business operation in Au Lac do Brazil II restaurant

Nowadays, business is important for development of a country. I think if a country did not have business they would not develop. One of the kind of most effective business is restaurant business. Before our country is poor everyone want to have enough rice to eat, clothes to wear, but today we live in a developing country, is a member of WTO. Everyone have more income so they think to travel, relax, eating specials of country in the world. So many European restaurants, Chinese restaurant, French restaurant were found. It encourage developing economic of country. Let to know exactly about its important, I chose this topic.

Let to complete this assignment I must also many people

Firstly, I would like to thank Mrs Que Nhung who tireless help andsupport for me to throughout this study

The next must also thank teachers of Hanoi tourism and commercialcollege, especially Ngo Thi Thanh, my form teacher help me for two yearsFinally, I would like to thank managing director and all staff of AuLac do Brazil II restaurant help me study real situation of restaurant let mecomplete this assignment

Thank you very much

PART A: INTRODUCTION

1. Reason for choosing the topic

Nowadays, business is important for development of a country I think

if a country did not have business they would not develop One of the kind

of most effective business is restaurant business

Before our country is poor everyone want to have enough rice to eat,clothes to wear, but today we live in a developing country, is a member ofWTO Everyone have more income so they think to travel, relax, eatingspecials of country in the world

So many European restaurants, Chinese restaurant, French restaurantwere found It encourage developing economic of country Let to knowexactly about its important, I chose this topic

2. Aim of study

I would like to study about restaurant business operation Especially,business operation in Au Lac do Brazil II restaurant I want to study theirweakness, strong Let found out method to help company more develop

3. Method of study

Let to complete this assignment, I used many methods such asstatistic, scientific, analysis

PART B: CONTENTSCHAPTER 1: THEORETICAL BACKGROUND

1.1 Some definitions related to restaurant business

1.1.1 What is business?

Business is a word which is commonly used in many differentlanguages Traditionally, business simply meant exchange or trade forthings people wanted and needed

Today, one definition of business is the production, distribution, andsale of goods and services for a profit (1,page 83)

It is human activity related to material things and is necessary forcivilization

There are many kind of business: hotel business, restaurant business,goods business

1.1.3 What is restaurant business?

The first we must answer the question “what is a restaurant?” Arestaurant is retail establishment that serves prepared food to customers Restaurant business is a kind of business It is not only popular atVietnam but also it is popular in the word It provide food and drinkservice which satisfy demand of customer

1.2 The characteristics of restaurant business

Today, the same with hotel, restaurant is one of the most hot business.Everyone note to eat and drink demand So many restaurants were found.They are not only like to eat delicious but also they want to have a nice

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space and good service It is suitable with their money pay for that service.Eat on restaurant is become a culture Especially, everyone live in big city.

It has some form

Food and drink service

In American, the food service business is the three largest industries in

a country It accounts for over $240 billon annually in sales theindependent restaurant accounts for 15% of that total The average

American spends 15%of his/her income on meal away from home This

number has been increasing for the past even years In the past five yearfive the restaurant industry has out performed the national GNP by 40%

Party organization

On the occasion wedding season, big holiday, birthday… manyfamilies want to organize a party let all members in their family can meet

So many restaurant organize special party was found

Lunch service for offices

The officer must to work far the house or they have no time to gohome have a lunch Lunch service for office is the best selection

1.3 Purpose of restaurant business

Today, many the boss of restaurant not only want to earn but also theywant bring a culture of a province or country to this province to introducetheir culture Sometime they want to keep traditional of their family

1.4 The difference between restaurant business and other businesses

1.4.1 Hotel business

What is hotel?

Hotel is a building where travelers can pay for lodging and meals andothers Hotel often provide a number of additional guest service such as arestaurant, a swimming pool or child care Some hotel have encouragegroup to hold conventions and meeting at their location

1.4.2 Tourism business

What is tourism?

Tourism is the activities of persons traveling to and staying in placesoutside their usual environment for not more than one consecutive year forleisure, business or other purposes

They are service

which is satisfy

customers

Tourismbusiness

business

 It providesservice food anddrink, vehicle

tourism business

is longer thantime for a

restaurantbusiness

 It providesservice

accommodation,food and drink,entertainment

 Time for acontract is ablelong , one day,two days…evenone month or twomonths and more

provides servicefood and drink

contract is veryshort It is ablesome hours

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CHAPTER 2: PRACTICAL BACKGROUND IN AU LAC

DO BRAZIL II RESTAURANT2.1 Company’s profile

2.1.1 History of the company

Invest consult Vietnam services limited company was found in 2003.

