Reuters.business.insights.the.top.10.global.insura nce.companies.sept.2004.ebook-tlfebook
Trang 2
Barbara Kubis-Labiak
Barbara has a BA (Hons) in Business and Management and is currently at the end of her
MSc in International Finance degree Barbara started her career working as an intern for
the European Commission in Brussels, and then in 1999 she joined Datamonitor
Financial Services department as an analyst Barbara's work at Datamonitor involved
various projects and reports, including the FinTab project, where she helped to develop
an online data resource covering the insurance, banking, investments and payment cards
sectors Barbara also authored a number of reports: Retirement Provision in Germany
2001-2008, Retirement Provision in Germany 2002, European Mutual Funds 2001, UK
Wealth Management, Distribution of life insurance and pensions in Europe 2002 and
Central and Eastern European Life and Pensions 2002, as well as consultancy projects,
for example Motor insurance distribution in central Europe, Competitors in occupational
pensions in Germany, Bausparkassen in Germany and many others
Copyright © 2004 Business Insights Ltd
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The views expressed in this Management Report are those of the publisher, not of Business
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Printed and bound in Great Britain by MBA Group Limited, MBA House, Garman Road,
London N17 0HW www.mba-group.com
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Table of Contents
The Top 10 Global Insurance Companies
Increasing profitability, market share and competitive edge
The global insurance market overview 10
The top 10 global insurers: company analysis 11
Introducing the top 10 global insurance companies 16
Introduction 20
Life and non-life insurance markets worldwide 21
European life bancassurance overview 27
Opportunities in European bancassurance 30
Trang 4Company activity snapshot 49
Trang 5
Company activity snapshot 68
Company activity snapshot 76
Company activity snapshot 86
Trang 6Company activity snapshot 105
Company activity snapshot 113
Trang 7Figure 2.2: Stock market indices in major stock markets in Europe, 2000—2004 21
Figure 2.3: Total life insurance premium volume in the top five European countries, 2000—2003
Figure 8.9: SWOT analysis of Nippon Life Insurance Company 83
Figure 9.10: SWOT analysis of State Farm Insurance 93
Figure 12.13: SWOT analysis of Dai-Ichi 118
List of Tables
Table 1.1: Top 10 global insurance companies, by premium income in 2000—2003 17
Table 2.2: Total premium insurance volume by country and region, 2000—2003 23
Table 2.3: Life insurance premium volumes by country and region, 2000—2003 25
Table 2.4: Non-life insurance premium volumes by country and region, 2000—2003 26
Table 2.5: Distribution of life assurance by distribution channel, 2002 28
Trang 9Executive Summary
Trang 10Executive Summary
The global insurance market overview
2003 saw some signs of recovery after two years of worldwide recession and growth
rates are gradually picking up
The world insurance premium volumes, after a drop from $2,444,903 in 2000 to
$2,408,252 in 2001, are now growing at a steady pace, and reached $2,940,670 in
2003, experiencing a compound annual growth rate of 6.3% in the period 2000 and
2003
Figure 1.1: Total life and non-life premium volume in the top five European
markets, 2000—2003
0 50,000
France Germany
Trang 11Life insurance premiums have experienced a very slow growth after the decrease in
premium income in 2001 In many countries 2003 saw a further decrease in premium
income, for example in the UK
The compound annual growth rate for non-life insurance in Europe between 2000
and 2003 totalled 15.6%, compared with only 5.1% for life insurance during the
same period Only one country, Germany, experienced a negative growth during this
period
Bancassurance has been particularly successful in France, Italy and Spain Banks in
these countries enjoy more than 50% of the distribution of life assurance products
In Italy, for example, bancassurance accounted for 56% of the distribution of life
assurance products, with five of the top 10 life assurance competitors in the market
owned by Italian banks
Depolarisation would encourage a competitive advantage for banks holding in the
UK This would allow non-independent institutions to offer life and pensions
products from more than one provider, coupled with the introduction of simpler
products
The top 10 global insurers: company analysis
Nippon Life, based in Osaka, Japan, is both the largest provider of life insurance in
Japan and one of the world's largest insurance companies in terms of total assets and
policies in force The company's core business is life insurance Products and
services within this area are made available to both individual and corporate/group
clients The company also offers non-life products and such cover as medical
