Viewpoints - Development Cat Ba National Tourism Zone in accordance with strategies and the overall planning of tourism development in Vietnam, the northern coastal plain; the planning o
Trang 1DEVELOPMENT OF CAT BA NATIONAL TOURISM ZONE TO
2020, VISION 2030
1 VIEWPOINTS AND DEVELOPMENT GOALS
1.1 Viewpoints
- Development Cat Ba National Tourism Zone in accordance with strategies and the overall planning of tourism development in Vietnam, the northern coastal plain; the planning of economic development - social, Hai Phong city tourism; ensure consistency with strategies, planning development and related fields
- To promote the highest comparative advantage of geographical location, climate, landscape, ecology and cultural identity to form the typical tourist, tourist attraction; simultaneously, closely associated with the major tourist areas in the province, midlands and mountains northern, to other regions and countries of ASEAN to form the tours, route travel uninterrupted
- Investment the focus, focus, mobilize resources for sustainable tourism development, harmony with the goals of economic development -social, social security, defense - security, environmental protection and adaptation to climate change
1.2 Development Goals
1.2.1 The overall objective
Development Cat Ba National Tourism Zone become a driving force in tourism development the northern coastal plain system with diverse tourism products, unique, branded and highly competitive, especially for agricultural products characteristics, cultural identity and ethnic
1.2.2 Specific objectives
- Tourists: 2020 welcomed 1.9 million passengers, including international tourists reached 390 thousand passengers; 2030 welcomed 3.0 million passengers, including international tourists reached 500 thousand
Trang 2- The number of accommodation establishments: 2020 with 5,840 suites; 2030 has 8,390 suites
- Total revenue from tourists: 2020 reached 1,919 billion, equivalent to 278.6 million; 2030 reached 8.557 billion, equivalent to 372.6 million
- The share of tourism in local GDP: in 2020, tourism contributed 11.19%; 2030, tourism contributed 13.4%
- Target employment: 2020 creates 10.9 jobs for thousands of workers (including 5.1 thousand direct labor); 2030 employs 15.4 thousand employees (of which 6.2 thousand direct employees)
2 ORIENTATION OF DEVELOPMENT AND MARKETING TOURISM PRODUCTS
2.1 Tourism market
- Domestic tourists: Priority develop target markets: Hanoi, Red River Delta provinces (Hai Duong, Quang Ninh, Hung Yen, Nam Dinh, Ninh Binh, Thai Binh ) and the provinces in the region the northern highlands (Phu Tho, Hoa Binh, Lai Chau, Dien Bien ); expansion of large urban marketing in the country: Ho Chi Minh City, Da Nang ; approach and dominate new markets: The Mekong Delta provinces, Central and Highland
- International tourists: Focus on developing and strengthening its market share in the traditional target markets: Western Europe (emphasis France, Germany, England ), North America (emphasis USA, Canada), Northeast Asia (emphasis Japan, Korea, Taiwan, China), the ASEAN countries Access to and exploitation of new markets: Eastern Europe focuses Russia, the Middle East, India
2.2 Tourism products
2.2.1 Specific tourism products
Based on marketing and the tourism potential of Cat Ba,
Trang 3system-specific tourism products of Cat Ba include:
- Ecotourism: With the eco-tourism tours, picnics; special emphasis on the development of eco-tourism associated with agriculture as the tour experience at the base of agricultural production, coastal ecosystems (seafood, sea creatures, mangrove forests )
- Cultural tourism: With the tourists who visit the historic cultural landscapes; community tours: Visit the village and cultural studies of ethnic minorities, tourism and food especially focused homestay tourism forms; development of tourism products associated with the festival of the local characteristics: relic Cai Beo, Monument to the Mac, Viet Hai fishing village
- Tourism: With the resorts and nursing treatment
2.2.2 The different types of tourism
The different types of tourism is the type of tourism products complementary to meet the diverse needs of tourists, including: Traveling Weekend; tourism and entertainment; Tourist border trade
3 ORIENTATION TOURISM PROMOTION
3.1 Construction image of the destination
The basic characteristics of Cat Ba tourist attraction:
- Natural tourism resources, Cat Ba has clean beaches, beautiful, fresh seafood, nutritious and unique, rare such as crab, jellyfish, lobster
- Cát Bà National Park is a World Heritage Site designated as a biosphere reserve in northern Vietnam The park is part of Cát Bà Island in Hạ Long Bay and is administered by the city of Haiphong The park is located approximately 30 kilometres east of Hai Phong, covering about 263 square kilometres and comprising 173 square kilometres of land and 90 square kilometres of inshore water
- The Cát Bà langur, also known as the white-headed langur
Trang 4(Trachypithecus poliocephalus) is resident within the park and is classified by the International Union for Conservation of Nature as a critically endangered primate; one of the rarest in the world
- Cat Ba Island has become the adventure-tourism capital of Vietnam, and many of the activities advertised are nature-based Visitors can kayak and take boat cruises through Ha Long Bay and the Cat Ba Archipelago, hike through the national park, mountain bike around the Island, spend time on Monkey Island just offshore, tourist can stay at Monkey Island Resort for real relax time on private beach, explore the Island's many caves, swim on Cat Co
1, 2, or 3 (three sandy beaches a short walk from Cat Ba town), or even rock climb on the limestone karsts
3.2 The strategy for the promotion of tourism