Brazil It has two branches, one at Ho Chi Minh city one at Hanoi city

as well as an extensive selection of fine wines

The specialty served is the Brazilian churrasco, which is a buffet ofcharcoal grilled meats brought to you at your table on long skewers.Tender, hot slices of meat are carved right in front of you by the

‘passadors,’ waiters armed with meat, long knives and friendly smiles.The new Brazilian restaurant tap into a universal meat-loving appeal,and is the ideal place to let your inner carnivore beat its chest courses ofmeat in the restaurant’s slogan an you- can-eat extravaganza is a refinedtwenty- first century equivalent of the loin- clothes caveman tearing into araw leg of meat with o roar But the restaurant set in a large colourful andchandeliered thing in life In the elegant dinning room decorated with

tastefully bright painting on the walks and services to enforce civilization’sconstraints a good drink ought to be with a cocktail list led by thecaipirinha (69.000 VND) as any Brazilian restaurant’s ought to be, thecocktails are creative any sexy The drink selection is also bolstered by aserious- looking wine list (around 540.000VND) The looking list of liquor,enabling patrons to flash the cash for really to notch whisky, fits well in asetting where beer might seem a little too plebeian an accouterment to allthe meat

The clientele appeared to be mostly businessmen, and restaurant iswell suited to the power player But back the meat, which really is thespotlight of this restaurant Forget about breezy Copacabana café andeating fruit on the beach The restaurant’s only nod to beachside Brazilianstyle is a standard selection of fresh juices Au Lac do Brazil is far from thetourist’s view of Rio, representing instead a masculine meet- loving instinctfund a mental to South American culture, vegetarians, enter at your own

courses of barbecue (380.000VND) and star of the show an absoluteonslaught approach with yet another skewer, wielding improbably largeknives to cut off more hunks of plash In a final flourish the large course is

a skewer of barbecued pineapple, it’s the atkins diet taken to its logicalextreme The meal is supplemented by bread, salad and a wide from themundane (thousand island, mustard Italian, to the exotically) Meat is thestar but Au Lac do Brazil supplies all the details For the faint of heart, asmall but smart A la Carte menu is a very fine cop out to the churrasco theshrimp thernidor on of service tempting shrimp options

A desert menu beckons, with offering of pancakes and ice cream(45.000VND) but the sweet seems too far removed from the hunt (or thefruits of the hunt) that strikes deep at the heart of Au Lac do Brazil Asaccharine coda of an ice cream just does not fit The over whelming

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amount of high quality meat, representing the victory of man over beast istoo features succulent shrimp onion, potato, and a layer of mozzarellacheese with a gravy that packs a light hearted zing The steak A La Carte(330.000VND) comes with the salad and potatoes serving as garnikes tothe generously portioned beef, surely, one of the best steak Hanoi has tooffer.

Source: Information from company

2.1.2 The process of development

In 2006, Au Lac do Brazil II was found at Hanoi A new restaurant sotheir business has many difficult Customers came there very litter.Director decided launch advertising campaign After one month they attractcustomer, they must employ staff Today they have 40 staff and theirincome is stable

2.2 Real situation of business operation in Au Lac do Brazil II restaurant

When it is a new restaurant let to attract customer It is very differentbut management of Mrs Nga and Mr Jan help restaurant develop as today

2.2.1 Employee

The restaurant has 40 staff, an increase of 5 % over previous year.Workforce is very young from 20- 40years old 50% is male, theygraduated other college and university They are good knowledge, flexible

2.2.2 Structure of the restaurant

Director

Source: Information from companyWith organization of company, they have 4 departments: accounting,serving, kitchen, organization department

Nguyen thi Nga

She is responsible for all active of company

There are 2 persons

They are responsible for policies and guidelines pertaining to certainfinancial matter of the company, management of surplus funds, liquidityand financing management and financial risk management

