Uses and Limitations of Classifying Investors into Types Individualist • make decisions after careful analysis • listen to advice • process information in a rational manner Adventu
Trang 1Level III
Behavioral Finance and Investment Processes
Summary
Graphs, charts, tables, examples, and figures are copyright 2014, CFA Institute
Reproduced and republished with permission from CFA Institute All rights reserved
Trang 2Uses and Limitations of Classifying Investors into Types
Individualist
• make decisions after careful analysis
• listen to advice
• process information in a rational manner
Adventurer
• high risk tolerance
• prefer to maintain control over investments
• reluctant to take advice
• hold highly undiversified portfolios
Guardian
• prefer to seek advice
• avoid volatility
• seek preservation of wealth
Celebrity
• prefer following popular investments
• willing to take investment advice
Straight Arrow
Confident
Hint: Retired
or near to
retire people
Investors can be classified by their psychographic profile i.e behavior, personality, attitudes and interests
BB&K (Bailard, Biehl and Kieser) model classifies investors into five types based on two axes of “investor psychology”
rational, balanced, secure and sensible Hint:
self-employed
Trang 3Behavioral Alpha Process
A top-down approach to bias-identification
1 Interview client to identify active or passive traits
and risk tolerance
2 Plot investor on active/passive scale and risk
tolerance scale
Active investors: medium to high risk
Passive investors: low risk
3 Test for behavioral biases to identify behavioral
biases in a client
4 Classify investor into a behavioral investment type
(BIT) to identify biases
Active Investor Traits
• Earned wealth by risking own money (e.g
entrepreneur)
• Maintain control over investment decisions
• Have faith in own abilities
• Prefer risky asset allocation
• Aim for maximization of wealth by foregoing current lifestyle
• Take initiative
• Not reluctant to borrow money
Opposite will be true for passive investor
If an investor is classified as active investor in Step 1 but he exhibits low risk tolerance in Step 2, then assume he/she is a passive investor
Trang 4Behavioral Investor Type Diagnostic Process
An individual may:
• exhibit both cognitive and emotional biases at the same time
• reflect characteristics of multiple investor types
• exhibit changing behavior over time
• need unique treatment
Limitations of Classifying Investors
Understanding client’s behavioral tendencies allows advisors to:
• better formulate financial goals
• better understand the client before delivering any investment advice
• formulate an appropriate asset allocation for the client
• develop a stronger bond by satisfying clients
How Behavioral Factors Affect Client-Adviser Relations
Trang 5Biases Associated with Each Behavioral Investor Type (BIT)
BIT Passive Preserver
• dislike losses
• dislike change
• uneasy during times of stress
• probably became wealthy passively (through inheritance)
• under-react to new information
Friendly Follower
• follow others
• invest in popular investments
• believe that their forecasts about future events were more
accurate than they actually were
• respond differently based how questions are framed
• overestimate risk tolerance
Independent Individualist
• overestimate ability to predict
• maintain views on market
• under-react to new information
• do not get corroboration from other sources
• place higher weight to information which is readily available
• make decisions based on personal classification
Active Accumulator
• entrepreneurial
• exhibit over-confidence in their ability to predict or succeed
• do not save for future
• actively involved in decision-making trade excessively
Emotional
biases
• loss aversion
• status-quo
• endowment
• regret aversion
• regret aversion • overconfidence & self-attribution • overconfidence • self-control
Cognitive
biases
• mental accounting
• anchoring and adjustment • availability • hindsight
• framing
• conservatism
• confirmation
• availability
• representativeness
• illusion of control
Investment
advice
• difficult to advise
• explain effects of investment decisions on various
investment goals
• may listen to advice
• advisors should provide quantitative measures
• may listen to advice
• advisors should provide quantitative measures
• most difficult to advise
• explain effects of investment decisions on various investment goals
Trang 6Impact of Behavioral Factors on Portfolio Construction
risk tolerance level or other circumstances
amount of money to available investment options regardless
of the different risk profiles of these options
Overconfidence, representativeness
& availability, status-quo, framing,
endowment biases
Investing in the familiar: a classic example is being
overweight in own-company stock
Regret aversion, overconfidence, and
disposition effect (loss aversion)
biases
Excessive trading which results in high transaction costs and
poor portfolio performance
Availability, illusion of control,
endowment, familiarity, and status
quo biases
Investors invest a relatively high portion of their funds in
domestic stocks Home bias
Trang 7Impact of Behavioral Factors on Analysts
Overconfidence in
forecasting skills
Overconfidence (encouraged by complex models), representativeness, availability, hindsight
Prompt and accurate feedback, structure that rewards accuracy, learn to use Bayes’ formula
Influence of
company’s
management on
analysis
Faming, anchoring and adjustment (analysis influenced by initial default position or anchor), availability (greater importance to more easily available information)
Disciplined and systematic approach
Analyst biases in
conducting
research
Excessive unstructured information illusion
of knowledge overconfidence Excessive information feeds representativeness bias (classify new information based on past experiences)
Confirmation bias
Focus on objective data, systematic and structured approach, follow Standard V, seek contrary facts and
opinions
Trang 8Behavioral Factors and Investment Committees
Social proof bias: Following the view points/decisions of a group
Implications:
• Group members become overconfident among themselves leading to excessive risk exposure
• Group decisions are more vulnerable to confirmation bias
• Group member avoids divergent opinions to avoid unpleasant tensions within a group
Remedial Actions
• Individual views should be collected before the meeting
• Committee composition should have diversity in culture, knowledge, skills, experience and thought processes
• Chair of the committee should be impartial
• Committee members should respect opinions of each other
• At least one member of a group should play a role of “devil’s advocate”
Trang 9Investor Behavior and Markets
Observed Market Behavior Behavioral Explanation
Momentum or trending
effect
Herding behavior Availability bias: more recent events easily recalled and given relatively high weight (recency effect)
Hindsight bias regret trend-chasing effect
to underestimation of risk and over-trading
winners quickly and hold on to losers too long
Value stocks outperform
growth stocks in the
long-run
Halo effect: tendency of people to generalize positive views/beliefs
about one characteristic of a product/person to another characteristic;
related to representativeness bias refers to classifying new information
based on past experiences