- Focus promotion and propaganda to promote tourism in various forms
in and out of the province on the mass media and in place
- Especially for foreign markets, Cat Ba need to pay attention to problems utilizing travel publications such as guidebooks, tourism magazines,
TV channels to promote the image of Cat Ba destination
- The promotion channels priority: the mass media, the broadcast media specializing in domestic and foreign tourism, events and tourism fairs in addition to other media such as text rooms travel, travel agents and foreign priorities are used
4 ORIENTATION TRAINING OF HUMAN RESOURCES AND COMMUNITY EDUCATION
4.1 Training of human resources
- Training staff complement of state management of tourism
- Training of human resources directly to the tourism industry
- Enhance the professional qualifications and tourism awareness of staff
Trang 5- Attractive young human resources and capacities through adequate remuneration
- Choose the young staff, have the capacity to train abroad in state funding
- Upgrade and fostering professional staff for management and employees in the tourism business
4.2 Education community
- Raising awareness of local communities
- Education fostering knowledge of commercial civilization, civilization tourism
- Implement projects to support community development
5 ORIENTATION FOR ORGANIZATION SPACE TOURISM
5.1 The Location, boundary:
- Cat Ba Island is the largest of the 367 islands spanning 260 km2 that comprise the Cat Ba Archipelago, which makes up the southeastern edge of Lan Ha Bay in Northern Vietnam Cat Ba island has a surface area of 285 km2
and maintains the dramatic and rugged features of Ha Long Bay It is commonly used as an overnight hotel stop on tours to Ha Long Bay run by travel agents from Hanoi This island belongs to Haiphong city
- Cat Ba is the largest island in the Bay and approximately half of its area is covered by a National Park, which is home to the highly endangered Cat Ba langur The island has a wide variety of natural ecosystems, both marine and terrestrial, leading to incredibly high rates of biodiversity Types
of natural habitats found on Cat Ba Archipelago include limestone karsts, tropical limestone forests, coral reefs, mangrove and sea grass beds, lagoons, beaches, caves and willow swamp forests
Cat Ba Island is one of the only populated islands in Ha Long Bay, with roughly 13,000 inhabitants living in six different communes, and 4,000 more
Trang 6inhabitants living on floating fishing villages off the coast The large majority
of the population can be found in Cat Ba town, which is located at the southern tip of the Island (15 km ) south of the national park) and is the commercial center on the Island Since 1997, Cat Ba town has grown rapidly and has become a tourist hub for both the Island and greater Ha Long Bay Especially, almost all surface of this island is deployed free wifi access points
as well as 3.75 generation mobile networks, which can make visitors can easily work when traveling
5.2 Tourism areas
Today, increases in infrastructure on the Island (including the building
of bigger roads, dams to build harbors and to protect Cat Ba town from flooding, consistent electricity being brought to the island (which surprisingly happened as late as 1997) instead of having to rely on a generator, and large ferries and barges, able to transport trucks and cars to the Island from the mainland making daily trips to Cat Ba) made it easier for tourists to visit the Island, leading to a rapid increase in tourism and development in Cat Ba town starting in 2001 Since then, a stop on Cat Ba Island has been included in the itinerary of many Ha Long Bay cruises and a strip of tall, thin, five-storey budget hotels line the seafront, receiving more than 350,000 visitors a year
Currently, over 150 hotels are listed in Cat Ba Island’s tourist directory pamphlet, from cheap budget hotels to flashier upscale resorts, and construction is underway on many more Right now, construction is under way on the colossal Cat Ba Amatina, an enormous project that will transform the southern coast of the island The Amatina compound will be "a world-class integrated marina, casino, resort and theme park" spanning 171.57 hectares and (VITC) will be able to host almost 6,000 residents at a time The Amatina will boast "seven resorts with over 800 villas, three marinas, one international convention palace, six five-star hotels and one four-star hotel"
Trang 7The scale of this project is gigantic and will basically create a luxurious mini-city on Cat Ba and will attract tourists from around the world Cat Ba Island has become the adventure-tourism capital of Vietnam, and many of the activities advertised are nature-based Visitors can kayak and take boat cruises through Ha Long Bay and the Cat Ba Archipelago, hike through the national park, mountain bike around the Island, spend time on Monkey Island just offshore, tourist can stay at Monkey Island Resort for real relax time on private beach, explore the Island's many caves, swim on Cat Co 1, 2, or 3 (three sandy beaches a short walk from Cat Ba town), or even rock climb on the limestone karsts
With its scenery, its association with Ha Long Bay, its proximity to cities like Haiphong (50 km) and Hanoi (150 km), and even China (many regional visitors come to the Island in the summer, the busy season, to avoid the heat and pollution in the cities), and plenty to do, Cat Ba Island has become a major travel destination for foreign and Vietnamese visitors alike
5.3 Satellite destinations system
The ethnic groups culture: As a village ethnic people selected to form the cultural attractions serve the needs sightseeing, study, learn and homestay tourism tourists The ethnic groups has the favorable conditions for the development of the tourist attractions of Cat Ba include: Viet Hai fishing village, Cai Beo cultural relic…