treatment and long-term care, as well as asset management/asset formation products
For the fiscal year ended December 2003, ING’s company's revenues (including
both insurance and banking operations) were €64,913 million, compared to
€70,650from the previous year Operating net profit amounted to €4,053 million, an
Trang 1218.1% increase compared with 2002 Banking profits were up by 72.6%, which
compensated for the somewhat weaker performance of insurance activities
Allianz is hoping its latest 'New Dresdner' program will see the bank earn its cost of
capital again in 2005.Consistent bad news from the Dresdner investment banking
arm has blemished the organisation's reputation Harsh cost cutting tactics have been
operating for two years now and Dresdner still has not managed to return to
profitability
State Farm Insurance is a personal lines property/casualty company that provides
auto insurance, non-medical health, life, and homeowners insurance The company
has various subsidiaries across the United States that sell all types of insurance It
also operates State Farm Bank, which provides additional financial services State
Farm Insurance is headquartered in Bloomington, Illinois
Axa capitalises on its core strengths: over 50 million clients worldwide; a
44,000-strong captive distribution force; a global brand; unique product skills in areas such
as insurance underwriting, long-term investments, and financial advice, all on a scale
that enables Axa to leverage best practices and operations platforms across the
group
Assicurazioni Generali has one of the strongest balance sheets in the sector and
boasts €1.7 billion in excess capital The low level of equity exposure, limited
exposure to asset management and commercial banking and no direct exposure to
the United States or Japan gives it a very stable outlook in the current environment,
where there is a clear correlation between capital adequacy and share price
performance
While half of its business comes from the UK, it has presence in France, the
Netherlands, Spain, Italy, Ireland, Canada and Australia Aviva operates through its
subsidiaries under names such as Aviva, CGNU, Norwich Union, CGU, Morley
Fund Management and Delta Lloyd It has 30 million customers
Trang 13For the fiscal year ended March 2004, the Dai-ichi Mutual Life Insurance Company
achieved revenues that totalled ¥5,090.4 billion ($46,990 million) a decrease of 4%
against the previous years revenues that were ¥5,255.9 billion ($47,565 billion)
Reduced insurance premiums and lower revenues from group pensions were some of
the key reasons behind the fall in overall revenues
Zurich benefits from the considerable scale of its operations It maintains a presence
in 60 countries globally, and a strong focus on the key markets of the UK, U.S and
Switzerland, with expanding operations in continental Europe It is the UK's third
largest household insurer in terms of gross earned premiums It also has 2,000
financial planning businesses in the UK, through the Zurich Advice Network This is
also one of the country's largest mortgage introducers In total it has around 38
million customers
For fiscal 2003 AIG's revenues were $81.3 billion, an increase of 20.5% on the
previous year's results of $67.4 billion The company achieved operating revenues
that totalled $15,805 million, a 47.5% increase on the previous year’s total of
$10,712 million
Trang 15Chapter 1
Introduction
Trang 16Chapter 1 Introduction
Report structure
Global insurance overview
This chapter provides a general overview of the trends in the global insurance industry
and presents data on global insurance for the period 2000—2003, based on the Swiss Re
sigma economic research The sigma publication series provides comprehensive
information on the international insurance markets and in-depth analyses of economic
trends and strategic issues in insurance, reinsurance and financial services, covering life
and non-life business It is considered to be one of the most reliable and comprehensive
sources of information about insurance industry This report uses the World Insurance
Series published regularly by Swiss Re sigma research with independent expert analysis
The second half of the chapter addresses an important issue within the insurance
industry, namely bancassurance with statistics on the distribution of life insurance in
Europe
Introducing the top 10 global insurance companies
The chapters that follow have been written in a similar format, providing comprehensive
information on each of the top 10 global insurers Each chapter includes an overview of
the company’s main activities, its history, comprehensive SWOT analysis and analysis of
the current company status The companies profiled in this report are:
1 Allianz AG
2 Axa
3 American International Group, Inc
4 Assicurazioni Generali S.p.A
5 ING Groep N.V
Trang 176 Nippon Life Insurance Company
7 State Farm Insurance Companies
8 Aviva Plc
9 Zurich Financial Services
10 The Dai-ichi Mutual Life Insurance Company
