CCM GHW - The business cultural of the USA - New Generation Group

OVERVIEW OF UNITED STATES OF AMERICA CULTURE...6 2.1 General culture differences...6 2.1.1 Introduction of United States of America USA...6 2.1.2 Some major differences between Eastern c

UNIVERSITY OF ECONOMICS AND LAW

 Nguyễn Ngọc Phương Mai (K144081096) - Leader

 Nguyễn Thị Yến Nhi (K144050689)

 Nguyễn Lê Phương Trang (K144071014)

Professor: Ms Ngô Thanh Trà

1 OVERVIEW OF UNITED STATES OF AMERICA 3

1.1 Geography 3

1.2 The climate 3

1.3 Natural conditions 3

1.3.1 The central part of North America 3

1.3.2 Alaska and Hawaii 4

1.4 The language 4

1.5 Religion 4

1.6 Social structure 4

1.7 Political conditions 5

1.8 Economic conditions 5

2 OVERVIEW OF UNITED STATES OF AMERICA CULTURE 6

2.1 General culture differences 6

2.1.1 Introduction of United States of America (USA) 6

2.1.2 Some major differences between Eastern culture and American (Western culture) 6

2.2 Cultural communication 9

2.2.1 Greeting 9

2.2.2 American Business Card Etiquette 9

2.2.3 Gestures – Hug and Shaking hands : 9

2.2.4 Saying Sorry and Apologizing : 10

3 THE BUSINESS CULTURE OF THE UNITED STATES OF AMERICA 10

3.1 Business Dress 10

3.2 On time 10

3.3 Communication Styles 11

3.4 Business Meetings 11

3.5 Status and Formality 11

3.6 Status 12

3.7 The first impression 12

3.8 Rules and regulations 12

3.9 Making decisions and leadership 12

3.10 Competition or motivation 12

3.11 Excellent client service 13

3.12 Job satisfaction 13

3.13 Energetic and positive 13

3.14 Negotiating International Business 13

3.16 American Management Style 18

REFERENCES 19

1 OVERVIEW OF UNITED STATES OF AMERICA

1.1 Geography

New Generation Group

America has the official name is the United States The capital is Washington DClocated between North America

It is the third largest country in the world (after Canada and Russia), the United Stateshas a geographically diverse topography including mountains, Plains, coastal region Americaborders the Pacific Ocean to the West, the Atlantic Ocean to the East, Canada to the North andMexico to the South The State of Alaska is in the Northwest of the North American continent,bordered by Canada to the East The State of Hawaii is located between the Pacific OceanTerritory or 14 also America is also called insular areas scattered in the Caribbean Sea and thePacific Ocean New York is the largest city in the United States

Total area: 9,629,091 km2 accounting for 6.2% of the global area

1.2 The climate

With an area of vast territory, gas forecast of the US have all types of climate:temperate climate in most of the region, the tropical climate in some southern regions, polarclimate in Alaska, the Great Plains, the West longitude 100 degrees and in dry climatesBasin climate, deserts in the Southwest, Mediterranean climate in the coastal region ofCalifornia The climate in the US also by four distinct seasons: spring, summer, fall,winter From March to May is the warm weather of spring, summer (summer) from June 8-length-long sunny climate-hot, from August to November was fresh, cool autumn and winter

is from December to February, the dry climate-cold and snowy place in the northern zoneforecast no distinction clear as season 4th in the South, which is essentially the differencebetween the two seasons: summer and winter (hot season and cold season) In it, the weather

in the winter is very harsh, cold and dry

Climate: temperate, subtropical and oceanic, Continental temperate

Resources: many metals, abundant energy resources, an area of relatively large forests,fertile plain land

b Eastern

The terrain: consists of the old Apalat mountains and the Atlantic coastal plain, naturalcharacteristics:

The climate is temperate in nature & tropical ocean

Natural resources:

+ Minerals: coal, iron ore

+ The rich hydropower Resources

Fertile soils

c The Central Plains:

Topography: the North and the West is a low Hill mound topography, the southernalluvial plain

Climate: temperate (Northern), tropical (coastal Gulf of Mexico)

Resources: coal, iron ore, petroleum, and natural gas

Broad, fertile alluvial soil

Grassland

1.3.2 Alaska and Hawaii

Alaska is vast peninsula, located in the Northwest of North America, the terrain ismostly hilly This is where the reserves of oil and natural gas in the United States

Hawaii is located between the islands of the Pacific Ocean has enormous potential ontourism and seafood

The United States has more than 17,000 species of native plants are identified,including 5,000 in California (the tallest tree, to most, and the oldest in the world) More than

