ford presentation all about the marketing strategy of FORD. SWOT, MISSION, VISION, LOGO, MARKETING MIX

ord presentation all about the marketing strategy of FORD. SWOT, MISSION, VISION, LOGO, MARKETING MIXBài powerpoint có video hay minh họa, trình bày đẹp, thông tin mới nhất năm 2018 của FORDALL ABOUT FORD : history, swot, marketing mix, mission, vision, logo,...

Hamill BassueOwen Hendershot

Goran Nagradic

• Company Overview

– Ford’s brief history

– Mission and Vision statement

– Current Objectives &

– Space Matrix – IE Matrix – Grand Strategy Matrix – QSPM Matrix

• Strategic Plan for the Future

– Objectives – Strategies

• Implementation

– EPS/EBIT – Other issues

• Evaluation

• Ford 2008 Update

About the Company

• Manufactures and distributes automobiles on six continents, strong presence in all 50 states

• Employs approximately 224,000 people and operates 90 plants worldwide

• Brands include Ford, Lincoln, Mercury, Volvo, Mazda and Ford Motor Credit Company

(financial service)

Ford’s Brief History

1903 – Ford Motor Company founded in Michigan

Management

Mission & Vision Statement

"To become the world's leading consumer company for automotive products and services.“

- Ford doesn’t have vision statement

Objectives

• To contribute to stabilizing the climate by

considering reducing long-term emission

• To promote the development of an

infrastructure that will expand the use of fuels and help reduce our dependence on oil

bio-• To cut the usage of global energy by 27% and the usage of water by 25%

• Utilizing their advance technology

• Building of smaller vehicle

• Cost reduction

• Market expansion through joint venture and strategic alliance

New Mission & Vision Statement

- Both mission and vision are one statement

“Our vision is to become the world's leading consumer manufacturing company for automotive products and services To achieve this, we the company and all our employees are dedicated to provide all our customers and the community with safe innovative products and services of world class standards Through our engineering

excellence, high quality and the use of our constantly upgrading

technology we limit the harm that we cause to the environment while delivering superior value to our customers Our close knit

working environment allows our employees, community and

business partner to share in our success, while achieving a

substantial return on our shareholders investment “

External Assessment

Industry Analysis

Global Automobile Industry Value Global Automobile Industry Volume

Industry Segmentation

Industry Market Share

Industry Forecast

Ford GM DiamlerChrysler AG Toyota

Critical Success factors Weigh ts Rati ng Weighted Score Rati ng Weighted Score Rati ng Weighted Score Rati ng Weighted Score

0.0 to 1.0 1 to 4 1 to 4 1 to 4 1 to 4

Opportunities & Threats

Opportunities

• Consumers demand hybrid

and fuel efficient vehicles

• Industry experiences slow

and steady growth

Threats

• Weak USD

• Increase in steel and resin pricing

• Increasing gasoline prices

• Stricter CO2 emission standards

• Increasing mortgage rates

EFE Matrix

Internal Assessment

Stock performance

Ratios

Strengths & Weaknesses

Strengths

• Strong and globally positioned

brand names

• Large employee base with

highly educated engineers and

good R&D department

• One of the largest automotive

manufacturer (along with a

long history)

• 1285% increase in net cash

• Huge increase in total equity

IFE Matrix

Key Internal Factors Weights Rating Weighted Score

0.0 to 1.0 1, 2, 3 or 4

Large employee base with highly educated engineers and good R&D

One of the largest automotive manufacturer (along with a long

Strategic Formulation

SWOT Matrix

Strengths – S

1.Strong globally positioned brand names 2.Large employee base with highly educated engineers and good R&D department 3.One of the largest automotive manufacturer (along with a long history)

4.1285% increase in net cash 5.Huge increase in total equity

Weaknesses – W

1.A lot of time spent to actually put the product

on the market 2.Recording continuous losses (net income) from 2006

3.Low quality of new products (recalls - causing losing customers)

4.Lack of management of the company 5.EPS very bad - in negative numbers (unattractive for the investors)

Opportunities – O

1 Consumers demand hybrid and fuel efficient

vehicles

2.Increase in consumer spending trends

3.Consumers demand more innovative vehicles

4.Global expansion

5.Industry experiences slow and steady growth

SO 1.Developing new vehicles on alternative fuels (S1, S2, S4, O1, O3 O5)

2.Offer new innovative products – increase market share - motorbikes (S1, S2, S3, O2, O3, O5)

3.Concentrate on making the best fuel efficient cars (S1, S2, S3, S4, O1, O4, O5)

WO 1.Relocate the production to cheaper country with lower taxes (W2, W4, O4, O5)

Threats – T

1.Weak USD

2.Increase in steel and resin pricing

3.Increasing gasoline prices

4.Stricter CO2 emission standards

5.Increasing mortgage rates

ST 1.Build eco-friendly products from alternative materials (S2, S3, S4, T2, T3, T4)

2.Produce more cars for foreign market (S1, S2, S4, T1, T4)

WT 1.Merge with competitors (W1, W2, W5, T2, T3, T5)

2.Manufacture only parts for automobiles (W1, W2, T1, T2)

-6 -5 -4 -3 -2

-1 -6 -5 -4 -3 -2 -1 +1 +2 +3 +4 +5 +6

IS

28

Total 154379 100% -3911 - -

IE Matrix

Hold and Maintain

31

Grand Strategy Matrix

Rapid Market Growth

Strong Competitive Position

Slow Market Growth

Possible Strategies

• Developing new vehicles on alternative fuels (S1, S2, S4, O1, O3, O5) – SO1

• Offer new innovative products – increase

market share (S1, S2, S3, O2, O3, O5) – SO2

• Concentrate on making the best fuel efficient cars (S1, S2, S3, S4, O1, O4, O5) – SO3

QSPM

Strategic Plan for the Future

Objectives for the 2008 - 2010

• Reduce manufacturing expenses by 15-20% 2008

• Introduce new small fuel efficient vehicles 2009

• Enter Latin American and Asian market with

hybrid vehicles 2010

• Develop affordable electric car for US market

2009-2010

• Increase market share 2009-2010

• Build up strong financials (increase net income and EPS by 15%) 2009-2010

Implementation

Common stock financing Debt financing

Recession Normal Boom Recession Normal Boom

Interest 0 0 0 1.5 1.5 1.5 EBIT 10 20 40 8.5 18.5 38.5

EAT 10 20 40 8.5 18.5 38.5

#shares 2.695 2.695 2.695 2.695 2.695 2.695 EPS 3.71 7.42 14.84 3.15 6.86 14.28

*data in $ billion

Other Issues

• Laws and regulations in foreign countries

• Regain lost trust in the Ford’s brand

Evaluation

Ford 2008 Update

Industry Update

• Ford Motor Company Annual Report 2007

• General Motors Annual Report 2007

• relations

http://www.ford.com/about-ford/investor-• Datamonitor

– Global Automobile Industry manufacturer 2006

• Pictures taken from Web

Questions???