These companies are considered to be the largest and most important insurers globally
The main purpose for presenting these companies in this report is to show the examples
of best practice among insurers, analysing the reasons behind the growth of these
businesses, and indicating any potential problems they might be facing In this way, these
profiles serve as examples for other insurers of what strategies to implement in order to
expand their businesses and achieve higher profitability One of the important
characteristics of most of these profiles (as shown in the table below) is the decrease in
revenues in 2002 to 2003 due to the global recession This aspect of insurance business
is analysed within the profiles, in most cases indicating that there are signs of recovery
among global insurers
The table is in order of 2003 revenues, with Allianz taking the number one position with
3 American International Group, Inc 67,400 81,300
4 Assicurazioni Generali S.p.A 77,412 79,881
6 Nippon Life Insurance Company 72,224 62,014
7 State Farm Insurance Companies 49,699 56,100
9 Zurich Financial Services 41,423 48,919
10 The Dai-ichi Mutual Life Insurance
Company (year end in March) 47,565 46,990
Source: Annual report analysis Business Insights
Trang 19Chapter 2
Global Insurance Overview
Trang 20Chapter 2 Global Insurance Overview
Summary
The year 2003 has shown some signs of recovery after two years of worldwide
recession and growth rates are gradually picking up
The world insurance premium volumes, after a drop from $2,444,903 in 2000 to
$2,408,252 in 2001, are now growing at a steady pace, and reached $2,940,670 in
2003, experiencing a compound annual growth rate of 6.3% in the period 2000
and 2003
Life insurance premiums have experienced very slow growth after the decrease in
premium income in 2001 In many cases 2003 saw a further decrease in premium
income, for example in the UK
The compound annual growth rate for non-life insurance in Europe between 2000
and 2003 totalled 15.6%, compared with only 5.1% for life insurance during the
same period Only one country, Germany, experienced a negative growth during
this period
Bancassurance has been particularly successful in France, Italy and Spain Banks in
these countries enjoy more than 50% of the distribution of life assurance products
In Italy, for example, bancassurance accounted for 56% of the distribution of life
assurance products, with five of the top 10 life assurance competitors in the
market owned by Italian banks
Depolarisation in the UK that will allow non-independent institutions to offer life
and pensions products of more than ones provider, coupled with the introduction
of more and more simple products will offer a competitive advantage to banks
Introduction
Considering Figure 2.2, it is clear that between 2000 and 2002 there was a rapid decline
in stock market growth worldwide Such falls of course meant that investors saw their
assets decrease in value For example, the German index, the DAX, suffered the most,
Trang 21falling by 58.4% in the period 1999—2002 and the average fall across the five countries’
indices was 44.9% The Spanish General Index comparatively performed the best, falling
37.1% in the period 1999—2002
2003, however, showed some signs of recovery, something that all investors have been
looking forward to After two years of worldwide recession growth rates are gradually
picking up
Figure 2.2: Stock market indices in major stock markets in Europe, 2000—
2004
Source: Euroland stockmarket indices Business Insights
Life and non-life insurance markets worldwide
Definitions
The most important terms used in this chapter are as follows:
Direct insurance: insurance contract between an individual (or a company) and
an insurer;
total insurance: direct insurance premiums plus reinsurance accepted;
gross insurance: insurance premiums before ceding any portion of them (and
Trang 22net insurance: insurance premiums after ceding some risk to reinsurers;
written premiums: premium income allocated to the current accounting year,
regardless of when the risk (or the contract) runs to, or whether the risk
continues into the next accounting year;
earned premiums: the portion of premium income that corresponds to the
current accounting year Premium income is spread over the duration of the
contract
This chapter also distinguishes between life insurance and non-life insurance
Life insurance: risk insurance intended as protection against the financial
consequences of the death of the insured person which takes the form of
payment of a previously agreed lump sum or pension to a beneficiary, if the
insured person dies during the term of insurance In the case of pure life
insurance, without any endowment insurance component, no payments are due if
the insured person survives the term of insurancei
Non-life insurance: covers all other types of insurance, including motor
insurance, property and casualty, liability insurance, credit insurance, health and
