Role of e-banking in competition of Commercial banks today - Electronic Banking exploit the strengths of IT and telecommunications applications to create new modes of communication betw
Trang 1BUILDING PLANS E-COMMERCE APPLICATIONVIA E-BANKING
SYSTEM IN VPBANK
Content
I Introduce about VPBank 3
1 Formation history and development 3
2 Strategic business objectives 3
II Role of e-banking and e-commerce applications in VPBank 3
1 The concept of e-commerce and other type of e-commerce 4
a) Concept of e-commerce 4
b) Type of e-commerce 4
2 Role of e-banking in competition of Commercial banks today 6
3 Current status about e-commerce applications in VPBank 7
a) Status of e-banking application at VPBank 7
b) SWOT analysis about E_banking at VPBank 8
III Building planning e-banking and e-commerce in VPBank 9
1 The requirements of e-banking system 9
a) Requirements for system architecture 9
b) Requirements for products and services 10
2 Solution Selection 11
IV Planning e-commerce activities on e-banking platform after deployment 15
1 Goals 15
2 The deployment activities 15
a) Expand direct sales channels via electronic banking services 15
b) Development on the channel connect with partners 16
Trang 2I Introduce about VPBank
1 Formation history and development
VPBank, was established on August, 12th, 1993 So far, after more than 20 years of construction and development, VPBank has become one of the top 12 banks in Vietnam (G12) network spanning 33 provinces, more than 200 transactions, 550 payment Western Union agents across the country Starting with chartered capital of VND 20 billion and 18 staffs, with the constant development efforts, to 2013, VP Bank's charter capital of nearly 5,770 billion 5.000 staff The name Vietnam Prosperity Bank official VPBank used in 2010 Name of bank expressed the desire to contribute, jointly built a Vietnam prosperity to life of every body is becoming increasingly better
2 Strategic business objectives
Leader of bank has given a strategic vision, becoming one of five banks Trade shares top and vàone of three retail commercial banks in Vietnam in 2019.
With that vision VPBank has been focused on building and consolidating a solid foundation to ensure a rapid growth, but stable and sustainable for the next year by focusing on the following areas:
- Develop a structured business development and dynamic flexibility to focus on individual customer segments, SMEs and large enterprises
Trang 3- Develop and implement alternative channel strategy, including channel integrated contact (Alpha), channel banks at work (Beta) and channel coordination with distributors (Gamma) These channels tightly integrated with each other and with the system of VP Bank branch in the stage of sales and customer care
- IT Development investment is one of the pillars, platforms, tools for business development
- Building, human development platform, the core of sustainable development
II Role of e-banking and e-commerce applications in VPBank
1 The concept of e-commerce and other type of e-commerce
a) The concept of e-commerce
Trade in the broadest sense is defined in the Model Law on e-commerce of the
United Nations Commission on International Trade Law (UNCITRAL) as: “Trade
terms should be interpreted in a broad sense to cover matters arising from all relationships of a commercial nature carry with or without a contract The commercial relations include the following transactions: transactions of any offer
or exchange of goods or services, distribution agreements, representations or commercial agent, fiduciary commissions; long-term lease, construction works, consultancy, engineering, investment, finance, banking, insurance, exploitation agreement or concession; venture other forms of industrial cooperation or business, or passengers by sea, air, rail or road”.
