Vinamilk là thương hiệu Viêt Nam hàng đầu thế giới

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WE ARE LOST TEAM

September 25TH, 2018

LOST TEAM

WHY HAVE VINAMILK BEEN CONSIDERED AS THE WORLD-

FAMOUS BRAND IN VIET NAM?

IL K C R IT IC A L

Q &

A

OUTLINE

QU ALI TIE

S T

O S UC

CED

THE CODES OF CONDUCT

THE CODES OF CONDUCT

TO CUSTOMERS, CONSUMERS

TO LAWS

TO EMPLOYEES

PARTNERS

Leading market position in VN’s fast- growing dairy market

Strong “win- win” supplier relationship Diversified product portfolio

Strong market- oriented research and development capabilities Extensive sales and distribution network

Highly experienced management with proven track record

`The Vietnamese dairy market exhibits strong growth potential

1

Per capital production of dairy product in 2017(kilo)

2013 2014 2015 2016 2017

Vietnamese fresh milk output (mt)

2012 2011

CAGR=18.9%

4 8

%

3 7

%

3 2

%

2 4

%

1 6

Key drivers of the Vietnamese product market

Continued strong growth

of GDP

( Target 7- 7.5% growth

in the next 6 years)

and increasing disposable income

1

Heightened desire for healthy living and greater demand for nutrition products

2

Increased awareness of the health benefits of dairy products

3

Supportive government program

encouraging the consumption

of dairy product

4

…and we have established ourselves

as one of the leading dairy brands in

Vietnam

Achieved dominant market position through our focus on:

Advertising and

marketing

Product innovation Quality assurance

received numerous prestigious awards… … on the back of well-defined business

Diverse product portfolio capturing a larger share of the consumer wallet

2

Proves market dominance in all core product of diverse

LIQUID MILK POWDERED CONDENSED

Launch Vinamilk 100%

organic fresh milk met the

organic standards in Europe

research

partners such as Switzerland and Denmark

Traditional products

Proves market dominance in all core product of diverse

Spoon yoghurt Cheese and Ice cream Healthy beverages

A strong brand, which specializes

in pure fruit juice, green tea, milk mixed fruit juice, soft drinks and soya-bean milk

production line and has very high nutritious value

- With various

flavors

- With commodities boosting

the immune system

Have developed one of Vietnam’s

most extensive sales and distribution networks in the dairy

industry

3

EXCLUSIVE

DISTRIBUTORS

On average, approximately 30% of our revenue is generated from exports to more than 40 countries

Key export markets are Middle East, Cambodia, Laos and Philippines

A historically strong export business…

… and the leading local distribution network

Close relationship with suppliers

4

Raw milk- produced domestically in VN Seasonal subsidies for farmers

RECEIVE 1

2

3

Strong market- orientes product

development capabilities

5

Ability to develop new products based on evolving consumer preferences

Marketing team Product R&D team

Sales team

Packaging  Packaging technologies provided by Tetrapak, Bencopack and SIG Combibloc

Inventory

management

 ERP technology powered by Oracle manages inventory and minimizes spoilage loss

Our state of the art facilities ensure high quality products

Production lines  Technologies imported from Germany, Italy, and Switzerland for manufacturing

Spray drying

 Spray dry technology produced by Niro Inc of Denmark

 Retains high content of nutrients and minerals

… combined with modern production facilities

Highly experienced management with a proven

track record of delivering strong business

performance

6

Managements Employees Workplace

BETTER

THANKS FOR YOUR ATTENTION