accident insurance (although some countries classify health and accident
insurance as ‘life insurance’), and other
The world insurance premiums, after a drop from $2,444,903 in 2000 to $2,408,252 in
2001, are now growing at a steady pace, and have reached $2,940,670 in 2003,
experiencing a compound annual growth rate of 6.3% in the period 2000 and 2003 It is
i
Swisslife definition
Trang 23evident that the declines in stock markets worldwide had a direct impact on world
insurance premiums, resulting in either a decrease in premiums or a sluggish growth
Table 2.2: Total premium insurance volume by country and region, 2000—
Note: The values in Euro for UK, Sweden, Denmark and Norway are converted from local
currency into Euro, based on end of year 2003 exchange rate
Source: Swiss Re, sigma No 3/2004 (year 2000 from sigma No 6/2002) Business Insights
Trang 24Figure 2.3: Total life insurance premium volume in the top five European
countries, 2000—2003
0 50,000
France Germany
Source: Swiss Re, sigma No 3/2004 Business Insights
Life insurance premiums have experienced a very slow growth after the decrease in
premium income in 2001 In many cases the year 2003 saw a further decrease in
premium income, for example, in the UK This trend is not only because of the recession
of 2001, but also due to the persistent low interest rates resulting in life insurers offering
lower returns Such trends have been observed in the traditional life insurance sector, as
well as in unit-linked insurance According to Swiss Re Economic Research &
Consulting data, unit linked insurance experienced negative real growth rate between
2001 and 2003 in France and Spain, and the UK and Italy saw a very slight increase in
2003
Trang 25Table 2.3: Life insurance premium volumes by country and region, 2000—
Note: The values in Euro for UK, Sweden, Denmark and Norway are converted from local
currency into Euro, based on end of year 2003 exchange rate
Source: Swiss Re, sigma No 3/2004 (year 2000 from sigma No 6/2002) Business Insights
The above table analyses the life insurance premium volumes worldwide, demonstrating
that some countries recorded negative compound annual growth rate in the period
2000—2003, including the UK, Netherlands, Spain, Sweden, Finland and Ireland The
highest growth rate was recorded in Portugal, with 19.4% compounded annually
between 2000 and 2003, followed by Italy with 16.7% and 13.9% for Norway
Worldwide, Europe achieved a better growth than the rest of the world, with 5.1%
compounded annually between 2000 and 2003, compared with 3.3% for the United
States and 3.3% worldwide
The non-life insurance sector experienced a much stronger growth than the life
Trang 26Table 2.4: Non-life insurance premium volumes by country and region,
Note: The values in Euro for UK, Sweden, Denmark and Norway are converted from local
currency into Euro, based on end of year exchange rate
Source: Swiss Re, sigma No 3/2004 (year 2000 from sigma No 6/2002) Business Insights
Table 2.3 shows a different story to Table 2.4 The CAGR for non-life insurance in
Europe between 2000 and 2003 totalled 15.6%, compared with only 5.1% for life
insurance during the same period Only one country, Germany, experienced negative
growth
According to Swiss Re Economic Research & Consulting, the growth in non-life
insurance was mainly driven by renewed premium rate increases The strongest growing
sector was the third party liability, due to the higher claims payouts and subsequent
increases in the amount of premiums charged
Trang 27European life bancassurance overview
Life bancassurance is taken to mean several things:
Distribution partnerships, whereby a bank agrees to sell the products of a life
assurance provider through its branches, or;
bank-owned life assurers, where the bank distributes the life assurance products of
its life subsidiary;
or life assurer owned banks, where the parent life assurer distributes its products
through its banking arm
The distribution of life assurance products through the banking channel has been a
successful model in the European markets studied (including France, Germany, Italy,
Spain and the UK), with examples of each of the above models present in each country
For example, Lloyds TSB in the UK owns Scottish Widows, the life and pensions
provider, distributing its products through the Lloyds TSB branches In Germany,
Allianz owns the German bank Dresdner and distributes its products through the bank’s
branches, while in Italy, Banca Unicredito has a partnership with the Italian life company
RAS to distribute its products Caja Madrid owns Caja Madrid Seguros Generales and
also has a cross-shareholding agreement with Mapfre resulting in Mapfre Vida now
being part of Caja Madrid Seguros Generales whilst Caja Madrid falls under Banco
Mapfre
Whilst life bancassurance has been successful in France, Germany, Italy, Spain and the
UK, the penetration of the bancassurance channel in these countries is not uniform
