Lựa chọn đường đi đúng cho sự tăng trưởng dựa vào xuất khẩu

Lựa chọn đường đi đúng cho sự tăng trưởng dựa vào xuất khẩu

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By Terje Sannarnes http://www.upcomingentrepreneurs.com

Terms of Use: This e-book may be freely redistributed provided it is not charged for,

About the Author

My name is Terje Sannarnes Born in 1975 and live in Kristiansand, Norway, together with

my wife and 3 kids

I am a self-trained and self-claimed expert in Search Engine Optimization and Article

Marketing I add quality content to the World Wide Web throughout my several web pagesand my increasingly popular FaceBook fanpage

I’m truly thankful and humble for the honor, you show me, just my being a reader of this book Thank you!

e-If you want to get to know me better, I have made a hub about me

To your success

Terje Sannarnes

Professional Internet Marketing Coach

+47 40220966

Skype ID: marketingroyalties

Connect with me:

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202 Tips to Become a Successful Entrepreneur Online

It is not a surprise that a lot of people think about possessing their own online business to become a successful entrepreneur Even if you have already launched a web project, just be sure that it is very important to manage it properly In this e-book I would like to give you 202 tips for an upcoming entrepreneur It is very important to take into consideration all these recommendations to avoid various difficulties in the future Hope that my instructions will be helpful both for beginning and experienced online entrepreneurs! So, let’s start!

successful entrepreneur

1 Have a dream As a rule, everything begins with a dream Then the next task of an

entrepreneur is to turn a dream into reality A common mistake of many beginning

entrepreneurs is that they often even don’t try to realize their dreams So, just try to launch your business Who knows may be it will become your first step on the way to success Don’t lose your chance then!

2 Have a business idea If you feel that you have many brilliant business ideas, be sure that there is not a moment to be lost Just stop hesitating and go ahead! Remember, you business idea has to be unique and innovative

3 Create a business plan An online entrepreneur is recommended to perform the detailed

marketing research before to launch any business Don’t hurry up! Study your market

properly in advance Try to understand your potential buyers and their needs Estimate the level of competition that takes place in your business

4 Product quality and customer service These two important parameters should play a key

role in your online business Remember, your customers will agree to pay even more if you provide them with premium quality of products and great customer service

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5 Hard work Even if you have a brilliant business idea, be sure that your project will never

be effective unless you work hard Do the best to promote your online business and develop a brand name effectively If you are an industrious entrepreneur, who likes his business, be sure that all your efforts will definitely be crowned with success

6 Be up-to-date! If you wish to succeed in your online business and leave all major

competitors behind the scene – always go ahead! Improve your entrepreneur’s skills and implement the most innovative solutions into your business! Make your online business as competitive as possible!

7 Hobby is not a business! If you are going to become a successful entrepreneur you should know the difference between hobby and business If your web project is just a hobby for you

it will bring just a pleasure However, if your website is online business it has to provide you with a good income

8 Responsibility! When working for somebody your responsibility is restricted But

everything will change when you start online business and become an entrepreneur! Get ready

to take additional responsibility for employees, business development and marketing

strategies Business is a freedom and flexibility However, it is additional responsibility as well!

9 Don’t stay at the same place! If you manage to achieve some results in your business –

don’t stop! Try to make your business more competitive by realizing new ideas! Make

experiments and strengthen your business positions regularly!

10 Never give up! Of course, you will have certain difficulties in your online business But

don’t get into despair Analyze your mistakes, make the correct conclusions and change your business development strategy Acting in such a way, you will manage to achieve your goals!

11 Be patient! Such entrepreneur’s quality as patience is highly appreciated! It may take

some time before you master an art of doing online business So, just be patient and you will see that results will not keep you waiting for a long time

12 Search engine marketing Search engines are the main source of targeted traffic

According to independent internet marketing researches, more than 70% of targeted audience comes to a website from search engines There are two ways to get traffic from search

engines: search engine optimization and pay-per-click advertising

13 Search engine optimization The process of website’s optimization includes the

following stages: keyword research, onsite optimization and link development

14 Keyword analysis The procedure of keyword research plays a key role in a search engine marketing strategy When performing analysis of keywords it is important to take into

consideration the specificity of website and the level of competition When your list of

keywords is ready it is time to start the process of onsite optimization

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15 Onsite optimization The process of internal website optimization includes the following:

the work with Meta tags, building an internal link structure, html code validity checking and writing keyword rich texts for web pages