Points of Culture Historic Monuments: As the historical service of the sightseeing of tourists The historical value and has favorable conditions for the development of the sights of Cat Ba including Chom - Hien Hao pagoda; Hoang Chau - Cat Hai horse procession; Historic Monuments Uncle Ho talked with the people in Cat Ba, festival of Xuan Dam village
Trang 86 FORECAST THE NEXT STAGE IN THE LIFE CYCLE OF CAT
BA TOURISM DESTINATION
The annual growth rate of Cat Ba tourism has reached over 30% In recent years, the number of visitors to Cat Ba has increased, causing the overload to continue Community tourism facilities are not enough to meet the demand due to many reasons such as the mechanism for accommodation, facilities, image promotion This is one of the initial manifestations of the consolidation stage
The lack of strategic long-term tourism business has begun to affect the image of Cat Ba tourism, for example in the 2010 tourism season instead of keeping a certain number of rooms for sale to the As a travel agent, a variety
of accommodation establishments in Cat Ba hold room for sale
6.1 Retail customers to increase revenue
The phenomenon makes 2011 more public The travel agency does not choose Cat Ba as the destination of its travel programs anymore If this situation is repeated or prolonged will significantly reduce the number of visitors to Cat Ba
Beach widths tend to be narrow due to the construction of on-site facilities for visitors such as buoys, swimsuit, seafood
The beach has become difficult to reach for people due to the appearance of resort projects For example, the most beautiful beach and the safest beach are located in the area of Cat Ba Resort & Spa If the destination
is not properly paid attention to the issue of tourism planning will lead to the situation people want to go to bathing also pay as in Lang Co or Vung Tau
Cat Ba is a potential tourist destination that can be exploited for tourism activities so that the last two stages of the Cat Ba certainly not face in the next few years However, without long-term strategies, planned development and a strong management board, it is difficult to prolong the
Trang 9development phase and necessarily face the consolidation phase.
6.2 Infrastructure systems planning, technical material facilities for tourism
Initially, Cat Ba was the only stopover on the program to visit Ha Long Bay, so the tourism activities at that time mainly just sightseeing, so far, a variety of tourism types From pure to mixed purposes has come A number of types are being exploited effectively at this destination such as: Sea-going, sea bathing, visiting national parks, tourism to the development trend of the world's current tourism is ecotourism and community tourism According to data from the survey at the destination, 58% of tour operators choose ecotourism, 14% choose community tourism as the main type of their travel programs Only 3% chose sports tourism and 3% chose adventure tourism In addition, 22% of companies choose other types of tourism or a combination
of the above
Means of transportation are increasingly diversified to create favorable conditions for tourists:
The increase in tourist arrivals was improved by increasing accessibility to the resort, through the expansion of the road network and waterways Previously, visitors from the center of Hai Phong to Cat Ba only have the means of ferry or access to Cat Ba by cruise ships connecting Ha Long - Cat Ba Since 2011, the approach to Cat Ba has been greatly expanded
to offer travelers as well as travel companies various choices
- On waterway: Tourists or travel agents may choose different modes of transportation depending on their needs, preferences and affordability The means of waterway transport being exploited are high-speed train, speed boat, ferry boat and sea-going vessels departing from Dinh Vu ferry
- Roads: Travelers can go to Cat Ba island by road from Hai Phong center through the route of crossing Dinh Vu - Cat Hai - Cat Ba island; If the
Trang 10tour starts from Quang Ninh tourists can choose to go through Tuan Chau -Gia Luan ferry Roads to Cat Ba are not very convenient, but the best option for travelers to explore, see the whole Cat Ba In addition, managers have focused on improving intra-regional traffic to make it easier to navigate between points on the island For example, some sections on the cross-roads and roads through Cat Ba National Park are invested and expanded In particular, the highlight is Cai Vieng – Moc Trang; White Mills - Hien Hao or Khe Sau - Ang Soi sections are invested and expanded to help solve traffic congestion, especially to ensure the safety of the routes through the hills and mountains,
Most travel companies and tourists participate in the survey Good transport means to reach Cat Ba
7 THE LIVELIHOOD OF LOCAL PEOPLE IS ENHANCED BY TOURISM ACTIVITIES
Tourism projects bring more benefits to local people by selling their land to the construction of tourism businesses rather than continuing traditional activities The house is planned to be built far away from the beach
to provide space for tourism development
Local fisheries and livestock production can not provide sufficient quantities and perhaps even quality food at the request of the business and so many foods are imported from the mainland Even high season seafood is not enough to serve tourists from the wholesale markets in the city center
Commercial tourism is made more from the outside Many people in other areas buy land here for business purposes At the same time, with the increase in the number of tourists, most of the traditional homes are converted
to business use
Many families have converted their homes into small guest houses to accommodate the small ones