KẾ HOẠCH TỔNG THỂ TĂNG CƯỜNG ỨNG DỤNG CÔNG NGHỆ THÔNG TIN và THƯƠNG mại điện tử NHẰM NÂNG CAO HIỆU QUẢ TRONG QUẢN lý và KINH DOANH e

THE OVERALL PLAN TO IMPROVE THE APPLICATION OFIT AND E-COMMERCE IN ORDER TO ENHANCE THE EFFICIENCY OF MANAGEMENT AND BUSINESS The development of science and technology are making increa

TIN VÀ THƯƠNG MẠI ĐIỆN TỬ NHẰM NÂNG CAO HIỆU QUẢ TRONG QUẢN LÝ VÀ KINH DOANH

INDEX

Page

2 The reality IT, IS, e-commerce applications 4

3 SWOT analysis (related to IT, IS, e-commerce) 5

4 Comparisons with competitors and business environment analysis 8

5 Analysis of experience and the lessons to be learned 11

6 Find out the solution for IT applications 12

b Comparison between domestic and foreign ERP solution 14

7 The IT and e-commerce application strategy to 2013-2020 15

THE OVERALL PLAN TO IMPROVE THE APPLICATION OF

IT AND E-COMMERCE IN ORDER TO ENHANCE THE EFFICIENCY

OF MANAGEMENT AND BUSINESS

The development of science and technology are making increasing use oftechnology in the operation of the business This means asking about the quality of theproduct, the information technology services (information technology) should also beadequately advanced, applications must support more diverse, more fully the activities

The combination of information technology and management experience whichhas allowed managers to optimize the operation processes as per standard managementsystem A system with network, thus requiring the development people must havedeep huge vision, generalization is not only about information technology but alsostrategic vision in management

1. Enterprise introduction

Company name: VIPCO HALONG COMPANY LIMITED

Trading name: VIPCO HẠ LONG

VIPCO Ha Long Company Limited (formerly Branch of Waterway petroleumTransportation Company I "VIETPETROCO") based in Halong city with industries toprovide marine services to ships In 2006, VIPCO was founded with the model is asubsidiary of independent subsidiary (directly belongs to the Vietnam PetroleumTransport Joint Stock Company - VIPCO) Currently, VIPCO Halong concentrated intwo main business areas are marine fuel supply services (bunkering) and maritimeagency services The total number of employees have 60 people in that office with 20people including: the Director, Deputy Director, Business Department, ShippingAgency Department, finance and accounting, General and 40 employees working on

Core Values

 Diligent and thoughtfulness in providing services

 To provide the services in accordance with with international environmentalprotection laws as well as in local

 Appreciate the time value of customers when planning services for ships

Key to success

Based on the criteria always improve the quality of services and long-termbusiness history with good reputation makes the current success of VIPCO Halong

Organizational model diagram

2. Status of applications of information technology, information systems, electronic commerce (e-commerce) in the company

a The status of applications of information technology, information systems

All staff working on the office of the company is equipped with lowconfiguration computer due to equipped in 2009 The company has built an intranetwith the server having the Exchange email system The staff recruited to work at thecorporate offices are in informatics for office, Internet using skills, communicationproficiency in English, reading, listening, writing, pretty or more depending on theposition work (For example: Business and Shipping Agency Dept.)

Information technology applications, enterprise information system as follows:

 Informatics in office: MS Word, Excel, Exchange, digitized documents forbusiness, management and storage service

Chairman

Deputy Director

Director

Board of Directors

Shipping Agency Dept.

Financial and Accounting

Business

Dept.

General Dept.

 Information processing dealing with customers via email, Skype, YahooMessenger.

 Data mining (via the internet): partners, customers, competitors, conferences,journals, reference information, research materials, expertise, etc

 Administration: statistics, data reporting, business operations management ofgoods, import exists, the accounting profession, the fixed assets The company

is currently using dedicated software PBM - Accounting BusinessAdministration petroleum by Petrolimex Informatics Center (now is informaticsand telecommunications Petrolimex JSC) deployment

 There is also the mandatory application of the tax authorities, Customs, portauthorities (shipping procedures), Border Guard and other state authorities

b The reality of e-commerce applications

 So far the company posted the promotion of company information on some thewebsites as http://doitac24h.com http://www.quangninh24h.vn

http://www.thuongmai.vn http://diachitot.net

http://quangninh.vietnamnay.com

 The company has registered the domain name http://vipcohalong.com.vn/ ;http://vipcohalong.com/ but not to build a website to promote the company'simage, services, products as well as not applying Infomation technologystrategy in implementing B2B e-commerce, eMarketing, customer relationshipmanagement, supply chain management and human resources management