16 Meta tags The work with website’s Meta tags is very essential for SEO purposes

Descriptions of Meta tags should be created correctly and include the necessary keywords Special attention should be paid to such Meta tags as Title, Keywords and Description The length of Title should be 50-80 symbols, the length of Keyword should be up to 250 symbols and the length of Description should be about 150-200 symbols Try to put the most

perspective key phrases at the beginning of Meta tag’s text

17 Internal link structure When building internal link structure it is very important to

insert key phrases into anchor text Remember, each web page has to be available within 2 clicks

18 Html code errors It should be noted that errors in html and programming codes may

have a negative impact on search engine rankings of a website So, it is better to find and correct them as quick as possible

19 Writing website content Keyword rich texts and articles placed on web pages of your

website may help your online recourse more relevant to its main topic This will definitely result in getting additional targeted traffic from search engines The length of texts should be between 300 and 500 words The most optimal keywords density should be about 3-5% for phrases and up to 6% for separate words

20 The number of keywords It is impossible to optimize a website for all keywords and

key phrases Thus, choose the most perspective 10 keywords for beginning and when your website gets in top for them in search engines this list can be expanded

21 Local requests When performing onsite optimization for websites it makes sense to

specify all the names of cities, countries and states related to your business So, for example, you are not ranked in top 10 for "web hosting services" phrase you may get top positions for

"web hosting services NY" or "US web hosting services" keywords Thus, don’t forget about using locations

22 Pay-per-Click advertising There are highly competitive keywords for which it is

difficult to get top website rankings quickly The process of search engine optimization for these phrases may take several years Also, SEO services are an expensive solution However, PPC advertisement solutions like Google AdWords and others can be always considered as a good and cost-effective alternative

23 Offsite optimization This process of offsite optimization implies increasing link

popularity of a website There are two main types of incoming links – one way and reciprocal links Of course, it is better to get one way incoming links for a website

24 Link development techniques Selecting among the most popular and effective link

building methods a special attention should be paid to the following: article, press release and

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web link directory submission, link submission to social bookmarking sites, social media, social networks, forum posting, commenting blog posts and reciprocal link exchange

25 Article marketing Write an interesting article related to the specificity of your website, rewrite it a little and submit to numerous article directories For better SEO effect, it is

recommended to focus an article on potentially profitable keywords and provide an incoming link to a website in the Recourse box section

26 Article directories Some article directories allow authors to provide incoming links to

websites in article body Don’t lose this splendid opportunity! When selecting article

directories online entrepreneurs should make sure that these sites are indexed by major search engines Also, put a key phrase into incoming link text

27 Press release submission Write an interesting press-release connected with your online

business and distribute it among numerous press-release directories Acting in such a way, you will manage to get incoming links and targeted traffic for a website

28 One-way web link directories There are thousands of web link directories available today They can be perfectly used by online entrepreneurs to increase link popularity for an online recourse Just submit your website to numerous directories and receive high quality back links in the end Provide keywords in website title and description fields

29 Social bookmarking sites Submit links of your web pages to numerous social

bookmarking sites Thus, you will manage to speed up the procedure of indexation and get a lot of incoming links for a website

30 Social media Launch an online blog and provide users with interesting, informative and SEO-friendly content Online blog is an ideal way to interact with public So, provide your potential clients with valuable tips, keep them updated with the latest news, etc

31 Social networks Popular social networks may provide your website with additional incoming links and become a powerful source of traffic Develop your online community by adding friends to a profile, participating in various groups, etc

32 Forum posting You can increase link popularity of a website by participating in

interesting forum discussions Members of some online communities are allowed to add link

in the signature of a profile You can also insert a link to your website within a forum post when giving helpful recommendations to users Also, it is a good idea to insert key phrases into incoming link text Choose interesting and topic-related threads which are relevant to your online recourse

33 Commenting blog posts High quality incoming links to a website and targeted traffic

can be obtained from commenting posts of popular blogs Select interesting posts which are actively discussed by users and leave valuable comments on it Don’t insert keywords into Name field! As a rule, such comments are usually considered as spam and deleted by

moderators of a blog Provide users of your blog with valuable information only – helpful tips and recommendations

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34 Reciprocal link exchange Link popularity of a website can be increased by the help of

mutually beneficial reciprocal link exchange So, if you see topic related online resource with high Google PR and good SEO parameters it makes sense to offer its owner reciprocal link exchange However, doing reciprocal link exchange you will give the part of your website’s popularity to other online recourses