Across the five countries, the market share of life assurance distribution owned by the
bancassurance channel ranges in size from 18% to 77%
Trang 28Table 2.5: Distribution of life assurance by distribution channel, 2002
Banks/ Tied Direct IFAs/ Other Bancassurers Agents salesforce Brokers
Source: Business Insights Business Insights
Bancassurance has been particularly successful in France, Italy and Spain Banks in these
countries enjoy more than 50% of the distribution of life assurance products
In Italy, bancassurance accounted for 56% of the distribution of life assurance products,
with five of the top 10 life assurance competitors in the market owned by Italian banks
In France, bancassurance has been even more successful, with the channel responsible
for 61% of distribution Of the top 10 bancassurance competitors in the French market,
the French banks owned five in 2001
The most successful bancassurance market in Europe by far was Spain, where the banks
have grown over the last decade to dominate the market with 77% market share Prior
to 1992, banks were not allowed to distribute life assurance products By 2002, Spanish
banks owned seven of the top 10 life assurance competitors
Whilst bancassurance has been very successful in the Latin countries, German and UK
investors have resisted buying their life assurance products through bank branches
Trang 29Bancassurance in Germany has experienced the least success, sharing only 19% of the
life assurance distribution market Of the top 10 life competitors, the German banks
owned two in 2001
The UK market is slightly more complex due to the dominance of the IFA channel in the
distribution of retail life, pensions and investment products Distribution figures show
that banks have cornered only 17.7% of the life assurance distribution market However,
this does not mean that the banks have not taken an interest in life assurance; four of the
top 10 competitors in the life assurance market are bank-owned Lloyds TSB for
example, distributes Scottish Widows life assurance products through its branches, but
Scottish Widows also distributes its products through IFAs, the preferred channel for
UK investors
Unit linked policies
The mainstay of life bancassurance - unit linked policies - have suffered at the hands of
world stockmarkets Unit linked products such as endowment policies, which have two
components - savings and life assurance - have no minimum income guaranteed, instead
income is directly linked to the underlying fund in which money is invested The
endowment buys specific units in stock market-linked investments, which can go up and
down in value daily Because of the fact that unit-linked policies can take advantage of
the stock market performance, theyhave the potential for greater and faster growth than
other products such as with-profits endowments However, as with any potential for
greater return, there is also an increased risk that the unit-linked policy may produce
much lower returns than a with-profits policy, in cases where the stock markets decline,
as seen in years 2001 and 2003
Before the year 2001 unit-linked insurance policies were showing significant growth all
over Europe, however the events of September 11, 2001, and the global recession that
followed, saw the worldwide stock markets decline significantly, which meant that
returns on unit-linked insurance fell beyond the contributions value (resulting in the
Trang 30Since the trust in equities has now been shaken, consumers are more reluctant to opt for
products with an element of equity included According to industry experts, since the
memory of past events in finance is rather short, unit-linked products are likely to pick
up again in the future
In the UK for example, sales of unit-linked life products have decreased dramatically in
both endowments (savings) and whole life (protection) New business in endowment
policies and whole life decreased by 31.2% and 20.6% over the period 2000 to 2002
compounded annually
Opportunities in European bancassurance
The results of a survey of industry experts ‘Bancassurance Opportunities in Europe’
(survey of 52 banks and life assurors across the UK, Germany, France, Spain and Italy
conducted in 2003) concerning the issues of bancassurance in Europe indicated that the
outlook for bancassurance was extremely positive with 81.6% of respondents believing
there to be further opportunities With 77% of life assurance premium income coming
via the bancassurance channel, it would seem the opportunities for further dramatic
growth in the Spanish market for life bancassurance are limited However, 90% of
respondents believe that there are still plenty more opportunities in the Spanish market
Respondents believed that these opportunities would open up for banks launching their
own life companies rather than forming partnerships The largest banks such as La Caixa
and BBVA, which hold their own life assurers, were exemplified as the best