 The company is in the development stage information Trade (i-Commerce)

 No person in charge of recruitment plans Infomation technology

3. SWOT analysis (related to information technology, information system, commerce)

e-SWOT analysis is one of the five steps of the business strategy of an enterprise

To establish the development strategy of information technology, information systems,e-commerce,businesses have analyzed the strengths, weaknesses, challenges, andopportunities from which to build model suitable for the application of informationtechnology in inmanagement and business

 Most of the officials and employees

of the company have qualified pretty

evenly, responsible, dedicated and

passionate about the work The

relevant skills, experienceare

well-educated

 Director broad has solid relationships

with PETROLIMEX Group and

partner companies

 Capable of quick response sensitivity

for the job and market

 Computer system synchronized,

stable operation

Weaknesses

 Top management companies do nothave management experience orexperience inappropriate, understandingInformation technology and English toolittle hospitality management formaltraining, basically

 Restrictions on the relationships withforeign customers

 The company lacks direction, no cleargoals, no specific strategy in times ofcrisis

 Professional skills of the BusinessManager are not high

 The financial situation is difficultbecause of the prolonged debt clients, orinability to pay (due to the shippingindustry is going down, low rates )

 No officers are dedicated to the field ofinformation technology

Opportunities

 For several years information

technology is one of the industry to

achieve the highest growth rate in the

economy of Vietnam During the

past decade, the average growth rate

of the industry is 20 - 25%, in the

field of software growth of 30 - 35%

During the current crisis, the demand

for applications in production and

Information technology business is

Challenge

 The merger and restructuringorganizational model companiesgenerate more surplus labor

 Transport market is quiet; this difficultsituation can last for a few years

 The competition of professionalbrokerage companies in the sameindustry, even suppliers

 Customers in countries not yet ready forthe technological development of

not affected, even more favorable by

information technology is one of the

effective measures to cut costs,

improves efficiency of production and

business activities

 Promotional information on the

internet is widely popular Demand

for payment of the products or

services through the network are

growing

 The company is approaching the

foreign clients therefore e-commerce

is also one of the factors that create

trust, convenience for the clients in

transactions and is a trend in the

integration period

 The Government of Vietnam has

many incentive policies to promote

the development of e-commerce

cognitive psychological habit

 Rare bank or business that stands out as

a financial guarantee of the seller andbuyer, to prevent risk in trading e-commerce

 Legal corridor is uncompleted, difficult

to implement

4. Compare with other competitors and Business environment analysis

a Identify and reviews competition:

The Vietnam Ocean Shipping Agency (VOSA)

 VOSA is the oldest Maritime Agency (established in 1957) has much strength

in business lines with long experience in the market of transport and has thesupport from senior state management organs in the field of marine affairs Asthe hub agent is known by many ship owners and have branches in most of theports

 Their computer system is modern and just uses the email for transaction

 Website of VOSA company: http://www.vosa.com.vn

Website with introduction of information, little update on the status of the market,

the deal may reasonable be some internal information.

Fratelli Cosulich Bunkers ( HK ) Ltd

 This is one of the big brokers in the industry for bunkering The companyinherited the customer relationship from the parent company that is based

in Italy The parent company is the family company was founded 150years ago with a lot of experience and multidisciplinary activities in thefield of transport

 There are branches in the U.S., Hong Kong, Singapore, India andVietnam

 Internal IT system is rather good, in business applications such asreceiving orders, order processing at all branches

 The company has no own Website but often promote on specialized sites,including http://www.bunkerworld.com; http://www.bunkerindex.com;http://www.vesseltracker.com

 The Website of the company Fratelli Cosulich: http://www.cosulich.it

B12 Petroleum Company (B12).

 B12 is a very big company in the petroleum business on land with longexperience in the oil industry is the most supplier of the northern region(B12 Company - founded in 1973)

 Abundant resources, the computer system is equipped and upgradedregularly The application of information technology to manage thebusiness, with PETROLIMEX- ERP and implementing by FPT Company

 Has high competitive ability due to they can adjustable their sale price

 Website: http://b12.petrolimex.com.vn/

Website of B12 is updated regularly on the status of the market, business and

internal information.

b Business environment analysis

Transport situation in the short term is difficult to forecast, with high risks

In 2012, the international transport continues to have problems because of manyreasons It is the European debt crisis has not ended; the signals have difficulty infinding financial resources to get rid of the risk of recession, in addition to beingthe heavy impact of the public debt crisis The economy is still in a State of slowgrowth (especially the slowdown of the Chinese economy)