35 Keywords in title Keywords and key phrases provided in title of website play a key role

in the process of search engine optimization The point is that title is displayed in search engine request It is the first thing that people pay attention to Reading the text provided in the title of a website people should clearly understand what a website is about The text in title should stimulate users to click on a website

36 Keywords in URL This important factor has a positive impact on search engine rankings

of a website However, keywords shouldn’t be contained in URL only These keywords should be repeated in the text of web page as well

37 Keywords in headings It is another important factor for SEO The usage of keywords

and key phrases in H1 – H3 headings is recommended by all major search engines However,

in addition to headings, keywords should be also provided in the text of a web page

38 Keywords at the beginning of webpage These keywords are suggested to be less

important comparing with keywords provided in headings and titles However, it doesn’t mean that your keyword should be placed first in text of a webpage It is quite enough to put it

at the beginning

39 Keywords in <Alt> Tag Search engines don’t recognize the text written on website

images But they definitely take into consideration keywords provided in descriptions of

<Alt> Tag So, simply use images to increase keyword density of a web page

40 Keywords in Meta Tags They have almost no positive impact on search engine

rankings of a website Keywords provided in Meta Tags are helpless for Google, but Bing and Yahoo take into account these keywords

41 Quantity of referring websites A rule is quite simple indeed The more online recourse

refers to your website – the better So, the task for online entrepreneur is to get incoming links

to a website from numerous online recourses

42 Quality of referring websites The algorithms of search engines take into consideration

the text on incoming links and quality of referring websites The higher quality of a referring online recourse is – the higher value of its incoming link for search engines is

43 Links from related sites Incoming links provided to your website from

topic-related online resources may serve as a good indicator of high quality Be sure that search engines will value such links very much!

44 Links from edu and gov websites As it is known, only special organizations are

allowed to register domains with such extensions That’s why incoming links provided by such websites are more valuable for search engines comparing with incoming links from biz,

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.net, info and com websites However, it is very difficult to get an incoming link from such online resources

45 The number of incoming links The more incoming links your website has – the better!

But special attention should be paid to incoming link text and the quality of referring sites Sometimes 10 incoming links from high quality topic related online resource provide better effect than 1000 incoming links from randomly chosen websites

46 Text surrounding an incoming link Words surrounding your incoming link are also very important for search engine optimization of a website This text helps search engines to make a conclusion on relevance of website’s back links Also, some search engine bots

analyze this text to distinguish natural incoming links from purchased ones It should be noted that 2-3 words before and after incoming links are suggested to be the most important for search engines

47 The age of incoming links The older incoming link is – the better! Also, search engines

treat suspiciously to a quick increase of incoming links to a website This factor may signalize either about purchase of links or spam

48 Affiliate programs If you are an online entrepreneur doing your own online business you can benefit significantly from launching an affiliate program At first, you pay for generated sales only At second, you have an opportunity to obtain high quality incoming links from topic-related sites for free If you are an owner of popular web resources it is also possible for you to benefit from affiliate programs Just chose online businesses related to your website and start getting additional income!

49 Mutually beneficial partnership It makes sense to establish mutually beneficial

partnership with similar businesses If, for example, your company offers domain name

registration services you can establish mutually beneficial partnership with a web hosting provider So, you can benefit from reselling somebody’s hosting services and your partners can benefit from reselling your domains Everything sounds perfectly! Doesn’t it?

50 Domain name selection Any online business starts with process of choosing a domain

name Do the best to select a domain containing profitable keywords or key phrases

Remember that registering or purchasing a domain with the certain number of incoming links and good history online entrepreneurs can simplify the process of search engine optimization significantly

51 Google Ad Sense is an additional source of income Unfortunately, many online

entrepreneurs neglect such a great solution as Google Ad Sense As a result, they begin to lose their money from the very beginning Despite the fact Google Ad Sense earnings may seem to

be minimal this money is often enough to pay hosting expenses of a website So, if a blog is just a hobby for you – feel free to implement Google Ad Sense and get free hosting right now

52 Always be creative! The common mistake of many online entrepreneurs and internet

marketers is that they know only two types of online advertisement – free and paid online product promotion Free online advertising implies the following: links exchange, article marketing, forum posting etc While paid advertising includes purchasing links and banner

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advertising Don’t restrict yourself with standard marketing techniques Be creative! Create a popular blog and forum for your existing website or launch an affiliate program Launch email marketing campaign, create mobile version of a website or try something new Do the best to realize innovative business ideas and stay ahead of your competitors!