bancassurance models in the Spanish market
Going forward, only 10% of respondents regarded the need for independent advice as a
threat to the bancassurance model However, more quality advice offered by the banks
was seen as a key factor in the continued growth of the bancassurance channel Whilst
brokers and IFAs do not dominate, they do hold significant market share to influence the
growth of life bancassurance and banks will need to be able to offer a rival advisory
service
Trang 31The dynamic changes in the tax regimes across the various countries will increase the
desire for advice With more and more diverse products entering the European markets,
each with its own tax advantages, the need for expert advice will become ever more
important Over recent years there have been changes and proposed changes that have
both boosted and dampened growth in premium income in the life bancassurance arena
In Germany, proposed changes to the tax regulations on life assurance products in 1999
caused a surge in sales of endowment policies, with investors rushing to buy up policies
before taxation was implemented The effects of taxation on investor sentiment should
not be underestimated
Regulations
Depolarisation in the UK that will allow non-independent institutions to offer life and
pensions products of more than ones provider, coupled with the introduction of more
and more simple products will offer a competitive advantage to banks UK banks will be
able to capitalise on their large customer bases and distribution networks to sell more
products and take market share away from the IFAs Simpler products will reduce the
need for investors to pay for advice through IFAs when advice on various products will
be available on the high street through local bank branches
Retirement provision in Germany is undergoing significant changes after the Pension
Reform was passed in May 2001 This created both opportunities and threats for those
concerned, including the government, product providers and consumers The German
government is trying to shift the responsibility for pension provision away from the state
and onto the individual A new set of Riester life assurance and pensions products was
created that can be sold by any institution, this could pave the way for banks to target
existing customers who are concerned about their retirement provision, in turn enabling
banks to capture a larger market share
Trang 33Chapter 3
Allianz AG
Trang 34Chapter 3 Allianz AG
Summary
Allianz Group is considered to be Europe’s strongest and most profitable
insurance company Although the year 2002 was very disappointing for Allianz
(not only because of the worldwide recession, but also due to the acquisition of
troubled Dresdner Bank in 2001) the company reversed these figures in 2003
thanks to a positive restructuring program and a number of divestments
Allianz, headquartered in Munich, Germany, is one of the world's leading
insurance and asset management companies, and it generated total group income
of €93,900 million in 2003, up on the previous year from €92,600 million Net
income totalled €1,616 million in 2003, up from a loss of €1,229 million in 2002
At the end of 2002 Allianz reported a loss of more than €1.1 billion, which was
over 150% down on the previous year’s income The share price of the company
slumped from a high in 2001 of €237.99 down to €80.76 by the end of 2002 and
only recovered slightly in 2003 Allianz showed signs of recovery with stronger
results in 2003; however, it is still substantially below the levels of 2001
Overview
Allianz, headquartered in Munich, Germany, is one of the world's leading insurance and
asset management companies The Allianz Group consists of around 700 subsidiaries in
over 70 countries giving the company a global presence
The company's insurance operations comprise the core business of Allianz, including
property and casualty insurance Private and institutional clients are handled primarily
through a nationwide network of full-time and part-time Allianz sales agents while the
industrial risk insurance business is run through brokers and company-connected agents
Two thirds of the company's revenues are generated through its property and casualty
insurance The company is also venturing into alternative risk transfer and other avenues
Trang 35to expand the company's scope of operations and it established Allianz Risk Transfer
(ART) with headquarters in Zurich to develop financing solutions outside of the
traditional insurance market for service-based, financial and industrial corporations
Private Provision encompasses life and health insurance, with products and services
offered to the company's native Germany and the European market The sector is
designed to provide long-term financial income to clients It also protects clients from
premature consumption of capital The company has engaged in a number of
acquisitions to strengthen its position in the life and health insurance market outside of
