Creating the best quality products and services”

 Creating products and services that give customers complete satisfaction

 Samsung must position itself as one of the world’s best for those industries in which it is involved

 “Contributing to a better global society”

 Samsung contributes to a better quality of life and to society in general

 As a member of society, the corporation has an obligation to work for the good of all

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◈ Human Resources :

Talented People of Samsung

Equipped with humanism & ethics

and loyalty for the organization,

the people who can lead Samsung

as a first-class global company in the 21st century

by utilizing world-class expertise in their field

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 Talented People & Technology are Essential Elements

of Business Management

 “Technology that Samsung Aims for”

 All hardware/software technologies including those product-related and management

 Everything that can add value to something else, ultimately improving the quality of life in some manner

 Establishment of Samsung Advanced Institute of Technology (‘87)

 "Those who have command of the technology have control of the world."

 Research & development of advanced technology and cultivating best researchers

◈ Technology : Putting a Priority on Technology

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 Best Products & Services for Customer Satisfaction

 Provide best spiritual and materialistic satisfaction

 Trust in Samsung Brands

 Do not dishonor the name of “Samsung”

 Handing over defective products

to our customers is an accident

 Develop World’s Best Products and Masterpiece

 No second/third-class products can survive in global market

 Innovate, Lead, Offer the World’s Best

◈ Superior Products and Services

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 Ultimate Purpose That Samsung Aims for

 A company earns profits as a result of its

business activities At the same time, society benefits when the company’s activities

contribute to improve the overall quality of life

Samsung’s corporate purpose is to prosper

as a global company by helping people prosper

 Win-Win Management

 Samsung pursuit of co-existence and co-prosperity

of humanity as a global company

 Co-prosperity with customers, shareholders, employees, subcontractors, nation and the humanity

◈ Contribution to Society

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To Actively Participate with Our Customers

To Recognize and Confront the Global Challenge

To Create a Better Future for All

Samsung’s Spirit

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Samsung Wordmark

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① Blue

② English

③ Elliptical

shape

④ ended

Open-⑤ Removing '-'

Explanation of Wordmark

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Introduction to Corporate Culture

Samsung’s Value System

Justification of existence, ultimate goal and mission of Samsung

Business guidelines and Our promise to take social responsibility

Samsung's Identity, Criteria for judging values applicable to all employees

Samsung Philosophy

Samsung Value System

Business Principles

Samsung

Values

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Samsung Philosophy

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Samsung Business Principles

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Samsung’s 5 Core Values

People We value our people with a strong belief in

“A company is its people” philosophy & providing opportunities to perform their full potential

People oriented

Aim high

Excellence

We give our best efforts with endless passion &

challenge spirit to become world best in every ways

Lead changes

Change We rapidly take the initiative in executing change &

innovation with a sense of crisis: we can not survive if we do not constantly strive to innovate

Ethics management

Integrity We act in a right and ethical way in all manners,

ensuring fairness with honor and grace

Pursue co-prosperity

Co-prosperity We take full responsibilities as a good corporate

citizen in pursuit of mutual prosperity with our community, nation and human society

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We’re all one loving family

Let’s be one with love

Aiming for human race’s happiness

Let’s build a great dream of future

With wisdom and courage

Oh, Samsung Samsung!

A great name that aims high

Oh, Samsung Samsung!

You’re the light shining on the whole world

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Implementation of Corporate Philosophy

Sharing

Achieving

Contributing

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