53 Expand your product range! Wide product selection is a key factor that makes any

online business more competitive So, by expanding your assortment you will manage to increase your revenue in times So, if, for example, you company offers website development services than your clients may be also interested in PPC campaign management, SEO and internet marketing services, domain registration or web hosting solutions Make use of this fact and begin to earn even more Remember, the wider range of your products is – the better!

So, do the best to offer as many products as possible

54 Invest money in your business Many online entrepreneurs are afraid of investing money

in their business As a rule, this slows down the process of launching a new business

significantly If you feel that your business idea works effectively and all your investments will be crowned with success – invest in your business right now!

55 Be the first means to be a winner This rule works perfectly in online business as well

As it is known, pioneers and innovators are provided with significant advantages in online business It is especially important to be the first in online business when it comes to such things as website promotion and brand development So, do the best to be the first in your business and make it more competitive!

56 Customer reviews When buying products many online shoppers prefer to check

company’s reviews in advance It is very important to get respect of customers from the very beginning So, do the best to obtain positive reviews of clients and establish a stable brand reputation at the market Customer satisfaction is a key to success of any online entrepreneur!

57 Website usability Your website has to impress its visitors with comfortable graphical

design, proper functioning and an easy-to-use structure Your professional attitude to online business and potential customers has to be obvious everywhere!

58 Work report It is a good idea to provide clients with the detailed report on work

performed Clients always like to see what they are paying for If entrepreneurs can prove that their services or products are really effective they will easily get customer’s satisfaction!

59 Brand development It may take years for an online entrepreneur to create a

well-recognized brand for an online business But once your brand becomes popular at the market

it will begin to work for your business

60 Customer support! Fast operating and highly effective customer support may play a

crucial role in your online business Remember that support system of a serious online

business is available 24/7 All questions and issues of clients must be resolved immediately! Show your clients that you are always at their disposal and you will be rewarded for this!

61 WWW or without WWW An online entrepreneur should understand that

www.yourdomain.com and yourdomain.com are different websites So, once you launch a

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website it is better to wait some time and see, which of these websites is indexed by Google Afterwards, select the main website and perform 301 redirect Build incoming links for the main website only!

62 Regular competitor research Each online entrepreneur has to perform the detailed

analysis of competitors on a regular basis Study their products or service packages, pricing policy, keywords and website promotion methods This activity will significantly help online entrepreneurs save time on marketing their online businesses

63 Natural website promotion Try to make your online advertising strategy as natural as

possible When, for example, it comes to link building, develop your links in a natural way

So, from time to time provide incoming links with anchor texts like "Click here!" or "this" to your website If, for example, you have found forum posts where interesting online resources are discussed – don’t hurry up and don’t make a post with your link after registration Wait a few days or a week and make at least 10-20 posts participating in other discussions The efficiency of this work will be much higher!

64 Search engines change their algorithms! It should be noted that the algorithms of all popular search engines are regularly updated Online entrepreneurs should take into account this fact So, if some internet marketing method works perfectly today it may stop working in the future Thus, the next entrepreneur training tip is to use different website promotion techniques!

65 Do you work regularly! Many upcoming online entrepreneurs make the same mistake in

their practice They work from time to time and sometimes even forget about their web

projects! I would like to say that it is better to build 10-20 incoming links per week and

perform the work regularly This works looks naturally Nevertheless, many entrepreneurs select the wrong strategy They build 1000 incoming links during a month and then forget about a web project for a long time! Remember, it is not an attitude to business!

66 Show the activity! This question especially concerns the owners of online blogs and

discussion forums When new visitors come to your website and see no activity most likely they will leave such an online recourse in a few seconds

67 Negative results are also achievements! To err is human, but many online entrepreneurs

get into despair after failing their first web projects Most mistakes made by entrepreneurs can

be explained by the lack of experience All entrepreneurs make mistakes in their online

businesses But the main benefit of these mistakes is practice Just analyze your mistakes properly, learn a lesson and make the correct conclusions Acting in such a way, you will manage to avoid the same mistakes in the future!

68 Stop in time! Sometimes it is very important for an online entrepreneur to stop in time If

you work hard and your online business doesn’t bring desirable results it is better to stop! Try

to change your business strategy in the right way! If your new business plan doesn’t work as well it makes sense to stop and try to realize a new idea!