There are 22 persons

They are responsible for serve customer when they came restaurant

There are 11 persons

They are responsible for prepare food for customers

There are 5 persons

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Accounting

department

Servingdepartment

Kitchendepartment

Organizationdepartment

They make plan for the party of customer or of restaurant, or activities

of restaurant in future

2.2.3 Main services of the restaurant

Au Lac Do Brazil II restaurant do buffet barbecue meat (Brazilianstyle) Buffet but they will bring skewer of meat to your table and cut themeat on your plate They have 12 kind of barbecue : Beef and PorkTenderloin with Bacon, D-Rump, Striploin, Pork ribs, Marinated Chicken,Smoked Ham, Calabrian Sausage, Beef ribs, Lamb, Shrimp with Bacon andPicanha – the best part of Rump-steak – completing a nice sequence of high

quality Beef ! It called churrasco It has gone together with some salad

(green salad, fried banana, corn, tomato salad, rice and jeijoda)

Source: Information from company

History of churassco

Two such groups of immigrants, one German and one Italian,discovered a little known region in southern Brazil with vast grasslands andrich, fertile soil They named it the "Pampas" - the high plains Not only didthe land provide excellent grazing conditions for their livestock, butbecause of the relatively mild climate, it also yielded fresh fruits andvegetables in abundance

To show their gratitude for their good fortune, the people gatheredtwice each year from miles around to celebrate with a feast of thanksgiving.Fresh vegetables and fruits were harvested, prepared, and served at a greattable where all could partake Beef, chicken, pork, and even fish caughtfrom the river were carefully seasoned and cooked on skewers over openfire pits by the ranchers or "gauchos" as they were called at that time Thegauchos carried the freshly cooked meats to the various tables wheresteaming portions were sliced right off the skewer onto each person's plate.Each person could eat as he pleased, choosing one or all of the meats andpartaking freely from the fruit and vegetable table Sweetbreads andpastries were prepared in the European tradition to eat before and after themeal As population centers grew, first community centers and thenindividuals began to open restaurants, which provided this same quality offood with even better service Over the years, these restaurants havebecome the hearts of their communities Here, friends and families meetoften to celebrate special occasions, to enjoy a business lunch, or just tospend some time together.

These celebrations became a time for individuals and families to sharethe warmth of a good meal with friends and family Stories were told,songs were sung, and friendships were renewed

In 2003, a Brazilian native was invited to travel to Ho Chi Minhbringing with him a unique cultural concept which was born with themerging of three cultures in the early 1900's So influenced was he by hisexperience that he vowed then and there that he would not rest until he hasshared this experience with citizens of other lands - lands which are alsorich in resources So, Au Lac do Brazil is proud to say that it has innovatedthis way of eating in Vietnam

Beside they have some A La Carte

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(Rib Eye Steak- includes mushroom or pepper sauce)

(Includes mint or red wine sauce)

(American spicy style)

(With garlic buttered sauce)

(Baked with cheese)

Source: Information from company

rum, lime, sugar Also available with passion fruit and strawberry

Au Lac do Brazil(vodka, baileys, Kahlua, Midori, grand Marnier, milk)

plate, watermelon plate, coffee

2.2.4 The achievements of the restaurant in past years

In 2007 with 40,000 customer came restaurant, their turnover is 2,2bilionVND In this almost all customer is Vietnamese

Source: Information from companyCan see this chart, we know the percentage customer of Vietnam ismore bigger than customer of Asian and European

Source: Information from company

We can see this chart, the first half of year their turnover is only 850million VND It increases slightly in the first half of 2006 because this timethey have many advertising campaign It increases dramatically betweenthe last half of the 2006 and 2007 In 2008 their turnover is increased

2.3 The advantage and disadvantage of Brazil restaurant

 In Hanoi have litter steak restaurant

money Don’t attract customers

 Staff is not professional

 The percentage customer of Vietnam is more than customer ofAsian and European

drink service and other service

 Government encourage company develop business They havesome policy decrease tax

 In the future there are many competitors

 Inflation of the economy is increasing

2.4 The future plan of the restaurant in coming years

Next month, new restaurant will found at Ho Chi Minh City, theyincruit more employee and training old staff

Develop advertising to attract customer and earn profit

CHAPTER 3: PROPOSALS AND SOLUTIONS