SCALING UP AND GOING DIGITAL Trung HuỳnhThe Coffee House

Nurturing the ritual, we are building “a house” Nhà named THE COFFEE HOUSE A house that enriches human connection via a cup of coffee A house where coffee drinkers, makers, dreamers and

SCALING UP AND

Nurturing the ritual, we are building

“a house” (Nhà) named

THE COFFEE HOUSE

A house that enriches human connection via a cup of coffee

A house where coffee drinkers, makers, dreamers and believers unite

100K

PER DAY

HA NOI – 24 stores

HAI PHONG – 3 stores

HUNG YEN – 1 store

THANH HOA – 1 store

BAC NINH – 2 stores

NGHE AN– 3 stores

HUE– 1 store

DA NANG– 9 stores

HO CHI MINH – 83 stores

DAK LAK– 2 stores

VUNG TAU – 3 stores

BINH DUONG– 1 store

CAN THO – 1 store

TIEN GIANG– 1 store

Digitalize customers’ experience by launching The Coffee House application.

> 310,000 Monthly active users

> 40% Transactions are made through application

2016 -2019

Megan Truong

Thành viên Kim Cương 500

16 CITIES

STORES

>200

2019 AMBITION

DELIVER

HAPPINESS

TO PEOPLE

FOCUS ON EXCELLENT COFFEE

QUALITY

RESPECT HUMAN VALUES

Challenges of Scaling

Services

Products

HR

Marketing Operations

Technology

Focus on Sales and Marketing instead of Long-Complexity of Operations

Technology is tool

and software ?

We are here, where is our people ?

What do we offer ?

Technology Is our DNA

• We considered Technology and Digital Transformation is a long

term investment, not an expense.

• Product Mindset ! Putting Digital beside IT and Marketing.

• O2O Seamless Digital Experience.

• Data is the King.

• Open for 3 rd parties Integration but Avoid Vendor Lock-in.

HR is about Empowering People

• Technology enable seamless communication

among the organization.

• Haraworks is powering our people

management

• Org chart

• Communication

Bridging the online and offline customer experience

• Delivery your drinks in 30 minutes.

• Centralized management of all delivery orders with AI-enabled.

• Rapid scaling with on-demand delivery platform integration.

Bridging the online and offline customer experience

• Mobile CRM & Loyalty program.

• Communication & marketing platform

• Customer feedback

• Enhance digital experience

Megan Truong

Thành viên Kim Cương 500

Operation simplicity

• Cloud POS reduce operation complexity:

• Simple promotion campaign

• Real-time data analysis

• AI enabled recommendation system

Data-driven business

Data warehouse Reports Dashboards Talk with data

THANK YOU!