400 species of mammal, 700 bird, 500 reptile species and species that live on land underwater, and 90,000 insect species have been recorded

Wetlands such as the Everglades of Florida is home to many species of the boilingdiversity has just said Ecology of the United States there are thousands of exotic plant species,not native origin and often harmful to plant and animal communities

New Generation Group

1.4 The language

Although the United States has no official language at the federal level, but AmericanEnglish is the national language About 215 million or 82% of the population aged 5 and olderspeak only English at home Spanish, spoken by 12% of the population at home, is the secondmost common language and are widely taught as foreign languages

The migrants want to naturalization must know English Some Americans cheer theturning English into an official language of the United States because it is the official language

of at least 28 States

1.5 Religion

Approximately 76.7% of American adults identify themselves as Christians Protestantdenominations accounted for 52%, while Roman Catholics used to be the largest individualdenominations accounted for 24.5% The non-Christian religions are Judaism (1.4%), Muslims(0.5%), Buddhists (0.5%), Hinduism (0.4%), and Unitarian Universal the (Unitarianuniversalism; 0.3%) 16.1% of the population identify themselves as followers of agnosticism,

no religion

1.6 Social structure

The United States is a Constitutional Republic, "in which majority rule is tempered byminority rights protected by law." On the base the United States structured like arepresentative democracy, though U.S citizens residing in the territories are not involveddirectly elected Federal officials The Government has always been control by a system ofchecks and balances defined by the U.S Constitution The U.S Constitution is the Supremelegal document of the country and acts as a social contract for the people of the UnitedStates In the federal system of the United States, U.S citizens have three levels of

The Federal Government consists of three branches of power:

 Legislative: the bicameral Congress composed of the Senate and the House ofrepresentatives makes federal law, declares war, approves treaties, has the right todecide on the budget, and has the power to use impeachment that would abolish theposition of the members of the Government

 Executive: the President is the Commander-in-Chief of the army, has the right toveto the legislature's Act before the legislation becomes law, appoints the Cabinetand other officials to help administer and enforce the policy as well as federal law

 Judiciary: the Supreme Court and the lower federal courts in which judges areappointed by the President with the approval of the Senate

1.7 Political conditions

The United States is a Federal Republic made political tam mode powers The UnitedStates Constitution specified legislative power belongs to Congress, the Executive powerbelongs to the President and the judicial power belongs to the Supreme Court Each State has aConstitution and system of private law but are not contrary to the Constitution of theFederation

The President is the head of the federal executive bodies and elected directly to a year term Under current law, each President was serving not more than 2 terms All of theFederal Bill was passed the Federal Assembly must be signed as new President to becomelaw The Constitution allows the President to veto the Bill was through Federal Parliament

four-In addition to the President, the Executive Vice President of the U.S, 15 and over 60independent Committee The Ministers are appointed by the President and must be well-established insurance company passed the House

In the system of Federal Executive also has the White House Office, the Office ofadministration and finance, the Advisory Council The Advisory Council plays an importantrole in planning the President's policies Most notable is the National Security Council,Council of economic advisors, and the Council of development policy

of the United States

Every export commodity is electrical machinery, while vehicles constitute the leadingposition of steam to enter the port The economic activities of the Government constitute12.4% of GDP The economy is the post-industrial, with contributing services aspect about75% of the total on domestic products Leading industry, calculated according to the totalturnover is wholesale and perhaps; According to withheld is financial and insurance

The United States remains an industrial power, with chemical products the leadingmanufacturing sector The United States is the third largest oil producer in the world and thelargest oil consumption country Here is the production of electrical energy and the world'snumber one nuclear as well as liquid natural gas, sulfur, phosphates, and salt.Agriculture accounted for only 1% of GDP but accounted for 60% of the world's agriculturalNew Generation Group

production The United States ranked third in the list of index of the World Bank Compared

to Europe, U.S property and tax gains from the higher-than-usual group while consumption taxand lower manpower

2 OVERVIEW OF UNITED STATES OF AMERICA CULTURE

2.1 General culture differences

2.1.1 Introduction of United States of America (USA)

A country located in North America, between Canada and Mexico USA territoryspanning 9.8 million km2 and temperate climates With 324 million people, USA is the world’sthird-most populous and one of the world's most ethnically diverse and multicultural nations,and is home to the world's largest immigrant population

The United States of America is a constitutional federal republic composed of 50states Capital isWashington, D.C and its largest city is New York City The United States is apowerhouse with the largest economy by nominal GDP in the world The country has a highstandard of living and social security systems overall USA holds key positions in Americasrelations as well as closely associated with many parts of the world The US is known as aleader in many fields of science and technology

There is no official language of the United States, according to the U.S government.Ninety percent of the U.S population speaks and understands at least some English, and mostofficial business is conducted in English The main religion is Christianity with two largestbranches Protestantism and Catholicism

USA has played a central role in Americas history, and today is a major player in theorganization ofeconomic and political Located in the heart of North America, USA is an idealplace for expanding into the Americas market

2.1.2 Some major differences between Eastern culture and American (Western culture)

a First is, the difference in recognizing and evaluating the world.