According to economic experts, in 2013 is actually a difficult year for theglobal economy Marine transport market continues to weaken, freight ratescontinued to decline in the long periods Oversupply situation of the worldmarket is still expected to extend through 2013

Consequently, the current market situation greatly affected the revenue ofthe company not to mention stiff competition from companies that have the samefield of activity

5. Analysis of experiences, lessons learned from other companies at home and abroad

So far the demand the application of information technology in businessoperations, analysis, monitoring customer needs, receive orders, process orders isessential

- Vietnam Petroleum Corporation (PETROLIMEX) system has been operating

successfully Petrolimex - ERP and implemented in most of the membercompanies nationwide The system helps corporate leaders understand thesituation of goods, market demand assessment thereby making the rightdecisions and accuracy in business and management

- Adaptec Group improved production activities through e-commerce.When

buyers purchase requirements, the program will launch their new system andsend orders to suppliers The process takes only a few minutes compared to 4-6days as before Annual savings of inventory costs up to $ 10 million, giving thecompany the ability to change the technical standards easier, improve businessrelations (References - Information Systems Management - PGSM)

- In addition, foreign bunkering broker firms have succeeded in the application of

6. Search the solution applications of information technology in the industry

According to research conducted on a global scale, in addition to three commonsolutions for large and medium companies are SAP, Oracle and Microsoft (thesegment I), is also the solution for small and medium companies (segment II): Baan,Epicor, IFS, Infor, Lawson, Exact, Netsuite, Syspro, Sage and many other solutions

The ERP brands are on the market today is the SAP, Oracle and Microsoft Morethan 70% of companies have deployed ERP segment I, while 23 percent chose thesolutions of the segment II

The average time to implement an ERP project is from the 18 to 22 months ERPimplementation costs depend largely on the elements: the solution, the level ofcustomization, deployment size, scope, complexity of production processes, andimplementing strategies According to the survey, there is a significant differencebetween SAP, Oracle (the largest cost) versus Microsoft and solutions in segment II(minimal cost) The total cost of the average deployment of the ERP project is about8.5 million USD (about 148 billion local); in which the difference between SAP,Oracle and the solutions segment II up to 10 million dollars (about 175 billion local)(see table below) The figures do not include the cost of deployed in multinationalorganizations with large scale, estimates of the average deployment cost in theseorganizations up to 34 million USD (about 595 billion)

Summary results study ERP solutions

SAP Oracle Microsoft Segment II On

a Analysis of the solutions

SAP-On July 30, 2008, SAP has become the supplier accounts for the

largest share (35% market share on the market of SALE) SAP has extendeddevelopment time – 20 minutes compared to other solutions Spread in time todeploy for each SAP project also great compared to all the other solutions(except Microsoft) However, the cost and time to deploy the greatest degree ofsatisfaction and the actual interest gained by using SAP solutions is biggest

Oracle eBusiness Suite (EBS)-Oracle are holding 28% of market share of

ERP, stands 2nd after the SAP The average deployment cost of Oracle's 12.6million USD (about 220 billion) The average duration of the Oracle is 18.6months, spread in time to deploy for the different project not many (stable)

Microsoft Dynamics-According to the research, Microsoft are 14% market

share of ERP, equivalent to the total market share of of Baan, Epicor, IFS, Infor,Sage and solutions in segment II combined The popularity of Microsoft relatedsoftware pricing fit small and medium companies Total cost of ownership (TCO)Microsoft's average is 2.6 million USD (about 45 billion dollars) The averageduration is 18 months for an the ERP project

Solutions segment II

A study including the ERP solutions in segment II: Baan, Epicor, IFS,Infor, Lawson, Exact, Netsuite, Sage, Syspro and other solutions The totalmarket share of segment II is 22.7% In that divided as follows: Infor (2.9%),Baan (2.3%), Epicor (1.7%), IFS (1.7%) and Sage (1.3%) The averagedeployment cost 3.46 million USD (approx 10 billion) lower than SAP andOracle but higher than Microsoft However, this cost is the huge difference, canvary from less than 0.1 million to 65 million, the result of the customizedsolution for each project The average duration of the segment II is shortest (18months)

The domestic ERP solution (Vietnam - ERP)

Until the middle of 2006, the market had appeared the ERP solution Theaccounting software development and modifications should be friendly and easy

to use But yet there are international standard operation procedure should start