CIM revision cards managing marketing performance by mike willoughby of marketing knowledge

Managing change and internal marketing .... Managing change and internal marketing .... Implementing the business strategy through marketing activities .... Implementing the business str

Managing marketing performance

1 Creating the organizational context

2 Managing change and internal marketing

3 Managing change and internal marketing

4 Implementing the business strategy through marketing activities

5 Implementing the business strategy through marketing activities

6 Implementing the business strategy through marketing activities

7 Management techniques for the marketing function

8 Management techniques for the marketing function

9 Measurement, evaluation and control

Neutral impact zone

Impact on the compan

Including: – New channels – New geographical markets – New means of communication

Including: – Environmental concerns – Human rights – Fair trading

Including: – Economies of scale – New ideas and opportunities – Standardization/adaptation

of senior managers is one of facilitator r

o Shareholder o Cost reduction

Proprietary nature of process of function

Low priority: Captive sourcing candidates

High priority: Strong outsourcing candidates

Medium priority: Outsourcing opportunities dependent on industry and company dynamics

Above industry median

At industry median

Company's ability to perform function

Source to reduce cost; sacrifice capability if necessary

Source to increase capability at lower cost

Not good enough

Better than it needs to be

Source to increase capability even at higher cost if necessary

Objectives Measures Targets Initiatives

Objectives Measures Targets Initiatives

Objectives Measures Targets Initiatives

Objectives Measures Targets Initiatives

F.2 Cash flow F.3 Profitability F.4 Profitability growth F.5 Reliability of performance

 Safety incident index

 Delivered cost per unit

 Inventory level compared

to plan and output rate

C.2 Competitive price C.3 Customer satisfaction

I.L.1 Innovate products and services I.L.2 Time to market

I.L.3 Empowered workforce I.L.4 Access to strategic

information

1.1 Marketing

Product and service development

Shape customer

requirement 1.2 Manufacturing

Lower manufacturing

cost

Improve project

management 1.3 Logistics

Reduce delivery costs

Inventory management

1.4 Quality

Thebalanced scorecard