7 ways to build a brand that attracts top talent

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7 Ways to Build a Brand That Attracts Top Talent

Benefits of an Employer Brand

deciding if a job opening

is right for them

seconds

Job seekers

spend

The Golden Circle

v

WHY

HowWhat

The Golden Circle

v

WHY

HowWhat

Outside-In (conventional) Inside-Out (remarkable)

Anatomy of Employer Brand

v

WHY

Values Mission Beliefs

HowWhat

Outside-In (conventional) Inside-Out (remarkable)

HR Activities

Benefits of a Strong Employer Brand

Organizational Performance

What Is HR’s Role?

Who Should Be in Charge

of employers believe HR should be primarily

in charge of developing the corporate brand

51%

45% of employers think a stakeholder in their corporate brandHR should be

Source: http://www.jobscience.com/blog/branding-your-business-to-attract-the-best-candidates/

What Is HR’s Role

Measure Report Collaborate Train

Coach Initiate

7 Ways to Build a Brand That

Attracts Top Talent

Get Social

1

Get Social Step 1

Create a presence on social

Highlight company awards, holidays and milestones

Encourage your employees

to have a voice and use searchable hashtags

Get Social: Utilize Photos and Videos Step 1

Encourage viral photos and videos in all departments

Show the real “you” on a career blog or through social posts

Let employees be who they are

Treat Every Candidate Like

a Customer

2

Treat Every Candidate Like a Customer Step 2

Audit interview reviews

Always close the loop with candidates

Respond to interview reviews

Reinforce Your Core Values, Mission, and Culture

3

Reinforce Your Core Values Step 3

Include in your EVP and promote everywhere

Create a sense of purpose for employees

Empower employees to be an active part

Managing Results Step 3

Beliefs

Behavior

sResults

Reinforce Your Core Values

v

WHY

Values Mission Beliefs

HowWhat

Outside-In (conventional) Inside-Out (remarkable)

HR Activities

Ask for Feedback

4

Ask for Feedback Step 4

Don’t wait until review cycles

to ask for feedbackEncourage constant feedbackTake the good with the bad

Adapt Based on Feedback Step 4

Employer branding is notset it and forget it

Test messaging and getemployee buy-in

Create work hours that cater to your evolving work environment

Respond to Reviews

on Glassdoor

5

Respond to Reviews Step 5

Join the conversation

Compliment the good and appreciate the bad

Show candidates that you value and are receptive to employee feedback

Get Involved in the Community

6

Get Involved in the Community Step 6

Get your employees involved

in the communityBuild CSR programs Post a calendar to promote company involvement

Encourage Employees to Become Brand Ambassadors

7

Encourage Employees to Become

Brand Ambassadors

Step 7

Encourage employees to wear company gear

Involve employees in thehiring process

Utilize referral programs

Pro Tip

Download Employer

Branding for Dummies

to help you with your strategy!

Receive a free job posting on our

ATS and full HRIS

kira.federer@glassdoor.com

rusty@bamboohr.com