For Americans, from ancient times, how to recognize and evaluate the world aroundthem has shown clearly their philosophical stance in the forms of different worldviews, evenopposite: there materialist worldview, with idealistic worldview, worldview with optimistic,positive and pessimistic world view, negative

In the development of the United States from time immemorial, people with materialistworldview, positive optimism (though less primitive forms, machines or dialectical ) oftenrepresent the trend of progressive thinking , support or accompany the development of science.

In contrast, people with idealistic worldview, negative pessimistic (whether in theforms of subjectivity, objectivity or religion) often represent trends reflect progressivethinking, do not believe or hinder the of scientific development In consideration habits ofAmericans, the world's only black or white can not accept a wor ld in black - white mixed.That explains why the Americans left seriously thinking "rational" and not "only love"

Moreover, for the East, due to the difference of survival than the United States (asenclosed in the development of agricultural civilization, economic models - primarily socialcharacteristics Asian mode of production, heavily influenced by feudalism .), so how torecognize and evaluate the world around them is often more complex In the perception of theEast, the world around us is not disparate pieces that are one body with unity between heaven,earth and man Therefore, in some Eastern philosophy philosophical theory, like the theory of

"three resources" (Heaven - Earth - people), the theory "ThienNhan merge" (God with him isone) has always been the philosophers throughout the ages in Eastern countries improve This

is an important basis to form the habit of promoting cultural community The disregard forpersonal culture of the East is also a fundamental difference between Eastern culture withAmerican culture

b Second is, differences in modes of thinking and behaviors.

Perhaps this is one of the most noticeable differences when comparing the differencesbetween the culture of the East and the culture of American Look at the history ofdevelopment of human thinking, it is obviously seen that there is a contrast in modes ofthinking between the twos

For the East, due to the geographical conditions, production methods and the history ofsocial development, they are usually focused and intuitive modes of thinking (sensual).Features the intuitive mode of thinking (philosophy) is the "way of thinking focuses on thefeeling or experience" In terms of everyday life, the intuitive mode of thinking expressed inthe habit of thinking in front of audience perceptions often focus only sensible intuitionelements, superficial, with little to check the details inside in In terms of culture, so influenced

by intuitive thinking methods to the way of thinking and behavior of Easterners in everydaylife often intuitive, emotional problems experienced awareness ( mostly everyday experience

of agricultural population), disregard the role of theoretical knowledge, scientific knowledge.Especially in behavior, exit Easterners "unique situation" This mindset is also positive points,such as promoting community cohesion; ease-friendly; respect of kinship But this way ofNew Generation Group

thinking itself also reveals the limitations, such as the gullible (easy to believe because ofappearance); of reverence (by friendship, by relation) that the loss of reason, wisdom in theevaluation and review; easy to make a noise, ran for looks; more moral respect human talent,respect feelings than reason (one hundred reasons not by a little the situation).

In contrast with cultural practices based on intuitive thinking methods of the East, theAmerica cultural habits based on visual modes of thinking only The only visual thinking (orrational thinking) is the only mode of thinking focuses on rational awareness stage, is

"independent thinking only rational, just believe in reason."

Culturally, rational thinking of the Americans also have a positive view of perceptionand behavior, usually clear, concise, white to white, black to black and unacceptable confusionblack and white, realistic in perception and action However, modes of thinking itself alsorevealed limiting factors, such as mechanical, ability to adapt to changing circumstances islimited In particular, people with rational thinking if affected by the reverse of pragmatismcan create habits behave selfishly pragmatic

c Third is, differences in cultural entities.