One can succinctly defines e-commerce as a way to understand common form of buying and selling goods and services via a global computer network Internet In fact, the commercial activity over the Internet gave rise to the term commerce, e-commerce abbreviation E-e-commerce consists of the buying and selling activities of goods and services through electronic means, delivery of digital content on the Internet, electronic transfers, electronic share trading, electronic bills of lading, commercial auctions , collaborative design, network resources, public procurement
b) Type of e-commerce
Based on the subject of e-commerce, can e-commerce division of the common types are as follows:
Trang 4 Transactions between business to business – B2B (business to business);
Transactions between business to consumer – B2C (business to consumer);
Transactions between business to government – B2G (business to government);
Direct transactions between consumer to consumer – C2C (consumer to consumer);
Transactions between government to consumer – G2C (government to consumer)
- B2B is type of transaction through electronic means between enterprises and businesses According to the United Nations Organization for Cooperation and Economic Development (UNCTAD), e-commerce B2B e-commerce accounting for
a large proportion (approximately 90%) B2B transactions primarily done on the application of e-commerce systems as value-added network (VAN); supply chain of goods and services (SCM), e-commerce exchanges The business can offer, looking for customers, ordering, contracting, payments through this system At a high level, these transactions can take place automatically B2B e-commerce bring real benefits for businesses, particularly to help reduce the cost of information collection and market research, advertising, marketing, negotiating, increase business opportunities,…
- B2C is type of transaction through between businesses and consumers through electronic means Business use of electronic media to sell goods or services to consumers Consumers through electronic media to choose from, bargaining, ordering, payment and delivery B2C transactions but little proportion (approximately 10 % ) in the EC but the wide range of influences To participate in this form of business, conventional business website will be set up, forming a database of goods and services, conducting marketing process, advertising, direct distribution to consumers B2C e-commerce benefits for both businesses and consumers Businesses save costs by not selling or leasing needs showroom sales referrals reduce management costs and more Consumers will enjoy the convenience of not having to take shop, have the ability to select and compare many items at once
Trang 5- B2G is type of transaction through business with state agencies, including state agencies act as clients The process of exchanging information between enterprises and government agencies are conducted through electronic means State agencies can also set up the website in that post information about purchasing needs of state agencies, conducted the bidding of goods, services and supplier selection on the website This is a face saving costs find suppliers, and enhance transparency in public procurement activities
- C2C is type of transaction through individuals together The development of
electronic media makes many individuals can participate in commercial activities as suppliers, who provide services An individual can set up the website for items of business for which they act out or use a website available to bid on some items I have C2C contribute to the diversity of market
- G2C is type of transaction through between state agencies to individuals These
transactions are mainly administrative nature, but can bring elements of e-commerce For example, when people pay taxes online, pay the registration fee online profile, v.v…
2 Role of e-banking in competition of Commercial banks today
- Electronic Banking exploit the strengths of IT and telecommunications applications
to create new modes of communication between the Bank and the customer, complement traditional methods of communication networks based on branch and a transaction The more society develops, the more information technology penetrates into the lives needs to use e-banking services are higher E-Banking is one of the key factors leading to the diversification of utility services and banking products comply with modern style, contribute to improving the competitiveness of commercial banks in today's era
- The products and services the bank does not depend on space and time, through electronic channels and internet access device such as a computer terminal, ATM, POS, desk phone, cell phone action… (dịch vụ e–banking)
- E-banking service meeting the financial needs of customers almost immediately Since the payment of the monthly bills for electricity, telephone until the procurement of goods through electronic payment gateway, purchase airline tickets, hotel reservations Just a smart phone or a computer computer with a network
Trang 6connection, via a few clicks of the consumers needs are met quickly The right to direct transactions at branches is minimized
- Consumers can also send savings and loan online without having to make room deals to be served Or when there is the need to use cash, cash , the user can be done easily and quickly without the presence of the ATM card
- Can say it is a revolution for the use of banking services tại Vietnam In addition, the number people used internet in Vietnam continues to increase, not to mention, the manipulation via e-banking transactions quite simple, which saves cost, time and bank customer
- In the fiercely competitive environment like the current technological factors are the leading bank set up to make a difference and the highest increase in utility for its customers In fact, for real technological superiority and is bringing many modern conveniences to consumers, the banks are not always able to meet The difficulty here is that need a very larger financial resources sustained, friendly staff and experienced battle to bring applications into practical technology, bringing real benefits to consumers