Germany These acquisitions included the French company AGF, improving Allianz's
coverage of the French market The company also formed a joint venture between the
President Group in Taiwan and Allianz First Life in South Korea, and also acquired
LifeUSA Allianz's largest health insurance provider is Vereinte Krankenversicherung
AG
Allianz generated total group income of €93,900 million in 2003, up on the previous
year from €92,600 million Net income totalled €1,616 million in 2003, up from a loss of
€1,229 million in 2002
History
Allianz was founded as an insurance provider in Berlin in 1890, and floated on the Berlin
stock exchange five years later
In 1984, it purchased a stake in its Italian subsidiary Riunione Adriatica di Sicurtà and
this was followed two years later with a takeover of Cornhill Insurance The Group
moved into fourth position in the French life insurance market with the purchase of
Assurances Générales de France in 1997 The company boosted its American presence
with the purchases of Fireman's Fund Insurance Company in 1991 and LifeUSA in 1999
Trang 36LifeUSA has been merged with Allianz Life to exploit the synergies that the acquisition
presented
A key to the company's growth strategy is expansion into emerging markets This began
in 1990 when the company bought the former state insurer of East Germany and then
began to expand into the Eastern European market In 1999, Allianz started to expand
into the Asian market with its first targets being the Chinese and South Korean markets
In order to bolster this division, PIMCO advisors, a U.S based company, was acquired
in 2000 This increased Allianz's exposure to the world's largest capital market In 2000,
Allianz was listed on the New York Stock Exchange In the same year, the company
purchased the U.S asset manager Nicholas-Applegate, San Diego, California In March
2001, Allianz unveiled its most ambitious acquisition to date, Dresdner Bank This deal
creates one of the five biggest asset managers in the world and provides Allianz with
exposure to the banking sector
In May 2004, the company announced that Allianz Capital Partners was to acquire
Hansen Transmissions, a Belgian manufacturer of gearboxes for wind turbines, from
Invensys plc
Trang 37SWOT analysis
Figure 3.4: SWOT analysis of Allianz
• Strong non - life insurance division
• Expanded product and service
offerings in Europe
• Recovery after losses in 2002
• Lead Dresdner to profitability
• Strengthen asset management position
•Acquisition of Dresdner Bank
•Decreasing profits
•Becoming too diverse
•Competition from foreign insurers
• Strong non - life insurance division
• Expanded product and service
offerings in Europe
• Recovery after losses in 2002
• Lead Dresdner to profitability
• Strengthen asset management position
•Acquisition of Dresdner Bank
•Decreasing profits
•Becoming too diverse
•Competition from foreign insurers
Source: Author analysis Business Insights
Strengths
Strong non-life insurance division: the property and casualty division has been growing
fast and achieved profitability, mainly due to the strong growth in premium income
Expanded product and service offerings in Europe: as part of the measures for
improving service quality for its customers, Allianz Bulgaria is now offering online
services in the areas of life insurance and supplementary voluntary pension insurance
through its company homepage at www.allianz.bg Allianz Bulgaria Life is now the only
insurance company in the country that provides online calculators for estimating
Trang 38premiums for future guaranteed annuities and the additional interest resulting from
endowment insurance
Recovery after losses in 2002: Allianz Group is considered to be Europe’s strongest and
most profitable insurance company Although the year 2002 was very disappointing for
Allianz (not only because of the worldwide recession, but also due to the acquisition of
troubled Dresdner Bank in 2001) the company reversed these figures in 2003 thanks to
a positive restructuring program and a number of divestments
Weaknesses
Acquisition of Dresdner bank: in 2001 Allianz acquired Dresdner Bank in order to
expand its product offering into banking However, this bancassurance deal was far from
what Allianz had expected Dresdner Bank has been having problems for some time, and
this acquisition meant that instead of increasing profits, Allianz faced significant losses
The insurer had to start with radical cost reductions and Dresdner still has not managed
to return to profitability Dresdner has performed four cost-cutting programs in as many
years, the most recent to further cut employees by 4,700 as well as IT expenditure by
roughly 50% The company is hoping its latest 'New Dresdner' program will see the
bank earn its cost of capital again in 2005
Decreasing profits: at the end of 2002 Allianz reported a loss of more than €1.1 billion,