Cultural entity in this context refer to individualistic culture or collectivistic culture

Do bear habits influenced by the experience of labor and production of agriculturalcommunities Culture should now behave normally from Eastern valuing collective SomeEastern philosophy theories also contributed to the cultural basis for the practice behave ofEasterners, like theory of "centrists" theories of Confucianism or "University excess "in theBuddhist scriptures Features of the collective culture of the Orient is a way to receiveConduct informal and often rely on the masses In the collective cultural behavior, the role

of collective can often be enhanced rather than individuals; every individual wants to survive

in the community Know your self-closing, blend into the masses instead want to split

or revealunsurpassed capacity individual before the collective The advantage of this culturalform is likely exert strength of the community (a form of grassroots democracy primitivenature) but is itself also the downside is limited, such as limiting personal development, lack

of specific addresses shall be responsible for the mistake, prone to personal advantage tomanipulation of power

If the subject in the Oriental culture is collective, the community, the culture in the USsubject to an individual In terms of philosophy, individualism (individualism) is a highlyphilosophical tendencies, even the role of absolute position and the benefits related

to individuals as one of the constituent parts should a community or society Followers ofindividualism advocated unrestricted purposes and personal desires They oppose externalintervention to personal choice - whether it's the intervention of society, the state, or any one

group or any other institution Individualism thus opposed to neo whole argument(full comment anchor), collectivism, communitarianism, and communalism, which isopposed to the doctrines emphasize communalism, group, social, racial, national or otherpurposes should be set higher priority of personal goals Individualism is opposed to thetraditional view, religious, ie opposition to any idea how to use that moral norms or moraloutside, visitors can, to limit the choice of personal action These trends highlight thephilosophical individualism appeared quite early in Western philosophy, but only untilcapitalism formation and development in the Western countries, the modern era ofindividualism new officially been confirmed both theoretical and practical.

In terms of culture, individualism and personality is a cultural subjects often revealcognitive abilities and behavior is personal, like to emphasize the independence of the peopleand the importance of freedom and individual self-reliance However, individualism in theculture itself restrictive, such as the promotion of the role of individuals frequently leads toextremist tendencies, absolutely the role of single individuals, toleration for properties selfishindividuals, lowering the role of the community, of society In this respect, individualism close

to egoism (egoism) Individualism combined with pragmatism makes personal culture in theUnited States brought a new color

d Fourthly, differences of religion and faith.

Historically, the major world religions appeared for the first time in BCs but the firstreligious consciousness of humanity appeared thousands years earlier in both the East andAmerica However, over time, the choice of faith for religion between Eastern people andAmerican are different Most of Americans are Christian, so their sense of faith to God isgreat That explains why in many cultural activities and festivals of American are related tofaith to Catholicism and that contribute to the cultural identity of them

In contrast, the religious faith of the Easterners seems more complicated Due tohistorical, geographical and other political differences, Eastern people have different faith indifferent religions Therefore, comparing to the religious faith of the Americans, faith related

to Eastern religions often diverse, more complex and not as pure as in America

2.2 Cultural communication

2.2.1 Greeting

Use first names, and be sure to introduce everyone to each other Maintain eye contactduring the greeting In most situations, you can begin calling people by their first names Mostpeople will insist that you call them by their nickname, if they have one In formalcircumstances, you may want to use titles and surnames as a courtesy until you are invited to

move to a first name basis, which will happen quickly It is quite common for the recipient toput your card in their wallet, which may then go in the back pocket of their trousers This isnot an insult.

Asking “How are you?” is simply a greeting and is not a question about your health.Americans use “waving motion” to call people To slap someone on the back (expressinghappiness) is acceptable Americans can greet anyone in the family first

It is not polite to ask American about age, marriage and income However, it is normal

in Vietnam Americans can greet anyone in the family first but in Vietnam, that's wrong As arule, all members have to greet the oldest one first

2.2.2 American Business Card Etiquette

Business cards are exchanged without formal ritual In America and most otherWestern cultures, business cards have been a mainstay in terms of business etiquette Despitehaving such a strong role in Western business’, most American companies take a very casualapproach to business card etiquette This easy-going attitude towards exchanging businesscards is a stark contrast to that of Asian cultures Despite having such as casual attitude towardthe exchange process that is associated with business cards, America along with its otherWestern cultures is easily the biggest business card consumer in the world

2.2.3 Gestures – Hug and Shaking hands :

Typically, you shake hands when you meet someone and you shake hands firmly This

is common everywhere One additional thing is, if you are meeting a girl or woman and youknow the girl or woman well, it is common to Hug the person Just a light hug, where you justput arm around her back and just touch your head lightly This not the hug like they show inmovies Just a friendly way to hug someone if you know the person well ( You do not do thiswith strangers, only people you know very well ) It is etiquette to just greet a lady by shakinghand for the first couple of times until you know the person But, sometimes if you meetsomeone in the club while dancing, then it is different, you may hug the person second time or

so depending on how they greet you next time and if they try to show hugging gesture bycoming close to you…the reason is that you danced with them and you already had some sort

of physical contact and they know you better…anyways, it depends, you cannot randomly huganyone…you need to read the cues In general, you only hug women or girls you know verywell and it is etiquette to hug women, whom you know very well, in America