69 Communication with successful entrepreneurs! For beginners it is very important to

talk with online entrepreneurs, who have already managed to achieve success in their business

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fields Each such conversation is a good chance to obtain valuable entrepreneur training tips and recommendations! Don’t lose this chance!

70 Develop your business skills Knowledge is a power! So, the importance of

self-education is obvious for entrepreneurs Remember that it necessary to develop your skills regularly to be a successful entrepreneur!

71 Nothing exists forever! This statement is true for online business as well In these

regards, I would advise to develop and improve business regularly Track the latest tendencies and innovations to realize new business ideas effectively!

72 Content writing skills! Content writing skills are a big plus of an online entrepreneur! By

writing interesting and informative articles and posting them on popular websites you will manage to get a lot of incoming links and high amounts of targeted traffic to a website

73 Interesting website content! This recommendation is especially typical for blog owners

The easiest way to promote a blog is to provide website users with interesting and valuable content If visitors find your blog interesting they will add its web pages to social bookmarks, share your website URLs at various forums, etc

74 High amounts of targeted traffic! Even if your website is informational there are a lot of

effective methods to monetize traffic Moreover, such engines like Alexa analyze website traffic and take it into account in their ranking algorithms

75 Money loves money As practice shows, after earning their first capital many successful

entrepreneurs find a way to invest them in other businesses So, at the beginning you work to earn a lot of money Afterwards, money begins to work for you!

76 Website monetization It often happens when a website that was just a hobby turns into a

popular online recourse It is a good chance for a blog owner to become an online

entrepreneur There are the following website monetization techniques: Google Ad Sense, affiliate links and banners and selling online Ads space!

77 Free website promotion is still alive! Online entrepreneurs, who possess strong

knowledge in website optimization and link development, can easily promote their websites for free!

78 Discount coupons and promo codes! Before purchasing any products customers prefer

to spend some time to find a valid a discount coupon So, it makes sense to provide potential clients with discount coupons and promo codes Information on great deals is usually quickly spread in the Internet So, get additional clients and increase your sales volumes significantly

79 Temporary specials The practice shows that temporary specials always work effectively

Thus, it makes sense to provide clients with an opportunity to buy a discounted product within

a limited period of time This proven marketing technique works perfectly during seasonal sales

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80 Money back guarantee Most online entrepreneurs provide potential clients with money

back guarantee So, if for some reasons customers are not satisfied with your service they can get their money back within a certain period of time This online marketing technique is proved to be very cost-effective!

81 Never steal website content! Republishing website content without providing a link of an

original source of information is forbidden according to the algorithms of search engines

82 Fresh content is a plus! Search engines like websites, which are frequently updated with

unique content of high quality Thus, write interesting keyword rich articles and post them regularly on your website!

83 Implement 360 degree online product presentation For online entrepreneurs

possessing ecommerce websites it always makes sense to implement 360 degree presentation

of offered products Especially when it comes to newly released products Online users like to interact with 3D models of a website and usually spend more time on a website! They will use any splendid opportunity to touch, rotate or view products with a pleasure

84 Keywords for online shopping websites! Let’s suggest that you are an online

entrepreneur possessing an online store specializing in sewing machines In addition to

general list of keywords and key phrases (like "sewing machines", "industrial sewing

machines", "sewing equipment", "domestic sewing machines ", etc.) it is also expedient to optimize a website on the names of product models and brands So, it makes sense to expand the list of keywords with such key phrases as "Janome 7524e", "sewing machines Janome" and so on! The names of brands and product models should be also taken into consideration when creating a keyword list

85 Study your targeted audience! Perform the detailed research of your targeted audience

Try to understand, which websites your potential clients visit, etc Suggest that you are a consumer of products offered by your own online business What company would you like to deal with? What products would you agree to purchase? What online resources do you visit? Answering such questions you will manage to realize needs and requirements of your

potential clients

86 Images on your websites Don’t forget about using images on web pages of your website

When users come to a website they often ignore reading the text The main task of an online entrepreneur is to inform users how they can benefit from a website Images are suggested to

be an effective way to attract attention of website visitors Select only informative images, which clearly explain the specificity of your online resource

87 Implement polls into websites By implementing online polls you will manage to

perform important marketing researches Ask your visitors such questions: How they find your website? What are their opinions about your online business? What things do they find the most attractive? This work helps online entrepreneurs understand targeted audience

properly

88 Permanent traffic! It should be noted that such marketing techniques as forum posting,

article writing and submission provide a temporary increase of traffic only Permanent