which was over 150% down on the previous year’s income The share price of the
company slumped from a high in 2001 of €237.99 down to €80.76 by the end of 2002
and only recovered slightly in 2003 Allianz showed signs of recovery with stronger
results in 2003, however, it is still substantially below the levels of 2001
Opportunities
Lead Dresdner to profitability: Allianz estimates that there is a potential in excess of €1
billion if Allianz and Dresdner Bank develop joint products Despite problems with
Dresdner, the extensive distribution network that came with the acquisition as well as
Trang 39the fact that through this acquisition Allianz has entered the bancassurance market,
means that in the future Allianz will profit from this deal
Strengthen asset management position: the asset management segment of Allianz is
beginning to become integrated It was composed of Pimco, the U.S based fund
manager, Allianz's asset management operations and Dresdner's asset management
operations When these groups fully integrate, strong cost savings should be realised,
particularly in back office operations In October 2002, Allianz became the first foreign
entity allowed to operate in the Chinese Asset Management sector and now the
company owns 33% in a joint venture with Guotai Junan Securities Entering Asian
markets, because of their strong growth, is a positive step, and especially China is an
increasingly sought after location for investors The fact that Allianz was able to enter
the Chinese market so early, means that it already has an advantage over its competitors
Threats
Becoming too diverse: many companies have been trying to achieve a perfect model of a
financial conglomerate, able to serve all areas of financial services and in turn attract
more clients and ensure loyalty of the existing ones Allianz is working to achieve this
aim, trying to follow the example of Citigroup and grow the business to represent all
aspects of the financial services industry, for example adding non core industries, such
as investment banking The problem here is that investment banking has a highly
different management structure and culture The Allianz board was too keen to maintain
the autonomous management strategy that it neglected to monitor the actions of
Dresdner sufficiently and this is the main reason why Allianz had to pay for this mistake
with the losses it incurred after the acquisition of Dresdner
Competition from foreign insurers: foreign insurance companies are currently trying to
penetrate the German market, especially the personal motor market, where there is a
threat from motor dealers and manufacturers, which are looking to set up their own
in-house motor insurance division Potential problems exist within the Allianz Global Risk
Trang 40combined ratio increased to 126.3% (end of 2002) At the time of writing, this figure is
below 100%, however, a similar event/downturn could increase the ratio further
Company activity snapshot
According to Allianz, German government plans to toughen supervision of insurance
companies will impose needless costs and bureaucracy on firms "The supervision of
holdings will place a bureaucratic burden on internationally active firms such as
Allianz We can't see any notable added value for supervisors," said Allianz in the
press release issued by the company in September 2004 Allianz would have to
spend a six-figure Euro sum on extra audits of some 12 holding companies within
the group The proposed regulation is part of a law aimed at bringing reinsurers
within the scope of Germany's supervisory authority, BaFin German insurers are
also expected to use the hearing at the end of September 2004 to attack plans for a
life insurance policy guarantee fund modelled on the country's bank deposit
guarantee scheme The fund, financed by all companies, would step in to guarantee
pay outs to policyholders should the company that wrote the policy go under, which
would replace the voluntary Protektor fund set up by the industry in 2003
In July 2004, the spokesmen from UK insurance group Allianz Cornhill and parent
Allianz in Germany dismissed rumours that the company had opened talks with
Britannic Group to sell its closed life business as speculation Reports in the UK
press suggested Britannic, which now specialises in run-off and policy
administration, could pay up to £150 million ($281 million) for the closed Allianz
Cornhill life business Allianz Cornhill’s life operation was closed to new business in
2001 and currently has about half a million policyholders The group had not stated
formally that it would be open to offers from a third party but it would be likely to at
least consider a sensible bid Britannic is part of a fast-growing dedicated business
for the management of discontinued life business in Europe and particularly in the
UK For Allianz, the sale of the life insurance business in the UK would mean limited
presence in the UK Such step would also send a message that Allianz is still trying