- Building modern technology basis platform to develop advanced banking services such as e-banking is a sustainable development strategy of the bank For international banks in the region and around the world have strong capital strength and reputation of the ordinary high profits from the operation of the banking services accounted for approximately 40% -50 % of total income Vietnam banks in strategic restructuring activities, inevitably more investment in the service sector to keep up this trend
3 Current status about e-commerce applications in VPBank
a) Status of e-banking application at VPBank
Current application E_banking in bank has been promoted in the past year, however the application, the investment has not been invested clear roadmap to bring efficiency in operations, in particular the limitations of the Bank of E_banking as follows:
About technology infrastructure
Trang 7- Technology infrastructure still not equipped synchronous, unused advanced technology to meet large numbers served (majority problem)
- Discrete programs, no high coherence between modules, the module
- The program is largely self-development banks (in house development) so very limited in functionality and there are many problems arising in the course of operating activists
- The complex operation management, property not ready high
- Security is still not yet satisfied customer
- The system does not support diverse platforms especially onset of intelligent mobile devices on the platform iOS, Android, windows …
- There is no clear roadmap development, technology development unsold closely with business development strategies of bank
About functions, products and services
- Not yet diversify both products and services for individual customers and businesses (cash management, payment of wages, debt collection, commercial payment …)
- Not yet flexibility in use, how to use complex, difficult to manipulate customers
- Not yet promotion is maximum value that gives E_banking business as e-commerce …
The current system met the issue, the error leads to customer dissatisfaction about service quality
b) SWOT analysis about E_bankingapplication at VPBank
Strengths:
- With the support and commitment
from senior management on the
development of applications of
information technology banking
- Platform IT personnel understand the
business problem is very high, human
resources had over time developed
Weakness:
- Lack of overall picture of
development
- Using self-developed products,
so many errors arise, not high quality services
Trang 8the open source application should be
very experienced in IT management
resource is limited
Opportunities:
- There has been a clear business
strategy from the board, which is the
basis for investment in development
of information technology systems
- The technology platform to develop
existing Internet_banking very
diverse and abundant
- Increased cross-selling opportunities
between business partners online
- To develop and retain customers in
the bank
Threat:
- The fierce competition from rivals in the same industry
- Customers increasingly use technology requires high
- The value that is proved in a short time is not easy
- The risk of information leakage customers is high
III Building planning e-banking and e-commerce in VPBank
1 The requirements of e-banking system
a) Requirements for system architecture
- Supports multi-channel transaction platform based on SOA, towards developing e-commerce
- Allow VPBank develop, customize new features
- Meet current security standards
-Developing a synchronous manner to meet business needs
- Supports multiple platforms on terminal (iOS, Android, windows media…)
- Architecture connection required, easy integration
The model proposed architecture overview:
Trang 9Integration Layer
(Adapter, Message transformation/routing, business rules, security
control, SLA, Activities monitoring)
Card Core Banking
Internet Banking Portal(Presentation Layer)
Mobile Inernet
ATM bill payments,
fund transfers prepaid services
Back end
layer
Intergration
layer
channels
Presentation
layer
b) Requirements for products and services
General requirements about products and services is diversification, support e-commerce development and business strategy of the Bank The following products are required and not required
2 Solution Selection
Trang 10The requirements of business strategy basis of the Bank and architectural requirements of the technology, the project team for analysis of the technology
platform for the development of e-banking is the major partner Oracle, IBM,
Microsoft, Here are 3 partners providing leading technology platform for
organizations to develop information technology solutions in general including e-banking solutions
Technology platform that enables enterprises and build customized solutions according to the business strategy of their own With applications e-banking
Oracle, IBM, Microsoft firm is not writing specific solutions they build out the
framework for the partnership as well as businesses can develop, customize according to business problems of your business
As noted above, the bank has set a business strategy above, from which to build e-banking solutions to meet the business problem we focus our analysis, compare the following factors
- System Architecture
- Openness to the development of new products and services in future
- Ability to operate after administration put into the operation system
- Compatibility, system integration, connecting to partners …
- Cost of initial investments as operating costs for next year
…
The research
Architecture
system
We can say right, this is
a leading technology company providing the technology platform for the development of information technology applications, but here we see Oracle has been
IBMis also big
names of the world's leading technology platform for the development of e-banking solutions to modern technology oriented architecture
Microsoft is also a huge computing company, all other technology
companies, Microsoft is also developing a similar
development is one