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LEVERAGE MESSAGING APP TO EXPAND YOUR ECOMMERCE

BUSINESS IN VIETNAM

Ms Nguyen Thi Tra My

Product Marketing Lead, Zalo Business

I The Sharp Rise of Messaging App

II Why you should use Messaging App for

your E-commerce Business

III Leverage Messaging App to expand

your E-commerce Business in Vietnam

I THE SHARP RISE OF MESSAGING APP

76.3%

of the world’s smartphone

users active on messaging

app by 2017

Messaging apps’ daily use is 4.7 times higher than the average of all other mobile apps

Average Time Spent per Day of Zalo users

[3]

Source: [1] Emarketer, 2017; [2] Flurry Analytics, 2015; [3] Zalo Data Center 2017

The sharp rise of messaging app

of consumers would like to use

Expect to message the business more over the next two years

Source: [4]: Twillo Report, 2016; [5] Facebook IQ 2018; [6] Nielsen, 2018

The change in consumer behavior

II WHY YOU SHOULD

USE MESSAGING APP

FOR YOUR E-COMMERCE BUSINESS

45M+ monthly active users

18 – 35 years old

All-in-one platform

Ecosystem

A Blue Ocean to get more customers

The golden age of online shopping

Users spend more time on Zalo

Be where your customers are

18 – 35 years old

All-in-one platform

A Blue Ocean to get more customers

The golden age of online shopping

Users spend more time on Zalo

Be where your customers are

45M+ monthly active users

Data Tracking Technical DevelopmentCustomer Experience

Remove barriers to ecommerce business

Chat 1-1

Broadcast Message Quick response

Menu bar Automation Message Article

Effectively interact with users by using

Zalo Shop

Zalo Ads

Zalo API

Zalo Shop Marketplace

Provide supporting tools for business activities

Ads Shop

CRM

CLOSED-LOOP BUSINESS MODEL

PROVIDE BETTER CUSTOMER SERVICE

TO THE EXISTING CUSTOMERS

Ads Shop

CRM

Use Chat box’s functions to make personalized conversations

Functions supported:

TagNoteTransaction history

Personalize your conversation

Filter target segments to personalize messages sent based on:

Gender Age Location Platform Telecom Service Provider

Personalize your broadcast message

Customer’s Tag

Automate your response

Auto Reply Auto Query Auto Personalized Response

EXTEND YOUR REACH TO THE POTENTIAL CUSTOMERS

Ads Shop

CRM

Get more customers Increase sales order Drive traffics

What Zalo Ads can do?

Increase brand awareness

Ecosystem Top 1 music platform

Create account

and Top-up

Design your content

Choose your target audience

Measure your result

Easy to set up & optimize on your own

Age Gender

Objective-based Ad Formats

BUILD THE INTEGRATED E-COMMERCE SOLUTION

Ads Shop

CRM

Quan tâm cửa

hàng 50K+ daily active stores

2.5M+ products on Zalo

Create products and

portfolios

Create promotion

programs Establish payment methods

Design shop’s interface

Register on Zalo Shop Marketplace

and promotion events

Grow organic orders with Zalo Shop Marketplace

6.6x

4.3x 4.3x

Technical intergration

• Connect O2O with Zalo (QR Code, Wifi API, Location API…)

• Sync your e-commerce system with Zalo

(products, order status, articles, customer profile)

• Build CMS (automation message, personalized content, customer feedback)

• Chatbot

• Zalo Call Center

• Membership/Loyalty

Technical integration partners

CASE STUDY

Remind & update order status

Send Broadcast Message

Activities on Zalo

Case study - Juno

Ask to buy

Case study - Juno

Result

3x followers

3M engagement

18K+ vouchers were distributed

Increase the new product trial rate

Case study – Highlands Coffee

Activities on Zalo

Case study – Highlands Coffee

Follow OA Welcome Message Share location Play game Search nearby store

Case study – Highlands Coffee

Activities on Zalo

Reach through

Zalo Ads Click through Zalo Ads Follower Zalo OA

Case study – Highlands Coffee

Result

• Generate new leads on Zalo

Case study – Timo

Promote ZaloOfficial Account

PromoteWebsite

A/B Testing Broadcast

Message

Activities on Zalo

Z

A/B

Total Lead generated

from Zalo in 4 months CPL lower 1.5 timesthan other channels

Case study – Timo

Result

%

Video Story 250K - 400K views in 24 hours

Promotion Banner

CR 187% higher than average

Broadcast Message Reach 8M female customersCase study – L’Oreal

Broadcast message

CTR: 47,3%

Call-to-action “Order Now" & Suggested Product List to increase sales rateCase study – L’Oreal

How To Leverage Messaging App To Expand Your E-commerce Business In Vietnam

- Provide better customer service by automated and personalized messages

- Use E-commerce functions to manage your online store efficiently

- Generate more orders by using Zalo Shop Marketplace and Zalo Ads

- Use Zalo API to enhance omni-channel experience

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http://business.zalo.me https://developers.zalo.me

For Developer

THANK YOU!