Các công nghệ marketing mới và sức tác động của chúng đánh giá tổng quan và xu hướng ứng dụng marketing điện tử ở việt nam e

E-marketing Internet marketing or online marketing or network marketing, online marketing is the marketing activities for products and services through a global network Internet connecti

TOPIC: THE NEW MARKETING TECHNOLOGIES AND THEIR IMPACT OVERVIEW AND APPLICATION TRENDS IN VIETNAM

INTERNET MARKETING

Content:

1 Overview of E-marketing trend 2

a What is E-marketing? 2

2 The purpose and content of the essay 3

1 Search advertising (SEM): 4

2 Viral Marketing 5

3 Online advertising: 7

I OVERVIEW

1 Overview of E-marketing trend

a What is E-marketing?

E-marketing (Internet marketing or

online marketing) or network

marketing, online marketing is the

marketing activities for products and

services through a global network Internet connection

The interactive nature of E-marketing, message objects can receive immediate feedback and communicate directly with the object sending the message This

is the major advantage of E-marketing compared to other forms

E-marketing combines creative and technical features of the Internet, including design, development, advertising and sales The E-marketing activities including search engine marketing (SEM), search engine optimization (SEO), web display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, viral marketing and mobile marketing

E-marketing is the process of developing and promoting businesses using online media E-marketing is not simply building Website E-marketing is a part of marketing strategy and investment must be reasonable

a. Information about E-marketing trend

In 2011, online ad revenue globally reached $ 80 billion Google accounts for about 44% market share of online advertising Here is the data on E-marketing trend in the world:

The ratio of the cost of the global online advertising

The proportion of online advertising revenue by region Looking at the two tables above we easily see the role of E-marketing plays a big role for Marketing and industry trends continue to rise In particular, Asia is rapidly increasing trend in this field According to the evaluation, in next 5 years, 50-60% of online ad revenue of Vietnam is from 50-100 million worth

2 The purpose and content of the essay

The purpose of this essay to provide and analyze the role and trends of

E-marketing forms in the world and in Vietnam

The content of the essay will analyze the forms of e-marketing mainly follows:

 SEM (Search Engine Marketing) including SEO (Search Engine

Optimization) and PPC (Pay per click)

 Viral Marketing (video, social media)

 Banner ads, pop-up

II.ABOUT MAJOR E-MARKETING FORMS IN VIETNAM

1 Search advertising (SEM):

a Concept and characteristics: 82% of Internet users accessing the

Internet will start to search for information on search engines like (Google, Zing.vn ) → search channels have been as effective channels

to reach targeted customers

i SEO - Search Engine Optimization (On Site Optimization Search Engine) as techniques to improve system design, web

page content to fit with the technical criteria for the search engines so forth Advantages of SEO is not advertising fee, just takes time, people do → low cost and effective High

reliability; downside of this form of SEO is time consuming to implement and maintain

ii PPC or Google adword: The advantage of this method is small compared to the charge form television, newspapers The downside is the cost to advertise, not durable

b The trend of search advertising in Vietnam

Network access is still looking for one of the two most frequent online activities of internet users As reported by Cimigo, 2012 up to 94% of people use the internet to access Google search, this figure was 92% in 2011

Find information become regular activities 2nd level with news operations So appear on the first page of Google search results become necessities of the business SEO and Google Adwords will continue to invest more strongly in 2013

Internet makes things change very quickly So businesses should always update to adjust strategies and business plans to suit their new trend of users The trend of online marketing in the mainstream will be presented at the conference detailed online marketing orientation

According to the market research firm AC Nielsen and TNS, Google accounts for 95% of the search market online and deliver nearly 70% of traffic to the website

in Vietnam Therefore, Google's advertising services is a huge market share

2 Viral Marketing

a Concept and characteristics: This form creates activities, programs or

affiliate networks in communities such as forums, social networks, blogs, etc not out of the goal was to introduce products and services to corporate customers → use spread effect

The major form of Viral Marketing includes:

i Video: youtube.com

ii Social Networks (Social media)

1 Fanpages / facebook.com

2 QC / facebook (Face ads)

iii Online seeding: forum seeding

iv Magic words: MagicWords is technology that allows advertisers to carry

messages Banner ads on your keywords in the most popular posts provided by the participating sites advertising system When readers hover over the highlighted keywords, an advertiser's banner will automatically appear and take the reader to the website being advertised after one click of a button

b The trend in Vietnam

- Exceed Taiwan, Indonesia, the Philippines, calculated through March 9/2012 Vietnam there were 13.1 million Youtube users, view an average of

137 videos per / day

- Number of Facebook users in Vietnam as of 24.10.2012 amounted to 9.11748 million, an increase of 5.479 million users within the last 6 months Average 1 day, Facebook has more than 30 thousand people participated Vietnam social network Most participants age and have the fastest growth rate in the two age groups 18-24 and 25-34 As the two groups of

consumers with high demand and good affordability

According to estimates data users in Asia, in quarter 2/2012 of Facebook, Vietnam

is a country with the user growth rate the highest in the region, ahead of No 2 country, Japan Nearly 40% of Vietnamese Facebook users to trade products or services This is the basis for the social network continues to expand its influence

in Vietnam

3 Online advertising:

In terms of users, the majority of the site is the most visited of the Vietnam enterprises such as dantri.com, vnexpress.net, zing.vn, ngoisao.net, nhaccuatui.vn

According to the survey of Kantar Media the 10 most viewed website in Hanoi, Vietnam accounted for nearly 90% of websites, and the rest belongs to Google and Youtube In Vietnam, although Google

is the website with the most traffic (28%), Facebook is 5.1%, but the majority view is still Vietnamese readers of the site

According to TNS Media, vnexpress.net who currently is leading the market to hold 31.1% market share of the advertising revenue of the market in 2011 Next is the website 24h.com.vn (25.1%)

III. CONCLUSION

E-marketing in Vietnam has not developed commensurate with the vast Internet market with over 20 million users, or 20 million potential customers "The key to

a successful marketing plan is" integrated "(integrated) The proper integration between the strict and traditional marketing methods with online marketing, as well as between the online marketing methods together will determine the success Due to tight marketing budget, advertising for the economic crisis, many businesses are looking for new direction, more efficient and more affordable Marketing, online advertising is the solution to this difficult problem The interest

of Vietnam for business marketing, online advertising is increasing Let marketing, online advertising become the inevitable trend of the future rather than just short-term solutions in times of crisis

1. Training materials "Marketing Management" by Professor Soren Russel Kirchner

2 The social media report state of media 2012 of Nielsen