Biti's Hunter A new line of products... ibaotu.com BITI'S HUNTER... ibaotu.com Durable, lightweight, good quality, high strength Easy to clean, good force Trendy, stylish, sporty sty
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2018
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Trang 7Biti's Hunter
A new line of products
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BITI'S HUNTER
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Mission Statement
ü Biti’s geared toward not only beauty but also reliability
ü Highlights the idea
"Vietnamese use Vietnamese goods"
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Trang 13• Success in the initial branding
• Product: high quality
• Foreign Brands
• Easy to lose domestic market
• Raw meterials, auxiliary industries:
Trang 14Macroevironment
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T h e P o l i t i c a l a n d S o c i a l
E n v i r o n m e n t
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Bershka Dedicated canvas sneaker
Zara Ultralight sneaker
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S e g m e t a t i o n
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P o s i t i o n i n g
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Durable, lightweight, good
quality, high strength
Easy to clean, good force
Trendy, stylish, sporty
style, comfortable for the
users
Adidas has travelled a long
way to establish itself as a
youthful brand.
Celebrity endorsements &
sponsoring major sports
organizations
Adidas has an effective distribution system
Celebrity endorsements &
sponsoring major sports organizations
Regular promotions are available at the end of the year
Trang 30m o d e r n d e s i g n s a n d Hunter will give you the character of the craftsman
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+ Introducing a brand offering comparable
quality at a lower price
+ The price of 650.000VND for men and
495.000VNĐ for women
+ Biti's has made great use of social
networks including Facebook and
+ A variety of online activities such as
Give away , online shoe, Uber Move
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Target customers in the lower middle class
and working class
Experience the feeling of "Light as flying"
with Hunter
Biti's Hunter are clearly aiming at conquering young customers (17 – 25)
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4P
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HUNTER FEAST
HUNTER LITEKNIT HUNTER ORIGINAL Product
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“Đi để trở về” Marketing campaign using Key Opinion Leaders (KOL) getting a total of 1.2 million interactions on social media which can certainly be a very good indicator that promotion efforts are being effective.
PROMOTION
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4Ps Proposal
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customer's feedback
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4P proposal
It is not yet time to join foreign markets Further development in the system is needed
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“ BE A REAL HUNTER- HUNT FOR REAL EXPERIENCE” on big
media networks and systems Spreading the slogan “HERE WE GO.”
Using Key Opinion Leaders to spread the message and to
gain exposure
Public arts on the theme with the tagline “be a real hunter”
is a suggestion.
Promotion campaign “
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Let’s live fulfill with our youth without
wasting a moment and always trying to
find experience as much as possible.
- Encourages the youth hunting the real
experience
- Encourages Vietnam Youth naturally
share the proud of country, explore their
own real and unique experience.
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The flash of lightning is the symbol of speed, dynamic and
an obsession for boldness.
Breaking the stone expresses strength, power, and being firm to face with all challenges.
BE A REAL HUNTER
HUNTING FOR THE REAL EXEPRIENCE
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Achieving at least 1.2 million interactions
on social media
Gaining 5% market share and equity
Increase sales by 10% in the next quarter
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BITI’S has done an exceptional job getting themselves back into the market over that last 2 years through the BITI’S Hunter.
C o n c l u s i o n
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